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Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast

Get actionable ideas, insight & inspiration to turn your real estate career into a life of freedom. Real Estate Uncensored delivers 3 live shows/wk showing you how to blend the latest high-tech and high-touch prospecting, sales and marketing strategies to grow your real estate business. Featuring interviews with mega agents like Joshua Smith, Jeff Cohn, Brett Tanner, Greg Harrelson, Jeff Latham, Aaron Wittenstein, Marti Hampton and many more. You’ll learn how to make 100+ calls/hr, how to use prospecting systems and scripts to sell 500 homes/yr, how to bring homes to market & actually get them sold, how to run high-tech open houses & much more. Co-hosted by Greg McDaniel, the "Junior Grandmaster" / Bay area Realtor, and Matt Johnson, partner in Elite Real Estate Systems / founder of Pursuing Results, a podcast PR + production firm.
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Now displaying: April, 2020
Apr 30, 2020

As business owners and real estate professionals, we have the skills to help others during this trying time, but we have to be willing to step up and be leaders. How can we help people during this crisis? What can we do to avoid overextending ourselves? On this episode, CEO and Owner of Latham Realty Unlimited, Jeff Latham, shares how to be leaders in our present reality. 

 

Takeaways + Tactics 

There are still people looking to buy or sell properties now. As real estate professionals, we have to take the lead and help them navigate the transaction process during the chaos. 

 

Now is not the time to overextend ourselves. Clear the calendar of all non-essentials so we can focus on the most important parts of our businesses. 

 

It’s vital we all recognize that our capacities are diminished at the moment. We all have the thought of the current crisis in the back of our minds right now, so instead of trying to continue with business-as-usual, acknowledge that we’re going through a tough time.

 

Subscribe on YouTube

 

Guest Bio

Jeff Latham is the owner and CEO of Latham Realty Unlimited. With over 14 years experience, Jeff offers his clients a one-stop-shop: from extensive marketing campaigns to in-house moving and construction companies. 

 

To find out more about Jeff, head to 

www.lathamrealtyunlimited.com

You can also message him directly on Facebook messenger: https://www.facebook.com/people/Jeff-Latham/1013268421

 

Resources mentioned on this episode:

‘Out of Shadows’ .

 

For a free once-off call with Greg, text him on 925 915 1978 

To connect with Gene, visit GeneVolpe.com

And if you’d like to find out how to become Micro Famous, visit Microfamouspodcast.com and join getmicrofamous.com

Apr 28, 2020

Facebook Live is a great tool for anyone in the real estate space to use, so to maximize our results, we have to make sure we’re using it the right way. What can we do to connect with our audiences better? How can we get more comfortable with Facebook Live when we’re new to the space? On this episode, co-founder of Real Estate Growth Hackers, Zach Hammer, returns to discuss the 3 ways to get better at Facebook Live today. 

 

Takeaways + Tactics 

Create the impression of looking into the audience’s eyes by speaking directly to the camera. This makes us more personable and helps the audience feel more connected to us. 

 

It’s not always easy to smile while talking, so practise smiling with the eyes. This makes us look much more welcoming to the audience. 

 

Practice makes perfect. Those of us new to Facebook Lives can rehearse by practicing with a small group of people we would be happy to get feedback from, or even by recording a live to be shared with ourselves only. 

 

 

Subscribe on YouTube

 

Guest Bio

Zach Hammer is the founder of Real Estate Growth Hackers. He is also the author of Why Your Website Annoys the Hell Out of Your Visitors. Zach is passionate about helping real estate professionals achieve their dreams by using his Local Celebrity Show model. 

 

To find out more about Zach, head to: http://zachhammer.me/#about

localcelebrityshow.com 

realestategrowthhackers.com 

 

For a free once-off call with Greg, text him on 925 915 1978 

And if you’d like to find out how to become Micro Famous, visit Microfamouspodcast.com and join getmicrofamous.com

Apr 23, 2020

With so many people stuck at home at the moment, now is the perfect opportunity to double down on content creation. How do we continue to create content during this time if our strategy was highlighting local businesses? Are there any lessons we can take from this time and implement in the future? On this episode, Robert Ring, Mortgage Advisor at Cross Country Mortgage and co-host of Hops and Houses video series, shares how to keep creating content during COVID-19. 

 

Takeaways + Tactics 

It’s important we don’t bury our heads in the sand during the pandemic - if anything, now is the time to double down on our online presence.

 

Don’t stop reaching out to local businesses like restaurants. Even though people aren’t able to go out, a lot of restaurants are still doing takeout. Do a live video featuring the chef from a local restaurant to help boost the community and bring attention to places that are still open.

 

Learn from this experience. People tend to be more empathetic during times of crisis, but we shouldn’t be limited to that. Use this time to make a shift towards becoming more empathetic and helpful to the community. 

 

Subscribe on YouTube

 

Guest Bio

Robert Ring is a loan officer and mortgage advisor at Cross Country Mortgage. Since entering the business in 2013, Robert has gained a stellar reputation for his hard work and fierce dedication to helping clients achieve their dreams. Robert is also the co-host of the Hops and Houses video series on Facebook.

 

For more on Robert, head to:

Robertringteam.com

https://www.linkedin.com/in/robert-ring-68378256

https://www.facebook.com/hopsnhouses/videos/832759117126208/?__so__=permalink&__rv__=related_videos 

 

For a free once-off call with Greg, text him on 925 915 1978 

To contact Gene Volpe, head to genevolpe.com 

And if you’d like to find out how to become Micro Famous, visit Microfamouspodcast.com and join getmicrofamous.com

Apr 21, 2020

To make more money with fewer deals, agents should be adding more high-end and luxury homes to their portfolios. Is now a good time to include properties at a higher price point in our portfolios and how can we represent them while so many people are unable to leave their homes? Should we be concerned about lowering our batting averages by including properties that are harder to sell? On this episode, Founder and Marketing Strategist at Marketing Luxury Group and host of the Luxury Listing Specialist podcast, Michael LaFido shares how to make more money with fewer deals. 

 

Takeaways + Tactics 

All agents should be diversifying their portfolios. Even now, in spite of uncertainties, it’s a good idea for agents to represent some high-end and luxury properties. 

 

People are spending a lot more time at home now, and the only way they can look at properties is online. Cater to the luxury and high-end market by uploading high-quality photographs and videos that highlight strong points of the properties. 

 

Stop worrying about maintaining a batting average. When dealing with properties at a higher price point, the commissions can help us cover leaner months just as much as selling more properties at a lower price point. 

 

Subscribe on YouTube

 

Guest Bio

Michael LaFido is the Founder and CEO of Luxury Listing Specialist Certification (LUXE), Founder and Marketing Strategist at Marketing Luxury Group, and the host of the Luxury Listing Specialist podcast. He is also the author of Luxury Listing Specialist, Outside The Box, and Marketing Luxury. His expertise in high-caliber marketing has led to him being highlighted  in Forbes and FOX News Chicago Business Hour, as well as being the featured cover story Crain’s Chicago Business. 

 

To find out more about Michael, head to:
https://michaellafido.com/

Luxurylistingpodcast.com

facebook.com/luxurylistingspecialist 

https://www.linkedin.com/in/mikelafido



For a free once-off call with Greg, text him on 925 915 1978 

To connect with Gene Volpe, head to genevolpe.com

And if you’d like to find out how to become Micro Famous, head to Microfamouspodcast.com and microfamousbook.com

Apr 16, 2020

One of the biggest challenges real estate investors face is trying to find motivated sellers. Where should we be looking for them? Are there any specific groups of people we should be targeting? On this episode, real estate investor and coach, Jackie Jackson, shares how to find motivated sellers. 

 

Takeaways + Tactics 

There are tons of real estate investors who have got into the wrong deals and over-obligated themselves. It’s a great idea to look for struggling investors because on top of being able to buy the property, we can be a great source of relief to them.

 

People expecting a baby are also great potential sellers. As families expand, people start looking for bigger homes, but to buy a bigger property, they’ll first need to sell the one they’re in.

 

Don’t forget about homeowners who may need to relocate within a very short space of time. Military professionals, for example, relocate every few years, so they’re motivated by an urgency to sell quickly. 

 

Subscribe on YouTube

 

Guest Bio

Jackie Jackson is a real estate coach and full-time real estate investor. After making a bad investment early in her career, Jackie found herself in $120 000 of debt. Knowing she was determined to become a successful investor, she raised money to hire a mentor by completing 6 months training in the US military. Jackie is passionate about coaching, and believes it’s a non-negotiable step anyone wanting to be successful must take. 

 

To find out more about Jackie, head to

https://thejackiejackson.com/



For a free once-off call with Greg, text him on 925 915 1978 or send him a message on Facebook at https://www.facebook.com/greg.mcdaniel.739

You can follow Gene on Instagram at @thegenevolpe or head to his website genevolpe.com

And if you’d like to find out how to become Micro Famous, visit microfamousbook.com

 

Books mentioned on this episode:

Getting Everything You Can Out of All You’ve Got by Jay Abraham https://www.amazon.com/Getting-Everything-You-Can-Youve/dp/0312284543

Apr 14, 2020

All agents should be using video to connect with potential clients, and creating personalized, informative content for YouTube is the best place to start. How can we provide educational videos that resonate with our audience? What kind of content should we be sharing, and where can we find the right information to share? On this episode, podcast host, YouTube personality and real estate broker at eXp Realty, Jackson Wilkey, shares the three videos every agent should be creating. 

 

Takeaways + Tactics 

Use video to educate people on the cost of living in our city. Make this even more effective by sharing personal stories. For example, agents with kids can talk about the cost of daycare, or if we’re single, speak about the young professional scene.

 

Create a video listing the pros and cons of the cities we live in - and be honest. People want to know what they’re getting into when they move to a new city, so give a rounded view of what they should expect.

 

Use the Internet to find the top 5 neighborhoods in the city, and film a video exploring those spots. Do house tours, visit local businesses and speak about schools in the area. 

 

Subscribe on YouTube

 

Guest Bio

Jackson Wilkey is a real estate broker at eXp Realty and an agent at NextHome Realty Connection. He is also one of the YouTubers behind the Living in Portland Oregon channel, and a co-host of The YouTube Agents Podcast. Jackson is passionate about helping people adjust to life in Portland, as well as helping other agents grow their own YouTube following.

 

To find out more about Jackson, head to:

https://www.youtube.com/channel/UCg4hXpBg94Kyc0hEUDTKIqQ/featured

https://www.linkedin.com/in/jackson-wilkey-b78465133

https://tunein.com/podcasts/Business--Economics-Podcasts/The-YouTube-Agents-p1286333/?topicId=141139862

 

Links mentioned on this episode:

Niche.com

Bestplaces.net

 

For a free once-off call with Greg, text him on 925 915 1978 

And if you’d like to find out how to become Micro Famous, visit Microfamouspodcast.com and join getmicrofamous.com

Apr 9, 2020

In light of current events, the ground has shifted in the markets and no one quite knows what could happen when the dust settles. In the meantime, the best thing we can do is prepare. Can we be optimistic about the future? Should we be playing it safe or planning big moves for the near future? On this episode, CEO and Founder of 1 Life Fully Lived and Co-Founder of Gobundance, Tim Rhode, shares how to surf the big waves of market shifts. 

 

Takeaways + Tactics 

Prepare for the worst case scenario, and aim to make the best of it. Now is the time to know our cash position and have an idea of what all our assets are, in case we need to sell them.

 

Now is not the time to try new things. We have to hone in on the things we’re comfortable with and know we’re great at.

 

Use this time to research and plan for the next steps we’re going to take when the time is right. Remember, these steps should be well thought-out; there is no need to rush them and risk making a mess. 

 

Guest Bio

Tim Rhode is the Founder and CEO of 1 Life Fully Lived, a non-profit organization dedicated to helping the next generation become self-sufficient. He is also the Co-Founder of Gobundance, a tribe for wealthy, generous men who choose to lead epic lives. Tim is passionate about helping others grow and create the lives of their dreams.

 

To find out more about Tim, head to:

https://www.gobundance.com/

https://1lifefullylived.org/

https://www.facebook.com/1lifefullylived/



Books mentioned on this episode:


The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It Updated, Subsequent Edition, Kindle Edition by Michael E. Gerber: https://www.amazon.com/Myth-Revisited-Small-Businesses-About-ebook/dp/B000RO9VJK/ref=sr_1_1?dchild=1&keywords=the+e+myth&qid=1586261164&s=digital-text&sr=1-1

Tribe of Millionaires: What if One Choice Could Change Everything by David Osborne, Pat Hiban Mike McCarthy, and Tim Rhode https://www.amazon.com/Tribe-Millionaires-choice-change-everything-ebook/dp/B07VJLCRCB

1Life Roadmap Journal: The Basic Inner Coding Needed to Dream, Plan and LIVE Your Best Life by Tim Rhode https://www.amazon.com/1Life-Roadmap-Journal-Coding-Needed/dp/1096415348

Man's Search For Meaning: The classic tribute to hope from the Holocaust  by Victor E. Frankl https://www.amazon.com/Mans-Search-Meaning-Viktor-Frankl-ebook/dp/B009U9S6FI/ref=sr_1_1?crid=M92QCQ0PV2PN&dchild=1&keywords=mans+search+for+meaning&qid=1586261267&s=digital-text&sprefix=mans+search+for+me%2Cdigital-text%2C437&sr=1-1

The Richest Man in Babylon by George S. Clason https://www.amazon.com/Richest-Man-Babylon-George-Clason-ebook/dp/B07H7HN6DN/ref=sr_1_1?crid=2OOGCWII6KOR1&dchild=1&keywords=the+richest+man+in+babylon&qid=1586261369&s=digital-text&sprefix=the+richest+man+in+bab%2Cdigital-text%2C436&sr=1-1

 

For a free once-off call with Greg, text him on 925 915 1978 

And if you’d like to find out how to become Micro Famous, visit Microfamouspodcast.com and join getmicrofamous.com

For more on Gene Volpe, visit GeneVolpe.com

Apr 7, 2020

As real estate professionals, talking about the industry on Facebook Live videos is second nature, but it does exclude people who aren’t currently looking to buy or sell a property. How can we create content that keeps people interested, even after a transaction has gone through? Can we offer content that interests buyers, sellers and everyone in between? On this episode, author and founder of Real Estate Growth Hackers, Zach Hammer shares the 3 Topics for Facebook Live Videos that never go out of style. 

 

Takeaways + Tactics 

Create lifestyle videos. Once someone has bought a home, they need to know how to maintain the property and live in it. Create content that fills this need.

 

Speak about the community. Talk about local restaurants and activities. People new to the area (or considering buying there) will appreciate a guide, and locals will know we share common interests.

 

Talk about trends. Whether our audience is looking for a transaction or not, everyone enjoys knowing what’s popular with others.

 

Subscribe on YouTube

 

Guest Bio

Zach Hammer is the author of Why Your Website Annoys the Hell Out of Your Visitors and the founder of Real Estate Growth Hackers. Zach believes that to get the best results, business owners and real estate professionals need to become local celebrities. He is passionate about helping people achieve their dreams through business and marketing systems. 

 

To find out more about Zach, head to: http://zachhammer.me/#about

localcelebrityshow.com 

realestategrowthhackers.com 

 

For a free once-off call with Greg, text him on 925 915 1978 

And if you’d like to find out how to become Micro Famous, visit Microfamouspodcast.com and join getmicrofamous.com

Apr 7, 2020

The social media landscape has undergone a lot of changes in the first part of 2020, and a lot of agents are, understandably, starting to feel overwhelmed. Which social media platforms should we be using, and what type of content should we be sharing? What does the trend towards moving away from social media in favor of in-person interactions mean for us in 2020? On this episode, Senior Marketing Strategist at Ablaze Media, Tim Stafford, shares how to approach social media marketing in 2020. 

 

Takeaways + Tactics 

Don’t try to use all the new social media platforms: find one that works and stick with it. It’s also important to remember that social media giants like Facebook and Twitter aren’t going anywhere, so don’t neglect them in favor of newer platforms. 

 

Client-created content has an 85% - 86% conversion rate, so ask clients to film video testimonials. With these videos, the most important thing is to maintain authenticity.

 

There is a massive trend towards getting off social media and socializing with people in-person, so as well-known members of the community, we should be creating opportunities for people to come together. While that may not be possible at the moment, consider hosting a post-COVID-19 barbecue at a local park. 

 

Resources + Links

 

Rockstar Agent Marketing Toolkit - Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.

 

Subscribe on YouTube

 

Guest Bio

Dr Timothy Stafford is the Senior Marketing Strategist at Ablaze Media, where he is tasked with analysing and assessing online marketing strategy and SEO. Tim is also a Dissertation Chair and Associate Professor at St. Thomas University in Florida, and holds a PhD in in instructional design for online learning. Tim also speaks to small business groups on alternative fundraising and education platforms, social media in education and worldview training.

 

To book a free 20 minute session with Dr Stafford, head to: bookdr.tim.org 



For a free once-off call with Greg, text him on 925 915 1978 

And if you’d like to find out how to become Micro Famous, visit Microfamouspodcast.com and join getmicrofamous.com

For more on Gene Volpe, visit GeneVolpe.com, or follow him by searching #ChallengetoLead on Facebook. 

 

Links mentioned on this episode:

Videochirp.com

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