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Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast

Get actionable ideas, insight & inspiration to turn your real estate career into a life of freedom. Real Estate Uncensored shows you how to blend the latest high-tech and high-touch prospecting, sales and marketing strategies to grow your real estate business. Featuring interviews with mega agents and influencers like Jeff Cohn, Lars Hedenborg, Greg Harrelson, Jeff Latham, Aaron Wittenstein, James Rembert, Nick Sakkis, Marki Lemons-Ryhal and many more. You’ll learn how to use social media to attract ideal clients, build your personal brand online, use prospecting systems and scripts to sell 500 homes/yr, bring homes to market & actually get them sold, run high-tech open houses & much more. Co-hosted by Greg McDaniel, the "Junior Grandmaster" and a Bay area Realtor, and Matt Johnson, agency owner, podcaster and author of MicroFamous.
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Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast
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Now displaying: Page 1
Feb 22, 2024

Generating leads can be an arduous task. Sometimes all our efforts result in wasted time and resources chasing after unqualified prospects. Traditional methods may not yield the desired results, leaving us frustrated and struggling.

 

In a crowded real estate market, differentiation is key. By doing things differently, we not only capture the attention of potential leads but also demonstrate our commitment. 

 

How do we step out of the cookie-cutter idea of what an agent should be? How does standing out attract more leads? Can the conversations we have with clients foster meaningful connections?

 

In this episode, professional real estate consultant Wayne Hitt joins us to talk about supercharging lead generation, how he ensures he stands out from the rest even when cold calling and how to tap into our full potential. 




You’ll also learn;

  • Why how we present ourselves is so important

  • How to get rid of commission breath

  • The skill of conversing and networking

  • How to handle rejection

  • Why we should double down on consistency

  • The psychology of cold calls 

 

Guest Bio

Wayne Hitt, immersed in the realms of Architecture and Engineering since childhood, possesses a wealth of knowledge instrumental in optimizing real estate asset value. With a robust twelve-year tenure in the industry and a solid grounding in Customer Service, he adeptly navigates the varied landscape of homeowners, individual investors, and fluctuating market dynamics. Wayne's approach is characterized by astute leadership, profound industry acumen, and an unwavering dedication to service.

 

A cornerstone of Wayne's professional ethos is continuous education. Recognizing the role of perpetual learning, he commits a substantial portion of his time—dedicating at least 52 days annually—to enhancing his skills and knowledge, both in business and personal spheres. Additionally, Wayne is deeply entrenched in volunteering and Community Involvement, an integral aspect of his life. Whether assisting teachers with classroom projects, participating in neighborhood tree-planting initiatives, or engaging in activities with his daughter's Girl Scouts troop, he eagerly extends his support wherever needed.

 

For Wayne, the essence of fulfillment lies in diligently pursuing one's passion alongside cherished colleagues, all while giving back to the community. This ethos embodies his belief that true satisfaction derives from the harmonious convergence of professional excellence and altruistic endeavors.

 

Visit https://thehitthomegroup.com/ 

Find Wayne on LinkedIn @Wayne Hitt 

 

Subscribe on YouTube, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! 

Feb 15, 2024

In the fast-paced world of real estate in 2024, B2B growth is the name of the game. However, amidst the hustle and bustle, many businesses find themselves stuck in a rut.

 

The B2B landscape often feels stale, lacking the excitement and innovation that drives success in other sectors. So how can we change this?

 

Can adopting a B2C mentality propel your B2B business to new heights of success? How does developing a well-thought-out strategy not only provide direction but also ensures consistency in our approach?

 

In this episode co-founder and CEO of brandRUSSO, brand strategist and public speaker Jaci Russo joins us to talk about B2B mastery for massive growth, why there is no consistency without strategy and she shares her top tools for marketing. 

 

You’ll also learn;

  • Why AI can’t replace human connection

  • Strategy: how it can make or break success

  • Curated content on a business level

  • Leveraging tools to put out better content

  • Serving people and showing up

 

Guest Bio

Jaci Russo, P.C.M. is a Brand Strategist with more than 25 years of experience on a national level in a cross-section of industries. Her experience includes strategic planning, brand management, national product launches, and media management for local, regional, and national clients.

 

Visit https://www.brandstateu.com/ 

Visit https://jacirusso.com/ 

Follow Jaci on Instagram @jacirusso

Find Jaci on LinkedIn @Jaci Russo  

 

Subscribe on YouTube, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! 

Feb 8, 2024

Building a global team is a daunting challenge for many businesses. The process is dragged down by communication barriers, cultural misunderstandings, and establishing a cohesive work environment across different time zones. 

 

That doesn’t mean it can’t be done though…

 

What are the first steps to take if we want to expand globally? How do we figure out which opportunities will help us to build our business on an international scale? 

 

In this episode, real estate trainer and bestselling author, Lisa B joins us to talk about strategies to grow businesses on a global scale. 



You’ll also learn;

  • Tapping into resources we already have

  • Seeing opportunities in everything

  • Building relationships

  • How to attract the right people

  • The importance of having a strong support system

 

 

Guest Bio

 

Lisa is an entrepreneur who has been in real estate since 1993 owning many real estate offices and marketing businesses. She is an accredited Life Coach and Qualified NLP Master Practitioner, as well as the creator of The Real Estate Club.

 

As a Business Coach, she brings her extensive experience from many years in various business aspects. Lisa is known for her big picture thinking and the ability to assist with multiple aspects of a business.

 

With six Best Selling Books to her name, Lisa is an established author. Additionally, she extends her expertise to help other authors in the process of publishing their own books.

 

Lisa B has served as a Master Trainer and Coach for specific events, including Elite Agents TRANSFORM. Her diverse background and skills contribute to her effectiveness in guiding and coaching others.

 

Visit https://lisab.com.au/ 

Find Lisa on LinkedIn @LisaB

Follow Lisa on Instagram @lisab.exp

 

 

Subscribe on YouTube, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! 

 

Feb 1, 2024

Property investors, both new and seasoned, often overlook crucial aspects of insurance and claims management. The lack of awareness around intentional considerations in this realm can lead to significant financial setbacks.

 

In the world of property investment, ignoring insurance and claims processes can be a costly oversight. By understanding the nuances and actively mitigating risks, we can can safeguard our investments

 

Where do we get started when it comes to risk management? What are some of the common risks we should be aware of? Is there professional help that we can seek?

 

In this episode, owner of Hope Public Adjusters, Cole Kline joins us to talk about top tips for new property investors, common issues and how to avoid them as well as why people need public adjusters. 

 

You’ll also learn;

  • Different nuances in real estate

  • Is all coverage the same?

  • Understanding deductibles

  • The devil is definitely in the details

  • Pre-claims.

 

 

Guest Bio

 

Cole Kline is the owner at Hope Public Adjusters, where he strives to assist home and business owners with their property damage claims. The firm, under his leadership, is a large loss entity focused on commercial and fire insurance claims.

 

Cole and his team employ a variety of proven processes and tools that have been strategically implemented over the years. They take a technical approach to settling claims, collaborating with roofing contractors to facilitate the claims process and educate their teams on achieving higher levels of performance and efficiency.

 

Additionally, Cole Kline holds the position of President of the American Association of Public Adjusters and is the Founder of Public Adjuster Business Systems.

 

Visit https://www.hopepublicadjusters.com/ 

Find Cole on LinkedIn @Cole Kline 

Follow Cole on Facebook @Cole Kline 

 

 

Subscribe on YouTube, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! 

 

Jan 25, 2024

In the world of real estate, many agents find themselves trapped in a cycle of traditional approaches that yield limited results. 

 

A lot of people are of the mindset that success is reserved for those who have reached a certain level, creating a barrier that many struggle to overcome.

 

How do we shift from this mindset of limitation and look at new experiences and realities to unlock opportunities? How does this help us to challenge ourselves and grow?

 

In this episode, Seattle agent and investor Aaron Hendon joins me to talk about inner game strategies to level up success, conversations we have in real estate and the importance of being honest about who you are.



You’ll also learn;

  • Countering shiny object syndrome

  • Emotional freedom technique (EFT)

  • Communication processes: Texting vs. talking

  • Overcoming limitations

  • Acknowledging reality

  • Gratitude

 

Guest Bio

Aaron Hendon’s extensive experience in real estate and entrepreneurship has given him a unique perspective on how to navigate even the most unstable market conditions. His expertise has helped over 10,000 people, from all walks of life, get unstuck and grow sustainably as entrepreneurs and leaders. As an educator and international speaker, Aaron is passionate about sharing his knowledge with others and helping them achieve their goals.

 

Aaron’s journey began in New York where he graduated from SUNY Purchase with a BFA in 1987. After discovering that his fine art degree made him eligible to work in the food service industry anywhere in the country, he started waiting tables and eventually opened his own bakery, Fred’s Bread & Bagel, a real New York bagel shop in Albuquerque. He sold it 9 years later as a business grossing over $1,000,000 annually. In 2000, Aaron landed in the Pacific Northwest where he has since established himself as a prominent figure in the real estate industry.

 

He’s been a top selling Realtor for 10 years and is currently the Managing Broker for Christine & Company, a top eXp team in Seattle and now lives on a small island off the coast of Seattle with his brilliant wife, Kael, his two brilliant children, Leela and Jonah, and his adoring GoldenDoodle, Rozy.

 

Visit therealtorsedge.com 

Visit https://www.aaronhendon.com/ 

Find Aaron on LinkedIn @Aaron Hendon 

 

 

Subscribe on YouTube, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! 

 

Jan 18, 2024

In an ever-evolving economic landscape, the outlook on the housing market and interest rates, coupled with insights into where the economy is headed, is vital information. 

 

Without a clear understanding, people find themselves ill-equipped to make informed decisions about investments and the financial future.

 

How do we break down and understand what the economy truly means for us and our businesses? Where exactly is the economy headed in 2024? What does the housing market and interest rates look like for the new year?

 

In this episode, internationally acclaimed economist and public speaker Elliot Eisenberg joins us to talk about the economics forecast for 2024 and what it means for real estate.

 

You’ll also learn;

  • Is the economy actually doing great?

  • The impact of inflation

  • What is traditional affordability?

  • Housing formation

  • Never negotiate against yourself

 

Guest Bio

 

Elliot Eisenberg, Ph.D. is an internationally acclaimed economist and public speaker specializing in making economics fun, relevant and educational. He earned a B.A. in economics with first class honors from McGill University in Montreal, as well as a Masters and Ph.D. in public administration from Syracuse University. Eisenberg, is the creator of the multifamily stock index (the first nationally recognized index to track the total return of public firms principally involved in the ownership and management of apartments), the author of more than eighty-five articles, and is a regular consultant to several large real estate professional associations, hedge funds and investment advisory groups. 

 

He has spoken to hundreds of business groups and associations, as keynote speaker. Dr. Eisenberg has been invited to testify before lawmakers and is often asked to comment on proposed legislation. His research and opinions have been featured in Bloomberg, Business Week, Bureau of National Affairs, Forbes, Fortune, and many other publications. He is a regularly featured guest on cable news programs, talk and public radio.

 

Visit https://econ70.com/ 

Find Elliot on LinkedIn @Elliot Eisenberg

Text Bowtie to 668-66 

 

Subscribe on YouTube, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! 

Jan 11, 2024

In 2024, technology is set to revolutionize the way we do business even further. It's not just about staying relevant; it's about thriving in a landscape where innovation is key. 

 

AI is not here to replace us but is a tool that can make our jobs easier, increase efficiency, and unlock new possibilities.

 

What is AI doing right now? What's coming down the pipeline in 2024, and how will it reshape our business landscape?

 

In this episode, Realtor and leader in the delivery of Project and Program Management solutions for Support Geeks, Michael Fielden joins us to talk about the latest AI developments, functionality, and embracing the fun and different ways technology can enhance our work.



You’ll also learn;

  • Should we keep making cold calls?

  • Moving forward with marketing

  • Breaking into different marketplaces

  • Authenticity and AI

  • How to get in front of people

 

Guest Bio

 

Michael Fielden is a leader in the delivery of Project and Program Management solutions for Support Geeks. He is a licensed REALTOR®. He has been actively involved in real estate, and real estate technology for over 25 years, and he has worked in a VP level role with firms of all sizes – from boutique to Top 50 brokerages.

 

He is happily married with two great teenagers and feels blessed for his time with family and friends. He enjoys his Bay Area community and the small business environment that it supports.

 

Prior to Support Geeks, he spent 14+ years at Fidelity National Financial-owned J. Rockcliff Realtors, starting as a director of technology before being promoted to Vice President of Technology. He continued to grow in leadership, ultimately assuming the role of Vice President of Technology for Christie’s International Real Estate Sereno after they acquired J. Rockcliff Realtors.

 

When he is not in the office, he is usually enjoying spending time with his family, enjoying his dog, Tucker, and exploring the Bay and surrounding areas.

 

Visit https://supportgeeks.com/ 

Visit https://michaelfielden.com/ 

Find Michael on LinkedIn @mfielden 

Follow Michael on Facebook @michaelcfielden  

 

 

Subscribe on YouTube, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! 

 

Jan 4, 2024

In the world of hyped up social media, clickbaiting, viral content and playing to algorithms, many people gain popularity through inaccurate information and blatant lies. 

 

Misinformation and misleading content is rife on social media, but as real estate agents, we have to remember that people listen to us and trust us as resources and advisors. The last thing we want is to become known for misleading content or for a client to take action based on misinformation 

 

How do we deal with misinformation, can we use it to grow our social media following without breaking the rules? In this episode, we talk about how to navigate the crazy world of online content, fake news, clickbaiting and misleading information. 

 

You’ll also learn 

  • Why we shouldn’t sacrifice facts for views 

  • If courting controversy a good social media strategy 

  • The best places to post our content 

  • The difference between misinformation and information lacking context

  • How to create engagement without being unethical 

  • Verify before you post 

  • How to ignore the noise and focus 

  • Where to source reliable information and factual data 

 

Want to build passive income just by selling homes and building your real estate career? Reach out to Greg to grab a time to chat. Text 925-915-1978 or visit https://calendly.com/mcdaniel-44

 

Subscribe on YouTube, Apple Podcasts, or Spotify and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! 

 

Resources + Links 

 

https://mortgagecurrentcy.com/

https://www.inman.com/

https://www.housingwire.com/

https://realtytimes.com/

Dec 28, 2023

As real estate agents, guarding and protecting our people is crucial for sustained success and well-being. In these difficult times, everyone needs kindness, and the absence of comradery can make the journey feel lonely and overwhelming. 

 

Why is comradery so important, and what value does it bring to our lives and businesses? How does it create a support system that helps us navigate challenges? Do we need a little more kindness in our lives?

 

In this episode, real estate pros Ali Garced, Shelby Johnson and Jason Boice join us to talk about how to help others in our space to feel like they belong and why it's important to ask questions.



You’ll also learn;

  • If there’s power in silence

  • What a mindset shift looks like for a new agents

  • How to avoid being distracted by the opinions of others

  • Why it's important to have options that benefit us

  • Difficulties breed champions

 

Guest Bio

 

Ali Garced is an Active Duty Air Force Major as well as a full-time Realtor, with a goal of helping others achieve financial independence. In the Air Force, she serves as a Special Agent, running felony-level crimes for the Office of Special Investigations.

 

As a Realtor, she specializes in assisting military homebuyers and sellers during PCS relocations, and she also helps seasoned investors acquire properties for their personal portfolios. In her first 8 months as a Realtor, she achieved a ranking in the Top 24% of Buyer's Agents in Pima County based on the number of transactions. She and her wife own a portfolio of rental properties and have been featured on several podcasts related to real estate investing. 

 

Visit https://linktr.ee/Ali_the_Agent 

Find Ali on LinkedIn @Alexandra Garced

 

Shelby (Osborne) Johnson's remarkable journey in the real estate industry showcases her determination and success. After dedicating 6 years of service in the Army and leaving with the rank of Captain, Shelby delved into the real estate world. In her first year as a solo agent, she achieved an impressive feat by closing 48 deals, earning twice the payout of a Captain's salary. This early triumph earned her the prestigious title of Keller Williams Rookie of the Year 2018 in the Carolinas Region.

 

In 2019, Shelby established the Five Pillars Team, a model inspired by the MREA system, and later moved her team to eXp. Over the following 2.5 years, her team accomplished an astonishing 570 transactions, resulting in over 1.3 million in GCI. Shelby's dedication and innovation were evident in her decision to shift away from the traditional team model in 2021, steering Five Pillars towards becoming a nationwide community for Agents. 

 

Follow Shelby on Instagram @theshelbyshow__

Find Shelby on LinkedIn @Shelby Johnson 

 

Jason Boice, a seasoned real estate agent in Connecticut, is known for his multiple years of experience in the industry. He specializes in serving the needs of sellers and buyers throughout the state. Having worked in numerous levels of real estate throughout his life, Jason looks forward to bringing his knowledge and experience to homeowners in all neighborhoods of Connecticut.

 

His expertise in Connecticut's real estate market allows him to offer clients well-informed decisions. Whether the client is a first-time homebuyer or an experienced investor, Jason provides personalized solutions to meet their unique needs.

 

Jason's negotiation skills are finely tuned to secure the best deals and ensure favorable terms for clients. He offers comprehensive market analysis and insights, providing clients with the information needed to make sound decisions.

 

Visit https://jasonboice.com/ 

Find Jason on LinkedIn @Jason Boice Realtor

Follow Jason on Instagram @jasonboice.realtor  

 

 

Subscribe on YouTube, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! 

Dec 26, 2023

Many real estate agents today are so focused on the negativity of today’s market, instead of going after the opportunities these conditions create. Some of the wealthiest people in real estate today started the process of investing all the way back in 2008 when things were rough. If we made the same moves and focused less on transactions, we’ll be massively successful in the next 10 years. 

 

How did Ricky Carruth shift to an investing mindset when he was already doing so well as an agent? How do we become students of the marketplace and focus on the opportunity, no matter what’s going on? 

 

In this episode, real estate broker, coach, investor and YouTuber, Ricky Carruth returns to talk about how to set yourself up for massive success when everyone’s running scared. We’re also joined by special guest Joseph Haj later on in the show! 

 

You’ll also learn 

  • The secret to unbiased market forecasting 

  • How to win no matter what’s going to happen in the market 

  • The quantum leap mentality 

  • How to shift to an investor mindset 

  • How to use a quiet market to lay the foundation for massive growth

  • How to focus 3 years out 

  • The biggest hack to this entire industry 

 

Want to build passive income just by selling homes and building your real estate career? Reach out to Greg to grab a time to chat. Text 925-915-1978 or visit https://calendly.com/mcdaniel-44



Guest Bio

 

Ricky Carruth is a real estate broker, coach, investor and YouTuber. He is a top real estate agent in Alabama. In 2017, he started speaking, writing and coaching through his Zero to Diamond free real estate coaching company with a mission to reduce the failure rate in the real estate industry by bringing awareness that it's not about the deal, it's about the relationship. Ricky is the No-Pressure Agent. Born and raised on the Gulf Coast, Ricky has been selling real estate since he was 20 years old. Starting his career in 2002, he has been through this roller coaster of a market and back. After tons of life lessons of ups and downs, Ricky has emerged as the #1 agent on the Gulf Coast since 2014. His dedication to his clients, hard work ethic and market knowledge are his key attributes that have placed him a step ahead of the rest. 

 

For more information, head to https://zerotodiamond.com/ find Ricky on LinkedIn and subscribe to Ricky on YouTube

 

For Ricky’s free email templates, head to startmyweeklyemail.com

 

Subscribe on YouTube, Apple Podcasts, or Spotify and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! 

 

Dec 21, 2023

In a world saturated with information, it's really hard to create content that grabs attention and also builds a strong and resonant brand.

 

As markets shift and evolve, the struggle to create content that remains relevant and engaging is huge. 

 

How do we navigate the changing tides, ensuring our content not only stays afloat but rises above the noise? How do we identify what sets us apart and figure out our content staple?

 

In this episode, team leader of Team BC Bryan Casella joins Alisa Glutz (Color My Credit) and I to talk about taking content to the next level of relevance and exposure and why content creation should be an extension of what we’re already doing.

 

You’ll also learn;

  • The power of video in content creation

  • Getting back to basics.

  • How to deal with negative comments 

  • The value in collaboration videos

  • Committing to content creation for business

 

Guest Bio

 

Bryan Casella is the #1 ranked Real Estate Educator by INMAN Los Angeles and the best-selling author of “Door-to-Door Mastery 101” and “Listing Presentation Mastery”

 

As founder and CEO of Team BC, the real estate industry’s leading coaching and training company, Bryan’s ever-growing influence impacts professionals in a wide variety of ways – including rigorous accountability coaching.

 

Bryan has more than 30,000 hours of coaching experience and works daily to help agents and brokers grow a prosperous business while simultaneously balancing — and loving — their personal lives.

 

He is also a highly sought-after and renowned speaker whose charisma and personality have captivated audiences around the world. Bryan’s love and passion for life is fueled by a commitment to discipline and holding professionals accountable to fulfill their greatness.

 

Visit https://www.bryancasella.com/ 

Follow Bryan on Instagram @bryancasella

Find Bryan on LinkedIn @Bryan Casella 

 

 

Subscribe on YouTube, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! 

 

Dec 19, 2023

For many real estate agents, the fear of prospecting comes from not knowing how to approach clients and exactly what to say. Agents find themselves balancing between finding the words and accurately reflecting the market conditions. 

 

The reluctance to embrace scripts is common, but it’s the key to solving both these issues and having more ease in our conversations. 

 

Can using scripts even out the playing field? How do scripts help us to talk to our clients in their language? In this episode, I talk about why scripts are valuable tools designed to guide conversations, and how to implement them effectively.

 

You’ll also learn;

  • The importance of tonality

  • How to take a softer approach

  • Prospecting products

  • 3 tops scripts for prospecting

 

Subscribe on YouTube, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! 

Dec 14, 2023

In a competitive market, it's not just about doing more; it's about doing things strategically to stand out and rise above the rest. The lack of clear strategies may lead to a lack of engagement and hinder our path to maximum success.  

 

Without a clear point of differentiation, we risk blending into the crowded market, making it challenging for clients to choose us over competitors.

 

How can we be more strategic in our real estate business? Is it crucial to identify and understand Key Performance Indicators (KPIs)? Does understanding our personality type actually help us maximize strategy?

 

In this episode, co-founder and CEO of brandRUSSO, brand strategist and public speaker Jaci Russo joins us to talk about how to get more strategic in our businesses, and how our core values and identity can serve as a powerful point of differentiation.

 

You’ll also learn;

  • Crisis communication

  • Why we should share and serve before we sell

  • The impact of being authentic

  • Understanding the competition in the market

 

Guest Bio

 

Jaci Russo, P.C.M. is a Brand Strategist with more than 25 years of experience on a national level in a cross-section of industries. Her experience includes strategic planning, brand management, national product launches, and media management for local, regional, and national clients.

 

Visit https://www.brandstateu.com/ 

Visit https://jacirusso.com/ 

Follow Jaci on Instagram @jacirusso

Find Jaci on LinkedIn @Jaci Russo  

 

Subscribe on YouTube, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! 

 

Dec 12, 2023

In a market where homes often seem indistinguishable, standing out can be a significant challenge. What if there was a way to not only enhance the appeal of our properties, but also expedite the selling process?

 

Enter Accessory Dwelling Units (ADU’s), a potential game-changer in the world of real estate. They offer sellers a unique opportunity to increase the attractiveness of their property and provide buyers with added flexibility.

 

Can ADUs help make housing more affordable? What else should we be aware of when it comes to ADU’s? What do the newly passed laws regarding ADU’s mean for us?

 

In this episode, we talk about the potential ADU’s have, the new laws that have passed regarding ADU’s and what it means for us financially.



You’ll also learn;

  • Tapping into equity

  • How to increase purchaseability

  • Maximize the value of the home you’re living in

  • Adding value to property inexpensively.

  • Become a dominant player in the real estate space.

 

 

Subscribe on YouTube, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! 

 

Dec 7, 2023

Rent vs. own remains one of the greatest real estate debates in the country, even more so today. Many say buying will always beat renting, but with high interest rates, affordability issues and other challenges, many people are opting to rent instead.  

 

Most agents will always advise people to buy, but the answer to this question could be a lot more nuanced. While buying certainly offers a ton of advantages, it might not be right for everyone. 

 

How do you know which option fits your priorities? Is buying in a high-interest environment a good idea? In this episode, we talk about the ultimate housing question - how to choose between buying and renting, and the pros and cons of each.  

 

You’ll also learn; 

  • Date the rate, marry the price 

  • The agility renting offers and why many people are opting for it 

  • How to advise your clients deciding between renting and buying 

  • The limitations of renting 

  • The ultimate advantage of buying a home 

  • The biggest mistake buyers make 

  • The tax benefits of home ownership 

 

Want to build passive income just by selling homes and building your real estate career? Reach out to Greg to grab a time to chat. Text 925-915-1978 or visit https://calendly.com/mcdaniel-44

 

Subscribe on YouTube, Apple Podcasts, or Spotify and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! 

 

Dec 5, 2023

The holiday season is upon us, and every agent is worried about people not buying, building their pipeline and hitting the ground running next year. With everything happening in the market, we have to be creative if we want to get eyeballs and turn them into leads. 

 

In markets like the one we’re in, we need to implement out-of-the-box marketing ideas if we want to stand out. The smartest thing we can do is take advantage of spaces that already have people’s eyeballs, and put our brands there. 

 

From grocery store countertops and dog parks, how can we create market opportunities in everyday spaces? In this episode, we shared creative market ideas you can implement to get more business. 

 

You’ll also learn; 

  • How to buy consistent attention without a huge budget 

  • How to partner with local retailers for the ultimate win-win

  • Advertising galore: opportunities no one else sees 

  • The world’s smallest billboard 

  • Advertise where the eyeballs are 

 

Want to build passive income just by selling homes and building your real estate career? Reach out to Greg to grab a time to chat. Text 925-915-1978 or visit https://calendly.com/mcdaniel-44

 

Subscribe on YouTube, Apple Podcasts, or Spotify and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! 

Nov 30, 2023

The widespread awareness of artificial intelligence in real estate has brought both excitement and uncertainty. The lack of clarity on what works, and how to seamlessly integrate AI into your business can be significant pain points.

 

In an industry where staying ahead is crucial, the confusion surrounding AI implementation can lead to missed opportunities and inefficiencies. 

 

What aspects of AI are truly beneficial for real estate agents? How can we navigate the implementation process, and what is required to make it work seamlessly? What is Likely.AI and what can we use it for? 

 

Founder of Likely.AI Brad McDaniel joins Alisa Glutz and I to talk about the insane power of AI and how Likely.AI is a tool that agents can use to level up. 

 

You’ll also learn;

  • Creative AI solutions

  • The capabilities of current solutions

  • Prompt demos with Brad McDaniel

  • A guide on how to use AI for listing photos

  • Likely.AI 

 

Guest Bio

 

Brad McDaniel founded Likely.AI—a company that uses machine learning and predictive analytics with incredible accuracy to help real estate agents find the leads in their market who are most likely to move. His tools and strategies are game changers that can give agents a significant and much-needed edge against the megabrokers. 

 

Visit https://likely.ai/

Find Brad on LinkedIn @Brad McDaniel

Find Brad on Twitter @AgileBrad 

Download the playbooks here https://likely.ai/playbooks/ 

 

Subscribe on YouTube, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! 

Nov 28, 2023

The decision to buy a home with a non-marital partner is one that many people grapple with. Do you take the next big leap in your relationship without the legal ties of marriage? What seems like the norm in today's society might not always be the best idea, and the potential pitfalls can be significant.

 

The legal implications of buying real estate with a non-marital partner can’t be overlooked.

 

What happens if things go south? How do we protect ourselves and our partners from potential disputes, especially when there's no legal framework like divorce to navigate through?

 

In this episode, Alisa Glutz and I talk about the potential pitfalls when buying real estate with a non-marital partner. 



You’ll also learn;

  • Debt ratio

  • Respect is paramount in any relationship

  • Understanding the level of conversations we want to have

  • Every deal has a hiccup

 

Subscribe on YouTube, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! 

Nov 22, 2023

Real estate scams are becoming increasingly sophisticated, preying on the unsuspecting with promises of incredible returns and unbeatable deals. From fraudulent listings, to fake investment opportunities, scammers exploit the innocence of people's minds, making it challenging to discern the genuine from the deceitful.

 

In an industry filled with promises and potential pitfalls, how do we protect ourselves from the scams that we can't even see? How do we arm ourselves with knowledge so that we are less likely to get scammed? How do we develop a keen eye for red flags and why should we always read the fine print?

 

In this episode, Alisa Glutz and I uncover hidden scams within the real estate space. We also talk about our own personal experiences with scams and how to avoid them.

 

You’ll also learn;

  • Shiny object syndrome

  • Protecting your credit

  • Trusting your gut

  • The different types of scams

  • The MV Realty scam

 

Podcast CTA

 

Subscribe on YouTube, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! 

 

Nov 21, 2023

Real estate agents constantly face the challenge of standing out in a crowded digital landscape. It’s hard to cut through the noise when the world of content marketing is so flooded.

 

In a sea of content, it’s critical to be different and to connect with the right audience. 

 

Why shouldn’t we be afraid to reject the wrong opportunities? How do we focus on creating events and content that attract our ideal customers? How do we bring value to them?

 

In this episode, marketing consultant Sarah Noel Block joins Alisa Glutz (Color My Credit) and I break down marketing strategies for content, why we should manage expectations and the importance of quality versus quantity. 

 

You’ll also learn;

  • Past versus current trends

  • Collaborations and allies within the industry

  • Should we share so people resonate with us?

  • Essential apps for marketing

  • Creating content on a consistent basis

  • How to understand who we want to work with

 

Guest Bio

 

With a remarkable 16-year journey in the content world, Sarah Noel Block has contributed her expertise to prominent entities such as apartments.com and Prudential. However, her true passion lies in supporting small teams.

 

As the visionary behind the StrategicSpark Workshop, the StrategicStory, and the Tiny Marketing Framework, Sarah has mastered the art of helping compact teams achieve substantial results. Boasting an award-winning content platform, she has been featured in prestigious publications such as Entrepreneur, Forbes, and Thrive, solidifying her reputation as an industry authority.

 

Find Sarah on LinkedIn @Sarah Noel Block

Visit https://www.sarahnoelblock.com/ 

Listen to Sarah’s podcast here https://www.sarahnoelblock.com/tiny-marketing?category=Podcast 

Attend Sarah’s FREE workshop here https://www.sarahnoelblock.com/uncensored 

 

 

Subscribe on YouTube, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! 

Nov 16, 2023

A shift in careers can be extremely confusing and stressful but with a winning mindset, it can also be rewarding. When it comes to shifting into the real estate space, it can be overwhelming trying to get everything done. 

 

Cue checklists, an easy and effective way to make sure that all aspects of business are covered, especially when it comes to leads.

 

How do we create a checklist that covers everything? Can they actually take the thinking out of doing things? Can we just plug and play if we have an effective checklist to use?

 

In this episode, special agent turned real estate agent Ali Garced joins Alisa Glutz (Color My Credit) and I to talk about transitioning from military to real estate, what it means to take action and how she gained autonomy over her life. She also breaks down how she uses checklists to get the most success in her business. 



You’ll also learn;

  • The shift into real estate

  • The success growth mindset

  • Having the ability to figure things out

  • Stepping into new opportunities

  • Discovering your true self worth

 

Guest Bio

 

Ali Garced is an Active Duty Air Force Major as well as a full-time Realtor, with a goal of helping others achieve financial independence. In the Air Force, she serves as a Special Agent, running felony-level crimes for the Office of Special Investigations.

 

As a realtor, she specializes in assisting military homebuyers and sellers during PCS relocations, and she also helps seasoned investors acquire properties for their personal portfolios. In her first 8 months as a Realtor, she achieved a ranking in the Top 24% of Buyer's Agents in Pima County based on the number of transactions. She and her wife own a portfolio of rental properties and have been featured on several podcasts related to real estate investing. 

 

Visit https://linktr.ee/Ali_the_Agent 

Find Ali on LinkedIn @Alexandra Garced

 

Subscribe on YouTube, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! 

 

Nov 14, 2023

Credit and mortgages are vital tools in our modern world, helping individuals and businesses secure the funds they need for big purchases, real estate investments, or business growth. But did you ever wonder about the first-ever mortgage and how these financial tools evolved over time?

 

What is the history behind the first mortgage? How did mortgages work in the beginning? When did things begin to change on the mortgage side?

 

In this episode, credit pro and author of Color My Credit Alisa Glutz and I dive into the origins of mortgages, how they worked in their early days, and when things started to change. 

 

You’ll also learn;

  • How to color well within the credit lines

  • Private mortgage insurance in the past

  • FHA origination

  • The popularization of auto leases

 

Guest Bio

 

Born and raised in Arizona, Alisa is also a proud graduate of Arizona State University. After a successful beginning to her career working in Hollywood as an Executive for HBO and a Producer on ABC's Politically Incorrect with Bill Maher, Alisa decided to return to her native Arizona where she became committed to helping her community realize the dream of home ownership and understand their true credit potential.

 

A busy advocate for consumers who are equally passionate about improving their credit scores, a prolific writer, and a woman bent on empowering others, Alisa Glutz is no stranger to the media! She is an expert in mortgage credit with 18 years of being a top originator in the mortgage industry. Alisa is a teacher at heart, a natural speaker and engages audiences from short podcasts to lengthy radio shows to live Q&A sessions weekly on social media.

 

Alisa has spoken to intimate groups, apartment tenants, home owners, and corporate audiences, helping employees learn how to manage their finances, credit, and financial legacy through easy to understand and engaging presentations

 

Find Alisa on LinkedIn @Alisa Glutz

Find Alisa on TikTok @colormycredit

Find Colour My Credit on Instagram @colormycredit 

Visit https://www.glutzgroup.com/

Visit https://colormycredit.com/ 

 

Subscribe on YouTube, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! 

Nov 9, 2023

Buying a new home is an exciting step, but it can also become a daunting financial pitfall if we're not aware. There are numerous hidden concerns lurking beneath the surface and if they are left unchecked, they could set off a domino effect of financial troubles.

 

These problems can manifest in various ways, from structural defects to location and more.

 

What can we do to shield ourselves from these money pits? And even if we do encounter these issues, are there simple fixes available? What should we be on the lookout for in the first place?

 

In this episode of the series with Author and Founder of Color My Credit, Alisa Glutz and I talk about the top 10 red flags when it comes to purchasing a new home, how to avoid them and also how to deal with them if they can’t be avoided.

 

You’ll also learn;

  • The importance of a good foundation (literally!)

  • Rebates: Don’t throw them away

  • What to keep and what to toss

  • Price vs. cost

  • Is there a buyer and seller for every product?

 

Guest Bio

 

Born and raised in Arizona, Alisa is also a proud graduate of Arizona State University. After a successful beginning to her career working in Hollywood as an Executive for HBO and a Producer on ABC's Politically Incorrect with Bill Maher, Alisa decided to return to her native Arizona where she became committed to helping her community realize the dream of home ownership and understand their true credit potential.

 

A busy advocate for consumers who are equally passionate about improving their credit scores, a prolific writer, and a woman bent on empowering others, Alisa Glutz is no stranger to the media! She is an expert in mortgage credit with 18 years of being a top originator in the mortgage industry. Alisa is a teacher at heart, a natural speaker and engages audiences from short podcasts to lengthy radio shows to live Q&A sessions weekly on social media.

 

Alisa has spoken to intimate groups, apartment tenants, home owners, and corporate audiences, helping employees learn how to manage their finances, credit, and financial legacy through easy to understand and engaging presentations

 

Find Alisa on LinkedIn @Alisa Glutz

Find Alisa on TikTok @colourmycredit

Find Colour My Credit on Instagram @colourmycredit 

Visit https://www.glutzgroup.com/

Visit https://colormycredit.com/ 

Visit https://www.optoutprescreen.com/ 

 

Subscribe on YouTube, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! 

Nov 7, 2023

We all have our share of setbacks and unexpected challenges that can impact our future, and force us to restart and reevaluate the course of our lives.

 

The feeling of being backed into a corner can be overwhelming, and it’s easy to get stuck in a cycle of survival mode, but it’s possible to end up in the perfect place at the right time. What lessons can we take away from our tough times? How can we find the guts to say, "That's it, I've had enough!" and start steering our lives back on track?

 

Proptech founder, real estate investor and CEO of Roddy's Foreclosure Listing Service, Aaron Amuchastegui joins us and shares his story of how he went from broke to blessed, and how he is not just surviving but thriving in the real estate world.



You’ll also learn;

  • The foreclosure crisis

  • Learning things the hard way

  • Can fear control business outcomes?

  • How to make decisions for the better

  • The real estate business is a long game

 

Guest Bio

 

Aaron Amuchastegui is the CEO of Roddy's Foreclosure Listing Service, which trains thousands of people to buy houses on the courthouse steps. Since 2009, he has personally completed more than 1,500 deals, most of which started at live, courthouse-step foreclosure auctions and ended as fix-and-flips or rental properties. 

 

Aaron made his way into the real estate market in 2005. As he watched the Great Recession gut the industry from 2008-2009, Aaron discovered an opportunity to purchase and flip foreclosed homes, pioneering a business venture that quickly led to delivering millions of dollars for investors.

 

Now he uses that experience to help others while hosting the Real Estate Rockstars Radio podcast (realestaterockstarsnetworkl.com) and as the CEO of Roddy's Foreclosure Listing Service where they create software for real estate investors and provide foreclosure leads, and free training.

 

Visit https://www.aaronamuchastegui.com/ 

Visit https://www.prophawk.com/login.php 

Find Aaron on LinkedIn @Aaron Amuchastegui

Follow Aaron on Instagram @aaronamuchastegui

 

Subscribe on YouTube, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! 

Nov 2, 2023

Navigating the intricacies of finances can often feel like walking through a labyrinth without a map. Whether it's financing a house or a car, there are countless traps and false walls that can lead us astray.  Misleading information, often disguised as marketing tactics, can lead us down the wrong path.

 

One of the common traps in the financial maze is the allure of 0% interest. It sounds enticing, but what's the truth behind it? Is 0% interest really as good as it seems, or is there more to the story?

 

In this episode of the series with credit pro Alisa Glutz, we dive into what 0% interest really means and she shines light on the different tactics used so that we don’t fall into the pit of despair.



You’ll also learn;

  • What is DTI?

  • Credit strategy is crucial

  • What is selflender.com all about?

  • Building credit for your kids or rebuilding credit for yourself.

  • What positively impacts credit score

 

Guest Bio

 

Born and raised in Arizona, Alisa is also a proud graduate of Arizona State University. After a successful beginning to her career working in Hollywood as an Executive for HBO and a Producer on ABC's Politically Incorrect with Bill Maher, Alisa decided to return to her native Arizona where she became committed to helping her community realize the dream of home ownership and understand their true credit potential.

 

A busy advocate for consumers who are equally passionate about improving their credit scores, a prolific writer, and a woman bent on empowering others, Alisa Glutz is no stranger to the media! She is an expert in mortgage credit with 18 years of being a top originator in the mortgage industry. Alisa is a teacher at heart, a natural speaker and engages audiences from short podcasts to lengthy radio shows to live Q&A sessions weekly on social media.

 

Alisa has spoken to intimate groups, apartment tenants, home owners, and corporate audiences, helping employees learn how to manage their finances, credit, and financial legacy through easy to understand and engaging presentations

 

Find Alisa on LinkedIn @Alisa Glutz

Find Alisa on TikTok @colourmycredit

Find Colour My Credit on Instagram @colourmycredit 

Visit https://www.glutzgroup.com/

Visit https://colormycredit.com/ 

 

Subscribe on YouTube, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! 

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