Between inflation, rising gas prices and a higher-than-usual cost of living, it’s safe to say that today’s consumer is facing economic pressures from multiple angles. With so much going on, many people are concerned about their ability to pay their mortgage and stay in their homes.
Any real estate professional worth their salt is built for a time like this. It’s the perfect moment for us to use our skills and knowledge to help them navigate their challenge, and potentially find a way out.
How do we provide value to consumers who are nervous about what’s coming? Will the coming storm have the same hallmarks as 2008?
In today’s episode, the Roundtable discusses the looming foreclosure crisis, and what agents need to be doing right now to guide their clients through it.
Three Things You’ll Learn in This Episode
There’s definitely a financial storm coming, but will it have the exact same factors as 2008?
How can we help consumers identify symptoms of a financial storm so they can get ahead of it?
Many consumers have a lot of equity in their homes, are there ways they can leverage it to keep a roof over their heads?
We all want to lead extraordinary lives, but the reality is, most real estate professionals never get beyond the point of simply getting by, and the majority of the time, that comes down to mindset.
How can we identify the baggage that’s stopping us from reaching our full potential and get rid of it for good? Is it even possible to remove those self-imposed bottlenecks altogether?
In this episode, author and world-renowned real estate investment authority, Ken Van Liew shares his secrets to building a life beyond our wildest dreams.
Three Things You’ll Learn in This Episode
How can we expect to receive knowledge when we’re hearing everything through a self-imposed filter?
How can we stop letting our fears of the unknown hold us back and start embracing them, instead?
Is there a way to use our missteps to our advantage, so instead of seeing them as ‘failures’ we view them as lessons?
Guest Bio
Ken Van Liew is an author, educator and world-renowned authority on real estate investing. A professional engineer as well as an investor, Ken has completed over $1.35 Billion in development in New York City, and is a skyscraper expert in the city. He is also passionate about sharing his knowledge with others looking to follow in his footsteps, through his book, his programs and speaking engagements. Ken has been featured in several media outlets, including NBC, ABC, Fox News and CBS News.
To find out more, go to:
https://programs.kenvanliew.com/11-millionaire-secrets-optin
Great marketing is the key to success in real estate, but what might work for a long-term nurture won’t always guarantee short-term wins and vice versa, so we really need to get clear on how we’ll approach both, individually.
So, what can we do today to get more business in the immediate future, and what approach should we be using to stay top of mind for years to come?
In this episode, we’re sharing our top tips to stand out to consumers, 3 days from now, 3 years from now, and beyond.
Three Things You’ll Learn in This Episode
How can we position ourselves as experts without spending a ton of money on marketing in the process?
What can we do to build genuine relationships with people, so that when they need an agent, we’re the first person who comes to mind?
Rejection sucks, but it is inevitable, so how can we stop letting it get to us and keep doing what we need to do?
Still, some real estate professionals are managing to do big things, so what are they doing differently from everyone else? More importantly, how can we follow in their footsteps?
In this episode, Founder and CEO of Adam Hergenrother Companies, Adam Hergenrother shares how to adapt like the most successful players in the business.
Three Things You’ll Learn in This Episode
Is it possible to be consistently successful when one of the only things guaranteed in life is inconsistency itself?
The consumer’s wants and needs are constantly shifting, so how can we ensure we’re always able to give them what they’re looking for?
No one likes change, but it is inevitable, so how can we lean into it instead of trying to avoid it?
Guest Bio
Adam Hergenrother is the Founder and CEO of the $1 billion organization, Adam Hergenrother Companies, which include a number of real estate, construction management, development and leadership training companies, including among others Livian, several KW market centers and the Hergenrother Foundation. Also the host of the Business Meets Spirituality podcast, Adam is passionate about using business to transform lives, and is a strong believer that when you focus on growing and leading yourself first, phenomenal business results will always follow, naturally
To find out more, go to:
It seems like new developments are springing up every day, and who better to capitalize on that than real estate professionals?
The only question is, how? How can we use our industry expertise and new construction projects to our advantage?
In this episode, Vice President of Operations at Leading Apex Media and Captain Lead Juice himself, Brian Offner returns to share how to tap into the new construction space.
Three Things You’ll Learn in This Episode
How can we identify the markets most likely to get us a bigger return?
What are the steps we need to take to get our feet wet in the new development space?
How can we position ourselves in a way that lets us stand out to new developers?
Guest Bio
Brian Offner is the Vice President of Operations at Leading Apex Media. With almost 2 decades of experience in finance, business development and credit expertise, Brian has long used the power of video and social media to supersize his business, and now, he’s passionate about helping Realtors and Loan Officers do the same. Brian is also a business development manager with AnnieMac Home Mortgage.
To find out more and to connect with Brian, go to:
Does this mean that you can’t succeed at a high level in real estate? Can an introvert grow their business and market themselves without changing themselves?
Introversion has absolutely nothing to do with the level of success we can have, it’s simply about our energy and how we manage it. What can extroverts do to interact with introverts more effectively?
In this episode, we’re joined by CEO and founder of Move Over Extroverts, Ashley Harwood. We talk all about introverts and how they can set themselves up for success..
Three Things You’ll Learn in This Episode
Do introverts need to white-knuckle through networking events or can you find ways to build relationships without draining yourself?
Can extroverts and introverts work well together?
How can introverts distinguish between an adrenaline rush and a rise in energy levels, and avoid an energetic crash in social environments?
What is the best form of marketing and lead generation for an introvert who hates cold prospecting?
Guest Bio
Ashley is the CEO and founder of Move Over Extroverts, a coaching and training company for introverted real estate agents. Ashley founded Move Over Extroverts in 2018 with the goal of helping introverted real estate agents avoid burnout, enjoy their lives, and build authentic businesses. Ashley offers 1:1 coaching, teaches workshops, and speaks on the topic of introversion in real estate.
For more information, visit https://www.moveoverextroverts.com/ and join her Facebook group Introverts in Real Estate.
The real estate business is filled to the brim with money making opportunities, but for some reason, when it comes to investing, the majority of agents run for the hills, because they just don't know what they don't know.
So, what should we know? How can we get started in real estate investing and take advantage of everything the space has to offer?
In this episode, owner of the Middleton Group, Luke 'Money' Middleton shares his beginners guide to investing, so we can stop thinking about it and just do it, already!
Three Things You’ll Learn in This Episode
Yeah, investing sounds cool…but how in the heck are we supposed to pay for properties?
How can we work out if an investing opportunity is worth it?
Wouldn't it be easier to dive into investing if we had someone walking us through the process?
Guest Bio
Luke Middleton is the owner of Middleton Group. A seasoned real estate agent and investor, Luke has been in the business for nearly two decades, so it's no surprise that he's considered an expert in the space. Luke is revered in the industry as a brilliant marketer, negotiator, and even a non-licensed, non-certified therapist, who loves any opportunity to do what he loves.
`To find out more, go to:
https://middletongroupsd.com/team/luke-middleton/
https://www.linkedin.com/in/luke-middleton-4235057
Or email him directly on luke@middletongroupsd.com
Ashlee Chapman is the Director of Acquisitions at Middleton Group. A real estate agent with a diverse range of skills, Ashlee is a problem solver at heart and a specialist when it comes to distressed properties.
To find out more, go to:
https://middletongroupsd.com/team/ashlee-chapman/
How can we stop getting caught up on the challenges we face and mistakes we make, so we can get started on how to move past them? Is it ever worthwhile trying to avoid failures altogether, or are they merely an inevitable part of life?
In this episode, Southern California Area Director at Sharp Retention and author of The Power Of Change, Eric Gilbert shares how to fail forward and stay motivated, no matter what life throws our way.
Three Things You’ll Learn in This Episode
How can we possibly expect to move beyond a challenge when doing so feels like such a mammoth task?
Where do we draw the line between lofty ambitions that keep us motivated, and unattainable goals that simply set us up for failure?
How can we stop putting our dreams on hold and just get started?
Guest Bio
Eric Gillman is the Southern California Area Director for Sharp Retention and author of The Power to Change: Creating The Life You Want Through Healthy Choices. A former obese, troubled teenager, Eric is passionate about helping others turn their lives around using the simple techniques he’s used in his own journey. Eric also loves giving back, and in March 2022, he plans to ride his bike from Miami to San Diego to raise funds for the Angel Wings Medical Clinic in Haiti.
To find out more, go to:
https://www.sharpretention.com/
https://www.amazon.com/Power-Change-Creating-Through-Healthy/dp/1523476206https://www.linkedin.com/in/eric-gillman-1a10b730/
https://www.instagram.com/ericridesforhope/
You can also email him at eric@sharpretention.com
Or call him directly on 858-255-1142
About 10% of the real estate across the USA is owned by international buyers, but most agents still aren’t aiming their marketing at a global audience, and as a result, they’re leaving a TON of money on the table.
How can real estate pros start thinking beyond their immediate markets and stand out to buyers all over the world? What would it take to be considered a world class agent in the truest sense of the word?
In this episode, Founder and CEO of Immobel Group, Janet Choynowski shares how to gain recognition across the globe.
Three Things You’ll Learn in This Episode
What is it that makes property ownership in the USA so appealing to an international market?
What can we do to ensure we appear in the first page of results when international buyers search for an agent in our markets?
How can we show international clients that we’re not only available to do business with them, but are willing to assist them in any way they need?
Guest Bio
Janet Choynowski is the Founder and CEO of Immobel Group, a platform aimed at making real estate global. Janet has a rich background in international real estate transactions, having founded the first real estate brokerage in Poland after the fall of communism. Janet has also previously negotiated for Embassy land in Warsaw on behalf of both the Japanese and The Netherlands governments.
To find out more, go to:
https://www.linkedin.com/in/immobel/
Success takes hard work, and sometimes, there is merit in the grind. However, if we’re regularly toiling away 16-hour days, we’re probably just keeping ourselves on the hamster wheel.
The thing is, most of us are afraid that without those 16-hour days, we won’t achieve our goals, and that’s because we’re caught up in scarcity mindsets. So, how can we bust through those mindsets, once and for all?
In this episode, host of the Underdog podcast, Pamela Bardhi shares how she ditched her self-imposed limitations and built a business based on abundance.
Three Things You’ll Learn in This Episode
Is spending money on coaching an unnecessary expense or a crucial investment we should be making in the early stages of our business?
What’s behind our self-limiting beliefs, and what can we do to kick them to the curb, for good?
Could being of service to others actually increase our chances of better results?
Guest Bio
Pamela Bardhi is a serial entrepreneur and founder of the Mosché Group. A daughter to Albanian immigrants, Pamela has been hustling since the age of 10, when she worked in her family’s pizza shop in Boston. By 21, she owned two of her own restaurants, and that was when the real estate bug bit her. Today, Pamela is a legend in the industry, and both Forbes and Time Magazine have highlighted her 9-figure real estate business.
Passionate about paying it forward and inspiring others to make their dreams a reality, Pamela is also the host of the hugely popular Underdog podcast.
To find out more, go to:
https://pamelabardhi.com/about/
https://www.linkedin.com/in/pamelabardhi
TikTok is the most viewed platform in the world right now, so if there’s one place we should be running ads, it’s there! So, what’s stopping more agents from getting started, already?
What makes TikTok ads different from those on Facebook, and what can we do to ensure ours stand out in a sea of content?
In this episode, we’re diving into everything you need to know about TikTok ads.
Three Things You’ll Learn in This Episode
Are Facebook ads worthwhile investing in, or would our money be better spent elsewhere?
People’s attention spans are getting shorter by the day, so how can we create ads that attract and maintain their interest?
Is it possible to grow a following on TikTok without jumping on the trendy dances the platform is famed for?
With the market on fire over the last few years, real estate professionals have been in an extremely lucky position. However, at some point, there will be a correction, and when that day comes, agents will need to rely on the relationships they've built to move forward.
The question is, do we have the kind of relationships that could bring us business in any market? If not, how can we get to building them, stat?
In this episode, author, content creator and multifamily investment advisor, Beau Beery shares his tips on how to build (and maintain!) strategic relationships.
If you reconnect with the people most likely to do business with you on a consistent basis, you will be the only agent they think of when they're ready to make a move. -Beau Beery
Three Things You’ll Learn in This Episode
Guest Bio
Beau Beery is the owner/broker and multifamily investment advisor at Beau Beery Multifamily Advisors. A legend in the industry, Beau has an extensive track record in the multifamily investment space; experience he puts to good work through his passion of sharing knowledge. Beau is the author of Multifamily Investors Who Dominate, as well as the content creator behind the 'Beau Knows Multifamily' YouTube channel. Beau also shares endless pieces of advice and pearls of wisdom through his website, beaubeery.com.
To find out more, go to:
https://youtube.com/c/BeauKnowsMultifamily
https://www.amazon.com/Multifamily-Investors-Who-Dominate-Transact/dp/1735833908
Putting out an ad or making a phone call is a great way to spread the word about our brands, but if we’re not following up on those efforts, we’re leaving a ton of money on the table.
How can we make follow up an integral part of our marketing processes, so we never run the risk of losing top of mind awareness with our spheres? Are any follow up strategies more effective than others?
In this episode, we’re diving deep on retargeting marketing and how to do it right.
If you don't have a follow up campaign, all of your individual outreach efforts will be nulled. -Jake Wolfe
Three Things You’ll Learn in This Episode
Airbnb has made it easier than ever before for short-term rental property owners to reach a wider audience, and as a result, those who use the platform the right way stand to see a next level ROI.
The question is, what is the ‘right’ way to use Airbnb, and is there a wrong way to go about it? How can we use the platform to guarantee cash flow, and how can we sidestep potential mistakes along the way?
In this episode, co-host of Real Estate Divas and President of Capricorn Mortgage Investments, Kristin Gerst shares her top tips for how to use Airbnb as the ultimate cash cow.
If you use real estate as a tool to create cash flow, you don't have to be a Realtor for the rest of your life. -Kristin Gerst
Three Things You’ll Learn in This Episode
Guest Bio
Kristin Gerst is the President of Capricorn Mortgage Investments and Managing Partner of Preston Roman Holdings. A longtime real estate investor, Kristin first joined Airbnb in 2017, and today, she owns 12 flourishing short-term rentals in uptown Texas and has begun managing short-term rentals for other investors. Kristin is the co-host of the Real Estate Divas show, and is passionate about sharing her knowledge with aspiring investors looking to follow in her footsteps.
To find out more, go to:
https://www.linkedin.com/in/kristin-gerst-a2a6a66/
https://www.instagram.com/kristingerst/?hl=en
https://www.youtube.com/c/realestatedivas
https://capricornmortgageinvestments.com/
You can also contact Kristin on:
kristin@capricornmortgageinvestments.com
Resources mentioned in this episode:
We can't expect to boost our credibility if we're not willing to put ourselves out there, and thanks to social media, it's never been easier to do just that.
The problem is, many of us are still anxious about getting started with content creation. What's the root of those concerns in the first place, and how can we put them to bed, once and for all?
In this episode, we're diving into content creation 101, because in 2022, that's something we should all be doing.
There’s so much content out there to tweak and make your own, so sit down, pick a topic and fill in the blanks with your expertise. -Jake Wolfe
Three Things You’ll Learn in This Episode
When it comes to building influence in real estate, or any industry, for that matter, few tools are as effective as podcasting. Where else would we have the opportunity to not only position ourselves as thought leaders, but provide a platform for others in our network?
The problem is, while the benefits of podcasting are undeniable, the vast majority of agents aren’t jumping at the chance to get started. What’s holding them back?
In this episode, we’re talking all things podcasting and personal branding with On Air Brands CEO and fellow podcaster, Erik Cabral.
You don't have to have millions of eyeballs on your content to make a massive impact. -Matt Johnson
Three Things You’ll Learn in This Episode
Guest Bio
Erik Cabral is the Founder of Media Agency, On Air Brands. A legend in the podcasting space, Erik first explored the tool when he entered real estate, and today, he’s passionate about educating others in how to leverage podcasts in their own business. A host, co-host and producer for a number of top-rated shows, Erik is also the founder of the innovative networking and podcasting event, PodMAX.
To find out more, go to:
https://www.erikcabral.co/about
You can also contact Erik directly at erik@onairbrands.com
Many real estate agents are always seeking that secret, lightning-in-a-bottle formula that will skyrocket them and grow their businesses in a flash, but it simply doesn’t exist. We don’t need some magical tool to make our dreams come true, if there’s any magic bullet at all, it’s hidden in the actions we take every single day.
What are the simple things that are guaranteed to change the results we’re getting? How do we take ownership of our time and make our success inevitable?
In this episode, the REU Marketing Roundtable talks about the “magic bullet” to grow your business and why it’s closer to us than we think.
The real magic bullet to anything is consistency and daily habits. If your objective is to grow your business, but your daily habits don’t reflect that, then you need to make a change. -Nick Sakkis
Three Things You’ll Learn in This Episode
Real estate investing can be a tough game, especially on the commercial side of things, but for women investors in the male-dominated space, boosting credibility and building a portfolio can be even more difficult.
What are the additional barriers women face in real estate investing, and what can be done to kick those hurdles to the curb? What can men in the business do to help bring about a much-needed transformation in the space?
In this episode, CEO of TM1 Properties, Amy Tiemann shares how women can get ahead in the traditionally male sector.
Once you stop marketing yourself, it takes a long time for people to remember who you are. -Amy Tiemann
Three Things You’ll Learn in This Episode
Guest Bio
Amy Tiemann is the CEO and President of TM1 Properties. With experience in commercial real estate stretching back nearly 2 decades, Amy is passionate about what she does, and is known for turning ‘ugly’ apartments and commercial buildings into better ones. Amy is also passionate about transforming communities, and when she invests in properties, she invests in their surrounding areas, too - particularly with the local schools.
To find out more, go to:
https://tm1properties.com/
Real estate agents constantly find their content drowning in the noise because the majority are sharing the same thing - transactional, procedural content that’s helpful but not necessarily what will pique the interest and attention of the consumer.
If we want our market to stand out - we have to lead with what the consumer wants. If we’re not giving the consumer what they want, we won’t even get a chance to show them what they need, let alone get hired.
How do we actually gain an understanding of what the consumer is looking for? What kind of content falls into the want-to-know category, and how is it different from the need-to-know content so many agents are sharing?
In this episode, the roundtable discusses the kind of content that cuts through a noisy, crowded marketplace.
Your marketing upfront has to be attractive enough for them to even become aware that you exist because there’s thousands of agents in your market saying the exact same thing. -Nick Sakkis
Three Things You’ll Learn in This Episode
By now, every agent should have some kind of social media presence, but it’s not enough to simply have a profile. If we want to use social media to boost our business, we have to work the platforms we’re on.
The problem is, when it comes to creating the kind of content that not only draws attention and gains a following, but paves the way for more business, most agents are still stumbling around in the dark.
So, how should we be using social media?
In this episode, New Jersey Realtor, brand strategist and social media guru, Ed Stulak shares his top tips for social media success.
"Don’t overthink your social media, just start doing something!" -Ed Stulak
Three Things You’ll Learn in This Episode
Guest Bio
Ed Stulak is a New Jersey licensed Realtor and a social media star in the real estate space. Along with selling real estate, Ed teaches agents in the US and abroad how to build and scale a personal brand, and an online presence that stands out., through his online course, Instagram For Real Estate.
To find out more, go to:
https://edstulak.com/
We saw a lot of interesting changes in real estate last year, and as a result, many agents were forced to adapt to stay in the business. The question is, as we head into a new year, which of those adaptations worked?
Which marketing strategies should we be taking into 2022 with us? Is there anything we should be leaving behind?
What do industry newbies need to know as they begin their journeys in real estate?
In this episode, we’re diving deep on what worked best in 2021, so we can create our game plans for the year ahead.
"Think of yourself as a media company first and foremost: you just happen to sell real estate." -Nick Sakkis
Three Things You’ll Learn in This Episode
Real estate agents work too hard to not have something generating income in the background, and this is where investing comes into play.
We’re active participants in the real estate ecosystem, so we’re in the prime position to capture some of the deal flow and relationships in the market and use them to increase our net worth.
If you’re starting from a low net worth, how do you get a property under your belt? How did a struggling salesman visualize his way into a successful investing operation?
In this episode, we’re joined by investor, broker, mentor, and consultant, Nick Cooley. He talks about his journey, from sleeping in his car to building a thriving business.
Three Things You’ll Learn in This Episode
Guest Bio
Nick Cooley is an investor, broker, mentor, consultant and the President of Team Cooley Properties in Denver, Colorado. Nick is excited to bring an investor's perspective to the large and important financial decision as to where to live, raise a family, enjoy the occasional dinner party... whatever! Buying or selling a home is important not only for the financial implications, but also in the measure that it is the main place where we spend our lives.
For more information, follow @imnickcooley on Instagram.
In 2021, real estate was a wild and unpredictable ride, but it was also a really good year to capture a lot of opportunity. While we don’t have a crystal ball to know how 2022 will go, we can position ourselves to win under any market conditions.
What are the highest income-producing marketing activities we need to dial in this year? How do we create content that generates referrals?
In today’s episode, we close out 2021 with a look forward into propelling our businesses in the New Year!
Three Things You’ll Learn in This Episode
We’ve been trained to fear failure like the plague, but the truth is, we should be seeing it as a force that can propel us forwards.
That being said, changing our perceptions of failure is easier said than done, so how can we flip what we’ve always known on its head? Is there a right or wrong way to fail in our businesses?
In this episode, Managing Broker at Anton Agency, John Dessauer shares how to see failure as a kind of fuel.
Three Things You’ll Learn in This Episode
Guest Bio
John Dessauer is the Managing Broker/Owner at Anton Agency and the Chief Creative Officer at RealWise by The Dessauer Group. A seasoned entrepreneur, John is also the CEO of Oppenheimer Realty Capital, and is the author of two books, Real Estate H20 and The Alchemy of Wealth, and the former host of Making Millions in Real Estate on XM Satellite Radio.
To find out more, go to:
The new year is a great time to hit reset and start planning forward, but not before we look at all the positives that came out of this year and actually celebrate what went well for us.
What are some of our biggest wins this year, and what are the key insights we’ve gained from both the good and the bad?
In this episode, the Roundtable talks about 2021, and how we’re using the lessons from this year to leap forward in 2022.
Three Things You’ll Learn in This Episode