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Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast

Get actionable ideas, insight & inspiration to turn your real estate career into a life of freedom. Real Estate Uncensored shows you how to blend the latest high-tech and high-touch prospecting, sales and marketing strategies to grow your real estate business. Featuring interviews with mega agents and influencers like Jeff Cohn, Lars Hedenborg, Greg Harrelson, Jeff Latham, Aaron Wittenstein, James Rembert, Nick Sakkis, Marki Lemons-Ryhal and many more. You’ll learn how to use social media to attract ideal clients, build your personal brand online, use prospecting systems and scripts to sell 500 homes/yr, bring homes to market & actually get them sold, run high-tech open houses & much more. Co-hosted by Greg McDaniel, the "Junior Grandmaster" and a Bay area Realtor, and Matt Johnson, agency owner, podcaster and author of MicroFamous.
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Now displaying: November, 2021
Nov 30, 2021

The National Association of Realtors just announced the measures they’re taking to standardize the MLS across the board, but what does that actually mean for agents?

 

How will the standardization affect us, if at all - and is there anything we can do about it? How will we need to adapt our existing strategies in the wake of the changes? 

 

In this episode, we’re weighing in on having to disclose our fees publicly to the consumer when previously, we didn’t even disclose them to other agents

 

Three Things You’ll Learn in This Episode 

 

  • Who the disclosure of fees stands to benefit

    How much does the consumer really stand to gain from the disclosure of fees?

 

  • How to make a marketing lemonade out of the changes

    So, our fees need to become public knowledge. Is there a way to turn that into a social media marketing opportunity? 

 

  • How to create the kind of content consumers want

    It’s one thing to turn the news of the NAR’s new rules into content. How do we turn it into the kind of content people will actually engage with? 
Nov 26, 2021

When you’re a new agent learning the ropes, scripts are necessary for building your confidence and communicating effectively, but there’s a huge caveat. If we rely on them too heavily, scripts can actually put prospects off, and get in the way of a genuine, engaging conversation. 

 

What makes your communication sound painfully scripted? How do you make your conversation feel more natural and authentic? 

 

In this episode, we talk about mistakes that make you sound too scripted and what to do instead. 



Three Things You’ll Learn in This Episode 

 

  • Why heavy scripts make us seem less authentic

    How do we make our conversations with prospects more human, authentic and engaging? 

 

  • Why your scripts fall flat with prospects

    When it comes to scripts, what’s more important - perfection or conversation? 

 

  • How to confidently navigate subjects you don’t know

    We don’t have to have an answer for everything to communicate effectively. How do we respond when prospects ask us about an area that isn’t our forte?
Nov 23, 2021

All signs point to a virtual future, and the only way real estate pros will survive is by adapting to the new reality. 

 

That being said, we’re still dealing with human beings at the end of the day, so how do we strike the balance between building real connections and growing with the changes? How can we best equip ourselves for a cyber reality and stand out amongst a crowd of i-buyers? 

 

In this episode, host of Coffee Talk With Adika Live, Stefan Adika returns to talk differentiation in the digital era. 

 

Three Things You’ll Learn in This Episode 

 

  • What the developments at Zillow mean for agents

    hat the heck is going on at Zillow, and is it wise to take their latest developments as purely ‘coincidental’?

 

  • How to maintain great, human relationships with past clients
    Do we really think contacting clients we haven't spoken to in a year, out of the blue, is a good idea? 

 

How to levera

All signs point to a virtual future, and the only way real estate pros will survive is by adapting to the new reality. 

 

That being said, we’re still dealing with human beings at the end of the day, so how do we strike the balance between building real connections and growing with the changes? How can we best equip ourselves for a cyber reality and stand out amongst a crowd of i-buyers? 

 

In this episode, host of Coffee Talk With Adika Live, Stefan Adika returns to talk differentiation in the digital era. 

 

Three Things You’ll Learn in This Episode 

 

What the developments at Zillow mean for agents

What the heck is going on at Zillow, and is it wise to take their latest developments as purely ‘coincidental’?

 

How to maintain great, human relationships with past clients

Do we really think contacting clients we haven't spoken to in a year, out of the blue, is a good idea? 

 

How to leverage iBuyers 

What’s stopping us from using our industry knowledge to educate the consumer on iBuyers (and grow our own digital footprints in the process!)? 

 

[COMPLETE SHOW VIDEO EMBED]

 

Resources + Links

 

Rockstar Agent Marketing Toolkit - Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.

 

Subscribe on YouTube

 

Guest Bio

 

Stefan Adika is a California Realtor and YouTuber. A former touring bassist with more than 20 years of experience, Stefan is passionate about helping his clients find their own piece of paradise, with tons of laughs along the way. Stefan also uses his YouTube shows, Coffee Talk with ADIKA LIVE! and Talking Wax with ADIKA LIVE! to put a smile on his viewers’ faces - but he’s also happy to be used as a source of annoyance if necessary, so be sure to share his content with your best friends and worst enemies alike. 

 

To find out more, go to:

https://www.youtube.com/channel/UC67DCNf4oLIuJZmVq8aykdQ

https://www.youtube.com/channel/UCpDurwXKpDiXuGBdsklxigg

ge iBuyers 

What’s stopping us from using our industry knowledge to educate the consumer on iBuyers (and grow our own digital footprints in the process!)? 

 

[COMPLETE SHOW VIDEO EMBED]

 

Resources + Links

 

Rockstar Agent Marketing Toolkit - Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.

 

Subscribe on YouTube

 

Guest Bio

 

Stefan Adika is a California Realtor and YouTuber. A former touring bassist with more than 20 years of experience, Stefan is passionate about helping his clients find their own piece of paradise, with tons of laughs along the way. Stefan also uses his YouTube shows, Coffee Talk with ADIKA LIVE! and Talking Wax with ADIKA LIVE! to put a smile on his viewers’ faces - but he’s also happy to be used as a source of annoyance if necessary, so be sure to share his content with your best friends and worst enemies alike. 

 

To find out more, go to:

https://www.youtube.com/channel/UC67DCNf4oLIuJZmVq8aykdQ

https://www.youtube.com/channel/UCpDurwXKpDiXuGBdsklxigg

Nov 18, 2021

Real estate investing has the power to completely change our lives and turn our wildest dreams into reality. The only question is, is there a ‘right’ way to do it?

 

What are the things we need to know before we go down the path of real estate investing? Is it possible to make big moves without taking big risks? 

 

In this episode, owner of The DeRosa Group and author of Raising Private Capital, Matt Faircloth shares how he approaches real estate investing. 

 

Three Things You’ll Learn in This Episode 

  • The best markets to invest in

    “Sexy” markets tend to be over-saturated, and declining markets are risky, so where should we be investing, instead? 

 

  • 1 thing to look at before purchasing an investment property

    What key piece of information should we be looking into before putting any money down? 

 

  • What investors need to know about loans

    Rates have been at an historic low for some time now, but is that likely to change in the near future?

 

Guest Bio

Matt Faircloth is the Founder and CEO of The DeRosa Group and the author of the acclaimed Amazon Bestseller, Raising Private Capital. A seasoned investor of over 15 years, Matt has completed over $40 000 000 in real estate transactions and controls over 800 units in multifamily. Passionate about helping others transform their lives through real estate investing, Matt is a regular contributor and guest on BiggerPockets.com and also has his own YouTube channel, dedicated to educating investors. Matt is the co-host of The Healthy Wealthy Wiseguys Show podcast. 

 

To find out more, go to:

https://derosagroup.com/

https://store.biggerpockets.com/products/raising-private-capital?variant=32588975571040

https://www.amazon.com/Raising-Private-Capital-Building-Peoples/dp/1947200984

https://www.youtube.com/c/DerosaGroupTrenton 

https://mattandiggy.com/ 

Nov 16, 2021

We’ve all heard the saying, “spend money to make money,” but what happens if we don’t have any? The harsh reality is, some agents just don’t. 

 

So, what’s an agent in a tight position to do? Are there ways to market ourselves without spending a dime? What should be our first splurge when we do have the means to invest in our businesses?

 

In this episode, we’re weighing in on marketing budgets, and what to do when we don’t have one. 

 

Three Things You’ll Learn in This Episode 

 

  • How to compete with big tech

    Even a top producer is unlikely to have a marketing budget anywhere near that of a big tech company like Zillow. What can the average agent do to stay in the ring? 

 

  • How to run ads on a shoestring

    Is it smarter to hold off on ads until we can afford to target everyone, or what should we be doing instead? 

 

  • The best social media platforms for agents with no budget

    Social media is free, but with so many options available to us, knowing which platform to zone in on is tricky. Which networks are likely to get us the best results?
Nov 11, 2021

From social media marketing to offerings like Zillow, technology is changing real estate as we once knew it, and agents who fail to get on board risk going out of business. 

 

The problem is, the vast majority of agents are taking too long to embrace the changes as they come. How can we quit complaining about new developments and start welcoming them? Is there any hope for the technophobes among us? 

 

In this episode, The ZillowKiller, James Rembert returns to discuss why we need to stop making excuses and get started, already! 

 

Things You’ll Learn in This Episode 

 

  • 1 thing to change about the way we see digital marketing

    Are we still seeing social media advertising as an ‘add-on’ or as anything less than vital? 

 

  • The future of NFTs in real estate

    What on earth is an NFT and how can real estate pros even begin to understand them, let alone use them? 

 

  • How to stop getting overwhelmed by a changing industry

    Tech is set to change the world as we know it, and that can be a little daunting. How can we learn to adapt to new developments, rather than fear them? 

 

  • What we need to know about Meta

    How much of an impact will the rebrand from Facebook to Meta really have on its users? 

 

Guest Bio

James Rembert, also known as The ZillowKiller, is the Founder of DigitalNatives Inc and The ZillowKiller brand. A passionate marketer, James is a speaker and coach who has played a role in completely changing the landscape of real estate by making lead generation easier for agents. Today, James owns a boutique advertising agency that deals exclusively with real estate agents. 

 

To find out more, go to: 

https://www.jamesrembert.com/

 

And for more on his Circle of Excellence, go to:

https://app.coe99.com/

Nov 9, 2021

Just when Realtors were getting used to Zillow buying homes directly from the consumer, the platform has pulled the plug on their much touted offer program. What does it mean? 

 

This turn of events can actually work to the benefit of real estate agents if we play our cards right. This is the time for us to up our visibility, give sellers more certainty and take back market share.

 

What are some of the ways we can make sure our sellers never need to call any iBuyer before us? How do we give the consumer the convenience that made them opt for iBuyers in the first place?

 

In today’s Roundtable, we discuss the recent shift in Zillow’s strategy and what we can do to take advantage of it. 



Three Things You’ll Learn in This Episode 

 

  • How to remind the consumer of the value we bring

    Consumers need to know that we never stopped looking out for them even when Zillow was buying homes. How do we put a massive megaphone on this message?  

 

  • The real reason people were interested in instant offer platforms

    What drove the rise of Zillow offers and other iBuyers, and how can we build the same level of convenience in our customer experience? 

 

  • Why we have to get comfortable with spending money on marketing

    Can agents crush it in the digital marketing game with sweat equity and organic tactics alone? 

 

  • How to stand out in the listing presentation

    How can we win by attacking points of friction and stress in the real estate transaction?
Nov 4, 2021

Whether we’re seasoned agents or total newbies to the business, we’re all capable of building the kinds of teams that bring in results for years to come. We just have to re-think the steps it takes to get there. 

 

So, what are those steps? How do traditional team models hold us back from building something that benefits not only us, but our agents, too? Can we recalibrate our existing strategies and shift into something that really works? 

 

In this episode, US Growth Operations Manager at eXp, Randy Wouters explains how to build teams that bring in results in the long term and benefit everyone involved in them. 

 

Three Things You’ll Learn in This Episode 

 

  • The importance of humility

    Everyone wants to be successful. The real question is, are we willing to get over ourselves and take advice from those in the know? 

 

  • How to retain top agents long-term

    The traditional teams model dictates that leaders pour into their agents for several years, only to have those same agents fly the nest at their peak. Is there a way to retain our agents without clipping their wings? 

 

  • How to stop taking rejection so personally

    How can we get better at handling rejection from agents who aren’t looking to join our teams?

 

Guest Bio

 

Randy Wouters is the US Growth Operations Manager at eXp. A former schoolteacher, Randy is passionate about motivating those who come into his world and strongly believes that with the right help, anyone can make their dreams come true. 

 

To find out more, go to:

https://randyexplains.com/ 

https://randyexplains.com/

Nov 2, 2021

Most agents know what it’ll take to move the needle forward in their businesses, but the harsh reality is, most won’t follow through because they’re afraid of implementation.

 

How can we stop letting fear hold us back from making our dreams a reality, and is doing so even possible? Where do those fears stem from in the first place? 

 

In this episode, real estate operations and exit strategy coach, Renee Williams joins us to discuss how to push past our fears and just get started, already!

 

Three Things You’ll Learn in This Episode 

 

  • How to stop letting others’ opinions affect us

    Staying immune to haters and trolls is a necessity, but how do we actually do it? 

 

  • Why we need to stop seeing video content as optional

    How can we shift the way we see educational, consumable content, so we stop seeing it as an add-on and start seeing it as a non-negotiable

 

  • What to include in our social media marketing

    What do our audiences actually want to see and how can we get better at giving it to them?

 

Guest Bio

Renee Williams is a real estate operations and exit strategy coach, Founder of the Renee Williams Group, and host of the Agent Exit Podcast. A former loan officer and corporate strategy administrator turned investor, Realtor and business coach, Renee’s passion lies in helping women find their purpose and turn their dreams into reality at any age. 

 

To find out more, go to:

https://www.reneewilliamsgroup.com/


And for a free strategy session, head to https://www.reneewilliamsgroup.com/reu

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