Our latest episode of Real Estate Uncensored we give our best open house tips, and show you some powerful ways to combine high-tech with high-touch to get more buyer clients from your open houses.
[1:30] Question of the Week: How to set expectations up front to get price reductions
[5:09] How to run a neighbors-only hour before the Open House and promote during the week
[7:10] Why you shouldn't skimp on directional signs
[7:57] How to use a 43-second video (shot on an iPhone) to promote your Open House on Facebook
[11:01] Asking neighbors or buyers at Open House to shoot video talking about the neighborhood
[14:22] Idea: Shoot a drive-through video leading up to the location of your Open House
[16:46] How to use your community blog as leverage to get REAL email addresses
[17:33] The key website your Open House MUST be listed in to get Open House traffic (doesn't apply to all areas, but VERY important in the Bay area)
[19:05] How to use a triple-line dialer to cold call neighbors and promote your Open House
[26:12] The one question you should be asking to qualify a buyer at an Open House in 30 seconds
[30:00] How to use Google Hangout or FaceTime to give a live "virtual" Open House, including tips for better audio
[32:36] Idea: Get video footage at peak times to send your sellers (and save it for follow-up)
[37:21] Top agent tips- Calling agents who have sold homes within 5% of list price within 5 miles of your listing, seeing if there were other buyer inquiries/other agents who's buyers made offers
[39:00] Top agent tips on how to structure your new listing and Open House together - when it hits the MLS, promo blitzes, Open House times and setting deadlines for offers, etc.
[43:26] How to get vendors to provide food and drinks 100% free AND join you at the Open House
[48:08] How to use your own FREE contact info form (on your iPad or tablet) to make sure you get accurate contact info from people who come through your Open House
[52:05] Why you MUST send a follow-up email summary to your sellers, and how to use video to give it more impact
[52:46] A powerful way to follow up with buyers through video after an Open House
Join us for our first live broadcast where we were joined by Jane Wenden, who has been coaching with Greg for a few months.
She shares her experience getting into the business and realizing she needed to generate leads and having no idea where to start or how to overcome her fear of the phone or door-knocking.
In a few months she found that door-knocking suited her personality, learned to go after the right type of clients and is now finding it easier to pick up new clients and build her career.
Subscribe on iTunes or visit http://www.mcdanielrealestatesystems.com/ for complete episodes and video replays of the episodes recorded via Google Hangouts.