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Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast

Get actionable ideas, insight & inspiration to turn your real estate career into a life of freedom. Real Estate Uncensored shows you how to blend the latest high-tech and high-touch prospecting, sales and marketing strategies to grow your real estate business. Featuring interviews with mega agents and influencers like Jeff Cohn, Lars Hedenborg, Greg Harrelson, Jeff Latham, Aaron Wittenstein, James Rembert, Nick Sakkis, Marki Lemons-Ryhal and many more. You’ll learn how to use social media to attract ideal clients, build your personal brand online, use prospecting systems and scripts to sell 500 homes/yr, bring homes to market & actually get them sold, run high-tech open houses & much more. Co-hosted by Greg McDaniel, the "Junior Grandmaster" and a Bay area Realtor, and Matt Johnson, agency owner, podcaster and author of MicroFamous.
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Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast
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Jun 24, 2022

Prospecting is a crucial part of running a thriving real estate business, but not all agents are good with prospecting or even comfortable with it. But how can we get more clients if we don’t network?

In this episode, you’ll learn how to properly communicate with your prospects to close deals and gain referrals.

 

Things You’ll Learn in This Episode 

  • Why your tone and words are crucial when talking to leads
  • Why you should excite your prospect
  • The 5 elements you should hit in your prospecting 
  • How to apply the Marketing Rule of 3
  • Why it’s essential to network with other people
Jun 22, 2022

Not being in front of the right audience means your content won't achieve its desired effect, but that’s not all that matters. How you create your content and what you include in it are also key factors. How do you get these things right? 

In today's episode, the roundtable provides advice on how content creation and building your brand will help you stand out in the real estate industry.

 

Things You’ll Learn in This Episode 

  • Why you have to be authentic in making content
  • Why you should consider your audience before you produce content 
  • How building your brand authority can help you acquire clients
  • Why you need to remove expectations 
  • Why you should hone your craft
  • Why you need to demonstrate your expertise to get leads
Jun 21, 2022

As agents, we have many connections, relationships and people we’ve transacted with over the years. The challenge is staying relevant and top of mind with these people. How do we reach out and provide value to them?

In this episode, Coach Hank shares how to maintain relationships with your clients to achieve success in your real estate business.

 

Things You’ll Learn in This Episode 

  • How to reach out to your sphere
  • Why traditional skill sets matter in Real Estate
  • Why you should cultivate relationships with influential people
  • Why you should position yourself as a problem-solver
  • Why you need to adapt when things are changing 
Jun 15, 2022

When you are a new agent or an experienced agent in a new location, the idea of getting new clients can be daunting. You might not know anyone in the area, or really know much about this new market. 

How do you grow your business as a total newbie?

In this episode, the roundtable shares how to adapt to your new situation and achieve success.

 

Things You’ll Learn in This Episode 

  • How to find clients that you’d like to work with
  • Why you should be relatable to gain clients
  • Why trust is important to get referrals
  • Why it’s crucial to build and maintain relationships
  • Why it’s essential to serve other people

 

Jun 14, 2022

Whether you’re a brand new agent or a seasoned agent who has pivoted into a new area, starting over can be a huge challenge. In order to succeed, we have to evolve our skill set and equip ourselves for the market. 

How do we set ourselves up for success if we’re starting from scratch? What are the 3 areas we need to dial in? 

In this special episode, Coach Hank shares his experience of starting from scratch and shares how to work your way up to the top. 



Things You’ll Learn in This Episode 

  • Why you need to have sufficient market knowledge
  • Why you should build and cultivate relationships with good agents
  • How to stand out consistently 
  • Why you have to put in work before gaining balance
  • How to create urgency for your clients
Jun 8, 2022

When the market is shifting, the strategies that used to work won’t be as effective as before. We need to work harder to acquire leads and close deals. How do we adapt to this more competitive situation?

In this episode, the roundtable provides tips on what you should do to adjust to the market shift and to thrive in the real estate business.

 

Things You’ll Learn in This Episode 

  • Why you should brush up on your scripts
  • Why you need to share your story 
  • Why you should have a solid Unique Selling Proposition
  • How to demonstrate brand authority
  • Why marketing is centered on relationships
Jun 7, 2022

When you are a new agent, you still have a lot to learn before you become successful in the industry. But the problem is - should you try to learn those skills on your own or is it better to join a team?

In this episode, Coach Hank Avink discusses the effects of joining a team as a new agent and what you should do to succeed in Real Estate.



Things You’ll Learn in This Episode;

  • How joining a team can help you gain experience
  • Why you should prioritize learning skills instead of earning money
  • Why you need to choose a team that provides mentorship
  • Why you shouldn’t be afraid of early friction
  • Why it’s crucial to hustle in order to be successful
Jun 3, 2022

Any real estate agent can generate leads, but it’s not guaranteed that we can convert them to clients or get referrals. Is there a better way to get business? 

Can we create a business that will generate referrals for years and set us free from high pressure sales? 

In today’s episode of Real Estate Uncensored, we’re joined by owner of The Maroon Group Real Estate, CEO of Business By Relationships and host of the podcast Serving Not Selling, Garrett Maroon. You’ll learn why building relationships with your clients is key to a sustainable real estate business.

 

Things You’ll Learn in This Episode 

  • How to stay in touch with your sphere
  • Why you should use the relationships that you currently have
  • Why you should find clients that are a good fit for your business
  • Why you need to share expectations with the client early on 
  • Why you need to show people that you care for them
Jun 1, 2022

Real estate agents are hesitant to invest a lot of money into marketing. Is a small budget enough to get the results we want? 

In today’s episode, the roundtable provides advice on how to save money on marketing and what you should focus on for the best ROI.

 

Things You’ll Learn in This Episode 

  • Why you should avoid the scarcity mentality
  • Why marketing is a continuous process
  • How partnering with another business can help you save money
  • Why you should focus on branding and establishing a solid USP
  • Why brands should have retargeting and remarketing
  • How leveraging can help your real estate business
May 31, 2022

Everyone has their own timing - some agents take years to achieve success while others do extremely well when they’re just starting out, which actually has its disadvantages. What are the benefits and drawbacks of early success? What happens if you can’t handle the pressure of it all?

In this special episode, Coach Hank shares how quick success can affect your life and what you need to adapt to those changes.

 

Things You’ll Learn in This Episode 

  • How being successful early on can change your life
  • Why you shouldn’t compare yourself to other agents
  • Why you should avoid living a fraudulent life
  • Why you need to live your life at your own pace
  • How to accept inevitable problems 
May 25, 2022

Researching, creating, editing, and uploading content can be quite time-consuming. If we were to add all those things to our list of business tasks, nothing would get done. Is there a way to make things easier?

What are the simplest yet most effective ways to make better content? 

In this episode, the roundtable talks about content creation, and the best ways to disseminate information to stand out in the industry.

 

Things You’ll Learn in This Episode 

  • Why social media platforms don’t want repurposed videos
  • Why competitor analysis is crucial before making content
  • How to make use of vertical videos to increase brand awareness
  • How demonstrating a solid USP will help you gain clients
  • Why continuous learning is essential for growth
May 24, 2022
Social media is a great source of business for real estate agents, but with so many people on the hunt for clients, consumers have their guard up. The last thing we want is to be perceived as spammy, so how do we reach out to potential clients? 

In this special episode Coach Hank joins us to share how to acquire clients on social media platforms. 

 

Things You’ll Learn in This Episode 

  • How to adapt to changes in the social media atmosphere 
  • Why you should observe and digest before trying out a platform 
  • How the 50-20-5-1 rule can help you grow your business 
  • Why social proof is enough to gain clients 
  • What platforms you should check out depending on your generation
May 20, 2022
The typical real estate agent is focused on getting the next listing and not facilitating the dreams of their clients. As a result they go into the market with an energy that puts people off working with them. 

Then there’s the Ninja Agents - the real estate professionals who lead with being of service and reap the benefits of building solid relationships.

How do we need to move away from the transactional mentality? Why do we need to stop using words like “past client”? 

In this episode, we’re joined by coach and author of Ninja Selling Larry Kendall and associate broker at CIR Realty, Sarah Johnston. We talk about what ninja agents do differently 



Things You’ll Learn in This Episode 

  • The principles of excellence we have to install in our businesses 
  • Why building relationships is crucial
  • Where real estate agents fall short in building relationships 
  • The true role of the real estate agent 
  • Why we need to stop saying “past client” 
  • How one agent created massive growth by implementing Ninja Selling 

 

Guest Bio

Larry Kendall is a coach and the author of “Ninja Selling: Subtle Skills. Big Results.

Ninja Selling is a training system based on a philosophy of building relationships, listening to your customer, and helping them achieve their goals. It is a philosophy that rejects pushy sales tactics. Ninja Selling is an invaluable step-by-step guide that shows people how to be more effective in their sales careers and increase their income-per-hour, so that they can lead full lives. Ninja Selling is both a sales platform and a path to personal mastery and life purpose. Followers of the Ninja Selling system say it not only improved their business and their client relationships; it also improved the quality of their lives. For more information, buy the book on Amazon, visit https://ninjaselling.com/, listen to the Ninja Selling podcast and join the Ninja Selling podcast Facebook Group

 

Sarah Johnston is an experienced Realtor with a demonstrated history of working in the real estate industry in both sales and leadership. She is a past president of the Calgary Real Estate Board and she’s skilled in Marketing, Training, Ninja Selling, Negotiation, Sellers, Luxury Goods, Buyer Representation, and Sales. Follow @allthingstealestate on Instagram.  

May 18, 2022
Once upon a time, brands and users used to flock to Twitter, but the platform's numbers have started to decline as strict regulations were implemented. 

 

Now that Elon Musk has taken matters into his own hands, how will this change affect this social platform? Is this the time to return your brand to Twitter?

In today’s episode, the roundtable discusses the changes that have occurred on Twitter and how we can use it to optimize our brand visibility.

 

Things You’ll Learn in This Episode 

  • How to be a part of conversations
  • Why is consistency crucial for your brand
  • Why you should consider returning to Twitter
  • How to interact with influencers to increase your visibility
  • Why your website should have consumable educational content 

 

May 17, 2022

Even though we’ve had a good run in the real estate market, we’re starting to see signs of a slow-down. The agents who will survive a shift are preparing right now, but what exactly do we need to be doing? How do we brace ourselves for a dip? 

In this episode, Coach Hank Avink is back and we talk about why we need to be doubling down on our efforts for the next 3 to 6 months. 

 

Things You’ll Learn in This Episode:

  • Why seasonality is a factor we should be considering
  • Signs of slow down in the real estate market
  • How to make adjustments when things change
  • How to make use of opportunities when the market shifts
  • Why problem-solving skills are crucial to staying in the business
May 11, 2022

Figuring out how to market your real-estate business can be quite overwhelming. With so many tools, channels and strategies out there, it might feel like we need to spend a ton of money to get new leads. Is there an affordable and efficient way to create a marketing toolkit?

In today’s episode, the roundtable provides various tips on what you need to include in your marketing toolkit to get your business off the ground.

Things You’ll Learn in This Episode 

  • Why you should make use of different vehicles and communicate consistently

  • Why creating a website is essential to establish your brand presence

  • Why you should immerse yourself in various socials

  • How to repurpose your video content for different platforms

  • Why you need to stop sleeping on email marketing

  • How a Unique Selling Proposition will help you gain clients
May 10, 2022

In the real estate business, it often feels like the path many agents follow only leads to wheel spinning, hamster wheel running, low profitability, and frustration.

Is there a better and more sustainable path, and what does it look like?

In today’s special episode of Real Estate Uncensored, we’re kicking off a new series with Coach Hank Avink. We’re going to lay out the roadmap to a much better way to navigate your real estate career.

 

Things You’ll Learn in This Episode 

  • Why having a net life will be more fulfilling for you

  • Why you should find your sweet spot in terms of making deals or money

  • How the 20-80 rule helps build your wealth

  • Why you should analyze if you want to be a part of a team or not

  • How to live off your investments

  • How significant it is to hold your hours accountable
May 5, 2022

The world of real estate provides a great entry into entrepreneurship, and it can lead to life changing opportunities that go beyond earning a commission check. 

One area we’re about to see some epic shifts in is the rental landscape, and today we’re joined by an entrepreneur who has tapped into an incredible opportunity in this space. 

HomeRoom is a platform helping investors earn 50% more from their rental properties, while renters pay 50% less. HomeRoom’s founder and CEO, Johnny Wolff shares his story and why agents should be looking at this opportunity.  

 

Things You’ll Learn in This Episode 

  • The origin story of HomeRoom 
  • Why HomeRoom’s value proposition isn’t going anywhere anytime soon 
  • How to spot life changing opportunities through selling real estate
  • The benefits of the roommate lifestyle 
  • How we can use HomeRoom to provide more value to our investor clients 
  • When to burn the boats in a new business venture 

 

Guest Bio

 

Johnny Wolf is the founder and CEO of HomeRoom, a Y Combinator-backed residential real estate marketplace that simplifies remote investing and streamlines affordable renting. Their marketplace connects rental property investors seeking a turnkey experience, with renters seeking quality and affordable coliving housing.

From humble beginnings with a single house in 2018, a lot of failures and grunt work, to 140 homes across 30 cities with 1,000 tenants - they’re more committed than ever to our mission. Johnny has over a decade of real estate investment and remote property management experience from building and managing his personal real estate portfolios (currently located in Austin, Houston & Kansas City) - and loves using that accumulated experience to find awesome properties for investors and do his part to improve rental investing to improve the quality of living for young people.

For more information on agent opportunities at HomeRoom, go to https://livehomeroom.com/invest or send an email to johnny@livehomeroom.com

May 3, 2022

For most people, TikTok is nothing more than an entertainment platform, but what if it’s exactly what your real estate business needs to grow? So many people are sleeping on TikTok and missing out on deals because it’s “not a business platform” - how do you take action while there’s still a ton of opportunity? 

In today’s episode, the roundtable offers various tips on using Tiktok to grow your real estate business to its maximum potential. 

 

Things You’ll Learn in This Episode 

  • How to leverage TikTok so your business can flourish
  • How to increase brand awareness and influence using the platform
  • How to repurpose content from Tiktok for other platforms
  • Why you should produce relevant content to acquire leads
  • Why authenticity and education are essential to your videos
Apr 28, 2022

Mastery is the key to success in any business - when we get really good at what we do, it makes productivity and discipline so much easier. Do we need a ton of time on tasks to master something? How do we build strong support structures to make our habits automatic? 

In this episode, we’re joined by multi-talented, parallel entrepreneur, prolific author, and multiple SaaS company founder, Troy Broussard. He shares high level insights on productivity and how to get more out of every single day.  

 

Things You’ll Learn in This Episode 

  • How Troy built multiple businesses without taking a social media first approach 
  • The practice Troy uses to write 22 books in 14 months 
  • How to create supporting structures for whatever you want to accomplish 
  • The key to squeezing as much productivity out of your day 
  • Troy’s no-retake content creation approach 
  • Why discipline is the key to creating freedom 

 

Apr 26, 2022

People get into real estate for the opportunity to run a business on their own terms, but the industry often pushes a very narrow view of what success looks like. As a result, people follow a blueprint that’s incompatible with who they are, and they end up miserable.   

How do we start designing the real estate business and life we actually want? 

In today’s episode, the roundtable shares various tips to make the most out of your real estate life, and build a business that truly makes you happy. 

 

Things You’ll Learn in This Episode 

  • How to stop being a real estate drone and start being an individual who chooses their own lifestyle 
  • Why shiny object syndrome keeps us from living a life by design
  • Why brand presence is key to creating a solid business 
  • The best platform to advertise ourselves and build our brands on 
  • Why we need to stop sleeping on Pinterest 
  • Why success doesn’t only mean being a number 1 mega-agent 
Apr 21, 2022

People tend to make content creation a lot more complicated than it needs to be; unnecessarily struggling with topic ideas and putting their own stamp on a subject. 

 

The truth is: everything we need to create engaging content already exists. There’s already a blueprint for standing out in our marketplace, all we have to do is study what’s working and create a version of it for ourselves. 

 

How do we adopt a marketing strategy for ourselves without outright copying or plagiarizing? In this episode, we’re talking about a simple content strategy that will increase your visibility and authority. 

 

Things You’ll Learn in This Episode 

  • One platform that will simplify your content curation 
  • How to own the first pages of Google 
  • The news anchor approach to content creation 
  • Why news jacking is such an effective strategy 
  • How to put your own unique stamp of personality on any piece of content
Apr 19, 2022

Real Estate Uncensored began with the mission to equip real estate professionals with game-changing educational content to help you become a force in your marketplace. 

Over the years, our army of educational ambassadors has grown tremendously, and now all these resources are in one place for you. In our goal to provide even more information, we bring you REU Nation! 

In today’s episode, the Marketing Roundtable is going to share more about this new platform, and how it will take your business to new heights. 

 

Things You’ll Learn in This Episode 

  • The incredible line-up of shows and hosts REU Nation will deliver 
  • How REU Nation will provide the information to grow your business while saving you time 
  • Why we need to start creating content like our businesses depend on it 
  • One trick we can use to get comfortable with getting in front of the camera and making content
Apr 14, 2022

Most agents didn’t love cold calling and prospecting before Covid hit, and now that things are returning to normal and people aren’t always willing to pick up calls anymore, that’s only added fuel to the fire. 

 

So, how can we pivot our pre-covid strategies, make them better than ever before, and start marketing ourselves like it’s 2022?

 

In this episode, President of REDx, Curtis Fenn shares his top tips for agents in the post-pandemic world. 

 

Things You’ll Learn in This Episode 

 

  • How to precede your reputation and increase the chances of people taking your call
  • One way to succeed without hitting the phones
  • The key to getting great results without working harder 
  • A celebrity case study to put personal branding into perspective
  • How Greg landed a $6MILLION listing opportunity 

 

Guest Bio

 

Curtis Fenn is the COO and President of REDX. Having been in the business for more than a decade, Curtis is passionate about the opportunities technology afford real estate professionals, and he loves any opportunity to help simplify the business for those looking to push the needle forward. 

 

To find out more, go to: 

https://www.theredx.com/ 

https://www.facebook.com/theredx/

https://www.instagram.com/the_redx_/?hl=en 

https://www.linkedin.com/in/curtis-fenn-a729972/

 

Or call 800-731-7339

Apr 12, 2022

Let’s face it: we’re all excited by the prospect of new tech. However, it can be tough to pinpoint when new advancements are the key to pushing the needle forward, and when we’d be better served sticking to tried-and-tested methods. Is there even a right answer?

 

In this episode, we’re diving into a debate of old school versus new school, and how to use either one in your business. 

 

Things You’ll Learn in This Episode 

 

  • How to pick a strategy you can stick with, long term
  • The key to coexisting with shiny object syndrome as an entrepreneur
  • 1 thing to remember, no matter what strategy you use in your business
  • Why success always begins with a commitment to yourself, first and foremost
  • What to be wary of when picking new school methods
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