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Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast

Get actionable ideas, insight & inspiration to turn your real estate career into a life of freedom. Real Estate Uncensored shows you how to blend the latest high-tech and high-touch prospecting, sales and marketing strategies to grow your real estate business. Featuring interviews with mega agents and influencers like Jeff Cohn, Lars Hedenborg, Greg Harrelson, Jeff Latham, Aaron Wittenstein, James Rembert, Nick Sakkis, Marki Lemons-Ryhal and many more. You’ll learn how to use social media to attract ideal clients, build your personal brand online, use prospecting systems and scripts to sell 500 homes/yr, bring homes to market & actually get them sold, run high-tech open houses & much more. Co-hosted by Greg McDaniel, the "Junior Grandmaster" and a Bay area Realtor, and Matt Johnson, agency owner, podcaster and author of MicroFamous.
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Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast
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Now displaying: 2022
Dec 29, 2022

Technology and AI is revolutionizing the world and the way we do things, including lead generation. Utilizing technology and tools such as ChatGPT can help us get ahead of our competition, we just need to be willing to start!

 

What exactly is ChatGPT and how is it changing the real estate space? How can we use it as a lead magnet for potential sales and to operate at a higher level?

 

In this episode, we shed some light on AI and how it’s changing the game as we know it. We also talk about how ChatGPT is transforming the world of content creation and changing the way we work.

 

Things You’ll Learn in This Episode 

 

  • Understanding AI to extract value from it
  • Creating unique content within seconds with ChatGPT
  • Getting your time back and being more effective
  • The endless possibilities and actionable answers from technology and AI.
Dec 22, 2022

Land acquisition is a simple way to grow our businesses and make more money but not many people are doing it. It’s a great way to make more while doing less, PLUS you’ll never have to deal with pesky tenants, termites or toilets. 

 

Where do we start with land acquisition? What do we look for when investing in land?

 

In this episode, founder of Land Investing for Professional Millennials, Victor Reynolds joins us to discuss land acquisition, the do’s and don’ts of it and some of the things to look out for when getting started.

 

Things You’ll Learn in This Episode 

 

  • How to look for prospects
  • Why do people plan to build but don't
  • Understanding the demographics of the location of potential land acquisition.

 

Dec 21, 2022

In an age where there are endless opportunities for marketing, it’s important to build personal branding. Personal branding can play a significant role in growing your business if it’s done right.

 

How do we build a personal brand, and how do we get it out there? Why should our content coincide with our personal brand?

 

In this episode the roundtable discusses the personal branding, why it matters and how to use it to expand your business. 

 

Things You’ll Learn in This Episode 

  • How to go from consumer to creator
  • Video hacks for personal branding efforts
  • How to get your personal brand out there

 

Dec 14, 2022

Database plays a pivotal role in a successful real estate business, but many agents don’t see the value in it, and fail to extract its true worth. We should be treating our databases as an asset.

 

How do we get more out of a database? How can we build a database if we don’t already have one?

 

In this episode, we are joined by the founder of Likely.AI Brad McDaniel who shares insight on why a database is an asset, how Likely.AI can help your database and how to use it as a better way to do business.

 

Things You’ll Learn in This Episode; 

  • How to get more from your database
  • Treating your database like an asset
  • What to do with data once you have it

 

 

Guest Bio

Brad McDaniel is the founder of Likely.AI—a company that uses machine learning and predictive analytics with incredible accuracy to help real estate agents find the leads in their market who are most likely to move. His tools and strategies are game changers that can give agents a significant and much-needed edge against the megabrokers. 

 

Visit https://likely.ai/

Visit https://likely.ai/refresh/prelaunch 

Find Brad on LinkedIn @Brad McDaniel

Find Brad on Twitter @AgileBrad 

 

Dec 8, 2022

As the market shifts, many agents are finding themselves in a rut. With everything going on, it’s only natural that agents feel like they’ve been knocked down and are struggling to get back up.

 

What can we do to ensure that when we do fall, we can get back up? How does social media marketing help us get out of the rut that so many agents find themselves in? 

 

In this episode, Visionary & head harmer at Launch Your Farm, Ryan Smith shares insight on launching your farm, how to leverage social media videos and what we can do to ensure that we get back up whenever we’re knocked down.

 

Things You’ll Learn in This Episode 

 

  • How to stack strategies
  • Going from hypothetical to realistic
  • Videos from a community ambassador perspective
  • How to focus on action rather than outcome. 
  • How to handle rejection

 

Dec 1, 2022

Although we are in the era where technology is king, many people aren’t taking full advantage of what it has to offer. Agents are afraid of partnering with technology and artificial intelligence because of a fearful mindset. 

 

What is artificial intelligence and how can we use it to make ourselves more efficient? Can technology actually help us to save time and money?

 

In this episode, the roundtable is joined by the founder of Likely.AI Brad McDaniel to discuss how technology and AI can actually help us grow, why we should partner with technology and how to extract the most value out of it.

 

Things You’ll Learn in This Episode 

 

  • The value of your database
  • How to get involved in your sphere
  • The importance of specific video messages.
  • How to consolidate your data with Likely.AI
Nov 25, 2022

As we draw closer to the end of the year, the market change is becoming more apparent. People are beginning to panic, when what we really should be doing is taking advantage of the slow market to upskill our marketing and business strategies.

 

What is transparent marketing? When is the right time to start marketing? Why should we be unafraid to be different when it comes to our marketing strategies?

 

In this episode, we talk about the impact of the shifting market on marketing strategies and why you should pick up a new skill during a slow market.

 

You’ll also learn;

  • How to get out of your marketing comfort zone
  • The power of doing something different
  • Why it’s vital to build a brand 
  • Marketing strategies for the holiday season
Nov 17, 2022

In a world where it sometimes feels like everything is plummeting, it’s pretty easy to see why people fall into a negative space, but we can change lives with small and simple actions. Random acts of kindness can make a world of difference.

 

Can we really make a stranger's day by simply saying hello? Why should we acknowledge people we don’t know? 

 

In this episode, I talk about the power of just saying hello and how we can make a difference in the lives of people who are in a negative space by simply acknowledging them.

 

Things You’ll Learn in This Episode 

 

  • Getting inquisitive about your leads
  • The impact of small acts of kindness
  • How to appreciate what people bring to the table
  • The importance of human to human connection
  • How acknowledging people can be reaffirming
Nov 16, 2022

 

When it comes to marketing, YouTube is a platform that can be used to market our businesses at the highest level, yet many people don’t realize its potential. In an era where social media is thriving, we need to take full advantage of what YouTube can do for our businesses. 

 

How do we get started with YouTube marketing? How can we leverage social media to generate more leads?

 

In this episode, the roundtable discusses YouTube, social media marketing, and how to create advertising that will provoke real connections.

 

You’ll also learn; 

  • How to be visible to the average consumer
  • The power of proactive marketing.
  • How to bring authenticity to your content
  • Ways to capture the attention of your audience
Nov 10, 2022

Interacting with other people can be extremely challenging at times, both in our businesses and personal lives. Dealing with difficult people can throw us off our game and can make us doubt ourselves.

 

How do we deal with difficult people while staying on the top? How do we cope with rejection when it comes to the people we work with?

 

In this episode, I talk about interacting with difficult people and share ways to deal with them.

 

You’ll also learn;

  • The importance of thinking long term
  • Setting boundaries and standing your ground
  • Why you should always read the room
  • Why being authentically you is important
  • Rejection and why you shouldn’t take it personally.
Nov 3, 2022

Social media is an incredible tool that is not only useful but also simple to use, yet so many people don’t extract its true value. In a social media centered world, we should be more willing to use it to our advantage.

 

Where do we start with social media? Why is video the next big thing and how can we use videos on social media to market our businesses?

 

In this episode, we discuss the power of video in social media, how to be more visible to our audience and some of the tools to use that can help us go viral.

 

Things You’ll Learn in This Episode 

 

  • How to start with video
  • Why overanalyzing holds us back
  • The unintended consequence of video
  • The simplicity of social media
  • How to figure out what your audience wants
Nov 2, 2022

 

As the market approaches winter, a lot of agents are becoming concerned with not being able to get deals. The market shift is inevitable, but that doesn’t mean we should be fearful of it.

 

Can affiliate marketing bring a significant increase in our business? How does this help us to get ahead of our competition?

 

In this episode, the roundtable discusses the power of alliance marketing for businesses and how to get started with strategic alliance marketing.

 

Things You’ll Learn in This Episode;  

  • Finding brands that align with us
  • How to get over the fear of getting started
  • Adding value to alliance partners
  • The correct way to build a strategic alliance list
  • How to be a connector, and help other people
Oct 27, 2022

Social media is at the forefront of marketing and as easy as it is to use, a lot of people still mess up social media and get disheartened when we don’t see the results we expect.

 

People are going to social media for insight. How do we provide the insight that they are looking for when it comes to our businesses? How do we build our brand on social media, and how can we stand out from the rest?

 

In this episode, we’re joined by the CMO of Redx Real Estate, Curtis Fenn. We discuss ways to stand out when it comes to social media marketing and some of the available tools for social media which can help take our content to the next level.

 

Things You’ll Learn in This Episode 

 

  • Understanding where social media fits into your business strategy
  • Ways to start building your brand
  • Helping people find opportunities outside their comfort zone
  • The 4 key elements of social media content
  • How to capture the attention of your social media audience
Oct 26, 2022

With everything going on in the market, getting business and being visible are becoming increasingly difficult. 

 

Being visible means being vulnerable, and being vulnerable is something that a lot of people, not just agents, are afraid of. How do we overcome this fear of vulnerability and increase our visibility?

 

In this episode, the roundtable discusses the struggles of marketing, when and how we should market our content and some of the common misconceptions around marketing in the real estate industry.

 

Things You’ll Learn in This Episode 

 

  • Curbing fears when it comes to marketing.
  • What we should be doing more of.
  • Where and how to start with marketing content.
  • Putting value into our content.
  • Beating consistency complications.
Oct 20, 2022

Everyone can market their product or service but not everyone can stand out. 

 

How do we ensure that we really stand out in today's marketing industry? What can we do to make a memorable, lasting impact on our audience? How can we build an emotional bond with our audience?

 

In this episode, the roundtable is joined by Real Estate Advisor at RE/MAX Premier Realty, Tony Babarino who shares insight on how to be authentic in marketing, why consistency is key and some tips and tricks on how to ensure that we stand out when it comes to marketing our businesses.



Things You’ll Learn in This Episode 

 

  • Be authentically you, don’t overthink it!
  • How to get noticed from your content.
  • What attracts an audience in the marketing industry?
  • Why engaging with your audience will make them stay.
  • Normal does not stand out.

 

Oct 13, 2022

Being dependent on other people to get the small things in life makes it hard for us to grow and improve. If we do not stand up on our own, we won’t get out of our comfort zone and be self-sufficient.

 

How will removing dependency help us reach our goals in business and life?

 

In this episode, I will share how you can thrive by being independent so you can live the life that you designed for yourself.

 

Things You’ll Learn in This Episode 

  • How to be free from dependency 
  • Why you should identify the core aspects of your life
  • Why you need to make decisions for yourself
  • How to be the best version of yourself
Oct 12, 2022

Marketing plays a key role in the success of our businesses, but marketing done wrong can have the exact opposite effect. 

 

How do we ensure that we are always on top of our game when it comes to marketing our businesses? 

 

In this episode, the roundtable discusses the dos and don’ts of marketing, how to figure out what goes wrong in your marketing strategy, and how you can correct it so that you can get back on track.

 

Things You’ll Learn in This Episode 

 

  • Why platform knowledge is key when it comes to marketing 
  • How to maximize marketing
  • How to utilize other platforms to increase platform knowledge
  • Being authentic when marketing attracts an audience
  • Why being professional and being authentic aren’t mutually exclusive

 

Oct 6, 2022

As essential as cold calling is, it can also be extremely frustrating when met with a voicemail or unanswered call. Looking for FRBO leads can be difficult but also rewarding when you succeed.

 

Join us for some midday cold-calling fun as we generate FRBO leads.

 

You’ll also learn:

  • Why cold calling is essential
  • Why cold calling isn’t always intimidating or unfruitful
  • How to increase the likelihood of a positive outcome
  • Why following up on calls is so important
Oct 5, 2022

Looking beyond the Facebook marketing mania, scaling several thousands of dollars per week on Facebook in the special ad category is going to be tough. 

 

Special ad audiences will no longer be available for use on Facebook, and this is a huge concern for many agents and mortgage brokers.

 

What does removing the special ad category mean for the real estate community? Where do we go from here? 

 

In this episode, the roundtable talks about the impact of Facebook marketing in real estate, and how upcoming changes will affect the way we market.

 

Things You’ll Learn in This Episode 

  • The base layer of Facebook that will never go away
  • Why educating your audience is key
  • The alternatives to Facebook marketing
  • Why the long sales cycle is an advantage for agents and mortgage brokers
  • Why short form video ads are the next big thing
Sep 29, 2022

 

Persistence and consistency are important in life, and without those two traits, it will be hard to grow our businesses and navigate the challenges we experience along the way. 

 

What are the things that we need to do in order to achieve success and personal growth?

 

In this special episode, I’m talking about the importance of determination in life and business. 

 

Things You’ll Learn in This Episode 

 

  • How to push yourself out of your comfort zone
  • Why you should connect and build relationships 
  • The importance of leading with value 
Sep 28, 2022

Listing strategies doesn't always need to be expensive. There’s a plethora of ways to gain new clients without breaking the bank. 

 

What are the measures we can take to get more business with minimal budget and pure creativity?

 

In this episode, the roundtable provides various low-cost strategies that will help you get listings in this market.

 

Things You’ll Learn in This Episode 

 

  • Why you should try slide dial on your client list
  • How to use likely.ai to save time prospecting
  • Why you need to target orphan buyers/neighborhood 
  • How to connect with out-of-town and in-town owners
Sep 22, 2022

Cold calling for rent by owners (FRBO) is an uncommon thing to do. Most real estate agents call people who are selling their house or planning to buy one. Are FRBOs the opportunities we should be going after?

 

In this special episode, join us for midday cold-calling fun as we try to get leads from FRBO.



You’ll also learn:

 

  • How to grow your business by expanding your horizons 
  • Why you need to look for a way to turn things around 
  • How to treat everything as an opportunity
  • The power of shifting your mindset 
Sep 21, 2022

As real estate agents, marketing is a non-negotiable part of our businesses. It helps us get leads, boost sales and stay relevant. With all the aspects that go into marketing, how do we implement the strategies and tactics that actually work? 

 

In today’s episode, the roundtable shares how to elevate a mediocre marketing strategy. 

 

You’ll also learn;

  • Why podcasts beat blogs
  • Why paid advertising gets results faster
  • How to incorporate geofencing in your business strategy
  • Why you need to use HARO to increase your visibility
  • How to get people to person reach out to you
Sep 15, 2022

It’s not easy to call people you barely know. Most of the time, it won’t get you anywhere. However, when you do find leads, it can help your business take off.

 

What should we do in order to acquire new clients? In this special episode, we’re back with more midday cold-calling fun to find more leads! 

 

You’ll also learn:

  • Why you need to keep on making calls
  • How to work on your patience 
  • The importance of setting your pricing intentionally 
  • How to deal with overpriced properties 
Sep 13, 2022

With everything that has happened over the last couple of years, we’re starting to see many things normalize, which means there are more business opportunities than before. 

 

What are the things that you can do to get some of that business now?

 

In this episode, the roundtable shares ways to maximize opportunities in order to get business quickly.



Things You’ll Learn in This Episode 

 

  • Why you need to commit to yourself if you want to have a change
  • How to target orphan leads
  • Why you should door knock with someone of value
  • How a Unique Selling Proposition will help your business stand out
  • How to find the 5 key relationships that will give you deals
  • How to apply SMILE in Marketing

 

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