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Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast

Get actionable ideas, insight & inspiration to turn your real estate career into a life of freedom. Real Estate Uncensored delivers 3 live shows/wk showing you how to blend the latest high-tech and high-touch prospecting, sales and marketing strategies to grow your real estate business. Featuring interviews with mega agents like Joshua Smith, Jeff Cohn, Brett Tanner, Greg Harrelson, Jeff Latham, Aaron Wittenstein, Marti Hampton and many more. You’ll learn how to make 100+ calls/hr, how to use prospecting systems and scripts to sell 500 homes/yr, how to bring homes to market & actually get them sold, how to run high-tech open houses & much more. Co-hosted by Greg McDaniel, the "Junior Grandmaster" / Bay area Realtor, and Matt Johnson, partner in Elite Real Estate Systems / founder of Pursuing Results, a podcast PR + production firm.
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Now displaying: December, 2020
Dec 31, 2020

The economy we knew pre-COVID no longer exists, and many people who once lived in the city to be closer to work and schools are now doing everything remotely. All this has contributed to urban flight on a grand scale, so it’s time for agents to switch up their strategies. 

We’re seeing a massive shift in what the consumer wants out of their home, and as real estate professionals, it’s our duty to help them find the property that best suits their new needs. What can we do to assist city homeowners in relocating to the suburbs or rural areas?

How long will the mass exodus last, and what does the move away from cities mean for property owners, both residential and commercial? 

In this episode, the author, residential real estate expert, and host of the eRealEstateCoach Podcast, Jim Remley shares how to respond to urban flight as agents and community leaders. 

 

Three Things You’ll Learn in This Episode

  • How to show urban sellers we’re open for business:

Take a look through every marketing piece we share and scan for the word ‘relocations’. If it’s not already there, add it in, stat! We have to let urban clients know we’re on hand to help them leave the city. 

  • How rural agents can set themselves up for booming business:

Start reaching out to Realtors in nearby urban markets. By building great relationships with the agents in feeder markets now, we’ll be the first people they think of when a client decides to relocate.

  • How to use social media to identify potential clients during the exodus: 

Linkedin offers a ton of opportunities for lead generation because it lets us see where people work. Look for people working remotely and reach out to see if they would be interested in relocating to the market we serve. It may sound like a long shot at first, but we’re bound to get a response from someone.

 

Guest Bio

Jim Remley is an industry superstar, author, and nationally recognized expert in the field of residential real estate. In addition to being the Principal Broker at John L. Scott Real Estate and founder of Luxury Home Council, Jim is the President of erealestatecoach.com, where he has coached thousands of top producers to create financial freedom and work-life balance. Jim is also the host of the eRealEstateCoach Podcast

 

To find out more, go to:
http://erealestatecoach.com/ 

To listen to Jim’s podcast, visit:
https://www.buzzsprout.com/639901

And for his books, head to:

https://www.amazon.com/Jim-Remley/e/B001JS8ICY%3Fref=dbs_a_mng_rwt_scns_share 

 

To connect with Gene, go to:
Genevolpe.com

 

For a free copy of Matt’s book, go to getmicrofamous.com/free 

And for a hardcopy version, go to   https://www.amazon.com/MicroFamous-Become-Famously-Influential-People/dp/1734410302/ref=sr_1_1?crid=1133ZEIV1XYH8&dchild=1&keywords=microfamous+matt+johnson&qid=1607082901&sprefix=microfamo%2Cdigital-text%2C404&sr=8-1 

 

And to contact Greg, email him at greg@gregmcdaniel.com

Or text him on 925 915 1978 

 

Other links mentioned in this episode:

Timcast IRL https://www.stitcher.com/show/timcast-irl

GSD Mode Podcast https://www.gsdmode.com/gsd-mode-podcast-main-website-new 

KlevrLeads https://www.klevrleads.com

Dec 24, 2020

Despite all the technology available to us, many agents are still using old-school marketing strategies and hoping for above-average results. If we want to dominate our markets, we have to up our game. 

The consumer of today is online, and if we aren’t staying in front of them digitally, our competitors will be. To make our mark on the industry, we have to start investing in high-tech solutions that enable us to track our leads all over the internet.

Which technologies will allow us to target our audience wherever they are? How can we use advanced software to stay ahead of our competitors every step of the way? 

In this episode, co-founder and co-developer of KlevrLeads, Jake Wolfe shares how to dominate the industry with next-level marketing tools. 

 

Three Things You’ll Learn in This Episode:

 

  • How retargeting pixels take us from average agent to advanced marketer:

The only way to stand out in this business is by becoming ambassadors of our craft. We have to stay top of mind for everyone in our database, and the best way to do that is by consistently trapping our leads in retargeting pixels. 

  • How geofencing keeps us in front of the audience everywhere they go:

The biggest players in every industry are using geofencing to target their databases wherever they are, and agents should follow suit. By taking advantage of geolocating services to earmark where our leads are spending time, we can ensure they’re constantly surrounded by our ads.

  • Why it’s important to put pressure on our competitors:

Everyone in our market is competing for the same leads, so we have to put pressure on our competition. Advanced software like KlevrLeads makes this possible by targeting our competitors’ leads with advertising that dissuades them from doing business with anyone but us.

 

Guest Bio:

Jake Wolfe is the co-founder and co-developer of KlevrLeads, a next-generation lead gen and communication software. Passionate about helping real estate professionals make their mark on the industry using tools like predictive analytics, custom audience development, and geofencing, Jake is an executive marketing expert. 

To find out more, go to:
https://www.klevrleads.com

https://www.linkedin.com/in/jake-wolfe-983a12199 

Mention Real Estate Uncensored when signing up to pay just $500 once-off for an advanced tracking website

 

To connect with Matt and to get a copy of his book, go to:

Getmicrofamous.com

facebook.com/getmicrofamous

https://podcasts.apple.com/us/podcast/microfamous/id1401111217  

 

To find out more about Gene,visit:

Genevolpe.com

 

And to contact Greg, call or text him on:

925 915 1978

 

Links mentioned in this episode:

https://likely.ai/ 

https://otter.ai/

Dec 17, 2020

As most entrepreneurs will attest, profitability doesn’t happen overnight. In order to make money, we have to put a ton of money, time, and energy into our projects, but what if that wasn’t the case?

 

Buying businesses means we don’t have to go through the process of building a company from the ground up. However, many of us haven’t even considered purchasing established businesses because we simply don’t know how to do it.

 

How can we get started with acquisitions, and how can we be sure we’re buying the right companies? How can we afford to buy a business in the first place? 

 

In this clip, co-founder of Unconventional Acquisitions, Ryan Snow shares everything we need to know before buying a business. 

 

Look at the biggest expense your business has and ask yourself ‘what if I owned the company I’m outsourcing to?’ -Ryan Snow

 

Things You’ll Learn in This Episode

  • Why entrepreneurs should consider buying businesses:

    As entrepreneurs, we already know we want to have our own businesses, but there’s no need to start from scratch. By buying already-profitable businesses, we can speed up the process and fast track our success. 

  • How buying businesses helps small companies expand:

    Expanding into new markets is a great way to grow, but doing so takes a lot of time and energy away from the businesses we already have. Instead of starting over in a new territory, look into what’s already there. By taking over existing small businesses, we won’t have to deal with establishing something new. 

  • How real estate investors can capitalize on acquisitions:

    There’s a lot of crossover between buying businesses and real estate investing. The great thing is, with it being so easy to leverage money for small businesses, buying a business doesn’t need to cost much more than a real estate piece- but the cash on cash return will be much higher.

  • Who should avoid buying businesses:

    Buying businesses is a great way to build passive streams of income, but it still requires some of our time. For that reason, anyone already maxed out with their current businesses should think twice before taking the leap. 

  • How to tell if we’re making the right purchase:

    Buying a business is a big commitment, so pay attention to any red flags that come up. These could be anything from lawsuits to regulations with the potential to put operations on hold. If anything feels ‘off’, we should always go with our gut.

 

Guest Bio:

Ryan Snow is a sales leader, business coach, teacher at heart, and the #1 Best-Selling co-author of The Miracle Morning for Salespeople. In addition to being a trainer, mentor, and speaker at Explosive Sales Growth, Ryan is also the co-founder of Unconventional Acquisitions. Geared towards assisting people interested in purchasing small businesses, Unconventional Acquisitions shares proven methods to find, negotiate, structure, and fund purchases with little or no cash of their own. 

 

To find out more, go to:
http://buyasmallbiz.com/ 

https://www.explosivesalesgrowth.com/about-ryan/

https://www.linkedin.com/in/ryansnowteam

 

And to get 20% off the course mentioned in this episode, use the Discount Code ‘Uncensored 20 Off’ at http://buyasmallbiz.com/ 

 

To get a copy of Matt’s book, head to:

Getmicrofamous.com

 

To contact Greg, email him at greg@gregmcdaniel.com

Or text him on 925 915 1978

 

And to connect with Gene, go to:

Genevolpe.com

https://www.facebook.com/genevolpemedia/ 

https://www.linkedin.com/in/genevolpe

https://www.instagram.com/thegenevolpe/ 

 

Books mentioned in this episode:

 

Profit First by Michael Michalowicz https://www.amazon.com/Profit-First-Transform-Cash-Eating-Money-Making-ebook/dp/B01HCGYTH4 

 

The Millionaire Real Estate Agent by Gary Keller, Dave Jenks and Jay Papasan https://www.amazon.com/Millionaire-Real-Estate-Agent-About/dp/0071444041 

 

The 80/20 Principle by Richard Koch https://www.amazon.com/80-20-Principle-Secret-Achieving/dp/0385491743 

 

The Star Principle by Richard Koch https://www.amazon.com/Star-Principle-Richard-Koch/dp/0749929626 

 

80/20 Sales and Marketing by Perry Marshall https://www.amazon.com/80-20-Sales-Marketing-Definitive/dp/1599185059 

Dec 10, 2020

We’re living in strange times, and lately it feels like doom and gloom has become everyone’s go-to state. When did negativity become our default, and how can we make the shift from pessimism to positivity?

 

A lot of the time, negativity comes down to mindset, and all it takes to get out of a funk is a willingness to change the way we think. We have to train our brains to be more optimistic, but how? 

 

What can we do to inject a more positive energy into our lives and get rid of the gloom for good? 

 

In this episode, Master Certified Coach and CEO of RealEstateCoach.com, Bernice Ross returns to the show to share how to rewire our minds and pave the way for more positivity. 

 

Your brain can’t focus on more than one thing at a time, so choose to focus on what you’re grateful for. -Bernice Ross

 

Three Things You’ll Learn in This Episode

 

  • Why we need to be more mindful of our thoughts:

    Our brains can only process one thought at a time, so when we tell ourselves we don’t want something to happen, we’re really saying we ‘want it- not’. By dwelling on the things we want to avoid, we’re only making them more likely to happen, so we have to be careful with where we send our energy. 

  • How to shift into a more upbeat mood when we’re feeling ‘off’

    When our cerebral hemispheres aren’t firing at the same rate, we end up feeling out of sorts, but it’s easy to combat that. To get back into sync, all we have to do is blast some music that gets us snapping our fingers along with the beat. 

  • How to launch our days the right way:

    The way we start our mornings sets the tone for our entire day, so set aside time for a ‘power hour’. Identify 2 or 3 mood-boosting activities to do first thing in the morning, every day- and remember, those might look different for other people. The most important thing is to find what works best for us.

 

Guest Bio

 

Bernice Ross is a Master Certified Coach with over 3 decades of real estate sales experience, and the CEO of RealEstateCoach.com. A nationally syndicated columnist at Inman News, she is also the author of 6 books. Bernice holds a Doctorate in Educational Psychology from the University of Southern California. 

 

To find out more, go to:
https://realestatecoach.com/ 

https://realestatecoach.com/about/

https://www.inman.com/author/berniceross/ 

 

And to get access to the courses mentioned in this episode, go to:

https://realestatecoach.com/training/list-sell/ 

https://realestatecoach.com/products/newagent/ 

To get $100 off, use the promo code ‘McDaniel’

 

To contact Gene, go to:

Genevolpe.com

Gvimedia.com

 

And to get in touch with Greg, go to:

Gregmcdaniel.com

 

You can also email him at:

greg@gregmcdaniel.com

 

Or text him on 

925 915 1978

Dec 3, 2020

Given everything that’s happened in 2020, most of us are more excited than ever to ring in the new year. 2021 is a fresh start, and it’s up to us to make the most of it.

 

Planning for the new year in advance is vital if we want to set it up as our best year yet. It’s time to think about what we want to achieve in 2021 and start plotting the steps to achieving it.

 

How can we zone in on our vision for the year ahead? What can we do now to guarantee 2021 brings us bigger results?

 

In this episode, host of the GSD Mode Podcast, Joshua Smith shares how visualization and hard work will make our dreams of a booming 2021 a reality.

 

Never sacrifice what you want most for what you want in the moment. Stay focused on your goals. - Joshua Smith

 

Three Things You’ll Learn in This Episode

 

  • How to get a clearer look at the path ahead:

    Never underestimate the power of knowing the numbers. When we have a clear idea of how much effort goes into closing each deal, we can replicate the process and work out how many transactions we need to complete to reach our goals. 

  • The importance of knowing what we want to achieve:

    Where we put our focus is where we’ll go, so it’s important to be mindful of what we’re telling ourselves. Creating vision boards and writing down our goals is a great way to remind ourselves where we’re going so we can make our dreams a reality. 

  • Why visualization can only take us so far:

    It’s great knowing exactly what we want to achieve, but we can’t rely on visualization and mood boards alone. If we aren’t backing that up with the actions to make our dreams a reality, we’ll never succeed. 

 

Guest Bio:

 

Joshua Smith is the owner and host of GSD Mode, the world’s top real estate podcast. As an Arizona Realtor, he has been voted the 30th Top Realtor in America by The Wall Street Journal, and ranks in the top 1% of Realtors worldwide. Joshua is also passionate about helping other Realtors reach their full potential, and mentors over 1000 real estate professionals each year across the US and Canada. 

 

To find out more, go to:

https://www.youtube.com/user/JoshuaSmithAZ

https://www.gsdmode.com/mainpage 

https://www.linkedin.com/in/joshuasmithgsd

 

To find out more about Gene, go to:

Genevolpe.com

 

And to contact Greg, call or text him on:

925 915 1978

 

Books mentioned in this episode:

https://www.amazon.com/Eat-That-Frog-Great-Procrastinating/dp/162656941X 

https://www.amazon.com/Atomic-Habits-Proven-Build-Break/dp/0735211299 

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