We are living in strange times, and a lot of agents are concerned about what the future of the real estate industry will look like. While no one knows for sure what the future holds, one thing is certain: there are still massive opportunities available to us in real estate. How can we keep doing business amidst the craziness and what should we be preparing for once COVID-19 comes to an end? To stay successful in real estate, we have to be willing to move with the times and adapt where necessary. On this episode, author and coach Jason Morris shares how to stay ahead of the curve in real estate. Three Things You’ll Learn in This Episode - There’s never been a better time to make calls. Most of our competition isn’t picking up the phone, despite more people having time to take calls; take advantage of this period. - To stay successful, it’s vital we move with the times.The real estate industry isn’t coming to a close, it’s adapting, so we have to adapt with it. - Start finding effective ways to show houses in the future. Even after COVID-19 has passed, people will be hesitant to attend open houses; start working on a virtual solution now. Guest Bio Jason Morris is a Myrtle Beach real estate agent with eXp Realty. He is also a coach and the Founder of Jason Morris Group. Jason is the author of How to Be a FSBO Master. He is passionate about helping agents build businesses that work for them, so they can take back control of their lives and incomes. To find out more about Jason, head to: Jasonmorrisgroup.com https://www.facebook.com/realestateagentsthatreallywork/ https://www.amazon.com/How-FSBO-Master-Estate-agents-ebook/dp/B071HKPSB4 Subscribe on iTunes: https://goo.gl/P4twTZ Subscribe on Stitcher: http://goo.gl/lVjrOX Back episodes and other content: http://www.mcdanielrealestatesystems.com/
The best way to build a brand that fits seamlessly into our lives is by creating something that works for our lifestyle choices. To do that, we have to lean into the activities we enjoy and look for clients we genuinely like working with.
How can we build a brand that works with our personal identities?
A lifestyle business is centered on making our lives easier, so what are the practical elements we have to incorporate into our businesses to make sure everything runs smoothly?
On this episode, brand strategist and Realtor, Reshia Lea Guarnotta shares the three steps to starting a lifestyle real estate business.
Three Things You’ll Learn in This Episode
Guest Bio
Reshia Lea Guarnotta is a Realtor, brand strategist and marketing and sales strategy expert. She is also a public speaker and the host of the Boss Life Uncorked Podcast. Reshia got her real estate license in 2004, when she was just 19, and hasn’t looked back since. Reshia is passionate about helping women in the real estate industry through one-on-one coaching and classes that help build them confidence, learn better marketing hacks, negotiate with power and attract higher quality clients.
To find out more about Reshia, head to:
https://www.reshialea.com/
https://www.youtube.com/channel/UCKlusJsDMoOYX8BJJ5B_5tg/featured
And follow her at @reshialea on Instagram
To build influence within our local communities, we have to stop trying to be everything to everyone and start niching down. The key to being hyper relevant lies in being hyper local.
How can we carve out niches for ourselves, and how do we stay top of mind for the people in our communities?
It’s time to start narrowing down our focus and providing value to the people in our marketplaces.
On this episode, Realtor at Windermere Professional Partners, Paige Schulte shares how to go hyper-local and find a niche.
Three Things You’ll Learn in This Episode
Resources + Links
Rockstar Agent Marketing Toolkit - Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.
Guest Bio
Paige Schulte is a Realtor at Windermere Professional Partners. After relocating to Gig Harbor, Washington four years ago, Paige decided to enter the real estate space with the intention of becoming the top agent in her marketplace- and succeeded. Paige uses social media and her blog to build strong relationships with her clients that stand the test of time.
To find out more about Paige, head to:
https://www.linkedin.com/in/paige-schulte
You can also follow her at @PaigesGig on Instagram
The luxury market is largely insulated from economic shifts, so there has never been a better time to break into the space. But many agents often feel like the luxury market is high stakes, especially when they are faced with objections.
The only way to handle objections effectively is to prepare for them in advance. If we can go into appointments with sellers knowing how to respond, we can position ourselves as the obvious choice for the listing.
What are some of the common objections raised by sellers, and how can we respond to them?
On this episode, Founder and CEO of the Luxury Listing Specialist Designation (LUXE) and host of the Luxury Listing Specialist Podcast, Michael LaFido, returns to the show to discuss 3 common objections and how to handle them.
Three Things You’ll Learn in This Episode
How to handle the experience objection
Agents new to the luxury market are often worried about being asked if they’ve sold a high-end property before. If not, the best response is to leverage agents in our networks who have sold luxury homes.
How to handle an objection about local knowledge
Often, sellers will ask agents if they’ve sold properties in their area before. If we aren’t local, it’s a good idea to have testimonials and past videos on hand to show the value we bring.
What we can do about price objections
When a seller has been given an unrealistic selling price by another agent, they’re likely to object to a lower suggestion from us. Combat this by asking the seller to have their home appraised.
Resources + Links
Rockstar Agent Marketing Toolkit - Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.
Guest Bio
Michael LaFido is a top-producing luxury Realtor, national trainer, and a leading authority in the luxury real estate space. He is the Founder and CEO of the Luxury Listing Specialist Designation (LUXE), host of the Luxury Listing Specialist Podcast, as well as the Founder and Marketing Strategist of Marketing Luxury Group. Michael is the author of Luxury Listing Specialist: Dominate Luxury Listings in Your Market.
To find out more about Michael, head to:
facebook.com/luxurylistngspecialist
Luxurylistingspecialist.com
Luxuryspecialistgear.com
With so many people using social media at the moment, there has never been a better time to put ourselves out there and make a name for ourselves. Use this time to get in front of as many people as possible.
How can we get started with documenting our lives and do people even want to see what we’re doing throughout the day? Is there a ‘right’ approach to social media if we want to see results?
The reality is, people are looking for an escape now and by merely sharing even our imperfect moments, we can connect with people in our markets and build lasting relationships.
On this episode, Founder and CEO of MindShare101 Inc., David Greenspan shares how to become top of mind with the people in our markets using social media.
Three Things You’ll Learn in This Episode
Resources + Links
Rockstar Agent Marketing Toolkit - Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.
Guest Bio
David Greenspan is the Co-Founder and VP of KiTS Keep-in-Touch Systems and the Founder and CEO of MindShare101. With over 15 years of experience in the real estate space, David has extensive experience helping Realtors with their marketing needs. David is passionate about helping Realtors build MindShare to create a top of mind intuitive instinctive reaction.
To find out more about David, head to:
Mindshare101.com
You can also find him on Facebook: MindShare101
And follow him on Instagram: @DavidGreenspan101
Using YouTube to generate leads is a great business strategy, but a lot of agents don’t know where to get started with creating content, let alone take advantage of all the platform has to offer.
If we want our videos to bring us business, we have to ensure they’re being seen, and the best way to do that is by having our videos ranked.
How can we get our Youtube videos ranked? Are there any simple hacks we can use to make a name for ourselves on the platform? YouTube certainly puts a lot of hurdles out for content creators, so we have to ensure we’re using it the right way if we want to optimize our content.
On this episode, CEO of the YouTube Agents, Jackson Wilkey, returns to share the three top Youtube hacks to rank our videos.
Three Things You’ll Learn in This Episode
Resources + Links
Rockstar Agent Marketing Toolkit - Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.
Guest Bio
Jackson Wilkey is the CEO of the YouTube Agents. Jackson eats, sleeps and breathes YouTube, and is passionate about helping others take advantage of the platform for their businesses. He is also a Real Estate Broker at eXp Realty, podcast host and YouTube personality.
To find out more about Jackson, head to:
https://www.youtube.com/watch?v=joR5LfKSJUg
https://www.youtube.com/watch?v=XYun9pxI_Os
https://www.linkedin.com/in/jackson-wilkey-b78465133
Links mentioned on this episode:
For a free once-off call with Greg, text him on 925 915 1978
And if you’d like to find out how to become Micro Famous, visit Microfamouspodcast.com and join getmicrofamous.com
In a world filled with so many notifications from multiple devices, it’s extremely easy to get distracted, but if we double down on our focus, we can maximize our productivity. How can we take control of our days and minimize distractions? Why is it so important to shift our mindset away from negativity and self-limiting beliefs? On this episode, COO and Head Coach at RealEstateCoach.com, Byron Van Arsdale, shares how to overcome distractions and maximize our results.
Takeaways + Tactics
Come at goals from a mindset of control. When we go into tasks believing we have full control of the situation and our focus levels, our chances of success skyrocket.
When aiming to take up something new, whether that be exercise or a new skill, start by doing one. By simply committing to one action, we get one step closer to reaching our goals, and it’s easier to take the second or third step.
We all have to eliminate the words ‘can’t’ or ‘won’t’ from our vocabularies and replace them with ‘I’m in the process of...’. Stop being the victim, start being the victor!
Rockstar Agent Marketing Toolkit - Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.
Guest Bio
Byron Van Arsdale is the Chief Operating Owner and Head Coach at RealEstateCoach.com. A former broker-owner, communication specialist and Master Certified Coach, Byron has been coaching real estate and business professionals to success since 1991. Byron is also an internationally recognized speaker, creator of 6 Audio CD training programs and the author of No More Lame Conference Calls.
To find out more about Byron, head to:
Realestatecoach.com
https://www.amazon.com/More-Lame-Conference-Calls-Principles-ebook/dp/B005EGICSW
You can also email him on byron@realestatecoach.com
And text him on 512 426 7095
If you’d like to contact Greg, text him on 925 915 1978
And to get in touch with Gene, head to genevolpe.com
Staying in front of and in touch with our databases is vital to our survival in this business. We need to make sure our outbound communication is effective. It is important that we create engaging content which drives value to the audience.
How can we ensure our database stays engaged with our content?
Is there a way to keep offering people value even when they aren’t in the market to buy or sell?
On this episode, Founder of Real Estate Growth Hackers and the Local Celebrity Show system, Zach Hammer, returns to share how to communicate more effectively.
Takeaways + Tactics
When we have a ton of value to offer, it’s easy to want to send it all out, but to get a great response rate, we need to dangle the carrot.
When we have a low response rate, some email service providers will proactively hide our emails, even from those who do engage with us.
Offer content relevant to everyone in the database, including those not looking for a transaction now.
Guest Bio
Zach Hammer is the Founder of Real Estate Growth Hackers and the ‘Local Celebrity Show’ system. After years in the industry, Zach noticed that more leads don’t automatically mean more business- and for real estate professionals to convert more leads, they needed to become local celebrities. Today, he is passionate about helping real estate professionals boost their business using expert marketing systems.
To find out more about Zach, head to: http://zachhammer.me/#about
localcelebrityshow.com
realestategrowthhackers.com
For a free once-off call with Greg, text him on 925 915 1978
And if you’d like to find out how to become Micro Famous, visit Microfamouspodcast.com and join getmicrofamous.com
As business owners and real estate professionals, we have the skills to help others during this trying time, but we have to be willing to step up and be leaders. How can we help people during this crisis? What can we do to avoid overextending ourselves? On this episode, CEO and Owner of Latham Realty Unlimited, Jeff Latham, shares how to be leaders in our present reality.
Takeaways + Tactics
There are still people looking to buy or sell properties now. As real estate professionals, we have to take the lead and help them navigate the transaction process during the chaos.
Now is not the time to overextend ourselves. Clear the calendar of all non-essentials so we can focus on the most important parts of our businesses.
It’s vital we all recognize that our capacities are diminished at the moment. We all have the thought of the current crisis in the back of our minds right now, so instead of trying to continue with business-as-usual, acknowledge that we’re going through a tough time.
Guest Bio
Jeff Latham is the owner and CEO of Latham Realty Unlimited. With over 14 years experience, Jeff offers his clients a one-stop-shop: from extensive marketing campaigns to in-house moving and construction companies.
To find out more about Jeff, head to
You can also message him directly on Facebook messenger: https://www.facebook.com/people/Jeff-Latham/1013268421
Resources mentioned on this episode:
‘Out of Shadows’ .
For a free once-off call with Greg, text him on 925 915 1978
To connect with Gene, visit GeneVolpe.com
And if you’d like to find out how to become Micro Famous, visit Microfamouspodcast.com and join getmicrofamous.com
Facebook Live is a great tool for anyone in the real estate space to use, so to maximize our results, we have to make sure we’re using it the right way. What can we do to connect with our audiences better? How can we get more comfortable with Facebook Live when we’re new to the space? On this episode, co-founder of Real Estate Growth Hackers, Zach Hammer, returns to discuss the 3 ways to get better at Facebook Live today.
Takeaways + Tactics
Create the impression of looking into the audience’s eyes by speaking directly to the camera. This makes us more personable and helps the audience feel more connected to us.
It’s not always easy to smile while talking, so practise smiling with the eyes. This makes us look much more welcoming to the audience.
Practice makes perfect. Those of us new to Facebook Lives can rehearse by practicing with a small group of people we would be happy to get feedback from, or even by recording a live to be shared with ourselves only.
Guest Bio
Zach Hammer is the founder of Real Estate Growth Hackers. He is also the author of Why Your Website Annoys the Hell Out of Your Visitors. Zach is passionate about helping real estate professionals achieve their dreams by using his Local Celebrity Show model.
To find out more about Zach, head to: http://zachhammer.me/#about
localcelebrityshow.com
realestategrowthhackers.com
For a free once-off call with Greg, text him on 925 915 1978
And if you’d like to find out how to become Micro Famous, visit Microfamouspodcast.com and join getmicrofamous.com
With so many people stuck at home at the moment, now is the perfect opportunity to double down on content creation. How do we continue to create content during this time if our strategy was highlighting local businesses? Are there any lessons we can take from this time and implement in the future? On this episode, Robert Ring, Mortgage Advisor at Cross Country Mortgage and co-host of Hops and Houses video series, shares how to keep creating content during COVID-19.
Takeaways + Tactics
It’s important we don’t bury our heads in the sand during the pandemic - if anything, now is the time to double down on our online presence.
Don’t stop reaching out to local businesses like restaurants. Even though people aren’t able to go out, a lot of restaurants are still doing takeout. Do a live video featuring the chef from a local restaurant to help boost the community and bring attention to places that are still open.
Learn from this experience. People tend to be more empathetic during times of crisis, but we shouldn’t be limited to that. Use this time to make a shift towards becoming more empathetic and helpful to the community.
Guest Bio
Robert Ring is a loan officer and mortgage advisor at Cross Country Mortgage. Since entering the business in 2013, Robert has gained a stellar reputation for his hard work and fierce dedication to helping clients achieve their dreams. Robert is also the co-host of the Hops and Houses video series on Facebook.
For more on Robert, head to:
Robertringteam.com
https://www.linkedin.com/in/robert-ring-68378256
https://www.facebook.com/hopsnhouses/videos/832759117126208/?__so__=permalink&__rv__=related_videos
For a free once-off call with Greg, text him on 925 915 1978
To contact Gene Volpe, head to genevolpe.com
And if you’d like to find out how to become Micro Famous, visit Microfamouspodcast.com and join getmicrofamous.com
To make more money with fewer deals, agents should be adding more high-end and luxury homes to their portfolios. Is now a good time to include properties at a higher price point in our portfolios and how can we represent them while so many people are unable to leave their homes? Should we be concerned about lowering our batting averages by including properties that are harder to sell? On this episode, Founder and Marketing Strategist at Marketing Luxury Group and host of the Luxury Listing Specialist podcast, Michael LaFido shares how to make more money with fewer deals.
Takeaways + Tactics
All agents should be diversifying their portfolios. Even now, in spite of uncertainties, it’s a good idea for agents to represent some high-end and luxury properties.
People are spending a lot more time at home now, and the only way they can look at properties is online. Cater to the luxury and high-end market by uploading high-quality photographs and videos that highlight strong points of the properties.
Stop worrying about maintaining a batting average. When dealing with properties at a higher price point, the commissions can help us cover leaner months just as much as selling more properties at a lower price point.
Guest Bio
Michael LaFido is the Founder and CEO of Luxury Listing Specialist Certification (LUXE), Founder and Marketing Strategist at Marketing Luxury Group, and the host of the Luxury Listing Specialist podcast. He is also the author of Luxury Listing Specialist, Outside The Box, and Marketing Luxury. His expertise in high-caliber marketing has led to him being highlighted in Forbes and FOX News Chicago Business Hour, as well as being the featured cover story Crain’s Chicago Business.
To find out more about Michael, head to:
https://michaellafido.com/
Luxurylistingpodcast.com
facebook.com/luxurylistingspecialist
https://www.linkedin.com/in/mikelafido
For a free once-off call with Greg, text him on 925 915 1978
To connect with Gene Volpe, head to genevolpe.com
And if you’d like to find out how to become Micro Famous, head to Microfamouspodcast.com and microfamousbook.com
One of the biggest challenges real estate investors face is trying to find motivated sellers. Where should we be looking for them? Are there any specific groups of people we should be targeting? On this episode, real estate investor and coach, Jackie Jackson, shares how to find motivated sellers.
Takeaways + Tactics
There are tons of real estate investors who have got into the wrong deals and over-obligated themselves. It’s a great idea to look for struggling investors because on top of being able to buy the property, we can be a great source of relief to them.
People expecting a baby are also great potential sellers. As families expand, people start looking for bigger homes, but to buy a bigger property, they’ll first need to sell the one they’re in.
Don’t forget about homeowners who may need to relocate within a very short space of time. Military professionals, for example, relocate every few years, so they’re motivated by an urgency to sell quickly.
Guest Bio
Jackie Jackson is a real estate coach and full-time real estate investor. After making a bad investment early in her career, Jackie found herself in $120 000 of debt. Knowing she was determined to become a successful investor, she raised money to hire a mentor by completing 6 months training in the US military. Jackie is passionate about coaching, and believes it’s a non-negotiable step anyone wanting to be successful must take.
To find out more about Jackie, head to
For a free once-off call with Greg, text him on 925 915 1978 or send him a message on Facebook at https://www.facebook.com/greg.mcdaniel.739
You can follow Gene on Instagram at @thegenevolpe or head to his website genevolpe.com
And if you’d like to find out how to become Micro Famous, visit microfamousbook.com
Books mentioned on this episode:
Getting Everything You Can Out of All You’ve Got by Jay Abraham https://www.amazon.com/Getting-Everything-You-Can-Youve/dp/0312284543
All agents should be using video to connect with potential clients, and creating personalized, informative content for YouTube is the best place to start. How can we provide educational videos that resonate with our audience? What kind of content should we be sharing, and where can we find the right information to share? On this episode, podcast host, YouTube personality and real estate broker at eXp Realty, Jackson Wilkey, shares the three videos every agent should be creating.
Takeaways + Tactics
Use video to educate people on the cost of living in our city. Make this even more effective by sharing personal stories. For example, agents with kids can talk about the cost of daycare, or if we’re single, speak about the young professional scene.
Create a video listing the pros and cons of the cities we live in - and be honest. People want to know what they’re getting into when they move to a new city, so give a rounded view of what they should expect.
Use the Internet to find the top 5 neighborhoods in the city, and film a video exploring those spots. Do house tours, visit local businesses and speak about schools in the area.
Guest Bio
Jackson Wilkey is a real estate broker at eXp Realty and an agent at NextHome Realty Connection. He is also one of the YouTubers behind the Living in Portland Oregon channel, and a co-host of The YouTube Agents Podcast. Jackson is passionate about helping people adjust to life in Portland, as well as helping other agents grow their own YouTube following.
To find out more about Jackson, head to:
https://www.youtube.com/channel/UCg4hXpBg94Kyc0hEUDTKIqQ/featured
https://www.linkedin.com/in/jackson-wilkey-b78465133
Links mentioned on this episode:
Niche.com
Bestplaces.net
For a free once-off call with Greg, text him on 925 915 1978
And if you’d like to find out how to become Micro Famous, visit Microfamouspodcast.com and join getmicrofamous.com
In light of current events, the ground has shifted in the markets and no one quite knows what could happen when the dust settles. In the meantime, the best thing we can do is prepare. Can we be optimistic about the future? Should we be playing it safe or planning big moves for the near future? On this episode, CEO and Founder of 1 Life Fully Lived and Co-Founder of Gobundance, Tim Rhode, shares how to surf the big waves of market shifts.
Takeaways + Tactics
Prepare for the worst case scenario, and aim to make the best of it. Now is the time to know our cash position and have an idea of what all our assets are, in case we need to sell them.
Now is not the time to try new things. We have to hone in on the things we’re comfortable with and know we’re great at.
Use this time to research and plan for the next steps we’re going to take when the time is right. Remember, these steps should be well thought-out; there is no need to rush them and risk making a mess.
Guest Bio
Tim Rhode is the Founder and CEO of 1 Life Fully Lived, a non-profit organization dedicated to helping the next generation become self-sufficient. He is also the Co-Founder of Gobundance, a tribe for wealthy, generous men who choose to lead epic lives. Tim is passionate about helping others grow and create the lives of their dreams.
To find out more about Tim, head to:
https://www.facebook.com/1lifefullylived/
Books mentioned on this episode:
The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It Updated, Subsequent Edition, Kindle Edition by Michael E. Gerber: https://www.amazon.com/Myth-Revisited-Small-Businesses-About-ebook/dp/B000RO9VJK/ref=sr_1_1?dchild=1&keywords=the+e+myth&qid=1586261164&s=digital-text&sr=1-1
Tribe of Millionaires: What if One Choice Could Change Everything by David Osborne, Pat Hiban Mike McCarthy, and Tim Rhode https://www.amazon.com/Tribe-Millionaires-choice-change-everything-ebook/dp/B07VJLCRCB
For a free once-off call with Greg, text him on 925 915 1978
And if you’d like to find out how to become Micro Famous, visit Microfamouspodcast.com and join getmicrofamous.com
For more on Gene Volpe, visit GeneVolpe.com
As real estate professionals, talking about the industry on Facebook Live videos is second nature, but it does exclude people who aren’t currently looking to buy or sell a property. How can we create content that keeps people interested, even after a transaction has gone through? Can we offer content that interests buyers, sellers and everyone in between? On this episode, author and founder of Real Estate Growth Hackers, Zach Hammer shares the 3 Topics for Facebook Live Videos that never go out of style.
Takeaways + Tactics
Create lifestyle videos. Once someone has bought a home, they need to know how to maintain the property and live in it. Create content that fills this need.
Speak about the community. Talk about local restaurants and activities. People new to the area (or considering buying there) will appreciate a guide, and locals will know we share common interests.
Talk about trends. Whether our audience is looking for a transaction or not, everyone enjoys knowing what’s popular with others.
Guest Bio
Zach Hammer is the author of Why Your Website Annoys the Hell Out of Your Visitors and the founder of Real Estate Growth Hackers. Zach believes that to get the best results, business owners and real estate professionals need to become local celebrities. He is passionate about helping people achieve their dreams through business and marketing systems.
To find out more about Zach, head to: http://zachhammer.me/#about
localcelebrityshow.com
realestategrowthhackers.com
For a free once-off call with Greg, text him on 925 915 1978
And if you’d like to find out how to become Micro Famous, visit Microfamouspodcast.com and join getmicrofamous.com
The social media landscape has undergone a lot of changes in the first part of 2020, and a lot of agents are, understandably, starting to feel overwhelmed. Which social media platforms should we be using, and what type of content should we be sharing? What does the trend towards moving away from social media in favor of in-person interactions mean for us in 2020? On this episode, Senior Marketing Strategist at Ablaze Media, Tim Stafford, shares how to approach social media marketing in 2020.
Takeaways + Tactics
Don’t try to use all the new social media platforms: find one that works and stick with it. It’s also important to remember that social media giants like Facebook and Twitter aren’t going anywhere, so don’t neglect them in favor of newer platforms.
Client-created content has an 85% - 86% conversion rate, so ask clients to film video testimonials. With these videos, the most important thing is to maintain authenticity.
There is a massive trend towards getting off social media and socializing with people in-person, so as well-known members of the community, we should be creating opportunities for people to come together. While that may not be possible at the moment, consider hosting a post-COVID-19 barbecue at a local park.
Resources + Links
Rockstar Agent Marketing Toolkit - Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.
Guest Bio
Dr Timothy Stafford is the Senior Marketing Strategist at Ablaze Media, where he is tasked with analysing and assessing online marketing strategy and SEO. Tim is also a Dissertation Chair and Associate Professor at St. Thomas University in Florida, and holds a PhD in in instructional design for online learning. Tim also speaks to small business groups on alternative fundraising and education platforms, social media in education and worldview training.
To book a free 20 minute session with Dr Stafford, head to: bookdr.tim.org
For a free once-off call with Greg, text him on 925 915 1978
And if you’d like to find out how to become Micro Famous, visit Microfamouspodcast.com and join getmicrofamous.com
For more on Gene Volpe, visit GeneVolpe.com, or follow him by searching #ChallengetoLead on Facebook.
Links mentioned on this episode:
Videochirp.com
We’re living in strange times, and a lot of agents are beginning to worry about their livelihoods, but this is the moment we should really be doubling down on lead generation. Why do we need to make the most of our time in isolation? Is it possible to generate leads while the world is battling a pandemic? In this episode, Founder and CEO of Club Wealth®️ Coaching and Consulting, Michael Hellickson, shares why we should be doubling down on lead generation and how to do it.
Takeaways + Tactics
Where there’s chaos, there’s an opportunity. While we’re in isolation, we have a duty to press forward and look for ways to be part of solutions for the future.
While we’ve been discouraged from going to public places, a lot of people are taking walks with their families around their neighborhoods. Take advantage of the foot traffic by putting up sign advertisements.
Keep holding listing appointments with clients: just do it virtually. People respond to videos almost as well as they do to face-to-face interactions.
Resources + Links
Rockstar Agent Marketing Toolkit - Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.
Guest Bio
Michael Hellickson is the Founder and CEO of Club Wealth®️ Coaching and Consulting. After beginning his real estate career in 1991, Michael was a top 1% agent nationally, even before graduating from high school. Michael is considered the #1 short sale expert worldwide, and has been featured on several national television and radio programs including Glenn Beck, CNBC, The Dave Ramsey Show, and The Fox Business Network among many other local and regional programs.
To find out more about Michael, head to
facebook.com/groups/clubwealth
Clubwealth.com
Text Club Wealth to 727 287 5993 to get 17 of Michael’s best online lead sources
And for a 30 Free Trial of Listings to Leads, head to clubwealth.com/l2l
For a free once-off call with Greg, text him on 925 915 1978
And if you’d like to find out how to become Micro Famous, visit Microfamouspodcast.com and microfamousbook.com
To get in touch with Gene, visit GeneVolpe.com or follow #ChallengeToLead on Facebook
Books Mentioned on this episode:
Be the Solution: How Entrepreneurs and Conscious Capitalists Can Solve All the World's Problems by John Mackey and Michael Strong https://www.amazon.com/Be-Solution-Entrepreneurs-Conscious-Capitalists/dp/0470450037
To see great results in real estate both now and in the future, team owners need to start embracing digital technologies. Will there ever be an ‘Uber’ of real estate? What does the future of our industry look like and how can we start offering it to our clients today? On this episode, owner of kwELITE, Jeff Cohn, shares what we can expect to see in real estate in the future.
Takeaways + Tactics
Stop looking to create the Uber of real estate. Buying and selling properties is an involved process, so instead of looking to simplify it, Uber-style, we should be finding ways to offer our clients amazing, innovative experiences.
Offer higher quality images. The client of the future wants to see every part of a property virtually, so postcard-sized images aren’t going to cut it anymore.
Create a virtual reality experience. By providing our clients with an opportunity to tour a home no matter where they are, we can offer convenience and value like no other.
Business reviews have become an important part of branding today. Who should we be asking to review us and what formats should we be using? On this episode, President and CEO of Amplified Marketing Group and podcast host, Nick Sakkis, shares how to use reviews to advertise our businesses more effectively.
Takeaways + Tactics
People trust the opinions of other people more than they trust advertisements, so reviews are a great way to attract more clients. Have past and present clients leave reviews of their experiences with us for a cheaper alternative to advertising.
Reviews don’t have to come from people we’ve closed deals with. We can get other business owners to review our conduct and offer to do the same for them in return.
Create video reviews. Most people trust videos more than written text, so ask clients to record a short testimonial that can be shared on a range of platforms.
For many new agents, the thought of having conversations with potential clients is terrifying, but if we learn how to interact with others effectively, we can banish that fear. How can we have more positive conversations? Is it possible to convert leads sooner without coming across as forceful? On this episode, CEO and Founder of Smart Inside Sales, Dale Archdekin, shares how to have more effective conversations.
Takeaways + Tactics
Have positive conversations. If a client is interested in something we know they can’t have, don’t start by telling them that. Instead, ask questions to get a sense of what they want, and offer alternatives later.
When a client isn’t interested in buying or selling immediately, ask the right questions to find out why. Once we’ve heard their explanation, we can start assessing whether we can help them in the near future.
Don’t push potential leads - lead them. Guide people and show them the best way forward, but don’t force anything on them.
When it comes to the experiences we give our clients, we should all be striving to go above and beyond. Why is it so important to exceed our clients expectations? Do our gestures need to be extravagant? How can we let our clients know about all the small additional things we do without bragging? On this episode, we discuss how to create amazing experiences in a simple way.
Takeaways + Tactics
Most people can’t put a finger on the specific elements that make an experience more memorable, but there is a big difference when every component is well done. People feel perfection, so strive to give clients that.
Little details make all the difference. Stop thinking it’s difficult to offer exceptional service and focus on all the minor components that add up.
Often, agents are overlooked for all the extra services they offer because clients simply don’t know about them. Use videos to show what’s happening behind the scenes.
To become ‘MicroFamous’, we have to build exceptionally strong rapport with a relatively small group of people. How can we build effective connections, and what value can we offer business owners in our communities? Do we need to create viral content to capture attention? In honor of Matt Johnson’s book launch, Zach Hammer joins us to discuss how to become MicroFamous in the real estate space.
Takeaways + Tactics
Reach out to local business owners, build relationships with them and find out what value they’re looking for. It’s not a great connection until we know who they are and what they need.
Once we know what the people in our network need, we can introduce them to each other behind the scenes. Strategic introductions like these help build rapport in the community.
Don’t aim to create viral content. Being MicroFamous is about being exceptionally well known to a relatively small, but strategic audience, so focus on offering them valuable content.
When we think of Disney, one of the first things that comes to mind is excellent customer service. How can we implement Disney principles to our businesses, and why should we be paying attention to how we make people feel? How can we continue offering a stellar service, even after a transaction is complete? On this episode, Ryan and Monica Shea from the Platinum Group, share how to create fantastic customer service based on Disney’s principles.
Takeaways + Tactics
At any Disney park, the entire family is engaged by cast members. We can replicate that inclusion of the whole family in our deals, by paying attention to our clients’ children. Doing this goes a long way in creating a memorable experience.
Anyone can complete a transaction with their clients, but if we want to truly stand out, we have to pay attention to the way we make people feel. This has an incredible impact and we’ll be more likely to have repeat clients because of it.
Consistent engagement is vital for repeat clients. Show genuine concern and reach out to see if they need anything. We have to remind clients that they’re more than a source of income to us.
Converting leads in 2020 will come with unique challenges and we have to learn to adapt our marketing strategies accordingly. Are we still making cold calls in 2020 and if we are, how should we be approaching them? What are the quick, easy ways to stay top of mind for clients, both past and present? On this episode, owner and founder of Balance Business Consulting, Beverly Ruffner shares how to convert leads in the new decade.
Takeaways + Tactics
Most people don’t like being cold called, so start making ‘warm’ calls. We should aim to create a real connection with the person on the other side of the phone, and show we genuinely care about their best interests.
Stop selling and start telling. People react very differently when they know they’re learning something.
Keep in contact with past leads on Facebook; this is an easy, free way to stay top of mind. We can do this by sending a video to ourselves, and then forwarding it to our Facebook friends