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Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast

Get actionable ideas, insight & inspiration to turn your real estate career into a life of freedom. Real Estate Uncensored shows you how to blend the latest high-tech and high-touch prospecting, sales and marketing strategies to grow your real estate business. Featuring interviews with mega agents and influencers like Jeff Cohn, Lars Hedenborg, Greg Harrelson, Jeff Latham, Aaron Wittenstein, James Rembert, Nick Sakkis, Marki Lemons-Ryhal and many more. You’ll learn how to use social media to attract ideal clients, build your personal brand online, use prospecting systems and scripts to sell 500 homes/yr, bring homes to market & actually get them sold, run high-tech open houses & much more. Co-hosted by Greg McDaniel, the "Junior Grandmaster" and a Bay area Realtor, and Matt Johnson, agency owner, podcaster and author of MicroFamous.
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Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast
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Now displaying: January, 2022
Jan 27, 2022

Real estate investing can be a tough game, especially on the commercial side of things, but for women investors in the male-dominated space, boosting credibility and building a portfolio can be even more difficult. 

 

What are the additional barriers women face in real estate investing, and what can be done to kick those hurdles to the curb? What can men in the business do to help bring about a much-needed transformation in the space? 

 

In this episode, CEO of TM1 Properties, Amy Tiemann shares how women can get ahead in the traditionally male sector. 



Once you stop marketing yourself, it takes a long time for people to remember who you are. -Amy Tiemann

 

Three Things You’ll Learn in This Episode 

 

  • Why male real estate pros need to be better at uplifting their female peers

    What can male real estate investors do to level the playing field and ensure everyone has an opportunity to succeed? 

 

  • The importance of having chutzpah

    How can investors of every gender, race, creed and sexuality feel more empowered to stand their ground in transactions, even in the face of added hurdles? 

 

  • 1 way to get started as a woman in real estate investing

    What’s the #1 thing women can do to build their profile in a male-dominated niche?

 

Guest Bio

Amy Tiemann is the CEO and President of TM1 Properties. With experience in commercial real estate stretching back nearly 2 decades, Amy is passionate about what she does, and is known for turning ‘ugly’ apartments and commercial buildings into better ones. Amy is also passionate about transforming communities, and when she invests in properties, she invests in their surrounding areas, too - particularly with the local schools. 

 

To find out more, go to:
https://tm1properties.com/ 

https://www.linkedin.com/in/amy-tiemann-911b566/

https://www.instagram.com/tm1properties/

Jan 25, 2022

Real estate agents constantly find their content drowning in the noise because the majority are sharing the same thing - transactional, procedural content that’s helpful but not necessarily what will pique the interest and attention of the consumer. 

 

If we want our market to stand out - we have to lead with what the consumer wants. If we’re not giving the consumer what they want, we won’t even get a chance to show them what they need, let alone get hired. 

 

How do we actually gain an understanding of what the consumer is looking for? What kind of content falls into the want-to-know category, and how is it different from the need-to-know content so many agents are sharing? 

 

In this episode, the roundtable discusses the kind of content that cuts through a noisy, crowded marketplace. 

 

Your marketing upfront has to be attractive enough for them to even become aware that you exist because there’s thousands of agents in your market saying the exact same thing. -Nick Sakkis

 

Three Things You’ll Learn in This Episode 

 

  • How to actually tap into what consumers want

    Keying into what the consumer wants is impossible without listening. How do we actually pay attention and uncover what they are looking for? 

 

  • The real estate content that’s exploding right now

    Instead of making our content all about the details of the real estate transaction, what kind of content is the consumer actually responding to right now? 

 

  • How to share content at the right point in the funnel

    At what point in the marketing funnel can we start sharing content that showcases our ability to handle a transaction at the highest level?
Jan 20, 2022

By now, every agent should have some kind of social media presence, but it’s not enough to simply have a profile. If we want to use social media to boost our business, we have to work the platforms we’re on. 

 

The problem is, when it comes to creating the kind of content that not only draws attention and gains a following, but paves the way for more business, most agents are still stumbling around in the dark. 

 

So, how should we be using social media? 

 

In this episode, New Jersey Realtor, brand strategist and social media guru, Ed Stulak shares his top tips for social media success. 

 

"Don’t overthink your social media, just start doing something!" -Ed Stulak

 

Three Things You’ll Learn in This Episode 

 

  • The key to growing a dedicated following

    Does gaining a bigger following come down to nothing more than being our authentic selves, or is there something else we can do to attract a wider audience?

 

  • 1 way to build offline relationships from online conversations

    Can we turn our online interactions into real-world relationships that translate into business opportunities?

 

  • How to be more personable on social media

    It’s one thing to share content that attracts social media users; how can we show them we’re approachable for one-on-one conversations?

 

Guest Bio

 

Ed Stulak is a New Jersey licensed Realtor and a social media star in the real estate space. Along with selling real estate, Ed teaches agents in the US and abroad how to build and scale a personal brand, and an online presence that stands out., through his online course, Instagram For Real Estate. 

 

To find out more, go to:
https://edstulak.com/

https://igrecoaching.com/

https://www.instagram.com/edstulak/?hl=en 

https://www.youtube.com/channel/UCE5TbhJXo64E1KqNzQEt3tA

Jan 18, 2022

We saw a lot of interesting changes in real estate last year, and as a result, many agents were forced to adapt to stay in the business. The question is, as we head into a new year, which of those adaptations worked?

 

Which marketing strategies should we be taking into 2022 with us? Is there anything we should be leaving behind? 

 

What do industry newbies need to know as they begin their journeys in real estate?

 

In this episode, we’re diving deep on what worked best in 2021, so we can create our game plans for the year ahead. 

 

"Think of yourself as a media company first and foremost: you just happen to sell real estate." -Nick Sakkis

 

Three Things You’ll Learn in This Episode 

 

  • The art of personal branding

    How can we make ourselves so attractive that clients come to us, rather than the other way around?

 

  • 1 way to boost authority as beginners

    Is it possible to boost our credibility when we’re just starting out? 

 

  • Where to strike the balance between learning and doing

    How can we continue to develop our knowledge while taking practical steps towards our goals? 
Jan 13, 2022

Real estate agents work too hard to not have something generating income in the background, and this is where investing comes into play. 

 

We’re active participants in the real estate ecosystem, so we’re in the prime position to capture some of the deal flow and relationships in the market and use them to increase our net worth. 

 

If you’re starting from a low net worth, how do you get a property under your belt? How did a struggling salesman visualize his way into a successful investing operation?

 

In this episode, we’re joined by  investor, broker, mentor, and consultant, Nick Cooley. He talks about his journey, from sleeping in his car to building a thriving business. 



Three Things You’ll Learn in This Episode 

 

  • Why it’s smart to take on both real estate investing and retail

    Most people become agents first, then investors. Why did Nick become an investor first, and then get into the retail side of things? 

 

  • How to create a stable foundation to invest in real estate

    What’s the biggest misconception people have about passive income, and what do we have to do before we go after the bigger deals and transactions? 

 

  • The power of having a well-defined buy box as an investor

    How do we turn the people we know in our markets into our own prospectors for deals?

 

Guest Bio

Nick Cooley is an investor, broker, mentor, consultant and the President of Team Cooley Properties in Denver, Colorado. Nick is excited to bring an investor's perspective to the large and important financial decision as to where to live, raise a family, enjoy the occasional dinner party... whatever! Buying or selling a home is important not only for the financial implications, but also in the measure that it is the main place where we spend our lives. 


For more information, follow @imnickcooley on Instagram.

Jan 11, 2022

In 2021, real estate was a wild and unpredictable ride, but it was also a really good year to capture a lot of opportunity. While we don’t have a crystal ball to know how 2022 will go, we can position ourselves to win under any market conditions. 

 

What are the highest income-producing marketing activities we need to dial in this year? How do we create content that generates referrals? 

 

In today’s episode, we close out 2021 with a look forward into propelling our businesses in the New Year!



Three Things You’ll Learn in This Episode 

 

  • What we can expect from 2022 in real estate

    Can real estate agents compete with the institutional buyers snapping up tons of property? 

 

  • The blueprint for success with short form content

    How can we leverage simple video content and go from unknown to powerhouse authority in our markets? 

 

  • How top producers focus on their highest income producing activities

    Instead of sinking time into tasks we can easily and affordably leverage out, what do we need to be doing as business owners?
Jan 6, 2022

We’ve been trained to fear failure like the plague, but the truth is, we should be seeing it as a force that can propel us forwards.

 

That being said, changing our perceptions of failure is easier said than done, so how can we flip what we’ve always known on its head? Is there a right or wrong way to fail in our businesses?

 

In this episode, Managing Broker at Anton Agency, John Dessauer shares how to see failure as a kind of fuel

 

Three Things You’ll Learn in This Episode 

 

  • How to break free from the fear of failure

    How can we stop trying to avoid failure altogether and accept that it's an inevitable part of life? 

 

  • Why taking action will always benefit us

    Is there ever a time when inaction will do more to help us reach our goals? 

 

  • How to encourage our agents to take more risks

    Oftentimes, our agents and employees are scared that taking risks could land them in trouble. How can we empower them with the permission to make mistakes?

 

Guest Bio

 

John Dessauer is the Managing Broker/Owner at Anton Agency and the Chief Creative Officer at RealWise by The Dessauer Group. A seasoned entrepreneur, John is also the CEO of Oppenheimer Realty Capital, and is the author of two books, Real Estate H20 and The Alchemy of Wealth, and the former host of Making Millions in Real Estate on XM Satellite Radio.

 

To find out more, go to:

https://www.antonagency.com/ 

https://gosafarimarketing.com/

https://oppenheimercap.com/our-company

Jan 4, 2022

The new year is a great time to hit reset and start planning forward, but not before we look at all the positives that came out of this year and actually celebrate what went well for us. 

 

What are some of our biggest wins this year, and what are the key insights we’ve gained from both the good and the bad?

 

In this episode, the Roundtable talks about 2021, and how we’re using the lessons from this year to leap forward in 2022. 

 

Three Things You’ll Learn in This Episode 

 

  • Why every goal is a new starting line

    Everything we accomplish comes with its own set of problems. How do we take it in stride and practice gratitude? 

 

  • The goals we should be going after

    Are you willing to step into the unknown and do something that terrifies you in order to grow? 

 

  • How to find your tribe on social media

    What’s the only way to produce content at scale and do it sustainably?
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