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Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast

Get actionable ideas, insight & inspiration to turn your real estate career into a life of freedom. Real Estate Uncensored delivers 3 live shows/wk showing you how to blend the latest high-tech and high-touch prospecting, sales and marketing strategies to grow your real estate business. Featuring interviews with mega agents like Joshua Smith, Jeff Cohn, Brett Tanner, Greg Harrelson, Jeff Latham, Aaron Wittenstein, Marti Hampton and many more. You’ll learn how to make 100+ calls/hr, how to use prospecting systems and scripts to sell 500 homes/yr, how to bring homes to market & actually get them sold, how to run high-tech open houses & much more. Co-hosted by Greg McDaniel, the "Junior Grandmaster" / Bay area Realtor, and Matt Johnson, partner in Elite Real Estate Systems / founder of Pursuing Results, a podcast PR + production firm.
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Now displaying: Category: Real Estate Uncensored
Sep 23, 2021

Most of us got into this business to create freedom for ourselves. The problem is, once we make that a reality, we tend to lose our vision for the future, and as a result, we lose our motivation.

 

What can we do to regain the excitement we had when we first decided to go down the entrepreneurial path? How can we create an environment that encourages us to think outside the box so we continue to grow for years to come?

 

In this episode, CEO of Carrot, Trevor Mauch shares how to revive our energy, so we can stay passionate about our businesses. 

 

Three Things You’ll Learn in This Episode 

 

  • How to reframe what we think we should be doing

    Is it a wise decision to do more of what works, or should we be shifting gears in another direction? 

 

  • The key to assessing what’s draining our energy reserves

    How can we pinpoint the things that are adding to our plates without feeding our souls? 

 

  • Why evergreen content is vital

    What is it that makes evergreen so important, and how can we start creating it?

 

Guest Bio

 

Trevor Mauch is the CEO of online lead generation hub, Carrot. An established entrepreneur with an extensive track record of building successful businesses, Trevor's true passion lies in building meaningful relationships and finding the true value of things. Trevor is the host of the CarrotCast podcast.

 

To find out more, go to:

https://carrot.com/

https://carrot.com/guides/energy/  

https://go.carrot.com/evergreen-2/  

https://carrot.com/blog/category/carrotcast/ 

https://instagram.com/trevor.mauch?utm_medium=copy_link 

Sep 21, 2021

For those of us who have spent years curating our databases, we’re sitting on absolute GOLDMINES. The question is, why are so few of us tapping into them?

 

Why is it that so many agents are more comfortable making cold calls to absolute strangers than to the people who already know, like and trust us?

 

In this episode, we’re diving deep into mining our databases and capitalizing off of the connections we’ve already made. 

 

Three Things You’ll Learn in This Episode 

 

  • How to strike up a conversation with old contacts

    Is it possible (and advisable!) to reconnect with the people in our spheres if we haven’t touched base with them for years? 

 

  • What NOT to do when reaching out to our spheres

    Is there anything we want to avoid entirely when it comes to communicating with our databases?

 

  • The FORD framework for effective reconnections

    How can we guarantee a successful conversation with the people in our databases?
Sep 16, 2021

If the 2020 run on toilet paper wasn’t evidence enough, the vast majority of people are the furthest thing from prepared for a crisis. How can we change that?

 

It’ll be a long time before life returns to ‘normal’, so in the meantime, what can we do to equip ourselves both mentally and physically for anything life throws our way? More importantly, how can we stay optimistic while doing it?

 

In this episode, 5-time bestselling author, Coni Meyers shares how to prepare for the worst, while seeing every single moment as a gift. 

 

Three Things You’ll Learn in This Episode 

 

  • The routine guaranteed to help us stay positive through anything

    How can we strengthen our inner game, so no matter what happens, we’re in the right headspace to tackle our obstacles as they come? 

 

  • How to pinpoint our ‘Crystalline Moments’

    Sometimes, even the hardest experience is a gift from the universe. How can we get into the habit of looking for the good in every crisis? 

 

  • How to prepare for disasters in advance

    What should we be doing to ensure we have all our essentials in place, should the need to evacuate arise?

 

Guest Bio

 

Coni Meyers is a crisis management specialist. A 5x bestselling author, her most recent book, When the Unthinkable Happens…Be Prepared, Be Ready! Aims to equip readers with the necessary skills to handle anything life throws their way. Coni is also a leadership clarity strategist, and has over 4 decades of experience in supporting both individuals and businesses.

 

To find out more, go to:
https://ckmsolutionsgroup.com/

https://www.facebook.com/groups/2774511749269117  

https://www.amazon.com/Coni-K-Meyers/e/B00S1U28G0?ref=sr_ntt_srch_lnk_1&qid=1630678076&sr=1-1

Sep 14, 2021

The only thing that hurts more than seeing someone in our database choose to work with another agent is seeing them opt to pay a 9% convenience fee to iBuyers when we’re debating dropping our commissions just to stay afloat. 

 

The reality is, tech companies are coming for our business, and getting results while doing it. What can traditional agents do to combat their attempts? Is there a way to beat them at their own game?

 

In this episode, we’re weighing in on how to not only survive, but thrive in a time when our biggest competitors are big tech companies. 

 

Three Things You’ll Learn in This Episode 

 

  • The approach we SHOULD be taking as traditional agents

    Is complaining about iBuyers really going to change the situation, or could we be doing something more productive, instead? 

 

  • How to become an educator to our markets

    Traditional agents might not be iBuyers, but we certainly understand their business models. What’s stopping us from using our knowledge to help the consumer navigate the space? 

 

  • The key to staying top of mind

    Big tech companies have massive marketing budgets. How can we compete with them and stay top of mind for our spheres?
Sep 9, 2021

Real estate agents are competing for consumer eyeballs with other Realtors, Zillow and venture-backed platforms. If they have to do a Google search to find you, you’ve already lost. 

 

How do you become the first real estate agent they think of before they even do a Google search? By leveraging your position in the community, and becoming the digital mayor of your market. 

 

One agent increased his market share by 30% and grew his sales by 68% by capturing what makes his local area so special. How can you implement this strategy in your own business and neighborhood? 

 

In this episode, we’re joined by entrepreneur, marketer, Vice President of Sales at Veugeler Design Group and partner at The Faces Of, Brain Weiss. He reveals how to gain visibility and authority in your market, and how that can give you an amazing, sustainable business. 



Three Things You’ll Learn in This Episode 

 

  • How to put your community in the center of your content

    As a real estate agent, people tell you why they want to live in your market and what makes it so special. Why not create content with that?

 

  • Why Brian Weiss focuses on intentionally simple content

    Can we create effective community-driven content without video?

 

  • The strategy that took one agent from 500 to 8000 website visitors

    How can you create authority, relevance, connectedness and visibility in your market by positioning yourself like the human interest of a small town newspaper?

 

Guest Bio

 

Brian is an entrepreneur, marketer, Vice President of Sales at Veugeler Design Group and partner at The Faces Of. The Faces Of is a system for expanding one’s leadership, influence, visibility, relevance, and community reach. The Faces Of has helped agents grow their sales by up 68% over one year and a sales volume by over 61%.


For more information, visit https://thefacesof.com/ and to reach Brian directly send an email to brianw@vdgatl.com.

Sep 7, 2021

Real estate is a relationships business, and not only when it comes to our clients. If we can build strong relationships with vendors in our markets, we’re setting ourselves up for unbelievable results. 

 

How can we leverage our relationships with vendors to set ourselves up as the go-to real estate pros in our areas, and how can we translate those partnerships into marketing content? What are the options available to newbie agents who might not have relationships with vendors yet?

 

In this episode, we’re sharing how to create relationships with local vendors that ensure EVERYBODY wins!



Three Things You’ll Learn in This Episode 

 

  • How to reach out to the top vendors in our markets

    Partnering with great vendors is simple enough if we have experience working with them, but how can newbie Realtors with no existing relationships get a piece of the pie?

 

  • How to tell if a vendor is legit

    How can we be sure the companies we’re referring our clients to are actually doing what they say they will if we haven’t worked with them before? 

 

  • How to create content around our vendors WITHOUT using video

    Is there a way to leverage our relationships with local service providers outside of video content?

 

To take advantage of Jake’s offer mentioned in this episode, use the promo code: REU Marketing Roundtable

Sep 2, 2021

People get into real estate because they’re attracted by the idea of time and money freedom, but unfortunately, most agents get a taste of the time freedom, abuse it and never get a real taste of financial freedom. 

 

What is it that separates those who achieve their biggest goals from everyone else? How can agents stay focused on their dreams and commit to the actions that can make those a reality?

 

In this episode, serial entrepreneur and host of the Super Agents Live podcast, Toby Salgado shares how to zone in on our wildest aspirations. 



Three Things You’ll Learn in This Episode 

 

  • How to get clear on our ‘why’

    We may have an idea of what we want to achieve, but are we committed to the reason behind that desire? 

 

  • How to identify what we’re willing to sacrifice in the name of success

    Reaching our goals always requires some kind of sacrifice. How can we get clarity on what we’re prepared to give up? 

 

  • The importance of investing in ourselves

    We stand to gain a ton by investing in ourselves. The more pressing question is, what do we stand to lose if we don’t?

 

Guest Bio

Toby Salgado is a serial entrepreneur, author and host of the Super Agents Live podcast. Toby is also an entrepreneur mentor, passionate about helping business owners achieve everything they set their minds to, blasting through their self-imposed limitations in the process. 


To find out more, go to:
https://tobysalgado.com/

Aug 31, 2021

Agents in every market are developing IDX websites - and that’s exactly why we should avoid them at all costs.

 

Why are so many real estate pros falling for the trap of an IDX website, and aside from the fact that the online space is saturated as is, why is investing in one a big mistake? What should we invest in instead?

 

In this episode, we’re going deep on why IDX websites are a bad idea and listing the places where we should be channeling our energies. 

 

Three Things You’ll Learn in This Episode 

 

  • The foolproof strategy GUARANTEED to get more people reaching out to us

    Can going deep on just one message get us more business than we ever imagined? 

 

  • The #1 place to channel our marketing budgets (that ISN’T an IDX website)

    If we’re not spending $500 to $1500 on an IDX website every month, where should we direct those funds? 

 

  • 1 thing to change on our social media pages TODAY

    Are we unwittingly turning people ‘off’ of our social media presence before they’ve even seen our content?

 

 

Aug 26, 2021

Most of us see ourselves as free because we’re not shackled in the physical sense, but the reality is, the vast majority of real estate pros (and even human beings, more generally) are living in a constant state of mental prison.

 

What does that actually mean, and more importantly, how did we get to this point? What is mental prison stopping us from achieving, and is there any way to break free, for good?

 

In this episode, author of Exit Plan, Michael Morawski shares how to stop getting caught up in the confines of our own minds. 



Three Things You’ll Learn in This Episode 

 

  • How to make a bigger impact in the world

    What does it take to make a real difference in people’s lives? Is there a limit to how much of an impact we can make?

 

  • What mental prison looks like among real estate pros

    Are we failing to reach our goals because we’re not good enough, or simply because fear is stopping us from trying in the first place? 

 

  • How to practice gratitude every single day

    How can we shift our energy from lack and limitation to the things we’ve already achieved and are most thankful for?

 

Guest Bio

 

Michael Morawski is a trainer, entrepreneur, public speaker, personal coach and the author of Exit Plan. A real estate industry veteran, Michael is passionate about helping others overcome their self-imposed limitations so they can reach their full potential and pay it forward by making a positive impact. Michael is the Founder of My Core Intentions and the host of the Insider Secrets podcast. 

 

To find out more, go to:

https://mycoreintentions.com/

https://mycoreintentions.com/exitplan

 

Or connect with him on:

https://www.instagram.com/mike.morawski.54/

https://www.linkedin.com/in/michael-morawski 

https://www.facebook.com/mycoreintentions 

 

You can also email him directly at 

mike@mycoreintentions.com

Aug 24, 2021

Content creation is the key to successful real estate marketing, so if we’re hoping to see results, it’s time to hop on the bandwagon. 

 

The question is, what type of content is most likely to get us engagement? How can we ensure we’re creating the kind of content our audience even wants to see?

 

In this episode, we’re going deep on content creation and strategizing ways around the things stopping us from getting started. 

 

Three Things You’ll Learn in This Episode 

 

  • Where to find inspiration for content

    Putting out regular content is a non-negotiable for successful marketing, but what should we be sharing in the first place? 

 

  • How to stop obsessing over social media critics

    For many of us, the reason we avoid creating video content is because we’re afraid of online critics. How can we move past that, once and for all?

 

  • Why we should all aspire to be ‘grocery store famous’

    What does it mean to be ‘grocery store famous’, and more importantly, how do we get to that level?
Aug 19, 2021

Agents have used technology to bolster their marketing for years, so it should come as no surprise that tech companies are eager to take back control and get a slice of the pie. The only question is, how can agents compete with them?

 

Are small teams destined to fail in the face of big business competitors, or do we both stand to win? Just how big of an advantage do iBuyers have, and what do human agents have that tech players don’t? 

 

In this episode, repeat victim of the show and host of the Agent Investor podcast, Tom Cafarella shares how to continue to thrive when tech companies are determined to take the market. 

 

Three Things You’ll Learn in This Episode 

 

  • Why iBuyers are outbidding mom and pop investors

    What do iBuyers stand to gain by outbidding investors, especially when the bids seem like a poor decision? 

 

  • How to hit iBuyers in their weak spot

    iBuyers have a ton of advantages over us, but they do have a weak spot, too. What is it, and how can we take advantage of it?

 

  • The market GUARANTEED to keep seeking out human agents

    Which market segment is most likely to work with real agents in the long term?

 

Guest Bio

Tom Cafarella is an entrepreneur, speaker, podcaster, coach, and seasoned real estate investor. In addition to being the founder of Ocean City Development, Tom is also the founder/broker of Cameron Real Estate Group, where he leads a team of more than 200 agents serving greater Boston and Massachusetts. Tom is the host of the Agent Investor podcast.

To find out more, go to: 

https://m.facebook.com/tommy.cafarella 

https://agentinvestor.podbean.com/ 

http://www.tomcafarella.com/ 

https://www.cameronrealestategroup.com/tom-cafarella/ 

https://www.linkedin.com/in/tom-cafarella-oceancitydevelopment-110835a9/ 

https://m.youtube.com/channel/UCBaMfwcNTLed8O5XtpRVtfQ

 

And to connect with your hosts, go to:

Getmicrofamous.com for Matt

https://m.facebook.com/genevolpe for Gene

And call 925 915 1978 for Greg

Aug 17, 2021

Most agents make one of 2 mistakes: not creating content at all, or failing to get eyeballs on the content they do share. What can we do to make these oversights a thing of the past?

 

How much time should be dedicated to creating content, and how can we make sure people are seeing it? Is our only option forking out tons of cash on paid advertising?

 

In this episode, we’re diving deep on the RIGHT way to use social media marketing in our businesses. 

 

Three Things You’ll Learn in This Episode 

 

  • The BIGGEST mistake agents make on social media

    Are we being intentional enough about using social media channels to be social? 

 

  • How to simplify content creation

    What are we doing to turn content creation into a chore, and what can we do to change that? 

 

  • The TYPE of content we should share

    Is there a right kind of content? Could we be shooting ourselves in the foot by sharing the wrong information, or does anything go?

 

Connect with your hosts:

Gene: https://www.facebook.com/genevolpe

https://www.facebook.com/genevolpemedia/

https://www.instagram.com/thegenevolpe/?hl=en

Jake: https://www.klevrleads.com/

Nick: https://getamplifiedmarketing.com/

And call or text Greg on 925 915 1978

Aug 12, 2021

There’s no doubt about it: working with listers and sellers is an agent’s best bet in this market. The question is, how can we win those listings against other agents?

 

What can we do to differentiate ourselves in the eyes of the consumer, and is there a way to mitigate competition from the very start? How can we overcome any and every possible objection? 

 

In this episode, we’re doing a Q&A session on how to win listings in the face of competition and stubborn sellers. 




Three Things You’ll Learn in This Episode 

 

  • How to handle sellers meeting multiple agents

    How are most agents dealing with a potential client mentioning that they’re getting several opinions, and what should we be doing instead

 

  • How to close quickly, WITHOUT pushing too hard

    No one wants to sign a contract under duress, so how can we close sellers without cornering them into the decision? 

 

  • The key to killing it in a listing appointment

    Is it possible to pre-sell ourselves before we even arrive at our first meeting with a seller?

 

Connect with your hosts: 

Find out more about Matt at Getmicrofamous.com 

And connect with Greg on 925 915 1978 or https://www.facebook.com/greg.mcdaniel.739

Aug 10, 2021

Very few (if any!) successful agents manage to have a work-life balance without onboarding an ISA, so if we’re hoping to maximize our businesses without spending every minute of every day working, it’s time to make a hire. 

 

The question is, who should we be hiring? Can we rely on loved ones looking for work, or is that too risky? Is there a ‘right’ time to start looking for recruits? 

 

In this episode, Founder of Res3t LLC and CEO of Digitally Convert, Jeff Coats shares how to leverage ISAs and take our businesses to the next level. 

 

Three Things You’ll Learn in This Episode 

 

  • How to hire the right ISA for our businesses

    How can we be sure the people we’re hiring are the best fit for the job?

 

  • The key thing to remember when onboarding an ISA

    What is the BIGGEST misconception agents have when deciding to make a hire? 

 

  • How to afford an ISA when money is tight

    Leveraging other people’s time is the key to building a strong business, but what happens when we don’t have the budget to take someone on?

 

Guest Bio

 

Jeff Coats is the CEO of Digitally Convert, a company dedicated to connecting business owners across industries to find the best ISAs for their needs. Jeff is also the Founder, author, coach, speaker and owner of Res3t LLC. He is passionate about helping people overcome limiting mindsets, so they can become the best versions of themselves- no matter what their backstory may be. 

 

To find out more, go to:

https://digitallyconvert.com/

https://res3t.com/ 

https://www.amazon.com/Res3t-Principles-Guaranteed-Change-Mindset/dp/0692155074 

https://www.audible.com/pd/Res3t-8-Principles-Guaranteed-to-Change-Your-Mindset-In-Order-To-Change-Your-Life-Audiobook/B08XD9QG3P
https://www.linkedin.com/in/jcoatsrealestate

 

Connect with your hosts:

Call Greg on 925 915 1978

Find out more about Jake at Klevrleads.com

And to connect with Nick, go to getamplifiedmarketing.com or go to https://www.instagram.com/nicksakkis/?hl=en 

https://www.facebook.com/Nick.J.Sakkis 

You can also join his Facebook Group ‘Real Estate Is a Joke’.

Aug 5, 2021

Our marketing makes all the difference to our results, but most agents are still going so, so wrong. The question is, how can we get it right?

 

How can we shake up what we think we know about marketing and paid lead gen so we can start seeing better outcomes and higher incomes? Is there merit in old school strategies, or are they only holding us back?

 

In this episode, Founder of Credo and online marketing expert, John Doherty shares the approach we should be taking. 

 

Three Things You’ll Learn in This Episode 

 

  • How much we should be spending on marketing

    Are we taking more of a risk by over-investing or under-investing in our marketing? 

 

  • Which marketing platforms to use

    Should we have a presence on every platform available to us, or is it smarter to stick with one or two? 

 

  • Why we need to re-think where our marketing teams are based

    Is it really necessary to have locally-based marketing teams, or can we cast the net further afield?

 

Guest Bio

John Doherty is the Founder of Credo, a platform dedicated to connecting companies with the best digital marketing providers for their needs. Having spent a decade in the industry, across agencies and inhouse at Zillow Group, John is a digital marketing expert, passionate about helping others take full advantage of everything the online space has to offer. 

To find out more, go to:

https://www.getcredo.com/ 

 Connect with your hosts:

To find out more about Matt, visit Getmicrofamous.com

And reach out to Greg on 925 915 1978

Aug 3, 2021

Social media branding is more important than we think, and simply being consistent isn’t enough to make us stand out. Where are most of us going so wrong?

 

How can we take our social media strategy from below-average to next-level awesome? Should we rethink the content we’re already sharing?

 

In this episode, creator of the Instagram Power Method, Michelle Berman returns to share the social media savvy GUARANTEED to set us apart from everyone else. 

 

Three Things You’ll Learn in This Episode 

 

  • How to create content that builds genuine relationships

    Could posting about every transaction be hurting us more than we realize? 

 

  • The key to becoming more consistent on social media

    How can we get in the habit of putting out content more regularly? Do introverts even stand a chance? 

 

  • How to keep our followers zoned in on our content

    What’s causing our viewers to scroll past our videos before we’ve even shared anything of value?

 

Guest Bio

Michelle Berman is the CEO of Berman Media PD- hailed by those in the know as the Rolls Royce of Instagram Marketing. The creator behind the Instagram Power Method Course, Michelle is a nationally acclaimed Instagram Coach, passionate about helping real estate and mortgage professionals take their social media to the next level. 

To find out more, visit:
https://michelle-berman.mykajabi.com/

https://www.instagram.com/bermanmediasocial/?hl=en

https://www.facebook.com/michelle.berman.75 

 

Connect with your hosts:

Find more about Nick’s Blueprint at:

Getamplifiedmarketing.com

 

Get a copy of Matt’s book at:

Getmicrofamous.com

 

Get in touch with Gene at:

https://www.facebook.com/genevolpemedia/

https://www.instagram.com/thegenevolpe/?hl=en

 

And connect with Greg on:

925 915 1978

Jul 29, 2021

As entrepreneurs, most of us have experience with the ‘struggle bus’: the vehicle that keeps us in a loop of pain, depression, and anxiety. The question is, how can we quit buying a ticket?

 

What routines can help us move forward positively, so external events stop taking us down the rabbit hole to poor mental health? How do we muster up what it takes to stay consistent with those constructive habits?

 

In this episode, Director of Marketing Operations at Salesmsg, Justin Zimmerman shares how his commitment to run every day for 1000 days got him off his struggle bus. 

 

Three Things You’ll Learn in This Episode 

 

  • The power of building a winning STREAK

    How can we set ourselves up to succeed every single day, so the positive routines we cultivate become part of our identity

 

  • How to take ownership of our self-care

    What can we do to heal ourselves when aches, pains, or poor mental health arise? 

 

  • How to get better at coaching ourselves to consistency

    For most of us, telling ourselves to be consistent just isn’t enough. What should we do instead?

 

Guest Bio

 

Justin Zimmerman is the Director of Marketing Operations at Salesmsg. Passionate about educating and enriching other people’s lives, Justin creates SaaS partnerships that build brand awareness and drive sales through agile content creation. 

On a personal level, Justin has dedicated himself to a 1000+ day running streak to improve his mental health and show up as the best version of himself, every single day. 

 

To find out more, go to:
https://www.linkedin.com/in/justinzim/

https://www.instagram.com/justinzim.personal/?hl=en

https://www.salesmessage.com/get-started-now 

 

And to get 50% off your first month on Salesmsg, go to:

smsg.work/reu 

 

Connect with your hosts:

https://www.instagram.com/thegenevolpe/?hl=en

https://getmicrofamous.com/ 

https://www.instagram.com/gregmcdanielreu/?hl=en

Jul 27, 2021

Real estate and marketing are a package deal, so what can we do to upgrade our strategies and start seeing bigger results?

 

Have we been doing social media marketing all wrong, all along? How can we get better at building partnerships both online and offline, and how can we use marketing to consolidate those relationships in the long term? 

 

In this episode, we’re inviting you to a no holds barred Q&A session on everything agents need to know about marketing, partnerships, and more. 

 

Three Things You’ll Learn in This Episode 

 

  • How to foster growth on social media

    From the iOS update to social media algorithms, organic reach is becoming more difficult by the day. Should we abandon ship altogether and try a new strategy? 

 

  • How to create the content our followers want

    Our audience is different on each social media platform we use. How can we adapt our content to serve them best?

 

  • The truth about real estate content

    It’s impossible to get business without telling our followers what we do, but posting too much real estate content will alienate the majority of our audience. How do we strike the balance?

 

Connect with your hosts:

https://www.facebook.com/genevolpe 

https://www.facebook.com/genevolpemedia/ 

https://www.amazon.com/MicroFamous-Become-Famously-Influential-People/dp/1734410302  

http://getmicrofamous.com/free/ 

And call or text Greg on 925 915 1978

Jul 22, 2021

For buyers and sellers alike, a real estate transaction is an emotional experience. That being said, it’s also a business deal, so as agents, it’s our job to help our clients make the smartest decision possible. 

 

How can we help our clients approach buying or selling a home from a more detached position? Is it even possible to do that? How can agents keep their own emotions out of the equation?

 

In this episode, veteran agent and 2021 President-Elect of the Greater Boston Association of Realtors, Melvin Vieira Jr shares how to manage the emotions that come with real estate transactions. 

 

Three Things You’ll Learn in This Episode 

 

  • How to help our clients take the emotion out of a transaction

    How can we help our clients put everything into perspective, so they make decisions based on logic, rather than emotion? 

 

  • How to ensure our clients have a real plan of action

    In this market, transactions move fast. What can we do to make sure sellers are ready to relocate as soon as possible? 

 

  • The key to keeping it professional when dealing with other agents

    How can we keep our clients at the center of every transaction, even when agents on the other side become a source of frustration?

 

Guest Bio

 

Melvin Vieira Jr is the 2021 President-Elect of the Greater Boston Association of Realtors. A veteran agent with 3 decades in the business, Melvin has been holding first-time Homebuyer seminars for more than 17 years, and he is passionate about helping buyers know what to expect. Melvin has been quoted numerous times by the Boston Globe, been recognized in Boston Agent Magazine's 'Who's Who', and the Worchester Business Journal.

 

To find out more, go to:

https://www.melvinsellsrealestate.com/ 

www.propertiesforsaleinboston.com

https://www.thevieiragroup.com/

 

You can also email him at Melvinsellsrealestate@gmail.com

Or call him on 617 283 6003

Jul 20, 2021

Few things boost credibility like a TV advertisement, and now that most people have a Smart TV in their homes and view their shows through apps, it’s a real possibility for agents.

 

How do we get started with Over-the-Top television advertising, and what do we need to know before diving into the deep end? How can agents already scared of video get comfortable with the idea of being on TV?

 

In this episode, we’re sharing how to take our video marketing to a level higher than our competitors could DREAM of. 



Three Things You’ll Learn in This Episode 

 

  • How to create a campaign that ranks us in the top 1% of agents in our markets

    What should we combine with television advertising to ensure we’re the ONLY agents that come to mind when people think about real estate? 

 

  • How to get on TV without breaking the bank

    How does an OTT campaign compare with things like postcards, in terms of pricing? 

 

  • What to avoid when running an OTT television campaign

    Is there anything that would stop our campaigns from being as effective as possible?
Jul 15, 2021

Social media is a great lead generation tool, but if we want to see great results, we have to use it the right way. How can we start taking full advantage of the platform and put an end to generic, run-of-the-mill posts that never convert for good

 

What kind of content is our audience looking for? How can we start serving our followers at a higher level so they come away with more value and we end up with more business?

 

In this episode, 4-time Bestselling author, renowned keynote speaker, and host of the Social Selling Made Simple podcast, Marki Lemons-Ryhal shares how to take a more personal approach to our social media strategy. 

 

Three Things You’ll Learn in This Episode 

 

  • How to answer the questions consumers are asking
    What do people want to know about real estate, and how can we get better at educating them? 

 

  • How to be consistent on social media WITHOUT being predictable
    How can we become a go-to source of regular information for our audiences, and is it possible to do that without becoming repetitive and boring? 

 

  • How to convert online connections into real deals
    Sure, connecting with our audience through social media is great, but how can we translate that into transactions?

 

Guest Bio

Marki Lemons-Ryhal is a 4-time bestselling author, internationally renowned keynote speaker, and host of the Social Selling Made Simple podcast. A revered educator in the industry, Marki is a real estate cheerleader, passionate about helping Realtors use social media to supersize their businesses. Marki has been featured in Forbes, The New York Times, The Chicago Tribune, and Black Enterprise, among countless other publications thanks to her expertise, and is set to return to speaking engagements in August 2021. 

 

To find out more about Marki, her courses, and her podcast, go to:

https://www.markilemons.com/

https://www.markilemons.com/membership 

https://www.markilemons.com/blog

https://www.markilemons.com/shop

https://www.markilemons.com/books 

 

To connect with Greg, call or text him on 925 915 1978

And find out more about Matt at https://getmicrofamous.com/

Jul 13, 2021

Buying up tax liens is a great way to make a ton of money with minimal investment, but for many of us, it sounds too good to be true. Is it?

 

How does buying tax liens work, and does it have any limitations? Are there any deals we should avoid from the get-go, or is the world our oyster? More importantly, how do we get started in the first place? 

 

In this episode, Founder of Tax Lien Alliance, Todd Ashton returns to answer every skeptic’s burning questions. 

 

Three Things You’ll Learn in This Episode 

 

  • Where to find tax lien properties
    How can we get better at spotting tax lien properties from a mile away? 

 

  • How to add value to a tax lien property
    So, we’ve purchased a property for $400. How do we sell it for $100 000? 

 

  • How to approach properties with deceased owners
    Is it possible to acquire a home when the previous owner has passed away and there are no heirs to be found?

 

Guest Bio

Todd Ashton is the Founder of Tax Lien Alliance. An experienced real estate investor, Todd is also an internationally celebrated educator, revered for his passion for helping people tap into real estate’s best-kept secret. Todd has mentored several high-profile real estate personalities including Robert Kiyosaki, Dolf DeRoos, and more on tax liens, and it’s safe to say he’s one of the foremost experts on the subject. 

 

To find out more, visit 

www.taxlienalliance.com

https://www.youtube.com/channel/UC-_dGra6kFtDa9-iuaZxDCw 

You can also call or text him directly on 801 358 1496

Or email him at toddashton@gmail.com

 

To connect with Greg, call or text him on 925 915 1978

And to find out more about Nick, go to www.getamplifiedmarketing.com

Jul 8, 2021

If we're spending thousands on getting our pictures on a bus, we've got our marketing strategy all wrong. Relationship marketing is the way to go, and the great thing is, it doesn’t even need to blow our budgets.

 

However, the question remains: how do we do relationship marketing right? What are the first steps we should be taking, and how can we reach out to people in a way that comes across as authentic? Is there anything we need to avoid completely? 

 

In this episode, Relationship Marketing Consultant and Trainer, Janice Porter shares how to build genuine relationships that stand the test of time.



Three Things You’ll Learn in This Episode 

 

  • How to get started with relationship marketing

    Building relationships is non-negotiable for success in real estate, but how do we do it? When and where do we start reaching out, and how can we do it in a way that works? 

 

  • The key to genuine relationships

    How can we show the people in our databases that we're not just in it for a sale and want to connect on a human level? 

 

  • Which communication form works most effectively for relationship marketing

    Is there a 'right' tool to use if we want to reach out? What's most likely to make a bigger impact?

 

Guest Bio

 

Janice Porter is a Relationship Marketing Consultant and Trainer. A former SendOutCards Executive, Janice knows how effective it is to send out real pieces of communication in a time when most people won’t. Passionate about building genuine relationships, she is an advocate for forming real life, long-lasting connections, using tools like LinkedIn and SendOutCards to do it. Janice is the host of the Relationships Rule podcast. 

 

To find out more, go to:
https://janiceporter.com/ 

https://www.linkedin.com/in/janiceporter/ 

https://podcasts.apple.com/ca/podcast/relationships-rule/id1467446457

 

And to take advantage of the offer mentioned in this episode, go to sendoutcards.com/janiceporter

Jul 6, 2021

In the information age, data is the new oil, and if we know how to put it to good use, we’re bound to stay ahead of our competitors, every step of the way.

 

The question is, how do we use that data effectively? What kind of information should we be looking for in the first place, and how should we be storing it? 

 

In this episode, Likely.Ai CEO, Brad McDaniel shares how to future-proof our businesses using data and technology.



Three Things You’ll Learn in This Episode 

 

  • The risk we need to be aware of when dealing with data

    As real estate agents, our databases are our biggest assets. Could we be putting them at risk without realizing it?

 

  • How to safeguard our information

    We’ve earned all the information in our databases. How can we ensure we’re the ones benefiting from our hard work? 

 

  • The AI limitations we need to be aware of

    AI is great at pattern recognition, but where does it fall short? How can we pick up the slack to ensure we’re getting the best of both worlds?

 

Guest Bio

 

Brad McDaniel is the co-founder and CEO of Likely.Ai, artificial intelligence aimed at helping real estate professionals sift through bad data to make low-quality leads a thing of the past. Brad is passionate about problem-solving and developing successful web and mobile products, and is a highly sought-after Director of Business Strategy. 

 

To find out more, visit:
https://www.linkedin.com/in/bradjmcdaniel/

https://likely.ai/

https://likely.ai/refresh 

App.likely.ai 

Or email the team at moredeals@likely.ai

 

And to take part in the competition mentioned in this episode, head to app.likely.ai, drag and drop your database file and click for a free report. From there, share your results on Facebook to be in the running for a FREE Likely.Ai Refresh! 

 

Connect with Gene on: 

https://www.facebook.com/login/?next=https%3A%2F%2Fwww.facebook.com%2Fgenevolpe

https://www.instagram.com/thegenevolpe/?hl=en 

 

Find out more about Nick at: 

Getamplifiedmarketing.com 

 

And contact Greg on: 

925 915 1978

Jul 1, 2021

We tend to tell ourselves only a certain percentage of people will become millionaires in their lifetimes, but that simply isn’t true. What if becoming a millionaire was doable for everyone- and better yet, what if they could do it in the space of a year? 

 

Is reaching our wildest income goals possible? Should anyone be setting their sights on a more realistic target, based on where they’re at today?

 

In this episode, Serial Disruptor and bestselling author of Disrupt You! Jay Samit returns to the show to share how he mentored a young man on welfare to unbelievable success. 

 

Three Things You’ll Learn in This Episode 

 

  • How to get ANYONE to believe in themselves

    Self-doubt is the biggest killer of dreams, so how do we help others bust out of a bad mindset? 

 

  • The key to standing out from the crowd

    Forget the competition, how can we differentiate ourselves to the point where we’re the ONLY people who do what we do? 

 

  • Why focusing on our problems is a great way to move forward

    Writing down 3 things we’re grateful for each day is well-known for boosting positivity, but what possible benefit comes from documenting 3 problems we’re faced with every day?

 

Guest Bio

 

Jay Samit is a Serial Disruptor, revered across multiple industries for his insights, passion, and expertise in spotting trends. The bestselling author of Disrupt You! Master Personal Transformation, Seize Opportunity, and Thrive in the Era of Endless Innovation, translated into 14 languages, and the 2021 Future Proofing You, he is also an Adjunct Professor at USC in innovation. Jay has been at the forefront of countless breakthrough advancements in mobile video, internet advertising, eCommerce, social networks, digital music and augmented reality, and held positions at Deloitte, EMI, SONY, and Universal Studios, and helped grow a number of pre-IPO companies, including Linkedin. A sought-after keynote speaker, Jay’s talk, It’s Time to Disrupt You is a high-energy crash course in how to create and embrace change in any field, and he is passionate about helping others figure out a way forward and plot their next moves as successfully as possible. 

 

To find out more, go to:
https://jaysamit.com/

https://www.linkedin.com/in/jaysamit/ 

https://www.facebook.com/groups/4423009431059957/ 

https://www.amazon.com/Jay-Samit/e/B00NF2SGBA%3Fref=dbs_a_mng_rwt_scns_share

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