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Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast

Get actionable ideas, insight & inspiration to turn your real estate career into a life of freedom. Real Estate Uncensored delivers 3 live shows/wk showing you how to blend the latest high-tech and high-touch prospecting, sales and marketing strategies to grow your real estate business. Featuring interviews with mega agents like Joshua Smith, Jeff Cohn, Brett Tanner, Greg Harrelson, Jeff Latham, Aaron Wittenstein, Marti Hampton and many more. You’ll learn how to make 100+ calls/hr, how to use prospecting systems and scripts to sell 500 homes/yr, how to bring homes to market & actually get them sold, how to run high-tech open houses & much more. Co-hosted by Greg McDaniel, the "Junior Grandmaster" / Bay area Realtor, and Matt Johnson, partner in Elite Real Estate Systems / founder of Pursuing Results, a podcast PR + production firm.
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Now displaying: 2021
Oct 21, 2021

The best way to differentiate ourselves in our marketing is by creating hyperlocal content. That being said, as most agents would agree, that can be easier said than done.

 

How can we create the kind of social media content that positions us as the local experts in our markets? Does a quick fix in this area even exist?

 

In this episode, creator of the Instagram Power Method course, Michelle Berman returns to share how to create and maintain a hyperlocal presence on social media. 

 

Three Things You’ll Learn in This Episode 

 

  • How to use hashtags (and actually see results!)

    Let's face it: hashtags can be a little intimidating. How should we be using them to build a bigger audience amongst the people in our local markets? 

 

  • How to engage with our local communities online

    How can we ensure we're really connecting with our market on a deeper level? 

 

  • When to follow back (and when it's a better idea NOT to)

    Who should we be following on Instagram? Does engagement require us to follow back, or is that a bad idea?

 

Guest Bio

 

Michelle Berman is the CEO of Berman Media PD, AKA the Rolls Royce of Instagram Marketing. The creator behind the Instagram Power Method Course, Michelle is a nationally acclaimed Instagram Coach, passionate about taking out the guesswork of successful Instagram strategies for real estate and mortgage pros, so they can take their social media game to a whole new level.

 

To find out more, visit:

https://michelle-berman.mykajabi.com/ 

https://www.instagram.com/bermanmediasocial/?hl=en 

https://www.facebook.com/michelle.berman.75 

Oct 19, 2021

Everyone loves relatable memes: that’s why they get such great engagement! The question is, can they be used as part of our marketing strategy?

 

How can real estate professionals start using memes as a way to boost their public profiles and stand out to their spheres? Do social media users really want to see real estate memes, or should we be doing something else entirely?

 

In this episode, we’re doing a deep dive into how to create the content no one can get enough of!



Three Things You’ll Learn in This Episode 

 

  • How to create a meme

    How can we go about creating memes that genuinely resonate with our audience? 

 

  • How to gauge what’s off-limits in a meme

    Memes are intended to spark conversations and poke fun at something, but can we ever go too far when we’re using the content to market our businesses? 

 

  • What to include in our memes

    Where can we find inspiration for our memes? Are there set categories for the type of content people want to see?
Oct 14, 2021

Building a real estate team that doesn’t require our constant attention is something most leaders aspire to, but no one said it was easy.

 

What are the biggest challenges standing in the way of aspirational team leaders looking to scale (and maybe even sell) their teams? More importantly, how can we get around those barriers?

 

In this episode, Executive VP of First Team Real Estate and Founder of Homearly Real Estate Group, Jay Bourgana details how he managed to build and scale not just one, but TWO teams. 

 

Three Things You’ll Learn in This Episode 

 

  • How to overcome the dark days of building and scaling a team in any market

    Real estate comes with the unique challenge of not only market cycles, but also seasonal cycles. How can we navigate and overcome the difficult periods as they come? 

 

  • How to set our teams up for success from day 1

    Building a successful team takes time, especially if we’re hoping to nurture future leaders for our organizations. How can we build a system where we encourage our teams to hit the ground running, right from the start? 

 

  • The key to building a sellable team

    Selling a real estate team is notoriously difficult. How can we do it, anyway?

 

Guest Bio

 

Jay Bourgana is the Executive VP of First Team Real Estate and Founder of Homearly Real Estate Group. Having started his career in banking, Jay first entered real estate in 2013, and since then he’s scaled not only one, but two teams. A ‘recovering’ business consultant-turned-business owner, Jay is passionate about healing ill businesses. 

 

To find out more, go to:

https://www.linkedin.com/in/jay-bourgana-519a7865/

https://www.facebook.com/jayhomearly/ 

https://www.homearly.com/nice-guy/

https://www.firstteam.com/agent/64850-jay-bourgana/

Oct 12, 2021

The real estate industry is under attack, with national companies and big tech surrounding traditional agents from all sides. However, we still have a shot at standing out to consumers if we make the right moves.

 

How can we stay ahead of the curve, so we’re always on hand to offer consumers more value than our competitors? Is there a way for the underdog to not only survive in the wake of the onslaught, but emerge victorious? 

 

In this episode, Jake Wolfe details how KlevrLeads is getting traditional agents on the same playing field as the industry’s biggest players. 

 

Three Things You’ll Learn in This Episode 

 

  • The beauty of offering incentives

    How can we offer our prospective clients so much value that it works in their favor to work with us? 

 

  • Why we need to focus on solving real problems

    What challenges are consumers facing today, and how can we step in to help them overcome the hurdle? 

 

  • How to tailor our marketing strategies for the best results

    We know we have a ton of value to offer. The question is, how do we ensure enough people know about what makes us unique?
Oct 7, 2021

It doesn’t matter how many people we call in a day: if we’re not saying the right thing, in the right way, we’re not going to get the results we want.

 

The question is, what should we be saying, and what should we be training our agents to say? Is it really possible to overcome any objection with the right script?

 

In this episode, Founder of Smart Inside Sales, Dale Archdekin returns to explain how we should be approaching our calls. 

 

Three Things You’ll Learn in This Episode 

 

  • The importance of curiosity

    Can asking good questions and being genuinely interested really change the outcome of our conversations? 

 

  • How to go beyond traditional training for our agents

    Teaching our agents a script is one thing. How can we ensure they’re delivering it correctly, each and every time? 

 

  • Why we need to change our perspective on the word ‘no’

    How can we stop getting down on ourselves the minute we’re faced with an objection?

 

Guest Bio

 

Dale Archdekin is the Founder of Smart Inside Sales. He is also the former Director of Lead Generation for a top-5 Keller Williams Realty Mega Team and a residential real estate salesperson with a decade-long track record. Dale is passionate about helping agents reach their full potential without feeling the need to rely on manipulative tactics. 

 

To find out more, go to:

https://www.smartinsidesales.com/ 

https://www.linkedin.com/in/dalearchdekin/ 

 

And for the PDF mentioned in this episode, go to:
https://www.smartinsidesales.com/agentscript/ 

Oct 5, 2021

As agents, we have a ton of stories about what really happens in a transaction, and telling them could actually set us apart in the eye of the consumer. The problem is, we’re so determined to show up as consummate professionals that we’re keeping them to ourselves. 

 

Why is it so important to provide our audiences with a full view of the good, the bad and the ugly of real estate deals? How can we push past the idea that we have to present ourselves as ‘perfect’ to get business?

 

In this episode, we’re getting into the meat and bones of why an authentic story always gets great results. 

 

Three Things You’ll Learn in This Episode 

 

  • How to combat the fear of over-sharing

    How much personal information and talk of past bad experiences is too much? 

 

  • Why we need to let our audiences dictate what we share

    Why are we so wrapped up in thinking about what our audiences don’t want to see? 

 

  • How to get into video if we’re late to the party

    If we haven’t taken the first steps towards getting comfortable on video, have we missed the boat? Is it too late to get started?
Sep 30, 2021

The vast majority of agents are going into calls with the best of intentions, but they're still not getting the results they want because they're approaching their conversations all wrong.

 

Where are so many of us making a mistake with our scripts, and what should we be doing instead? How should we structure a script when we're dealing with friends or family? 

 

In this episode, we're talking about how to talk to people and achieve the outcomes we want! 



Three Things You’ll Learn in This Episode 

 

  • How to approach business conversations with friends and family

    What's stopping our nearest and dearest from wanting to work with us, and how can we convince them that we're the best fit for the job? 

 

  • The #1 thing to remember when someone is already in talks with another agent|

    How can we get the consumer to see that we're their best bet without saying anything negative about the competition? 

 

  • How to connect with consumers outside of scripted phone calls

    Phone calls are a great way to build connections, but they're just the first step. What else should we be doing?
Sep 28, 2021

The key to running a successful business that not only pays the bills but truly fulfils us lies in our mindset.

 

The question is, how can we tweak the way we think so we’re brought closer to our goals? What does the ‘right’ mindset look like, anyway?

 

In this episode, Dallas/Fort Worth Realtor, Tim Parnell joins us to discuss how to turn our mindsets into something sexy and rock ‘n roll. 

 

Three Things You’ll Learn in This Episode 

 

  • Why mindset matters more than we tend to realize

    What separates the mindset of a millionaire apart from that of everyone else? 

 

  • How to think like a RESPONSIBLE business owner

    When we’re working for someone else, slacking off is met with a swift response. What happens when we’re the ones at the helm? 

 

  • The importance of prioritizing our happiness as entrepreneurs

    Why does loving what we do make all the difference when we’re trying to run successful companies?

 

Guest Bio

 

Tim Parnell is a licensed Realtor in the Dallas/Fort Worth Area. While he’s only practised as an agent for the last 4 years, he has an extensive background in real estate, having first shown interest after seeing infomercials on TV growing up. His background in the industry includes home remodeling, home owning, real estate investing and home inspections. Tim has also been the host of a real estate podcast.

 

To find out more, go to:
https://www.linkedin.com/in/timothy-parnell-39a83391/

https://www.timparnelldfw.com/ 

 

Or call him directly on 214 734 5131

Sep 23, 2021

Most of us got into this business to create freedom for ourselves. The problem is, once we make that a reality, we tend to lose our vision for the future, and as a result, we lose our motivation.

 

What can we do to regain the excitement we had when we first decided to go down the entrepreneurial path? How can we create an environment that encourages us to think outside the box so we continue to grow for years to come?

 

In this episode, CEO of Carrot, Trevor Mauch shares how to revive our energy, so we can stay passionate about our businesses. 

 

Three Things You’ll Learn in This Episode 

 

  • How to reframe what we think we should be doing

    Is it a wise decision to do more of what works, or should we be shifting gears in another direction? 

 

  • The key to assessing what’s draining our energy reserves

    How can we pinpoint the things that are adding to our plates without feeding our souls? 

 

  • Why evergreen content is vital

    What is it that makes evergreen so important, and how can we start creating it?

 

Guest Bio

 

Trevor Mauch is the CEO of online lead generation hub, Carrot. An established entrepreneur with an extensive track record of building successful businesses, Trevor's true passion lies in building meaningful relationships and finding the true value of things. Trevor is the host of the CarrotCast podcast.

 

To find out more, go to:

https://carrot.com/

https://carrot.com/guides/energy/  

https://go.carrot.com/evergreen-2/  

https://carrot.com/blog/category/carrotcast/ 

https://instagram.com/trevor.mauch?utm_medium=copy_link 

Sep 21, 2021

For those of us who have spent years curating our databases, we’re sitting on absolute GOLDMINES. The question is, why are so few of us tapping into them?

 

Why is it that so many agents are more comfortable making cold calls to absolute strangers than to the people who already know, like and trust us?

 

In this episode, we’re diving deep into mining our databases and capitalizing off of the connections we’ve already made. 

 

Three Things You’ll Learn in This Episode 

 

  • How to strike up a conversation with old contacts

    Is it possible (and advisable!) to reconnect with the people in our spheres if we haven’t touched base with them for years? 

 

  • What NOT to do when reaching out to our spheres

    Is there anything we want to avoid entirely when it comes to communicating with our databases?

 

  • The FORD framework for effective reconnections

    How can we guarantee a successful conversation with the people in our databases?
Sep 16, 2021

If the 2020 run on toilet paper wasn’t evidence enough, the vast majority of people are the furthest thing from prepared for a crisis. How can we change that?

 

It’ll be a long time before life returns to ‘normal’, so in the meantime, what can we do to equip ourselves both mentally and physically for anything life throws our way? More importantly, how can we stay optimistic while doing it?

 

In this episode, 5-time bestselling author, Coni Meyers shares how to prepare for the worst, while seeing every single moment as a gift. 

 

Three Things You’ll Learn in This Episode 

 

  • The routine guaranteed to help us stay positive through anything

    How can we strengthen our inner game, so no matter what happens, we’re in the right headspace to tackle our obstacles as they come? 

 

  • How to pinpoint our ‘Crystalline Moments’

    Sometimes, even the hardest experience is a gift from the universe. How can we get into the habit of looking for the good in every crisis? 

 

  • How to prepare for disasters in advance

    What should we be doing to ensure we have all our essentials in place, should the need to evacuate arise?

 

Guest Bio

 

Coni Meyers is a crisis management specialist. A 5x bestselling author, her most recent book, When the Unthinkable Happens…Be Prepared, Be Ready! Aims to equip readers with the necessary skills to handle anything life throws their way. Coni is also a leadership clarity strategist, and has over 4 decades of experience in supporting both individuals and businesses.

 

To find out more, go to:
https://ckmsolutionsgroup.com/

https://www.facebook.com/groups/2774511749269117  

https://www.amazon.com/Coni-K-Meyers/e/B00S1U28G0?ref=sr_ntt_srch_lnk_1&qid=1630678076&sr=1-1

Sep 14, 2021

The only thing that hurts more than seeing someone in our database choose to work with another agent is seeing them opt to pay a 9% convenience fee to iBuyers when we’re debating dropping our commissions just to stay afloat. 

 

The reality is, tech companies are coming for our business, and getting results while doing it. What can traditional agents do to combat their attempts? Is there a way to beat them at their own game?

 

In this episode, we’re weighing in on how to not only survive, but thrive in a time when our biggest competitors are big tech companies. 

 

Three Things You’ll Learn in This Episode 

 

  • The approach we SHOULD be taking as traditional agents

    Is complaining about iBuyers really going to change the situation, or could we be doing something more productive, instead? 

 

  • How to become an educator to our markets

    Traditional agents might not be iBuyers, but we certainly understand their business models. What’s stopping us from using our knowledge to help the consumer navigate the space? 

 

  • The key to staying top of mind

    Big tech companies have massive marketing budgets. How can we compete with them and stay top of mind for our spheres?
Sep 9, 2021

Real estate agents are competing for consumer eyeballs with other Realtors, Zillow and venture-backed platforms. If they have to do a Google search to find you, you’ve already lost. 

 

How do you become the first real estate agent they think of before they even do a Google search? By leveraging your position in the community, and becoming the digital mayor of your market. 

 

One agent increased his market share by 30% and grew his sales by 68% by capturing what makes his local area so special. How can you implement this strategy in your own business and neighborhood? 

 

In this episode, we’re joined by entrepreneur, marketer, Vice President of Sales at Veugeler Design Group and partner at The Faces Of, Brain Weiss. He reveals how to gain visibility and authority in your market, and how that can give you an amazing, sustainable business. 



Three Things You’ll Learn in This Episode 

 

  • How to put your community in the center of your content

    As a real estate agent, people tell you why they want to live in your market and what makes it so special. Why not create content with that?

 

  • Why Brian Weiss focuses on intentionally simple content

    Can we create effective community-driven content without video?

 

  • The strategy that took one agent from 500 to 8000 website visitors

    How can you create authority, relevance, connectedness and visibility in your market by positioning yourself like the human interest of a small town newspaper?

 

Guest Bio

 

Brian is an entrepreneur, marketer, Vice President of Sales at Veugeler Design Group and partner at The Faces Of. The Faces Of is a system for expanding one’s leadership, influence, visibility, relevance, and community reach. The Faces Of has helped agents grow their sales by up 68% over one year and a sales volume by over 61%.


For more information, visit https://thefacesof.com/ and to reach Brian directly send an email to brianw@vdgatl.com.

Sep 7, 2021

Real estate is a relationships business, and not only when it comes to our clients. If we can build strong relationships with vendors in our markets, we’re setting ourselves up for unbelievable results. 

 

How can we leverage our relationships with vendors to set ourselves up as the go-to real estate pros in our areas, and how can we translate those partnerships into marketing content? What are the options available to newbie agents who might not have relationships with vendors yet?

 

In this episode, we’re sharing how to create relationships with local vendors that ensure EVERYBODY wins!



Three Things You’ll Learn in This Episode 

 

  • How to reach out to the top vendors in our markets

    Partnering with great vendors is simple enough if we have experience working with them, but how can newbie Realtors with no existing relationships get a piece of the pie?

 

  • How to tell if a vendor is legit

    How can we be sure the companies we’re referring our clients to are actually doing what they say they will if we haven’t worked with them before? 

 

  • How to create content around our vendors WITHOUT using video

    Is there a way to leverage our relationships with local service providers outside of video content?

 

To take advantage of Jake’s offer mentioned in this episode, use the promo code: REU Marketing Roundtable

Sep 2, 2021

People get into real estate because they’re attracted by the idea of time and money freedom, but unfortunately, most agents get a taste of the time freedom, abuse it and never get a real taste of financial freedom. 

 

What is it that separates those who achieve their biggest goals from everyone else? How can agents stay focused on their dreams and commit to the actions that can make those a reality?

 

In this episode, serial entrepreneur and host of the Super Agents Live podcast, Toby Salgado shares how to zone in on our wildest aspirations. 



Three Things You’ll Learn in This Episode 

 

  • How to get clear on our ‘why’

    We may have an idea of what we want to achieve, but are we committed to the reason behind that desire? 

 

  • How to identify what we’re willing to sacrifice in the name of success

    Reaching our goals always requires some kind of sacrifice. How can we get clarity on what we’re prepared to give up? 

 

  • The importance of investing in ourselves

    We stand to gain a ton by investing in ourselves. The more pressing question is, what do we stand to lose if we don’t?

 

Guest Bio

Toby Salgado is a serial entrepreneur, author and host of the Super Agents Live podcast. Toby is also an entrepreneur mentor, passionate about helping business owners achieve everything they set their minds to, blasting through their self-imposed limitations in the process. 


To find out more, go to:
https://tobysalgado.com/

Aug 31, 2021

Agents in every market are developing IDX websites - and that’s exactly why we should avoid them at all costs.

 

Why are so many real estate pros falling for the trap of an IDX website, and aside from the fact that the online space is saturated as is, why is investing in one a big mistake? What should we invest in instead?

 

In this episode, we’re going deep on why IDX websites are a bad idea and listing the places where we should be channeling our energies. 

 

Three Things You’ll Learn in This Episode 

 

  • The foolproof strategy GUARANTEED to get more people reaching out to us

    Can going deep on just one message get us more business than we ever imagined? 

 

  • The #1 place to channel our marketing budgets (that ISN’T an IDX website)

    If we’re not spending $500 to $1500 on an IDX website every month, where should we direct those funds? 

 

  • 1 thing to change on our social media pages TODAY

    Are we unwittingly turning people ‘off’ of our social media presence before they’ve even seen our content?

 

 

Aug 26, 2021

Most of us see ourselves as free because we’re not shackled in the physical sense, but the reality is, the vast majority of real estate pros (and even human beings, more generally) are living in a constant state of mental prison.

 

What does that actually mean, and more importantly, how did we get to this point? What is mental prison stopping us from achieving, and is there any way to break free, for good?

 

In this episode, author of Exit Plan, Michael Morawski shares how to stop getting caught up in the confines of our own minds. 



Three Things You’ll Learn in This Episode 

 

  • How to make a bigger impact in the world

    What does it take to make a real difference in people’s lives? Is there a limit to how much of an impact we can make?

 

  • What mental prison looks like among real estate pros

    Are we failing to reach our goals because we’re not good enough, or simply because fear is stopping us from trying in the first place? 

 

  • How to practice gratitude every single day

    How can we shift our energy from lack and limitation to the things we’ve already achieved and are most thankful for?

 

Guest Bio

 

Michael Morawski is a trainer, entrepreneur, public speaker, personal coach and the author of Exit Plan. A real estate industry veteran, Michael is passionate about helping others overcome their self-imposed limitations so they can reach their full potential and pay it forward by making a positive impact. Michael is the Founder of My Core Intentions and the host of the Insider Secrets podcast. 

 

To find out more, go to:

https://mycoreintentions.com/

https://mycoreintentions.com/exitplan

 

Or connect with him on:

https://www.instagram.com/mike.morawski.54/

https://www.linkedin.com/in/michael-morawski 

https://www.facebook.com/mycoreintentions 

 

You can also email him directly at 

mike@mycoreintentions.com

Aug 24, 2021

Content creation is the key to successful real estate marketing, so if we’re hoping to see results, it’s time to hop on the bandwagon. 

 

The question is, what type of content is most likely to get us engagement? How can we ensure we’re creating the kind of content our audience even wants to see?

 

In this episode, we’re going deep on content creation and strategizing ways around the things stopping us from getting started. 

 

Three Things You’ll Learn in This Episode 

 

  • Where to find inspiration for content

    Putting out regular content is a non-negotiable for successful marketing, but what should we be sharing in the first place? 

 

  • How to stop obsessing over social media critics

    For many of us, the reason we avoid creating video content is because we’re afraid of online critics. How can we move past that, once and for all?

 

  • Why we should all aspire to be ‘grocery store famous’

    What does it mean to be ‘grocery store famous’, and more importantly, how do we get to that level?
Aug 19, 2021

Agents have used technology to bolster their marketing for years, so it should come as no surprise that tech companies are eager to take back control and get a slice of the pie. The only question is, how can agents compete with them?

 

Are small teams destined to fail in the face of big business competitors, or do we both stand to win? Just how big of an advantage do iBuyers have, and what do human agents have that tech players don’t? 

 

In this episode, repeat victim of the show and host of the Agent Investor podcast, Tom Cafarella shares how to continue to thrive when tech companies are determined to take the market. 

 

Three Things You’ll Learn in This Episode 

 

  • Why iBuyers are outbidding mom and pop investors

    What do iBuyers stand to gain by outbidding investors, especially when the bids seem like a poor decision? 

 

  • How to hit iBuyers in their weak spot

    iBuyers have a ton of advantages over us, but they do have a weak spot, too. What is it, and how can we take advantage of it?

 

  • The market GUARANTEED to keep seeking out human agents

    Which market segment is most likely to work with real agents in the long term?

 

Guest Bio

Tom Cafarella is an entrepreneur, speaker, podcaster, coach, and seasoned real estate investor. In addition to being the founder of Ocean City Development, Tom is also the founder/broker of Cameron Real Estate Group, where he leads a team of more than 200 agents serving greater Boston and Massachusetts. Tom is the host of the Agent Investor podcast.

To find out more, go to: 

https://m.facebook.com/tommy.cafarella 

https://agentinvestor.podbean.com/ 

http://www.tomcafarella.com/ 

https://www.cameronrealestategroup.com/tom-cafarella/ 

https://www.linkedin.com/in/tom-cafarella-oceancitydevelopment-110835a9/ 

https://m.youtube.com/channel/UCBaMfwcNTLed8O5XtpRVtfQ

 

And to connect with your hosts, go to:

Getmicrofamous.com for Matt

https://m.facebook.com/genevolpe for Gene

And call 925 915 1978 for Greg

Aug 17, 2021

Most agents make one of 2 mistakes: not creating content at all, or failing to get eyeballs on the content they do share. What can we do to make these oversights a thing of the past?

 

How much time should be dedicated to creating content, and how can we make sure people are seeing it? Is our only option forking out tons of cash on paid advertising?

 

In this episode, we’re diving deep on the RIGHT way to use social media marketing in our businesses. 

 

Three Things You’ll Learn in This Episode 

 

  • The BIGGEST mistake agents make on social media

    Are we being intentional enough about using social media channels to be social? 

 

  • How to simplify content creation

    What are we doing to turn content creation into a chore, and what can we do to change that? 

 

  • The TYPE of content we should share

    Is there a right kind of content? Could we be shooting ourselves in the foot by sharing the wrong information, or does anything go?

 

Connect with your hosts:

Gene: https://www.facebook.com/genevolpe

https://www.facebook.com/genevolpemedia/

https://www.instagram.com/thegenevolpe/?hl=en

Jake: https://www.klevrleads.com/

Nick: https://getamplifiedmarketing.com/

And call or text Greg on 925 915 1978

Aug 12, 2021

There’s no doubt about it: working with listers and sellers is an agent’s best bet in this market. The question is, how can we win those listings against other agents?

 

What can we do to differentiate ourselves in the eyes of the consumer, and is there a way to mitigate competition from the very start? How can we overcome any and every possible objection? 

 

In this episode, we’re doing a Q&A session on how to win listings in the face of competition and stubborn sellers. 




Three Things You’ll Learn in This Episode 

 

  • How to handle sellers meeting multiple agents

    How are most agents dealing with a potential client mentioning that they’re getting several opinions, and what should we be doing instead

 

  • How to close quickly, WITHOUT pushing too hard

    No one wants to sign a contract under duress, so how can we close sellers without cornering them into the decision? 

 

  • The key to killing it in a listing appointment

    Is it possible to pre-sell ourselves before we even arrive at our first meeting with a seller?

 

Connect with your hosts: 

Find out more about Matt at Getmicrofamous.com 

And connect with Greg on 925 915 1978 or https://www.facebook.com/greg.mcdaniel.739

Aug 10, 2021

Very few (if any!) successful agents manage to have a work-life balance without onboarding an ISA, so if we’re hoping to maximize our businesses without spending every minute of every day working, it’s time to make a hire. 

 

The question is, who should we be hiring? Can we rely on loved ones looking for work, or is that too risky? Is there a ‘right’ time to start looking for recruits? 

 

In this episode, Founder of Res3t LLC and CEO of Digitally Convert, Jeff Coats shares how to leverage ISAs and take our businesses to the next level. 

 

Three Things You’ll Learn in This Episode 

 

  • How to hire the right ISA for our businesses

    How can we be sure the people we’re hiring are the best fit for the job?

 

  • The key thing to remember when onboarding an ISA

    What is the BIGGEST misconception agents have when deciding to make a hire? 

 

  • How to afford an ISA when money is tight

    Leveraging other people’s time is the key to building a strong business, but what happens when we don’t have the budget to take someone on?

 

Guest Bio

 

Jeff Coats is the CEO of Digitally Convert, a company dedicated to connecting business owners across industries to find the best ISAs for their needs. Jeff is also the Founder, author, coach, speaker and owner of Res3t LLC. He is passionate about helping people overcome limiting mindsets, so they can become the best versions of themselves- no matter what their backstory may be. 

 

To find out more, go to:

https://digitallyconvert.com/

https://res3t.com/ 

https://www.amazon.com/Res3t-Principles-Guaranteed-Change-Mindset/dp/0692155074 

https://www.audible.com/pd/Res3t-8-Principles-Guaranteed-to-Change-Your-Mindset-In-Order-To-Change-Your-Life-Audiobook/B08XD9QG3P
https://www.linkedin.com/in/jcoatsrealestate

 

Connect with your hosts:

Call Greg on 925 915 1978

Find out more about Jake at Klevrleads.com

And to connect with Nick, go to getamplifiedmarketing.com or go to https://www.instagram.com/nicksakkis/?hl=en 

https://www.facebook.com/Nick.J.Sakkis 

You can also join his Facebook Group ‘Real Estate Is a Joke’.

Aug 5, 2021

Our marketing makes all the difference to our results, but most agents are still going so, so wrong. The question is, how can we get it right?

 

How can we shake up what we think we know about marketing and paid lead gen so we can start seeing better outcomes and higher incomes? Is there merit in old school strategies, or are they only holding us back?

 

In this episode, Founder of Credo and online marketing expert, John Doherty shares the approach we should be taking. 

 

Three Things You’ll Learn in This Episode 

 

  • How much we should be spending on marketing

    Are we taking more of a risk by over-investing or under-investing in our marketing? 

 

  • Which marketing platforms to use

    Should we have a presence on every platform available to us, or is it smarter to stick with one or two? 

 

  • Why we need to re-think where our marketing teams are based

    Is it really necessary to have locally-based marketing teams, or can we cast the net further afield?

 

Guest Bio

John Doherty is the Founder of Credo, a platform dedicated to connecting companies with the best digital marketing providers for their needs. Having spent a decade in the industry, across agencies and inhouse at Zillow Group, John is a digital marketing expert, passionate about helping others take full advantage of everything the online space has to offer. 

To find out more, go to:

https://www.getcredo.com/ 

 Connect with your hosts:

To find out more about Matt, visit Getmicrofamous.com

And reach out to Greg on 925 915 1978

Aug 3, 2021

Social media branding is more important than we think, and simply being consistent isn’t enough to make us stand out. Where are most of us going so wrong?

 

How can we take our social media strategy from below-average to next-level awesome? Should we rethink the content we’re already sharing?

 

In this episode, creator of the Instagram Power Method, Michelle Berman returns to share the social media savvy GUARANTEED to set us apart from everyone else. 

 

Three Things You’ll Learn in This Episode 

 

  • How to create content that builds genuine relationships

    Could posting about every transaction be hurting us more than we realize? 

 

  • The key to becoming more consistent on social media

    How can we get in the habit of putting out content more regularly? Do introverts even stand a chance? 

 

  • How to keep our followers zoned in on our content

    What’s causing our viewers to scroll past our videos before we’ve even shared anything of value?

 

Guest Bio

Michelle Berman is the CEO of Berman Media PD- hailed by those in the know as the Rolls Royce of Instagram Marketing. The creator behind the Instagram Power Method Course, Michelle is a nationally acclaimed Instagram Coach, passionate about helping real estate and mortgage professionals take their social media to the next level. 

To find out more, visit:
https://michelle-berman.mykajabi.com/

https://www.instagram.com/bermanmediasocial/?hl=en

https://www.facebook.com/michelle.berman.75 

 

Connect with your hosts:

Find more about Nick’s Blueprint at:

Getamplifiedmarketing.com

 

Get a copy of Matt’s book at:

Getmicrofamous.com

 

Get in touch with Gene at:

https://www.facebook.com/genevolpemedia/

https://www.instagram.com/thegenevolpe/?hl=en

 

And connect with Greg on:

925 915 1978

Jul 29, 2021

As entrepreneurs, most of us have experience with the ‘struggle bus’: the vehicle that keeps us in a loop of pain, depression, and anxiety. The question is, how can we quit buying a ticket?

 

What routines can help us move forward positively, so external events stop taking us down the rabbit hole to poor mental health? How do we muster up what it takes to stay consistent with those constructive habits?

 

In this episode, Director of Marketing Operations at Salesmsg, Justin Zimmerman shares how his commitment to run every day for 1000 days got him off his struggle bus. 

 

Three Things You’ll Learn in This Episode 

 

  • The power of building a winning STREAK

    How can we set ourselves up to succeed every single day, so the positive routines we cultivate become part of our identity

 

  • How to take ownership of our self-care

    What can we do to heal ourselves when aches, pains, or poor mental health arise? 

 

  • How to get better at coaching ourselves to consistency

    For most of us, telling ourselves to be consistent just isn’t enough. What should we do instead?

 

Guest Bio

 

Justin Zimmerman is the Director of Marketing Operations at Salesmsg. Passionate about educating and enriching other people’s lives, Justin creates SaaS partnerships that build brand awareness and drive sales through agile content creation. 

On a personal level, Justin has dedicated himself to a 1000+ day running streak to improve his mental health and show up as the best version of himself, every single day. 

 

To find out more, go to:
https://www.linkedin.com/in/justinzim/

https://www.instagram.com/justinzim.personal/?hl=en

https://www.salesmessage.com/get-started-now 

 

And to get 50% off your first month on Salesmsg, go to:

smsg.work/reu 

 

Connect with your hosts:

https://www.instagram.com/thegenevolpe/?hl=en

https://getmicrofamous.com/ 

https://www.instagram.com/gregmcdanielreu/?hl=en

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