We’ve all heard about the importance of video content marketing, but many of us are still confused about how to do it right. If creating content is no longer negotiable, how do we create the content that works?

What do our databases want to see from us, and how can we get better at giving it to them? Do camera-shy agents even stand a chance anymore? 

In this episode, the man behind Real Estate Marketing Dude, Mike Cuevas shares how to create more engaging content in a time when video marketing is mandatory. 

Three Things You’ll Learn in This Episode 

• The content guaranteed to set us apart from other agents
  
  As real estate agents, we’re all effectively selling the same thing. What kind of content do we need to produce to differentiate ourselves and stand out? 

• How to create content that hooks our ideal audiences
  
  Body language and tonality can make or break a video. How can we come across as genuinely interested in everything we’re speaking about, so we can get our databases more excited? 

• What needs to be included in our content
  
  Most agents assume they need to discuss 2 things in a video: real estate and themselves. However, that’s a MASSIVE mistake. What should we be talking about instead?

Guest Bio

Mike Cuevas is the founder of Real Estate Marketing Dude. Having spent years as an agent himself, Mike knows that the average agent just doesn’t have the time to become a marketing expert, and that’s why in 2015 he decided to make the shift to full-time marketing. Mike is passionate about video marketing and prides himself on finding unique ways forward for all his clients, so they can get the best results while staying true to who they are. Mike is the host of the Real Estate Marketing Dude podcast.

To find out more, go to:

https://realestatemarketingdude.com/

https://www.facebook.com/RealEstateMarketingDude 

https://www.instagram.com/theRealEstateMarketingDude/

https://www.youtube.com/channel/UC8HiIBp5sa3wKVes_1Ksr4A
https://www.linkedin.com/in/mikecuevas1/

Contact Your Hosts:

Find out more about Matt at https://getmicrofamous.com/

Get in touch with Gene at http://www.genevolpe.com/

And call Greg on 925 915 1978

We’ve all been faced with objections from time to time, but with the insane demand we’re seeing right now, objections from buyers, in particular, are set to skyrocket. 

How can we get better at handling the word ‘no’, and is there a way to stop our prospects from objecting in the first place? What kind of objections should we be proactively preparing for? 

In this episode, we’re doing a deep dive into objection handlers in a scorching hot market. 

Three Things You’ll Learn in This Episode 

• How to handle hesitant buyers
  
  Many consumers would prefer to wait for property prices to drop before making a move. What should we be telling them?

• How to ensure we’re doing what’s best for our clients
  
  Do we know what’s driving our clients’ decision to relocate? How can we get to the bottom of their ‘why’?

• What to do when a buyer’s choice is contingent on selling their property first
  
  For many buyers, making a move is only viable when their existing property is sold. As industry experts, how can we find a solution for them?

Whether we’re established agents or the new kids on the block, all of us are aiming to differentiate ourselves from our competitors and stand out in the eyes of the consumer. How do we do it?

What will truly set us apart from every other agent in our markets, even if we’re newbies with little to no experience? 

How can we go into every interaction with the next-level confidence required to become the obvious choice?

In this episode, Middleton Group Director of Acquisitions, Ashlee Chapman shares how she’s differentiated herself as an agent and investor. 

Three Things You’ll Learn in This Episode 

• The power of confidence
  
  When we walk into an appointment knowing what sets us apart from the rest, we can let our prospects know we’ll choose if we want to work with them, just as much as they’ll decide if they want to partner with us. By putting ourselves in the driver’s seat and knowing the value we bring to the table, we’ll stand out immediately. 

• How to future-proof our businesses
  
  The future of real estate combines traditional transactions and an investing side of things. Get ahead of the curve now and be proactive instead of pragmatic. 

• The differentiating tool most are too scared to use
  
  Our prospects are dealing with a ton of agents, and they’re all singing the same tune. Switch it up by foregoing traditional, super formal scripts, and talking to prospects like they’re normal human beings!

Guest Bio

Ashlee Chapman is the Director of Acquisitions at Middleton Group. A real estate agent with a diverse range of skills, Ashlee is a problem solver at heart and a specialist when it comes to distressed properties. 

To find out more, go to:
https://middletongroupsd.com/team/ashlee-chapman/ 

https://www.instagram.com/ashleechapman/?hl=en

https://www.facebook.com/ashleechapmanrealtor/services

Or email her at ashlee@middletongroupsd.com 

Host Info:

Find out more about Matt at:

https://m.facebook.com/microfamouspage/ 

https://www.amazon.com/MicroFamous-Become-Famously-Influential-People-ebook/dp/B084ZGWVHJ

https://getmicrofamous.com/

Connect with Gene on:

https://m.facebook.com/genevolpemedia/

https://instagram.com/thegenevolpe?igshid=fyhm24jqh4y0 

And reach out to Greg on 925 915 1978

Golf is often thought of as a great networking opportunity, but it can benefit us in a professional sense in more ways than one. Far from being just a fun pastime to mingle with the right people, it can also teach us a lot about how to run a business. 

How do golf and business correlate, and how can real estate pros take the strategies they use on the course and inject them into their operations? 

What are the lessons we can take from the world's top golfers when it comes to our businesses?

In this episode, we're explaining how to get a hole in one in our businesses.

Three Things You’ll Learn in This Episode 

• The importance of using every club in our bags
  
  We wouldn't use a driver on a putting green or a putter on the driving range, and the same goes in our businesses. Different challenges require different tools, and if we want to maximize our chances of success, we have to diversify our strategies.

• The golf pro strategy we need to implement in our businesses
  
  Pros aren't just whacking around the course aimlessly, hoping for the best: they know where they need to be to get the best results. The same can apply to our business strategies, so we have to pinpoint our sweet spot.

• How to avoid the #1 rookie mistake
  
  Many of us can relate to buying a ton of equipment the first time we hit the course, only to find that practice makes perfect. Whether in golf or business, good results come from picking a strategy and sticking with it, and even the best tools in the world can only take us so far.

Guest Bio

Connect with your hosts - 

Nick Sakkis

https://getamplifiedmarketing.com/

https://m.facebook.com/Nick.J.Sakkis

https://instagram.com/nicksakkis?igshid=gqgd5h72cxxc

Jake Wolfe

http://klevrleads.com/

Gene Volpe

http://genevolpe.com/ 

Greg McDaniel

https://m.facebook.com/profile.php?id=652801755

https://instagram.com/gregmcdanielreu?igshid=1vdbvr79fdpyu

Having an online presence is important in 2021, but in building a social media following, many agents have begun to overlook more old-school methods, and that could be a massive mistake - especially when it comes to expired listings.

Cold calling and other traditional styles of prospecting may have lost some appeal, but they haven’t lost their effectiveness. When dealing with expireds, they might just be the best way forward.

How can we get better at reaching out to sellers who have had to take their homes off the market? Can we turn expireds into a goldmine with a phone call?

In this episode, the CEO of Edge Property Group, Shawn Richardson shares how to make the most of expireds with old-school prospecting. 

Three Things You’ll Learn in This Episode 

• The importance of being upfront
  
  People know when we have an ulterior motive, so we have to come from a place of service. Whether we’re dealing with expireds or brand new listings, aim to provide value and build solid relationships before doing anything else. 

• How to approach a newly expired lead
  
  When a home is taken off the MLS, that’s our cue to reach out to the sellers and let them know we have an idea of where their previous agents went wrong. From there, we can start strategizing on a way to help them move forward. 

• The keyword we have to use in cold calls
  
  Mentioning that we’re specialists in our fields is a simple step, and it might not seem like a big deal to us, but it’s what gets our leads to listen. We’re industry experts, and it’s time to let our markets know it!

Guest Bio

Shawn Richardson is the Broker and CEO of Edge Property Group in Salem, Oregon. Passionate about helping his clients find the best solution for their needs, Shawn is a jack-of-all-trades in real estate. He is also a specialist in expired listings and prides himself on a 100% success rate with properties others have had difficulty selling. 

To find out more, or for referrals, contact Shawn on:

503 853 1784

Or shawn@edgepropertygroup.com 

You can also visit:
https://www.linkedin.com/in/shawn-richardson-7680a1167/

https://www.edgepropertygroup.com/ 

To connect with Greg, call him on 

925 915 1978

And for a copy of Matt’s book, or to learn more about starting your podcast, visit: 

Getmicrofamous.com

And https://www.facebook.com/getmicrofamous

We’re all aware of how important the right data is in creating marketing strategies. However, many of us aren’t sure what the right data is. 

What information should we be obtaining for maximum results, and more importantly, where do we find it? 

Once we have the right data, how do we use it to build and expand on our relationships? After all, real estate is a people’s business, so we can’t rely on information alone. How do we combine human connection with cold, hard facts? 

In this episode, the CEO of Likely.Ai and brother to the Junior Grandmaster, Brad McDaniel shares the difference between clean and dirty data, and how the right information can supersize our businesses. 

Three Things You’ll Learn in This Episode 

• Why we need to stop looking for clues in explicit data
  
  Our leads give us some explicit information about themselves, but that can only take us so far. Implicit data is what helps us figure out a leads’ interest and intent, so we can find tailor-made solutions for their needs and wants and ensure we’re only presenting them with options we know will work. 

• How to get in front of the right people at the right time
  
  It’s never a bad idea to play the long game, but we also don’t want to annoy our database when they’re not in the market to buy or sell. Tech like Likely.Ai lets us target the people who are likely to need our services soon with our more aggressive campaigns. 

• The cost of bad data
  
  Using data to bolster our marketing isn’t just an add-on, it’s non-negotiable. Over $600 BILLION is lost every year because businesses are using bad data, so by not getting the real figures, we’re losing money.

Guest Bio

Brad McDaniel is the CEO and co-founder of Likely.Ai, artificial intelligence geared towards solving the number one problem faced by real estate professionals: bad quality leads. A sought-after Director of Business Strategy, Brad is an entrepreneur at heart, passionate about problem-solving and developing launching successful web and mobile products.

To find out more, visit:
https://www.linkedin.com/in/bradjmcdaniel/

https://likely.ai/

To take advantage of the offer mentioned in this episode, go to:

https://app.likely.ai/refresh 

And for the discount mentioned, use the coupon code ‘McDaniel’ 

Contact your hosts:

To find out more about Gene, visit:

Genevolpe.com

For more about KlevrLeads, go to:

KlevrLeads.com

And text or call Greg on 925 915 1978

We all know how important it is to be on social media, but many agents are still failing dismally, and that’s because they just don’t know what to post. 

As real estate agents, it may seem like a good idea to share about our latest transactions, but that could end up doing us more harm than good. The question is, what should we be posting?

What content does our audience want to see from us, and how can we use it to create better engagement with our followers? Is there a way to make our mark on social media as agents while sharing more personal content? 

In this episode, CEO of Berman Media PD and creator of The Instagram Power Method, Michelle Berman shares the biggest social media strategy mistakes we’re making, and what to do instead. 

Three Things You’ll Learn in This Episode 

• Why capturing a closing is NOT content
  
  Simply taking a picture of our clients outside their new homes isn’t exciting for our followers. Who are the new homeowners, what’s their background, and how did they make it to that point? Use social media to tell a story. 

• What makes storytelling so important for marketing
  
  On top of capturing our followers’ attention, telling a story helps people relate. If people see we’re finding homes for others with the same interests, needs, and circumstances as their own, they’ll know we have what it takes to close them, too. 

• Why Instagram Stories are the #1 tool we all need to use
  
  Stories pave the way for a small, but powerful touchpoint: DMs. While a comment section under a post is publicly visible, DMs are private, and that encourages our followers to open up about their challenges, so we can build solid relationships and serve them at a higher level.

Guest Bio

Michelle Berman is the CEO of Berman Media PD and the creator of the Instagram Power Method Course. A nationally sought-after Instagram Coach, Michelle is passionate about helping real estate and mortgage professionals up their Instagram game so they can maximize their businesses. 

To find out more, visit:
https://michelle-berman.mykajabi.com/

https://www.instagram.com/bermanmediasocial/?hl=en

https://www.facebook.com/michelle.berman.75 

With mortgage forbearance extended until June 2021, markets across the US are likely to see a ton of foreclosures in the coming months and years, and as agents, we must educate both ourselves and our clients on the best way forward.

What’s in store for agents, going forward? How can we advise the people in our markets to make the right decisions? 

Does our marketing need to shift for what’s to come?

In this episode, we’re talking about all things forbearance, the housing bubble, and micro-marketing.  

Three Things You’ll Learn in This Episode 

• How agents can pivot ahead of mass foreclosures
  
  Banks aren’t in the business of holding assets, so Realtors bring a unique skill to the table. By establishing relationships with local title reps and community banks and letting them know we’re on hand to help, we can become the go-to liquidation pros in our markets.

• How to become a trusted advisor in the markets we serve
  
  Most people aren’t going to advertise that their properties are headed for foreclosure, so if we know it’s likely to happen in our areas, it’s up to us to start identifying the problem and present solutions in our marketing. 

• The content we should be sharing
  
  As agents, we have access to knowledge that the average consumer does not. Focus on creating educational content and become a resource for people who need a way forward.