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Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast

Get actionable ideas, insight & inspiration to turn your real estate career into a life of freedom. Real Estate Uncensored shows you how to blend the latest high-tech and high-touch prospecting, sales and marketing strategies to grow your real estate business. Featuring interviews with mega agents and influencers like Jeff Cohn, Lars Hedenborg, Greg Harrelson, Jeff Latham, Aaron Wittenstein, James Rembert, Nick Sakkis, Marki Lemons-Ryhal and many more. You’ll learn how to use social media to attract ideal clients, build your personal brand online, use prospecting systems and scripts to sell 500 homes/yr, bring homes to market & actually get them sold, run high-tech open houses & much more. Co-hosted by Greg McDaniel, the "Junior Grandmaster" and a Bay area Realtor, and Matt Johnson, agency owner, podcaster and author of MicroFamous.
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Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast
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Now displaying: Page 4
Feb 24, 2022

Success takes hard work, and sometimes, there is merit in the grind. However, if we’re regularly toiling away 16-hour days, we’re probably just keeping ourselves on the hamster wheel. 

 

The thing is, most of us are afraid that without those 16-hour days, we won’t achieve our goals, and that’s because we’re caught up in scarcity mindsets. So, how can we bust through those mindsets, once and for all?

 

In this episode, host of the Underdog podcast, Pamela Bardhi shares how she ditched her self-imposed limitations and built a business based on abundance



Three Things You’ll Learn in This Episode 

 

  • The importance of professional coaching 

Is spending money on coaching an unnecessary expense or a crucial investment we should be making in the early stages of our business? 

 

  • How to get to the root of a scarcity mentality

What’s behind our self-limiting beliefs, and what can we do to kick them to the curb, for good? 

 

  • Why pouring out is the key to bigger successes

Could being of service to others actually increase our chances of better results? 

 

Guest Bio

 

Pamela Bardhi is a serial entrepreneur and founder of the Mosché Group. A daughter to Albanian immigrants, Pamela has been hustling since the age of 10, when she worked in her family’s pizza shop in Boston. By 21, she owned two of her own restaurants, and that was when the real estate bug bit her. Today, Pamela is a legend in the industry, and both Forbes and Time Magazine have highlighted her 9-figure real estate business. 

 

Passionate about paying it forward and inspiring others to make their dreams a reality, Pamela is also the host of the hugely popular Underdog podcast. 

 

To find out more, go to:

https://pamelabardhi.com/about/ 

https://theunderdogshow.com/ 

https://www.linkedin.com/in/pamelabardhi

https://www.instagram.com/pamela_bardhi/?hl=en

https://www.facebook.com/pambardhi/ 

Feb 22, 2022

TikTok is the most viewed platform in the world right now, so if there’s one place we should be running ads, it’s there! So, what’s stopping more agents from getting started, already? 

 

What makes TikTok ads different from those on Facebook, and what can we do to ensure ours stand out in a sea of content?

 

In this episode, we’re diving into everything you need to know about TikTok ads. 

 

Three Things You’ll Learn in This Episode 

 

  • The biggest problem with Facebook advertising 

Are Facebook ads worthwhile investing in, or would our money be better spent elsewhere? 

 

  • How to create ads that hold attention 

People’s attention spans are getting shorter by the day, so how can we create ads that attract and maintain their interest? 

 

  • The kind of content we should be sharing on TikTok

Is it possible to grow a following on TikTok without jumping on the trendy dances the platform is famed for? 

Feb 17, 2022

With the market on fire over the last few years, real estate professionals have been in an extremely lucky position. However, at some point, there will be a correction, and when that day comes, agents will need to rely on the relationships they've built to move forward.

 

The question is, do we have the kind of relationships that could bring us business in any market? If not, how can we get to building them, stat? 

 

In this episode, author, content creator and multifamily investment advisor, Beau Beery shares his tips on how to build (and maintain!) strategic relationships.



If you reconnect with the people most likely to do business with you on a consistent basis, you will be the only agent they think of when they're ready to make a move. -Beau Beery

 

Three Things You’ll Learn in This Episode 

 

  • How to build a reputation that precedes us

    What can we do to cultivate a personal brand so strong that people know who we are and what we do without needing to tell them? 

 

  • The key to building strategic relationships

    How can we prioritize building relationships with those most likely to work with us? 

 

  • 1 effective way to maintain relationships over time

    How can we avoid the all-too-easy trap of forgetting to stay in contact with our strategic partners?

 

Guest Bio

 

Beau Beery is the owner/broker and multifamily investment advisor at Beau Beery Multifamily Advisors. A legend in the industry, Beau has an extensive track record in the multifamily investment space; experience he puts to good work through his passion of sharing knowledge. Beau is the author of Multifamily Investors Who Dominate, as well as the content creator behind the 'Beau Knows Multifamily' YouTube channel. Beau also shares endless pieces of advice and pearls of wisdom through his website, beaubeery.com.

 

To find out more, go to:

https://beaubeery.com/

https://youtube.com/c/BeauKnowsMultifamily 

https://www.amazon.com/Multifamily-Investors-Who-Dominate-Transact/dp/1735833908 

https://www.linkedin.com/in/beauknowsmultifamily

Feb 15, 2022

Putting out an ad or making a phone call is a great way to spread the word about our brands, but if we’re not following up on those efforts, we’re leaving a ton of money on the table. 

 

How can we make follow up an integral part of our marketing processes, so we never run the risk of losing top of mind awareness with our spheres? Are any follow up strategies more effective than others? 

 

In this episode, we’re diving deep on retargeting marketing and how to do it right

 

If you don't have a follow up campaign, all of your individual outreach efforts will be nulled. -Jake Wolfe

 

Three Things You’ll Learn in This Episode 

 

  • How to ensure our retargeting marketing resonates with our spheres

    It’s one thing to retarget our marketing, but how can we make sure we’re doing it in a way that helps us build a better connection and genuine relationships with our ideal clients?

 

  • How much to spend on retargeting

    When it comes to retargeting, should we be working with a particular budget in mind? 

 

  • Where to draw the line between being present and being annoying

    How many emails are too many emails? How can we ensure we stay top of mind without hounding our databases?
Feb 10, 2022

Airbnb has made it easier than ever before for short-term rental property owners to reach a wider audience, and as a result, those who use the platform the right way stand to see a next level ROI. 

 

The question is, what is the ‘right’ way to use Airbnb, and is there a wrong way to go about it? How can we use the platform to guarantee cash flow, and how can we sidestep potential mistakes along the way?

 

In this episode, co-host of Real Estate Divas and President of Capricorn Mortgage Investments, Kristin Gerst shares her top tips for how to use Airbnb as the ultimate cash cow. 

 

If you use real estate as a tool to create cash flow, you don't have to be a Realtor for the rest of your life. -Kristin Gerst

 

Three Things You’ll Learn in This Episode 

 

  • 2 things we need to know before buying an Airbnb rental property

    What can we do to ensure we’re setting ourselves up for a phenomenal ROI when purchasing short-term rental properties?

 

  • How to weigh up the costs of a short-term rental property

    Is there ever a time when paying above a property’s value could be beneficial to us? 

 

  • The unfortunate truth about many Airbnb resources

    How many of the paid resources on running short-term rentals actually contain the right information, and where should we be looking for information, instead?

 

Guest Bio

 

Kristin Gerst is the President of Capricorn Mortgage Investments and Managing Partner of Preston Roman Holdings. A longtime real estate investor, Kristin first joined Airbnb in 2017, and today, she owns 12 flourishing short-term rentals in uptown Texas and has begun managing short-term rentals for other investors. Kristin is the co-host of the Real Estate Divas show, and is passionate about sharing her knowledge with aspiring investors looking to follow in her footsteps.

 

To find out more, go to:

https://www.linkedin.com/in/kristin-gerst-a2a6a66/

https://www.instagram.com/kristingerst/?hl=en

https://www.youtube.com/c/realestatedivas

https://capricornmortgageinvestments.com/ 

 

You can also contact Kristin on:

kristin@capricornmortgageinvestments.com 

info@capricornmortgage.com

 

Resources mentioned in this episode:

https://www.airdna.co/

Feb 8, 2022

We can't expect to boost our credibility if we're not willing to put ourselves out there, and thanks to social media, it's never been easier to do just that.

 

The problem is, many of us are still anxious about getting started with content creation. What's the root of those concerns in the first place, and how can we put them to bed, once and for all? 

 

In this episode, we're diving into content creation 101, because in 2022, that's something we should all be doing.



There’s so much content out there to tweak and make your own, so sit down, pick a topic and fill in the blanks with your expertise. -Jake Wolfe

 

Three Things You’ll Learn in This Episode 

 

  • Why getting over ourselves is the first step to getting started

    Do we really have absolutely nothing to say, or is that just our ego stopping us from taking the plunge? 

 

  • Where to get inspiration for content

    What’s stopping us from putting our own unique spin on something that’s already out there? 

 

  • 1 thing to remember as a new content creator

    How can we stop comparing ourselves to longtime content creators and just focus on getting started, already?
Feb 3, 2022

When it comes to building influence in real estate, or any industry, for that matter, few tools are as effective as podcasting. Where else would we have the opportunity to not only position ourselves as thought leaders, but provide a platform for others in our network? 

 

The problem is, while the benefits of podcasting are undeniable, the vast majority of agents aren’t jumping at the chance to get started. What’s holding them back?

 

In this episode, we’re talking all things podcasting and personal branding with On Air Brands CEO and fellow podcaster, Erik Cabral. 

 

You don't have to have millions of eyeballs on your content to make a massive impact. -Matt Johnson

 

Three Things You’ll Learn in This Episode 

 

  • The benefits of being micro-famous

    What’s more likely to bring us tangible results: appealing to a mass audience, or niching down? 

 

  • How podcasters position themselves as connectors

    Could podcasting set us up as a valuable resource to other real estate professionals? 

 

  • How to stay consistent when putting out content

    Putting out content on a weekly basis is non-negotiable, but it’s also easier said than done. How can we make content creation a part of our routine and stick with it?

 

Guest Bio

 

Erik Cabral is the Founder of Media Agency, On Air Brands. A legend in the podcasting space, Erik first explored the tool when he entered real estate, and today, he’s passionate about educating others in how to leverage podcasts in their own business. A host, co-host and producer for a number of top-rated shows, Erik is also the founder of the innovative networking and podcasting event, PodMAX. 

 

To find out more, go to:

https://www.erikcabral.co/about

https://onairbrands.com/


You can also contact Erik directly at erik@onairbrands.com

Feb 1, 2022

Many real estate agents are always seeking that secret, lightning-in-a-bottle formula that will skyrocket them and grow their businesses in a flash, but it simply doesn’t exist. We don’t need some magical tool to make our dreams come true, if there’s any magic bullet at all, it’s hidden in the actions we take every single day. 

 

What are the simple things that are guaranteed to change the results we’re getting? How do we take ownership of our time and make our success inevitable? 

 

In this episode, the REU Marketing Roundtable talks about the “magic bullet” to grow your business and why it’s closer to us than we think. 



The real magic bullet to anything is consistency and daily habits. If your objective is to grow your business, but your daily habits don’t reflect that, then you need to make a change. -Nick Sakkis

 

Three Things You’ll Learn in This Episode 

 

  • Why consistency matters

    What tiny but mighty activities will propel us to epic success in the shortest amount of time? 

 

  • How to measure and refine everything you do

    How do we deconstruct our results so we can be sure we’re doing the right things every single day?

 

  • The secret to being the best versions of ourselves

    Accountability begins with ourselves. Why do we falter at our goals when we start breaking promises to ourselves?
Jan 27, 2022

Real estate investing can be a tough game, especially on the commercial side of things, but for women investors in the male-dominated space, boosting credibility and building a portfolio can be even more difficult. 

 

What are the additional barriers women face in real estate investing, and what can be done to kick those hurdles to the curb? What can men in the business do to help bring about a much-needed transformation in the space? 

 

In this episode, CEO of TM1 Properties, Amy Tiemann shares how women can get ahead in the traditionally male sector. 



Once you stop marketing yourself, it takes a long time for people to remember who you are. -Amy Tiemann

 

Three Things You’ll Learn in This Episode 

 

  • Why male real estate pros need to be better at uplifting their female peers

    What can male real estate investors do to level the playing field and ensure everyone has an opportunity to succeed? 

 

  • The importance of having chutzpah

    How can investors of every gender, race, creed and sexuality feel more empowered to stand their ground in transactions, even in the face of added hurdles? 

 

  • 1 way to get started as a woman in real estate investing

    What’s the #1 thing women can do to build their profile in a male-dominated niche?

 

Guest Bio

Amy Tiemann is the CEO and President of TM1 Properties. With experience in commercial real estate stretching back nearly 2 decades, Amy is passionate about what she does, and is known for turning ‘ugly’ apartments and commercial buildings into better ones. Amy is also passionate about transforming communities, and when she invests in properties, she invests in their surrounding areas, too - particularly with the local schools. 

 

To find out more, go to:
https://tm1properties.com/ 

https://www.linkedin.com/in/amy-tiemann-911b566/

https://www.instagram.com/tm1properties/

Jan 25, 2022

Real estate agents constantly find their content drowning in the noise because the majority are sharing the same thing - transactional, procedural content that’s helpful but not necessarily what will pique the interest and attention of the consumer. 

 

If we want our market to stand out - we have to lead with what the consumer wants. If we’re not giving the consumer what they want, we won’t even get a chance to show them what they need, let alone get hired. 

 

How do we actually gain an understanding of what the consumer is looking for? What kind of content falls into the want-to-know category, and how is it different from the need-to-know content so many agents are sharing? 

 

In this episode, the roundtable discusses the kind of content that cuts through a noisy, crowded marketplace. 

 

Your marketing upfront has to be attractive enough for them to even become aware that you exist because there’s thousands of agents in your market saying the exact same thing. -Nick Sakkis

 

Three Things You’ll Learn in This Episode 

 

  • How to actually tap into what consumers want

    Keying into what the consumer wants is impossible without listening. How do we actually pay attention and uncover what they are looking for? 

 

  • The real estate content that’s exploding right now

    Instead of making our content all about the details of the real estate transaction, what kind of content is the consumer actually responding to right now? 

 

  • How to share content at the right point in the funnel

    At what point in the marketing funnel can we start sharing content that showcases our ability to handle a transaction at the highest level?
Jan 20, 2022

By now, every agent should have some kind of social media presence, but it’s not enough to simply have a profile. If we want to use social media to boost our business, we have to work the platforms we’re on. 

 

The problem is, when it comes to creating the kind of content that not only draws attention and gains a following, but paves the way for more business, most agents are still stumbling around in the dark. 

 

So, how should we be using social media? 

 

In this episode, New Jersey Realtor, brand strategist and social media guru, Ed Stulak shares his top tips for social media success. 

 

"Don’t overthink your social media, just start doing something!" -Ed Stulak

 

Three Things You’ll Learn in This Episode 

 

  • The key to growing a dedicated following

    Does gaining a bigger following come down to nothing more than being our authentic selves, or is there something else we can do to attract a wider audience?

 

  • 1 way to build offline relationships from online conversations

    Can we turn our online interactions into real-world relationships that translate into business opportunities?

 

  • How to be more personable on social media

    It’s one thing to share content that attracts social media users; how can we show them we’re approachable for one-on-one conversations?

 

Guest Bio

 

Ed Stulak is a New Jersey licensed Realtor and a social media star in the real estate space. Along with selling real estate, Ed teaches agents in the US and abroad how to build and scale a personal brand, and an online presence that stands out., through his online course, Instagram For Real Estate. 

 

To find out more, go to:
https://edstulak.com/

https://igrecoaching.com/

https://www.instagram.com/edstulak/?hl=en 

https://www.youtube.com/channel/UCE5TbhJXo64E1KqNzQEt3tA

Jan 18, 2022

We saw a lot of interesting changes in real estate last year, and as a result, many agents were forced to adapt to stay in the business. The question is, as we head into a new year, which of those adaptations worked?

 

Which marketing strategies should we be taking into 2022 with us? Is there anything we should be leaving behind? 

 

What do industry newbies need to know as they begin their journeys in real estate?

 

In this episode, we’re diving deep on what worked best in 2021, so we can create our game plans for the year ahead. 

 

"Think of yourself as a media company first and foremost: you just happen to sell real estate." -Nick Sakkis

 

Three Things You’ll Learn in This Episode 

 

  • The art of personal branding

    How can we make ourselves so attractive that clients come to us, rather than the other way around?

 

  • 1 way to boost authority as beginners

    Is it possible to boost our credibility when we’re just starting out? 

 

  • Where to strike the balance between learning and doing

    How can we continue to develop our knowledge while taking practical steps towards our goals? 
Jan 13, 2022

Real estate agents work too hard to not have something generating income in the background, and this is where investing comes into play. 

 

We’re active participants in the real estate ecosystem, so we’re in the prime position to capture some of the deal flow and relationships in the market and use them to increase our net worth. 

 

If you’re starting from a low net worth, how do you get a property under your belt? How did a struggling salesman visualize his way into a successful investing operation?

 

In this episode, we’re joined by  investor, broker, mentor, and consultant, Nick Cooley. He talks about his journey, from sleeping in his car to building a thriving business. 



Three Things You’ll Learn in This Episode 

 

  • Why it’s smart to take on both real estate investing and retail

    Most people become agents first, then investors. Why did Nick become an investor first, and then get into the retail side of things? 

 

  • How to create a stable foundation to invest in real estate

    What’s the biggest misconception people have about passive income, and what do we have to do before we go after the bigger deals and transactions? 

 

  • The power of having a well-defined buy box as an investor

    How do we turn the people we know in our markets into our own prospectors for deals?

 

Guest Bio

Nick Cooley is an investor, broker, mentor, consultant and the President of Team Cooley Properties in Denver, Colorado. Nick is excited to bring an investor's perspective to the large and important financial decision as to where to live, raise a family, enjoy the occasional dinner party... whatever! Buying or selling a home is important not only for the financial implications, but also in the measure that it is the main place where we spend our lives. 


For more information, follow @imnickcooley on Instagram.

Jan 11, 2022

In 2021, real estate was a wild and unpredictable ride, but it was also a really good year to capture a lot of opportunity. While we don’t have a crystal ball to know how 2022 will go, we can position ourselves to win under any market conditions. 

 

What are the highest income-producing marketing activities we need to dial in this year? How do we create content that generates referrals? 

 

In today’s episode, we close out 2021 with a look forward into propelling our businesses in the New Year!



Three Things You’ll Learn in This Episode 

 

  • What we can expect from 2022 in real estate

    Can real estate agents compete with the institutional buyers snapping up tons of property? 

 

  • The blueprint for success with short form content

    How can we leverage simple video content and go from unknown to powerhouse authority in our markets? 

 

  • How top producers focus on their highest income producing activities

    Instead of sinking time into tasks we can easily and affordably leverage out, what do we need to be doing as business owners?
Jan 6, 2022

We’ve been trained to fear failure like the plague, but the truth is, we should be seeing it as a force that can propel us forwards.

 

That being said, changing our perceptions of failure is easier said than done, so how can we flip what we’ve always known on its head? Is there a right or wrong way to fail in our businesses?

 

In this episode, Managing Broker at Anton Agency, John Dessauer shares how to see failure as a kind of fuel

 

Three Things You’ll Learn in This Episode 

 

  • How to break free from the fear of failure

    How can we stop trying to avoid failure altogether and accept that it's an inevitable part of life? 

 

  • Why taking action will always benefit us

    Is there ever a time when inaction will do more to help us reach our goals? 

 

  • How to encourage our agents to take more risks

    Oftentimes, our agents and employees are scared that taking risks could land them in trouble. How can we empower them with the permission to make mistakes?

 

Guest Bio

 

John Dessauer is the Managing Broker/Owner at Anton Agency and the Chief Creative Officer at RealWise by The Dessauer Group. A seasoned entrepreneur, John is also the CEO of Oppenheimer Realty Capital, and is the author of two books, Real Estate H20 and The Alchemy of Wealth, and the former host of Making Millions in Real Estate on XM Satellite Radio.

 

To find out more, go to:

https://www.antonagency.com/ 

https://gosafarimarketing.com/

https://oppenheimercap.com/our-company

Jan 4, 2022

The new year is a great time to hit reset and start planning forward, but not before we look at all the positives that came out of this year and actually celebrate what went well for us. 

 

What are some of our biggest wins this year, and what are the key insights we’ve gained from both the good and the bad?

 

In this episode, the Roundtable talks about 2021, and how we’re using the lessons from this year to leap forward in 2022. 

 

Three Things You’ll Learn in This Episode 

 

  • Why every goal is a new starting line

    Everything we accomplish comes with its own set of problems. How do we take it in stride and practice gratitude? 

 

  • The goals we should be going after

    Are you willing to step into the unknown and do something that terrifies you in order to grow? 

 

  • How to find your tribe on social media

    What’s the only way to produce content at scale and do it sustainably?
Dec 30, 2021

Moving is inevitable in a real estate transaction, but let’s face it: the process itself sucks, and everyone from the consumer to the agent is well aware of that.

 

Is there anything we can do to simplify the process for our clients? Where do the opportunities lie for agents, when it comes to the nuts and bolts of relocation?

 

In this episode, we’re talking about why Jake Wolfe’s newest venture, FreeMoveUSA.com, might just become our new best friend. 

 

Three Things You’ll Learn in This Episode 

 

  • How to offer our clients killer value

    Moving is inescapable in any real estate transaction, but how many agents are actually providing a service that makes that easier for consumers? 

 

  • Why offering a moving service increases our chances of referral business

    If we’re on hand to help consumers with their move, why wouldn’t they refer us to others?

 

  • Why moving services aren’t market-specific

    Is there ever a time when consumers wouldn’t view a built-in moving service as a win?

 

To find out more about FreeMoveUSA, go to https://www.freemoveusa.com/ 

Dec 28, 2021

Social media audiences are bombarded with 5000 brand impressions across all platforms. As real estate agents who are vying for a slice of that attention, is it even possible for our messages to be heard or are we just going to get drowned out in all the noise? 

 

The good news is, you can still build on your authority and even generate cold leads if you play by the new rules of marketing. What do we need to do differently in 2022 to keep getting ROI? 

 

In today’s episode, the Roundtable talks about strategies that will help us really blow the doors off 2022, and the important foundational steps we can’t skip. 



Three Things You’ll Learn in This Episode 

 

  • Content dissemination done the right way

    Warm leads beat cold $1 Facebook leads all day long. How do we publish the kind of content that adds to our authority? 

 

  • The fastest path to brand awareness and engagement

    In 2022, should you start a YouTube channel or go all in on TikTok and Instagram Reels? 

 

  • How to combat shiny object syndrome and focus on what gets us results

    With so many tactics being thrown at us, how do we focus on something we can implement and stay consistent with it?
Dec 23, 2021

When agents find themselves stuck in a never-ending cycle of overwhelm and chaos, it’s easy to think it’s a productivity problem, not an emotional clutter problem that goes all the way back to childhood. 

 

The truth is a lack of productivity runs far deeper than what’s happening on the surface, and in order to raise our productivity, we have to reset our emotional GPS. 

 

How does emotional clutter turn into physical clutter? How do we shift into the most productive version of ourselves?

 

In this episode, repeat guest and host of Productive Flow, Angela Kristen Taylor returns to talk about how we can start 2022 without the emotional clutter that weighs us down. 



Three Things You’ll Learn in This Episode 

 

  • How emotional clutter is created

    You don’t need to have had a chaotic traumatic childhood to have emotional clutter. From an off-hand comment by a sibling to a parent’s reaction, how do our early experiences shape how we see ourselves and our productivity? 

 

  • Why goal-setting starts with your highest desired position

    Before we set the goal for the new year, what crucial question do we really need to ask ourselves first? 

 

  • How to solve your content problem

    Why is it so much easier to make content for our ideal clients when we have a specialized focus?

 

Guest Bio

Angela Kristen Taylor is a coach, consultant, author, speaker, founder of Integrative Productivity™ and host of Productive Flow. She guides purpose-driven entrepreneurs and sales professionals to master their personal productive flow so they can stop living in chaos and achieve ultimate security and freedom. Angela’s signature method, Productive Flow, integrates emotion, energy, time and focus to help clients create natural productive flow and achieve higher levels of success in business and more importantly, in life.

For more information visit https://angelakristentaylor.com/. Listen to the Productive Flow on Apple Podcasts, Spotify or wherever you get your podcasts. 

Dec 21, 2021

The Holidays are upon us, and with that comes the opportunity to share our brand messaging in a way that not only gives great value, but spreads cheer in the process. 

 

That being said, Christmas marketing can easily go into sleazy territory if we’re not careful. How can we send our well-wishes without coming across that way? Is it possible to differentiate ourselves from all the other agents putting out their own Christmas marketing?

 

In this episode, we’re diving deep on how to put out more impactful marketing this Holiday season. 

 

Three Things You’ll Learn in This Episode 

 

  • How to adapt our marketing to a very 2021 Christmas

    This year’s housing market is unique, so how can we put out festive marketing that acknowledges that? 

 

  • The key to Christmas gifting that stands out

    Any agent can send a run-of-the-mill, boring-as-heck soap on a rope or standard Christmas card. What can we do to set ourselves apart? 

 

  • How to show our sphere we care on any budget

    Is there a way to do something memorable for our spheres without breaking the bank?
Dec 16, 2021

Many of us talk about wanting to be wealthy, but very few of us are, and most of the time, that comes down to our mindset

 

Just how much of what we say to ourselves helps make our goals a reality, and how much of it is only hurting us? Could our belief systems be sabotaging our chances of success? 

 

In this episode, owner, coach, and speaker at Next Level Success Coaching, Brian Bogaert joins us to discuss how to stop getting in our way and cultivate a money mindset. 

 

Three Things You’ll Learn in This Episode 

 

  • How to start believing abundance is within reach

    Why are we so resistant to the idea that every single one of us can grow and achieve beyond our wildest dreams? 

 

  • Why we have to stop thinking in terms of need

    So many of our goals are tied up in what we ‘need’. What if we started thinking in terms of what we want

 

  • Why traditional understandings of wealth just aren’t sufficient

    What would our lives look like if we defined wealth according to what it means to us, as individuals?

 

Guest Bio

 

Brian Bogaert is the owner, coach and speaker at Next Level Success Coaching. A former ‘corporate guy’, Brian enjoys using the analogy of The Matrix to explain how he got out of the rat race at the age of 37 and went on to not only create financial freedom for himself, but teach others how to do it, too. With his own ‘red pill’ being real estate investing, Brian went from living a good life, making 6-figures, but always feeling somewhat trapped, to creating the life of his dreams, and today, he’s passionate about helping others do the same, no matter what their personal ideas of freedom may be. 

 

To find out more, go to:
https://nlscoaching.com/

https://nlscoaching.com/bio/

https://www.facebook.com/brian.bogaert 

https://www.linkedin.com/in/brianbogaert/

Dec 14, 2021

The market has faced an unprecedented over-demand this year, and as agents, we need to think about how we’ll take advantage of that, going forward. 

 

How can we position ourselves as the #1 agent in our markets, so when consumers even think about a transaction, we’re the first real estate pros to spring to mind? Is there a way to do that without forking out a ton of cash?

 

In this episode, CEO of RealEstateCoach.com and industry legend, Bernice Ross returns to share the 7 things we can do to market our listings at a low cost (or no cost!) in 2022. 

 

Three Things You’ll Learn in This Episode 

 

  • How to use Facebook to create a living business card for your listings

    Single property websites have been around for years, so what’s stopping us from creating Facebook business pages for each of our listings?

 

  • 1 clever, contemporary way to get leads

    Thanks to nearly everything going touchless because of Covid, everyone knows how to use a QR code. How can we leverage that as part of our marketing? 

 

  • How to build a bigger following and position ourselves as local experts

    How can we take video testimonials about our local markets to a whole new level?

 

Guest Bio

 

Bernice Ross is the CEO of RealEstateCoach.com. An industry legend with over 30 years of experience, Bernice is a Master Certified Coach, passionate about helping agents realize their full potential. She is also an author of more than 1300 published articles on Inman News, as well as 7 books- most recently, Lead Great Virtual Meetings: The Steps You Need to Succeed. Bernice holds an MA in English from UCLA and a PhD in Educational Psychology from USC. 

 

To find out more, go to:

https://www.linkedin.com/in/berniceross 

https://realestatecoach.com/ 

https://realestatecoach.com/newsletter/ 

https://realestatecoach.com/products/newagent/

https://realestatecoach.com/?s=list+and+sell+like+crazy

Dec 9, 2021

Everyone talks about wanting to be successful in real estate, but when it comes down to it, most agents aren’t willing to put in the work required to make it happen. 

 

What would it take for us to turn our ideas into action, so success stops being a pipe dream and becomes our waking reality? How can we stop being our own bottlenecks in our businesses? 

 

In this episode, Founder of Real Estate B-School and host of the Real Estate Team Builders podcast, Lars Hedenborg joins us to discuss how to stop dreaming and start doing

 

Three Things You’ll Learn in This Episode 

 

  • The difference between top producers and everyone else

    Why is it that we all have the same 24 hours, yet some people manage to reach unbelievable levels of success and others struggle to merely get by? 

 

  • How to assess whether we’re really working towards our goals

    We all say we want to be successful, but how much of what we do on a daily basis is really contributing towards making it happen? 

 

  • Why outsourcing is more crucial than we realize

    How can we expect to make our biggest dreams a reality when we’re spending so much of our time doing low dollar-producing activities? 

 

Guest Bio

Lars Hedenborg is the Founder of Real Estate B-School and host of the Real Estate Team Builders podcast. A staunch believer in the idea that the traditional real estate team model is broken, Lars is passionate about coaching agents to find a better work-life balance without sacrificing success. 

 

To find out more, go to:

https://www.realestatebschool.com/ 

https://www.linkedin.com/in/real-estate-coach/

 

To listen to the Real Estate Team Builders podcast, go to: 

https://open.spotify.com/show/6b48Y4mkLEDbvXvMnrhrc4 

https://podcasts.apple.com/us/podcast/real-estate-team-builders/id1378347101

Dec 2, 2021

We’ve become so accustomed to the caricature of a sleazy salesperson that sometimes it feels like it’s just not possible to be a good agent and a good person. However, that doesn’t have to be the case. 

 

How can we bring our personal values into our businesses, so we’re not just selling homes, but doing so in an ethical way? Is it possible to be wildly successful while staying true to our beliefs 100% of the time?

 

In this episode, ethical business coach and ex-monk, Martin Stellar shares how to sell homes without compromising our integrity. 

 

Three Things You’ll Learn in This Episode 

 

  • How to change the way we think about salespeople

    Just how much has the idea of a sleazy salesperson impacted our approach to sales, and where does it stem from in the first place? 

 

  • How to come across more respectful in sales conversations

    Could replacing just one word in our vocabulary show our clients we’re coming from a good place? 

 

  • Why being a good person always pays back in dividends

    How can we put all our faith in the idea that doing the right thing is good for business, too?

 

Guest Bio

 

Martin Stellar is a coach and consultant for ethical sales and business growth. An ex-monk and former copywriter, Martin is passionate about helping purpose-driven business owners earn more money, without compromising their values. With his go-to tagline being ‘I help nice people make money,’ Martin’s goal is to get more coaches, consultants and entrepreneurs turn their business dreams into a reality, while still being able to sleep at night. 

 

To find out more, go to:
https://martinstellar.com/ 

Nov 30, 2021

The National Association of Realtors just announced the measures they’re taking to standardize the MLS across the board, but what does that actually mean for agents?

 

How will the standardization affect us, if at all - and is there anything we can do about it? How will we need to adapt our existing strategies in the wake of the changes? 

 

In this episode, we’re weighing in on having to disclose our fees publicly to the consumer when previously, we didn’t even disclose them to other agents

 

Three Things You’ll Learn in This Episode 

 

  • Who the disclosure of fees stands to benefit

    How much does the consumer really stand to gain from the disclosure of fees?

 

  • How to make a marketing lemonade out of the changes

    So, our fees need to become public knowledge. Is there a way to turn that into a social media marketing opportunity? 

 

  • How to create the kind of content consumers want

    It’s one thing to turn the news of the NAR’s new rules into content. How do we turn it into the kind of content people will actually engage with? 
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