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Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast

Get actionable ideas, insight & inspiration to turn your real estate career into a life of freedom. Real Estate Uncensored delivers 3 live shows/wk showing you how to blend the latest high-tech and high-touch prospecting, sales and marketing strategies to grow your real estate business. Featuring interviews with mega agents like Joshua Smith, Jeff Cohn, Brett Tanner, Greg Harrelson, Jeff Latham, Aaron Wittenstein, Marti Hampton and many more. You’ll learn how to make 100+ calls/hr, how to use prospecting systems and scripts to sell 500 homes/yr, how to bring homes to market & actually get them sold, how to run high-tech open houses & much more. Co-hosted by Greg McDaniel, the "Junior Grandmaster" / Bay area Realtor, and Matt Johnson, partner in Elite Real Estate Systems / founder of Pursuing Results, a podcast PR + production firm.
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Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast
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Now displaying: July, 2021
Jul 29, 2021

As entrepreneurs, most of us have experience with the ‘struggle bus’: the vehicle that keeps us in a loop of pain, depression, and anxiety. The question is, how can we quit buying a ticket?

 

What routines can help us move forward positively, so external events stop taking us down the rabbit hole to poor mental health? How do we muster up what it takes to stay consistent with those constructive habits?

 

In this episode, Director of Marketing Operations at Salesmsg, Justin Zimmerman shares how his commitment to run every day for 1000 days got him off his struggle bus. 

 

Three Things You’ll Learn in This Episode 

 

  • The power of building a winning STREAK

    How can we set ourselves up to succeed every single day, so the positive routines we cultivate become part of our identity

 

  • How to take ownership of our self-care

    What can we do to heal ourselves when aches, pains, or poor mental health arise? 

 

  • How to get better at coaching ourselves to consistency

    For most of us, telling ourselves to be consistent just isn’t enough. What should we do instead?

 

Guest Bio

 

Justin Zimmerman is the Director of Marketing Operations at Salesmsg. Passionate about educating and enriching other people’s lives, Justin creates SaaS partnerships that build brand awareness and drive sales through agile content creation. 

On a personal level, Justin has dedicated himself to a 1000+ day running streak to improve his mental health and show up as the best version of himself, every single day. 

 

To find out more, go to:
https://www.linkedin.com/in/justinzim/

https://www.instagram.com/justinzim.personal/?hl=en

https://www.salesmessage.com/get-started-now 

 

And to get 50% off your first month on Salesmsg, go to:

smsg.work/reu 

 

Connect with your hosts:

https://www.instagram.com/thegenevolpe/?hl=en

https://getmicrofamous.com/ 

https://www.instagram.com/gregmcdanielreu/?hl=en

Jul 27, 2021

Real estate and marketing are a package deal, so what can we do to upgrade our strategies and start seeing bigger results?

 

Have we been doing social media marketing all wrong, all along? How can we get better at building partnerships both online and offline, and how can we use marketing to consolidate those relationships in the long term? 

 

In this episode, we’re inviting you to a no holds barred Q&A session on everything agents need to know about marketing, partnerships, and more. 

 

Three Things You’ll Learn in This Episode 

 

  • How to foster growth on social media

    From the iOS update to social media algorithms, organic reach is becoming more difficult by the day. Should we abandon ship altogether and try a new strategy? 

 

  • How to create the content our followers want

    Our audience is different on each social media platform we use. How can we adapt our content to serve them best?

 

  • The truth about real estate content

    It’s impossible to get business without telling our followers what we do, but posting too much real estate content will alienate the majority of our audience. How do we strike the balance?

 

Connect with your hosts:

https://www.facebook.com/genevolpe 

https://www.facebook.com/genevolpemedia/ 

https://www.amazon.com/MicroFamous-Become-Famously-Influential-People/dp/1734410302  

http://getmicrofamous.com/free/ 

And call or text Greg on 925 915 1978

Jul 22, 2021

For buyers and sellers alike, a real estate transaction is an emotional experience. That being said, it’s also a business deal, so as agents, it’s our job to help our clients make the smartest decision possible. 

 

How can we help our clients approach buying or selling a home from a more detached position? Is it even possible to do that? How can agents keep their own emotions out of the equation?

 

In this episode, veteran agent and 2021 President-Elect of the Greater Boston Association of Realtors, Melvin Vieira Jr shares how to manage the emotions that come with real estate transactions. 

 

Three Things You’ll Learn in This Episode 

 

  • How to help our clients take the emotion out of a transaction

    How can we help our clients put everything into perspective, so they make decisions based on logic, rather than emotion? 

 

  • How to ensure our clients have a real plan of action

    In this market, transactions move fast. What can we do to make sure sellers are ready to relocate as soon as possible? 

 

  • The key to keeping it professional when dealing with other agents

    How can we keep our clients at the center of every transaction, even when agents on the other side become a source of frustration?

 

Guest Bio

 

Melvin Vieira Jr is the 2021 President-Elect of the Greater Boston Association of Realtors. A veteran agent with 3 decades in the business, Melvin has been holding first-time Homebuyer seminars for more than 17 years, and he is passionate about helping buyers know what to expect. Melvin has been quoted numerous times by the Boston Globe, been recognized in Boston Agent Magazine's 'Who's Who', and the Worchester Business Journal.

 

To find out more, go to:

https://www.melvinsellsrealestate.com/ 

www.propertiesforsaleinboston.com

https://www.thevieiragroup.com/

 

You can also email him at Melvinsellsrealestate@gmail.com

Or call him on 617 283 6003

Jul 20, 2021

Few things boost credibility like a TV advertisement, and now that most people have a Smart TV in their homes and view their shows through apps, it’s a real possibility for agents.

 

How do we get started with Over-the-Top television advertising, and what do we need to know before diving into the deep end? How can agents already scared of video get comfortable with the idea of being on TV?

 

In this episode, we’re sharing how to take our video marketing to a level higher than our competitors could DREAM of. 



Three Things You’ll Learn in This Episode 

 

  • How to create a campaign that ranks us in the top 1% of agents in our markets

    What should we combine with television advertising to ensure we’re the ONLY agents that come to mind when people think about real estate? 

 

  • How to get on TV without breaking the bank

    How does an OTT campaign compare with things like postcards, in terms of pricing? 

 

  • What to avoid when running an OTT television campaign

    Is there anything that would stop our campaigns from being as effective as possible?
Jul 15, 2021

Social media is a great lead generation tool, but if we want to see great results, we have to use it the right way. How can we start taking full advantage of the platform and put an end to generic, run-of-the-mill posts that never convert for good

 

What kind of content is our audience looking for? How can we start serving our followers at a higher level so they come away with more value and we end up with more business?

 

In this episode, 4-time Bestselling author, renowned keynote speaker, and host of the Social Selling Made Simple podcast, Marki Lemons-Ryhal shares how to take a more personal approach to our social media strategy. 

 

Three Things You’ll Learn in This Episode 

 

  • How to answer the questions consumers are asking
    What do people want to know about real estate, and how can we get better at educating them? 

 

  • How to be consistent on social media WITHOUT being predictable
    How can we become a go-to source of regular information for our audiences, and is it possible to do that without becoming repetitive and boring? 

 

  • How to convert online connections into real deals
    Sure, connecting with our audience through social media is great, but how can we translate that into transactions?

 

Guest Bio

Marki Lemons-Ryhal is a 4-time bestselling author, internationally renowned keynote speaker, and host of the Social Selling Made Simple podcast. A revered educator in the industry, Marki is a real estate cheerleader, passionate about helping Realtors use social media to supersize their businesses. Marki has been featured in Forbes, The New York Times, The Chicago Tribune, and Black Enterprise, among countless other publications thanks to her expertise, and is set to return to speaking engagements in August 2021. 

 

To find out more about Marki, her courses, and her podcast, go to:

https://www.markilemons.com/

https://www.markilemons.com/membership 

https://www.markilemons.com/blog

https://www.markilemons.com/shop

https://www.markilemons.com/books 

 

To connect with Greg, call or text him on 925 915 1978

And find out more about Matt at https://getmicrofamous.com/

Jul 13, 2021

Buying up tax liens is a great way to make a ton of money with minimal investment, but for many of us, it sounds too good to be true. Is it?

 

How does buying tax liens work, and does it have any limitations? Are there any deals we should avoid from the get-go, or is the world our oyster? More importantly, how do we get started in the first place? 

 

In this episode, Founder of Tax Lien Alliance, Todd Ashton returns to answer every skeptic’s burning questions. 

 

Three Things You’ll Learn in This Episode 

 

  • Where to find tax lien properties
    How can we get better at spotting tax lien properties from a mile away? 

 

  • How to add value to a tax lien property
    So, we’ve purchased a property for $400. How do we sell it for $100 000? 

 

  • How to approach properties with deceased owners
    Is it possible to acquire a home when the previous owner has passed away and there are no heirs to be found?

 

Guest Bio

Todd Ashton is the Founder of Tax Lien Alliance. An experienced real estate investor, Todd is also an internationally celebrated educator, revered for his passion for helping people tap into real estate’s best-kept secret. Todd has mentored several high-profile real estate personalities including Robert Kiyosaki, Dolf DeRoos, and more on tax liens, and it’s safe to say he’s one of the foremost experts on the subject. 

 

To find out more, visit 

www.taxlienalliance.com

https://www.youtube.com/channel/UC-_dGra6kFtDa9-iuaZxDCw 

You can also call or text him directly on 801 358 1496

Or email him at toddashton@gmail.com

 

To connect with Greg, call or text him on 925 915 1978

And to find out more about Nick, go to www.getamplifiedmarketing.com

Jul 8, 2021

If we're spending thousands on getting our pictures on a bus, we've got our marketing strategy all wrong. Relationship marketing is the way to go, and the great thing is, it doesn’t even need to blow our budgets.

 

However, the question remains: how do we do relationship marketing right? What are the first steps we should be taking, and how can we reach out to people in a way that comes across as authentic? Is there anything we need to avoid completely? 

 

In this episode, Relationship Marketing Consultant and Trainer, Janice Porter shares how to build genuine relationships that stand the test of time.



Three Things You’ll Learn in This Episode 

 

  • How to get started with relationship marketing

    Building relationships is non-negotiable for success in real estate, but how do we do it? When and where do we start reaching out, and how can we do it in a way that works? 

 

  • The key to genuine relationships

    How can we show the people in our databases that we're not just in it for a sale and want to connect on a human level? 

 

  • Which communication form works most effectively for relationship marketing

    Is there a 'right' tool to use if we want to reach out? What's most likely to make a bigger impact?

 

Guest Bio

 

Janice Porter is a Relationship Marketing Consultant and Trainer. A former SendOutCards Executive, Janice knows how effective it is to send out real pieces of communication in a time when most people won’t. Passionate about building genuine relationships, she is an advocate for forming real life, long-lasting connections, using tools like LinkedIn and SendOutCards to do it. Janice is the host of the Relationships Rule podcast. 

 

To find out more, go to:
https://janiceporter.com/ 

https://www.linkedin.com/in/janiceporter/ 

https://podcasts.apple.com/ca/podcast/relationships-rule/id1467446457

 

And to take advantage of the offer mentioned in this episode, go to sendoutcards.com/janiceporter

Jul 6, 2021

In the information age, data is the new oil, and if we know how to put it to good use, we’re bound to stay ahead of our competitors, every step of the way.

 

The question is, how do we use that data effectively? What kind of information should we be looking for in the first place, and how should we be storing it? 

 

In this episode, Likely.Ai CEO, Brad McDaniel shares how to future-proof our businesses using data and technology.



Three Things You’ll Learn in This Episode 

 

  • The risk we need to be aware of when dealing with data

    As real estate agents, our databases are our biggest assets. Could we be putting them at risk without realizing it?

 

  • How to safeguard our information

    We’ve earned all the information in our databases. How can we ensure we’re the ones benefiting from our hard work? 

 

  • The AI limitations we need to be aware of

    AI is great at pattern recognition, but where does it fall short? How can we pick up the slack to ensure we’re getting the best of both worlds?

 

Guest Bio

 

Brad McDaniel is the co-founder and CEO of Likely.Ai, artificial intelligence aimed at helping real estate professionals sift through bad data to make low-quality leads a thing of the past. Brad is passionate about problem-solving and developing successful web and mobile products, and is a highly sought-after Director of Business Strategy. 

 

To find out more, visit:
https://www.linkedin.com/in/bradjmcdaniel/

https://likely.ai/

https://likely.ai/refresh 

App.likely.ai 

Or email the team at moredeals@likely.ai

 

And to take part in the competition mentioned in this episode, head to app.likely.ai, drag and drop your database file and click for a free report. From there, share your results on Facebook to be in the running for a FREE Likely.Ai Refresh! 

 

Connect with Gene on: 

https://www.facebook.com/login/?next=https%3A%2F%2Fwww.facebook.com%2Fgenevolpe

https://www.instagram.com/thegenevolpe/?hl=en 

 

Find out more about Nick at: 

Getamplifiedmarketing.com 

 

And contact Greg on: 

925 915 1978

Jul 1, 2021

We tend to tell ourselves only a certain percentage of people will become millionaires in their lifetimes, but that simply isn’t true. What if becoming a millionaire was doable for everyone- and better yet, what if they could do it in the space of a year? 

 

Is reaching our wildest income goals possible? Should anyone be setting their sights on a more realistic target, based on where they’re at today?

 

In this episode, Serial Disruptor and bestselling author of Disrupt You! Jay Samit returns to the show to share how he mentored a young man on welfare to unbelievable success. 

 

Three Things You’ll Learn in This Episode 

 

  • How to get ANYONE to believe in themselves

    Self-doubt is the biggest killer of dreams, so how do we help others bust out of a bad mindset? 

 

  • The key to standing out from the crowd

    Forget the competition, how can we differentiate ourselves to the point where we’re the ONLY people who do what we do? 

 

  • Why focusing on our problems is a great way to move forward

    Writing down 3 things we’re grateful for each day is well-known for boosting positivity, but what possible benefit comes from documenting 3 problems we’re faced with every day?

 

Guest Bio

 

Jay Samit is a Serial Disruptor, revered across multiple industries for his insights, passion, and expertise in spotting trends. The bestselling author of Disrupt You! Master Personal Transformation, Seize Opportunity, and Thrive in the Era of Endless Innovation, translated into 14 languages, and the 2021 Future Proofing You, he is also an Adjunct Professor at USC in innovation. Jay has been at the forefront of countless breakthrough advancements in mobile video, internet advertising, eCommerce, social networks, digital music and augmented reality, and held positions at Deloitte, EMI, SONY, and Universal Studios, and helped grow a number of pre-IPO companies, including Linkedin. A sought-after keynote speaker, Jay’s talk, It’s Time to Disrupt You is a high-energy crash course in how to create and embrace change in any field, and he is passionate about helping others figure out a way forward and plot their next moves as successfully as possible. 

 

To find out more, go to:
https://jaysamit.com/

https://www.linkedin.com/in/jaysamit/ 

https://www.facebook.com/groups/4423009431059957/ 

https://www.amazon.com/Jay-Samit/e/B00NF2SGBA%3Fref=dbs_a_mng_rwt_scns_share

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