Technology has ushered in many changes to real estate. Some changes are small, and others are set to completely revolutionize everything about our business. How can we play within these changes, or prepare our businesses to avoid getting overrun by disruptors? On this episode, we answer these questions and other viewer questions about remaining relevant in a changing real estate business. 

If we want to survive in this industry, we should make sure we’re “Tom Cruise famous” with at least 50 people. It’s really about relationships and making sure we’re close to our database. -Greg McDaniel 

Takeaways + Tactics 

In lead follow up, texting irks people because they aren’t expecting it. We need to explain the purpose of our texts and make them personal. 

Tech companies are winning the battle for the hearts and minds of consumers, and there’s very little incentive for them to bring agents into their model. 

The more we operate in the space where we’re not selling cookie-cutter homes, the less likely we are to get replaced by tech companies.

Most real estate agents are worried about what the influx of tech companies in our industry means for our survival. As much as there’s a lot of change on the horizon, it doesn’t have to be all gloom and doom for us. If we want to sustain the traditional model, we have to get into action right now. We have to build strong relationships with clients who will always want to work with us and move out of the business of cookie cutter homes. If we play in our own league, we won’t get replaced. 

According to Perry Marshall’s book, The truth about the big outcomes we get in business and in marketing is that they come from about 20% of our actions. The challenge is that most of us are inundated by tasks that don’t really move the needle in our businesses. How can we analyze and evaluate our time so we can use it better? What is the best and highest use of our time? On this episode, we talk about the 80-20 rule and how we can use it to our benefit. 

In sales and marketing, most of our results come from very few things we’re doing. -Matt Johnson 

Takeaways + Tactics 

• Sales is not a process of convincing people to work with you, it’s a process of disqualifying who you shouldn’t be working with. 
• If we go back and analyze our time, we’ll realize that there are things we could pay someone else to do for us. We can take that and build a process around it and pay someone else to do it. 
• In business there’s just no way around having conversations with your ideal client. 
• As real estate agents, lead generation and conversion are our highest value activities.  

The truth about business at any level is that there are certain activities that may not take up all our time, but unlock the most growth, success and profit. Whatever plateau we find ourselves at, the key to breaking through is freeing up time for those higher value activities, and then passing everything else to somebody else. Each stage of leveling up comes after we hone in on a higher value activity, and that concept rules and changes everything in our lives. 

Rockstar Agent Marketing Toolkit - Featuring our favorite scripts, tutorials and quick start guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.

In the real estate industry, building relationships is crucial for success. How can we build rapport with our clients? What can we do to assemble a great database of people to bond with in the first place? On this episode, we discuss why relationships are vital in real estate, and how to go about building them. 

You have to be as visible as possible in your community. -Greg McDaniel

Takeaways + Tactics 

1. Be authentic and transparent about who you are. People do business with agents who are true to themselves. 
2. Stop trying to sell- focus on building genuine relationships and having real conversations with clients.
3. To build a bigger database, give your business card to 25 people everyday, for 4 months.

Real estate is a people’s business, so it’s vital we connect with as many people as possible. While it can be anxiety-inducing at first, if we commit to meeting as many people as we can, we stand ourselves in good stead to build great relationships that benefit our businesses. Remember to be authentic in all dealings, and focus on conversation and transparency, rather than sales. By building rapport with clients, we can make sales without a pitch.

Rockstar Agent Marketing Toolkit - Featuring our favorite scripts, tutorials and quick start guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.

So often, the only thing holding us back from achieving our goals is us. How can we break the cycle of making excuses, and start making good on the promises we make to ourselves? What tactical steps can we take to hold ourselves accountable? On this episode, founder of GVI Media Gene Volpe and REDX Director of Content Development, Justin Zimmerman, explain how we can all stop making excuses. 

Your word is your bond: honor the commitments you make to yourself. -Matt Johnson

Takeaways + Tactics 

1. We need to honor the commitments we make to ourselves. If we can’t keep promises we make, we can’t expect others to keep their word either.
2. Train your mind to stay focused on the goal by creating habits.
3. Say the goal out loud. If those around us know our intentions, they can help keep us accountable.

To achieve our goals, we need to respect and honor the commitments we’ve made. Without making good on our promises, the only people we’re letting down are ourselves. We need to start doing activities habitually and train ourselves until we no longer question them as part of our daily routines. While staying accountable is something we need to do for ourselves, we can also enlist the help of those around us. By simply sharing our goals with others, we add another layer of accountability. 

Guest Bio

Gene Volpe is the lead digital architect at and founder of GVI Media. He is also a speaker and national marketing expert, and a social media and video specialist. On top of his marketing expertise, Gene has extensive experience in the real estate and technology industries.

To find out more about Gene, head to www.genevolpe.com 

Justin Zimmerman is the Director of content development at REDX. He is passionate about educating people and enriching the lives of real estate agents. Justin believes that through education, agents can build confidence and create successful businesses. 

To find out more about Justin, find him on Instagram: @justinzim.personal

You can also find out more about him and REDX on https://theredx.com/blog 

If you’d like to be featured on a podcast, visit howtogetfeatured.com or www.facebook.com/pursuingresultsllc/ 

To get in contact with Greg, head to BOOKMcDaniel.com

Rockstar Agent Marketing Toolkit - Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.