Most agents know what it’ll take to move the needle forward in their businesses, but the harsh reality is, most won’t follow through because they’re afraid of implementation.

How can we stop letting fear hold us back from making our dreams a reality, and is doing so even possible? Where do those fears stem from in the first place? 

In this episode, real estate operations and exit strategy coach, Renee Williams joins us to discuss how to push past our fears and just get started, already!

Three Things You’ll Learn in This Episode 

• How to stop letting others’ opinions affect us
  
  Staying immune to haters and trolls is a necessity, but how do we actually do it? 

• Why we need to stop seeing video content as optional
  
  How can we shift the way we see educational, consumable content, so we stop seeing it as an add-on and start seeing it as a non-negotiable? 

• What to include in our social media marketing
  
  What do our audiences actually want to see and how can we get better at giving it to them?

Guest Bio

Renee Williams is a real estate operations and exit strategy coach, Founder of the Renee Williams Group, and host of the Agent Exit Podcast. A former loan officer and corporate strategy administrator turned investor, Realtor and business coach, Renee’s passion lies in helping women find their purpose and turn their dreams into reality at any age. 

To find out more, go to:

https://www.reneewilliamsgroup.com/

And for a free strategy session, head to https://www.reneewilliamsgroup.com/reu

We all go through ups and downs in life, and when the downs come along, it can be devastating. However, they’ll only prevent us from moving forward if we let them. 

How can we stop letting our fears define us, so no matter what challenges arise, we can keep pushing towards our goals? Is there an easy fix to get rid of the voice in our head telling us we can’t?

In this episode, Global Real Estate Agent and Team Leader, Cari Heibel-Briner shares how to take control of our mindsets, so we can control our results. 

Three Things You’ll Learn in This Episode 

• How to stop letting our previous mistakes hold us back
  
  How can we leave our past in the past so we can genuinely move on to the next stage of our lives? 

• How to take control of our lives when overwhelm hits
  
  What’s the first step to regaining control when we feel powerless in the face of challenges? 

• The #1 reason we don’t take action
  
  If the fear of failure itself isn’t what’s stopping us from doing what we need to do, what is?

Guest Bio

Cari Heibel-Briner is a Global Real Estate Agent and Team Leader at eXp, passionate about helping agents make their wildest dreams come true. The former President of Coaching at Achieve Freedom Coaching, Cari has long been interested in helping others achieve success in all areas of life, so they feel fulfilled at home, in the office and everywhere in-between. 

To find out more, go to:

https://www.linkedin.com/in/cariheibel/ 

https://www.instagram.com/cariheibelbriner/ 

Facebook: https://www.facebook.com/cari.briner

Having a great database is essential to success in real estate, but putting one together takes time. For the seasoned pros who have spent years building rapport in their markets, this isn’t too much of a problem, but what about newbie agents? 

How can new agents build a database from scratch? Who should they be reaching out to, and how should they go about those conversations?

In this episode, Founder of Likely.Ai, Brad McDaniel returns to discuss how newbies can build databases that supersize their careers. 

Three Things You’ll Learn in This Episode 

• The key to staying in touch with our spheres no matter what
  
  How can we stay in contact with our databases in the event of another Facebook outage or similar event? Is it even possible to have total control over our communications platforms? 

• How to build connections with anyone (and EVERYONE!)
  
  From the dog park to the grocery store, we’re interacting with a ton of people on a daily basis. What’s stopping us from getting them into our databases? 

• Where to start when we’re just getting started
  
  Who should be the very first people we include in our databases?

Guest Bio

Brad McDaniel is the co-founder and CEO of Likely.Ai, artificial intelligence geared towards helping real estate professionals sift through bad data to make low-quality leads a thing of the past. A highly sought-after Director of Business Strategy, Brad is passionate about problem-solving and developing successful web and mobile products.

To find out more, visit:
https://www.linkedin.com/in/bradjmcdaniel/

https://likely.ai/

likely.ai/freshstart

app.likely.ai

The best way to differentiate ourselves in our marketing is by creating hyperlocal content. That being said, as most agents would agree, that can be easier said than done.

How can we create the kind of social media content that positions us as the local experts in our markets? Does a quick fix in this area even exist?

In this episode, creator of the Instagram Power Method course, Michelle Berman returns to share how to create and maintain a hyperlocal presence on social media. 

Three Things You’ll Learn in This Episode 

• How to use hashtags (and actually see results!)
  
  Let's face it: hashtags can be a little intimidating. How should we be using them to build a bigger audience amongst the people in our local markets? 

• How to engage with our local communities online
  
  How can we ensure we're really connecting with our market on a deeper level? 

• When to follow back (and when it's a better idea NOT to)
  
  Who should we be following on Instagram? Does engagement require us to follow back, or is that a bad idea?

Guest Bio

Michelle Berman is the CEO of Berman Media PD, AKA the Rolls Royce of Instagram Marketing. The creator behind the Instagram Power Method Course, Michelle is a nationally acclaimed Instagram Coach, passionate about taking out the guesswork of successful Instagram strategies for real estate and mortgage pros, so they can take their social media game to a whole new level.

To find out more, visit:

https://michelle-berman.mykajabi.com/ 

https://www.instagram.com/bermanmediasocial/?hl=en 

https://www.facebook.com/michelle.berman.75 

Everyone loves relatable memes: that’s why they get such great engagement! The question is, can they be used as part of our marketing strategy?

How can real estate professionals start using memes as a way to boost their public profiles and stand out to their spheres? Do social media users really want to see real estate memes, or should we be doing something else entirely?

In this episode, we’re doing a deep dive into how to create the content no one can get enough of!

Three Things You’ll Learn in This Episode 

• How to create a meme
  
  How can we go about creating memes that genuinely resonate with our audience? 

• How to gauge what’s off-limits in a meme
  
  Memes are intended to spark conversations and poke fun at something, but can we ever go too far when we’re using the content to market our businesses? 

• What to include in our memes
  
  Where can we find inspiration for our memes? Are there set categories for the type of content people want to see?

Building a real estate team that doesn’t require our constant attention is something most leaders aspire to, but no one said it was easy.

What are the biggest challenges standing in the way of aspirational team leaders looking to scale (and maybe even sell) their teams? More importantly, how can we get around those barriers?

In this episode, Executive VP of First Team Real Estate and Founder of Homearly Real Estate Group, Jay Bourgana details how he managed to build and scale not just one, but TWO teams. 

Three Things You’ll Learn in This Episode 

• How to overcome the dark days of building and scaling a team in any market
  
  Real estate comes with the unique challenge of not only market cycles, but also seasonal cycles. How can we navigate and overcome the difficult periods as they come? 

• How to set our teams up for success from day 1
  
  Building a successful team takes time, especially if we’re hoping to nurture future leaders for our organizations. How can we build a system where we encourage our teams to hit the ground running, right from the start? 

• The key to building a sellable team
  
  Selling a real estate team is notoriously difficult. How can we do it, anyway?

Guest Bio

Jay Bourgana is the Executive VP of First Team Real Estate and Founder of Homearly Real Estate Group. Having started his career in banking, Jay first entered real estate in 2013, and since then he’s scaled not only one, but two teams. A ‘recovering’ business consultant-turned-business owner, Jay is passionate about healing ill businesses. 

To find out more, go to:

https://www.linkedin.com/in/jay-bourgana-519a7865/

https://www.facebook.com/jayhomearly/ 

https://www.homearly.com/nice-guy/

https://www.firstteam.com/agent/64850-jay-bourgana/

The real estate industry is under attack, with national companies and big tech surrounding traditional agents from all sides. However, we still have a shot at standing out to consumers if we make the right moves.

How can we stay ahead of the curve, so we’re always on hand to offer consumers more value than our competitors? Is there a way for the underdog to not only survive in the wake of the onslaught, but emerge victorious? 

In this episode, Jake Wolfe details how KlevrLeads is getting traditional agents on the same playing field as the industry’s biggest players. 

Three Things You’ll Learn in This Episode 

• The beauty of offering incentives
  
  How can we offer our prospective clients so much value that it works in their favor to work with us? 

• Why we need to focus on solving real problems
  
  What challenges are consumers facing today, and how can we step in to help them overcome the hurdle? 

• How to tailor our marketing strategies for the best results
  
  We know we have a ton of value to offer. The question is, how do we ensure enough people know about what makes us unique?

It doesn’t matter how many people we call in a day: if we’re not saying the right thing, in the right way, we’re not going to get the results we want.

The question is, what should we be saying, and what should we be training our agents to say? Is it really possible to overcome any objection with the right script?

In this episode, Founder of Smart Inside Sales, Dale Archdekin returns to explain how we should be approaching our calls. 

Three Things You’ll Learn in This Episode 

• The importance of curiosity
  
  Can asking good questions and being genuinely interested really change the outcome of our conversations? 

• How to go beyond traditional training for our agents
  
  Teaching our agents a script is one thing. How can we ensure they’re delivering it correctly, each and every time? 

• Why we need to change our perspective on the word ‘no’
  
  How can we stop getting down on ourselves the minute we’re faced with an objection?

Guest Bio

Dale Archdekin is the Founder of Smart Inside Sales. He is also the former Director of Lead Generation for a top-5 Keller Williams Realty Mega Team and a residential real estate salesperson with a decade-long track record. Dale is passionate about helping agents reach their full potential without feeling the need to rely on manipulative tactics. 

To find out more, go to:

https://www.smartinsidesales.com/ 

https://www.linkedin.com/in/dalearchdekin/ 

And for the PDF mentioned in this episode, go to:
https://www.smartinsidesales.com/agentscript/ 

As agents, we have a ton of stories about what really happens in a transaction, and telling them could actually set us apart in the eye of the consumer. The problem is, we’re so determined to show up as consummate professionals that we’re keeping them to ourselves. 

Why is it so important to provide our audiences with a full view of the good, the bad and the ugly of real estate deals? How can we push past the idea that we have to present ourselves as ‘perfect’ to get business?

In this episode, we’re getting into the meat and bones of why an authentic story always gets great results. 

Three Things You’ll Learn in This Episode 

• How to combat the fear of over-sharing
  
  How much personal information and talk of past bad experiences is too much? 

• Why we need to let our audiences dictate what we share
  
  Why are we so wrapped up in thinking about what our audiences don’t want to see? 

• How to get into video if we’re late to the party
  
  If we haven’t taken the first steps towards getting comfortable on video, have we missed the boat? Is it too late to get started?

The vast majority of agents are going into calls with the best of intentions, but they're still not getting the results they want because they're approaching their conversations all wrong.

Where are so many of us making a mistake with our scripts, and what should we be doing instead? How should we structure a script when we're dealing with friends or family? 

In this episode, we're talking about how to talk to people and achieve the outcomes we want! 

Three Things You’ll Learn in This Episode 

• How to approach business conversations with friends and family
  
  What's stopping our nearest and dearest from wanting to work with us, and how can we convince them that we're the best fit for the job? 

• The #1 thing to remember when someone is already in talks with another agent|
  
  How can we get the consumer to see that we're their best bet without saying anything negative about the competition? 

• How to connect with consumers outside of scripted phone calls
  
  Phone calls are a great way to build connections, but they're just the first step. What else should we be doing?

The key to running a successful business that not only pays the bills but truly fulfils us lies in our mindset.

The question is, how can we tweak the way we think so we’re brought closer to our goals? What does the ‘right’ mindset look like, anyway?

In this episode, Dallas/Fort Worth Realtor, Tim Parnell joins us to discuss how to turn our mindsets into something sexy and rock ‘n roll. 

Three Things You’ll Learn in This Episode 

• Why mindset matters more than we tend to realize
  
  What separates the mindset of a millionaire apart from that of everyone else? 

• How to think like a RESPONSIBLE business owner
  
  When we’re working for someone else, slacking off is met with a swift response. What happens when we’re the ones at the helm? 

• The importance of prioritizing our happiness as entrepreneurs
  
  Why does loving what we do make all the difference when we’re trying to run successful companies?

Guest Bio

Tim Parnell is a licensed Realtor in the Dallas/Fort Worth Area. While he’s only practised as an agent for the last 4 years, he has an extensive background in real estate, having first shown interest after seeing infomercials on TV growing up. His background in the industry includes home remodeling, home owning, real estate investing and home inspections. Tim has also been the host of a real estate podcast.

To find out more, go to:
https://www.linkedin.com/in/timothy-parnell-39a83391/

https://www.timparnelldfw.com/ 

Or call him directly on 214 734 5131

Most of us got into this business to create freedom for ourselves. The problem is, once we make that a reality, we tend to lose our vision for the future, and as a result, we lose our motivation.

What can we do to regain the excitement we had when we first decided to go down the entrepreneurial path? How can we create an environment that encourages us to think outside the box so we continue to grow for years to come?

In this episode, CEO of Carrot, Trevor Mauch shares how to revive our energy, so we can stay passionate about our businesses. 

Three Things You’ll Learn in This Episode 

• How to reframe what we think we should be doing
  
  Is it a wise decision to do more of what works, or should we be shifting gears in another direction? 

• The key to assessing what’s draining our energy reserves
  
  How can we pinpoint the things that are adding to our plates without feeding our souls? 

• Why evergreen content is vital
  
  What is it that makes evergreen so important, and how can we start creating it?

Guest Bio

Trevor Mauch is the CEO of online lead generation hub, Carrot. An established entrepreneur with an extensive track record of building successful businesses, Trevor's true passion lies in building meaningful relationships and finding the true value of things. Trevor is the host of the CarrotCast podcast.

To find out more, go to:

https://carrot.com/

https://carrot.com/guides/energy/  

https://go.carrot.com/evergreen-2/  

https://carrot.com/blog/category/carrotcast/ 

https://instagram.com/trevor.mauch?utm_medium=copy_link 

For those of us who have spent years curating our databases, we’re sitting on absolute GOLDMINES. The question is, why are so few of us tapping into them?

Why is it that so many agents are more comfortable making cold calls to absolute strangers than to the people who already know, like and trust us?

In this episode, we’re diving deep into mining our databases and capitalizing off of the connections we’ve already made. 

Three Things You’ll Learn in This Episode 

• How to strike up a conversation with old contacts
  
  Is it possible (and advisable!) to reconnect with the people in our spheres if we haven’t touched base with them for years? 

• What NOT to do when reaching out to our spheres
  
  Is there anything we want to avoid entirely when it comes to communicating with our databases?

• The FORD framework for effective reconnections
  
  How can we guarantee a successful conversation with the people in our databases?

If the 2020 run on toilet paper wasn’t evidence enough, the vast majority of people are the furthest thing from prepared for a crisis. How can we change that?

It’ll be a long time before life returns to ‘normal’, so in the meantime, what can we do to equip ourselves both mentally and physically for anything life throws our way? More importantly, how can we stay optimistic while doing it?

In this episode, 5-time bestselling author, Coni Meyers shares how to prepare for the worst, while seeing every single moment as a gift. 

Three Things You’ll Learn in This Episode 

• The routine guaranteed to help us stay positive through anything
  
  How can we strengthen our inner game, so no matter what happens, we’re in the right headspace to tackle our obstacles as they come? 

• How to pinpoint our ‘Crystalline Moments’
  
  Sometimes, even the hardest experience is a gift from the universe. How can we get into the habit of looking for the good in every crisis? 

• How to prepare for disasters in advance
  
  What should we be doing to ensure we have all our essentials in place, should the need to evacuate arise?

Guest Bio

Coni Meyers is a crisis management specialist. A 5x bestselling author, her most recent book, When the Unthinkable Happens…Be Prepared, Be Ready! Aims to equip readers with the necessary skills to handle anything life throws their way. Coni is also a leadership clarity strategist, and has over 4 decades of experience in supporting both individuals and businesses.

To find out more, go to:
https://ckmsolutionsgroup.com/

https://www.facebook.com/groups/2774511749269117  

https://www.amazon.com/Coni-K-Meyers/e/B00S1U28G0?ref=sr_ntt_srch_lnk_1&qid=1630678076&sr=1-1

The only thing that hurts more than seeing someone in our database choose to work with another agent is seeing them opt to pay a 9% convenience fee to iBuyers when we’re debating dropping our commissions just to stay afloat. 

The reality is, tech companies are coming for our business, and getting results while doing it. What can traditional agents do to combat their attempts? Is there a way to beat them at their own game?

In this episode, we’re weighing in on how to not only survive, but thrive in a time when our biggest competitors are big tech companies. 

Three Things You’ll Learn in This Episode 

• The approach we SHOULD be taking as traditional agents
  
  Is complaining about iBuyers really going to change the situation, or could we be doing something more productive, instead? 

• How to become an educator to our markets
  
  Traditional agents might not be iBuyers, but we certainly understand their business models. What’s stopping us from using our knowledge to help the consumer navigate the space? 

• The key to staying top of mind
  
  Big tech companies have massive marketing budgets. How can we compete with them and stay top of mind for our spheres?

Real estate agents are competing for consumer eyeballs with other Realtors, Zillow and venture-backed platforms. If they have to do a Google search to find you, you’ve already lost. 

How do you become the first real estate agent they think of before they even do a Google search? By leveraging your position in the community, and becoming the digital mayor of your market. 

One agent increased his market share by 30% and grew his sales by 68% by capturing what makes his local area so special. How can you implement this strategy in your own business and neighborhood? 

In this episode, we’re joined by entrepreneur, marketer, Vice President of Sales at Veugeler Design Group and partner at The Faces Of, Brain Weiss. He reveals how to gain visibility and authority in your market, and how that can give you an amazing, sustainable business. 

Three Things You’ll Learn in This Episode 

• How to put your community in the center of your content
  
  As a real estate agent, people tell you why they want to live in your market and what makes it so special. Why not create content with that?

• Why Brian Weiss focuses on intentionally simple content
  
  Can we create effective community-driven content without video?

• The strategy that took one agent from 500 to 8000 website visitors
  
  How can you create authority, relevance, connectedness and visibility in your market by positioning yourself like the human interest of a small town newspaper?

Guest Bio

Brian is an entrepreneur, marketer, Vice President of Sales at Veugeler Design Group and partner at The Faces Of. The Faces Of is a system for expanding one’s leadership, influence, visibility, relevance, and community reach. The Faces Of has helped agents grow their sales by up 68% over one year and a sales volume by over 61%.

For more information, visit https://thefacesof.com/ and to reach Brian directly send an email to brianw@vdgatl.com.

Real estate is a relationships business, and not only when it comes to our clients. If we can build strong relationships with vendors in our markets, we’re setting ourselves up for unbelievable results. 

How can we leverage our relationships with vendors to set ourselves up as the go-to real estate pros in our areas, and how can we translate those partnerships into marketing content? What are the options available to newbie agents who might not have relationships with vendors yet?

In this episode, we’re sharing how to create relationships with local vendors that ensure EVERYBODY wins!

Three Things You’ll Learn in This Episode 

• How to reach out to the top vendors in our markets
  
  Partnering with great vendors is simple enough if we have experience working with them, but how can newbie Realtors with no existing relationships get a piece of the pie?

• How to tell if a vendor is legit
  
  How can we be sure the companies we’re referring our clients to are actually doing what they say they will if we haven’t worked with them before? 

• How to create content around our vendors WITHOUT using video
  
  Is there a way to leverage our relationships with local service providers outside of video content?

To take advantage of Jake’s offer mentioned in this episode, use the promo code: REU Marketing Roundtable

People get into real estate because they’re attracted by the idea of time and money freedom, but unfortunately, most agents get a taste of the time freedom, abuse it and never get a real taste of financial freedom. 

What is it that separates those who achieve their biggest goals from everyone else? How can agents stay focused on their dreams and commit to the actions that can make those a reality?

In this episode, serial entrepreneur and host of the Super Agents Live podcast, Toby Salgado shares how to zone in on our wildest aspirations. 

Three Things You’ll Learn in This Episode 

• How to get clear on our ‘why’
  
  We may have an idea of what we want to achieve, but are we committed to the reason behind that desire? 

• How to identify what we’re willing to sacrifice in the name of success
  
  Reaching our goals always requires some kind of sacrifice. How can we get clarity on what we’re prepared to give up? 

• The importance of investing in ourselves
  
  We stand to gain a ton by investing in ourselves. The more pressing question is, what do we stand to lose if we don’t?

Guest Bio

Toby Salgado is a serial entrepreneur, author and host of the Super Agents Live podcast. Toby is also an entrepreneur mentor, passionate about helping business owners achieve everything they set their minds to, blasting through their self-imposed limitations in the process. 

To find out more, go to:
https://tobysalgado.com/

Agents in every market are developing IDX websites - and that’s exactly why we should avoid them at all costs.

Why are so many real estate pros falling for the trap of an IDX website, and aside from the fact that the online space is saturated as is, why is investing in one a big mistake? What should we invest in instead?

In this episode, we’re going deep on why IDX websites are a bad idea and listing the places where we should be channeling our energies. 

Three Things You’ll Learn in This Episode 

• The foolproof strategy GUARANTEED to get more people reaching out to us
  
  Can going deep on just one message get us more business than we ever imagined? 

• The #1 place to channel our marketing budgets (that ISN’T an IDX website)
  
  If we’re not spending $500 to $1500 on an IDX website every month, where should we direct those funds? 

• 1 thing to change on our social media pages TODAY
  
  Are we unwittingly turning people ‘off’ of our social media presence before they’ve even seen our content?

Most of us see ourselves as free because we’re not shackled in the physical sense, but the reality is, the vast majority of real estate pros (and even human beings, more generally) are living in a constant state of mental prison.

What does that actually mean, and more importantly, how did we get to this point? What is mental prison stopping us from achieving, and is there any way to break free, for good?

In this episode, author of Exit Plan, Michael Morawski shares how to stop getting caught up in the confines of our own minds. 

Three Things You’ll Learn in This Episode 

• How to make a bigger impact in the world
  
  What does it take to make a real difference in people’s lives? Is there a limit to how much of an impact we can make?

• What mental prison looks like among real estate pros
  
  Are we failing to reach our goals because we’re not good enough, or simply because fear is stopping us from trying in the first place? 

• How to practice gratitude every single day
  
  How can we shift our energy from lack and limitation to the things we’ve already achieved and are most thankful for?

Guest Bio

Michael Morawski is a trainer, entrepreneur, public speaker, personal coach and the author of Exit Plan. A real estate industry veteran, Michael is passionate about helping others overcome their self-imposed limitations so they can reach their full potential and pay it forward by making a positive impact. Michael is the Founder of My Core Intentions and the host of the Insider Secrets podcast. 

To find out more, go to:

https://mycoreintentions.com/

https://mycoreintentions.com/exitplan

Or connect with him on:

https://www.instagram.com/mike.morawski.54/

https://www.linkedin.com/in/michael-morawski 

https://www.facebook.com/mycoreintentions 

You can also email him directly at 

mike@mycoreintentions.com

Content creation is the key to successful real estate marketing, so if we’re hoping to see results, it’s time to hop on the bandwagon. 

The question is, what type of content is most likely to get us engagement? How can we ensure we’re creating the kind of content our audience even wants to see?

In this episode, we’re going deep on content creation and strategizing ways around the things stopping us from getting started. 

Three Things You’ll Learn in This Episode 

• Where to find inspiration for content
  
  Putting out regular content is a non-negotiable for successful marketing, but what should we be sharing in the first place? 

• How to stop obsessing over social media critics
  
  For many of us, the reason we avoid creating video content is because we’re afraid of online critics. How can we move past that, once and for all?

• Why we should all aspire to be ‘grocery store famous’
  
  What does it mean to be ‘grocery store famous’, and more importantly, how do we get to that level?

Agents have used technology to bolster their marketing for years, so it should come as no surprise that tech companies are eager to take back control and get a slice of the pie. The only question is, how can agents compete with them?

Are small teams destined to fail in the face of big business competitors, or do we both stand to win? Just how big of an advantage do iBuyers have, and what do human agents have that tech players don’t? 

In this episode, repeat victim of the show and host of the Agent Investor podcast, Tom Cafarella shares how to continue to thrive when tech companies are determined to take the market. 

Three Things You’ll Learn in This Episode 

• Why iBuyers are outbidding mom and pop investors
  
  What do iBuyers stand to gain by outbidding investors, especially when the bids seem like a poor decision? 

• How to hit iBuyers in their weak spot
  
  iBuyers have a ton of advantages over us, but they do have a weak spot, too. What is it, and how can we take advantage of it?

• The market GUARANTEED to keep seeking out human agents
  
  Which market segment is most likely to work with real agents in the long term?

Guest Bio

Tom Cafarella is an entrepreneur, speaker, podcaster, coach, and seasoned real estate investor. In addition to being the founder of Ocean City Development, Tom is also the founder/broker of Cameron Real Estate Group, where he leads a team of more than 200 agents serving greater Boston and Massachusetts. Tom is the host of the Agent Investor podcast.

To find out more, go to: 

https://m.facebook.com/tommy.cafarella 

https://agentinvestor.podbean.com/ 

http://www.tomcafarella.com/ 

https://www.cameronrealestategroup.com/tom-cafarella/ 

https://www.linkedin.com/in/tom-cafarella-oceancitydevelopment-110835a9/ 

https://m.youtube.com/channel/UCBaMfwcNTLed8O5XtpRVtfQ

And to connect with your hosts, go to:

Getmicrofamous.com for Matt

https://m.facebook.com/genevolpe for Gene

And call 925 915 1978 for Greg

Most agents make one of 2 mistakes: not creating content at all, or failing to get eyeballs on the content they do share. What can we do to make these oversights a thing of the past?

How much time should be dedicated to creating content, and how can we make sure people are seeing it? Is our only option forking out tons of cash on paid advertising?

In this episode, we’re diving deep on the RIGHT way to use social media marketing in our businesses. 

Three Things You’ll Learn in This Episode 

• The BIGGEST mistake agents make on social media
  
  Are we being intentional enough about using social media channels to be social? 

• How to simplify content creation
  
  What are we doing to turn content creation into a chore, and what can we do to change that? 

• The TYPE of content we should share
  
  Is there a right kind of content? Could we be shooting ourselves in the foot by sharing the wrong information, or does anything go?

Connect with your hosts:

Gene: https://www.facebook.com/genevolpe

https://www.facebook.com/genevolpemedia/

https://www.instagram.com/thegenevolpe/?hl=en

Jake: https://www.klevrleads.com/

Nick: https://getamplifiedmarketing.com/

And call or text Greg on 925 915 1978

There’s no doubt about it: working with listers and sellers is an agent’s best bet in this market. The question is, how can we win those listings against other agents?

What can we do to differentiate ourselves in the eyes of the consumer, and is there a way to mitigate competition from the very start? How can we overcome any and every possible objection? 

In this episode, we’re doing a Q&A session on how to win listings in the face of competition and stubborn sellers. 

Three Things You’ll Learn in This Episode 

• How to handle sellers meeting multiple agents
  
  How are most agents dealing with a potential client mentioning that they’re getting several opinions, and what should we be doing instead? 

• How to close quickly, WITHOUT pushing too hard
  
  No one wants to sign a contract under duress, so how can we close sellers without cornering them into the decision? 

• The key to killing it in a listing appointment
  
  Is it possible to pre-sell ourselves before we even arrive at our first meeting with a seller?

Connect with your hosts: 

Find out more about Matt at Getmicrofamous.com 

And connect with Greg on 925 915 1978 or https://www.facebook.com/greg.mcdaniel.739

Very few (if any!) successful agents manage to have a work-life balance without onboarding an ISA, so if we’re hoping to maximize our businesses without spending every minute of every day working, it’s time to make a hire. 

The question is, who should we be hiring? Can we rely on loved ones looking for work, or is that too risky? Is there a ‘right’ time to start looking for recruits? 

In this episode, Founder of Res3t LLC and CEO of Digitally Convert, Jeff Coats shares how to leverage ISAs and take our businesses to the next level. 

Three Things You’ll Learn in This Episode 

• How to hire the right ISA for our businesses
  
  How can we be sure the people we’re hiring are the best fit for the job?

• The key thing to remember when onboarding an ISA
  
  What is the BIGGEST misconception agents have when deciding to make a hire? 

• How to afford an ISA when money is tight
  
  Leveraging other people’s time is the key to building a strong business, but what happens when we don’t have the budget to take someone on?

Guest Bio

Jeff Coats is the CEO of Digitally Convert, a company dedicated to connecting business owners across industries to find the best ISAs for their needs. Jeff is also the Founder, author, coach, speaker and owner of Res3t LLC. He is passionate about helping people overcome limiting mindsets, so they can become the best versions of themselves- no matter what their backstory may be. 

To find out more, go to:

https://digitallyconvert.com/

https://res3t.com/ 

https://www.amazon.com/Res3t-Principles-Guaranteed-Change-Mindset/dp/0692155074 

https://www.audible.com/pd/Res3t-8-Principles-Guaranteed-to-Change-Your-Mindset-In-Order-To-Change-Your-Life-Audiobook/B08XD9QG3P
https://www.linkedin.com/in/jcoatsrealestate

Connect with your hosts:

Call Greg on 925 915 1978

Find out more about Jake at Klevrleads.com

And to connect with Nick, go to getamplifiedmarketing.com or go to https://www.instagram.com/nicksakkis/?hl=en 

https://www.facebook.com/Nick.J.Sakkis 

You can also join his Facebook Group ‘Real Estate Is a Joke’.