Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast

Get actionable ideas, insight & inspiration to turn your real estate career into a life of freedom. Real Estate Uncensored delivers 3 live shows/wk showing you how to blend the latest high-tech and high-touch prospecting, sales and marketing strategies to grow your real estate business. Featuring interviews with mega agents like Joshua Smith, Jeff Cohn, Brett Tanner, Greg Harrelson, Jeff Latham, Aaron Wittenstein, Marti Hampton and many more. You’ll learn how to make 100+ calls/hr, how to use prospecting systems and scripts to sell 500 homes/yr, how to bring homes to market & actually get them sold, how to run high-tech open houses & much more. Co-hosted by Greg McDaniel, the "Junior Grandmaster" / Bay area Realtor, and Matt Johnson, partner in Elite Real Estate Systems / founder of Pursuing Results, a podcast PR + production firm.
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Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast







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Nov 19, 2020

The events of 2020 have separated the real estate industry into two camps. There are agents who are crushing it and taking more market share, while everyone else struggles to get deals and keep their business going. 


Even though we’re dealing with the same market conditions and navigating the same challenges, some people are actually thriving. 


What most agents could rely on to get business has been removed, leaving the people who have invested in top-of-mind visibility to rise to the top. 


We can learn a lot from the agents who are succeeding in today’s market. 


They’ve built leverage in their business to maximize what they’re good at, and they’ve maintained a mindset of possibility. 


What are top producing agents doing right now and what can we borrow from them to implement into our own businesses? How do we create more freedom by building leverage and delegating what we don’t want to do? 


In this episode, BiggerPockets Real Estate Podcast host David Greene returns. We talk about what separates the agents who are thriving in this market from everyone else. 


When you understand that real estate isn’t a job, but a business, and that you can choose the role you want to play in that business, you get freedom. -David Greene 


Three Things You’ll Learn in This Episode


  • The limiting belief that makes it hard for us to scale:

    We often feel a strong sense of guilt that we don’t deserve to just do the parts we love in our businesses. In reality, it’s actually not necessary to bear the pain of doing the things we don’t enjoy. It’s okay to take our own feelings into consideration and focus on the role we want to have. 

  • How to know when it’s time to scale:

    Time isn’t the only factor that determines when we should bring leverage into our businesses. Our energy is also a great indicator of when we need to scale out of certain tasks. When new leads start to feel like a drain, we should take action and hire the help we need. 

  • Why some agents are having the best year of their careers:

    With no open houses or the ability to meet up in person, it’s impossible to capture the low hanging fruit of leads. The agents who are already known in their market and capture attention via social media are taking more market share and getting all the deals.


Guest Bio


David Greene is a nationally recognized authority in real estate, top-producing real estate agent and team leader, best-selling author, and co-host of The BiggerPockets Real Estate Podcast. He has a passion for teaching and helping others grow wealth through real estate. In 2016, David started the "David Greene Team" and became the CEO of the top-producing Keller Williams East County team. He has won multiple awards for production and teaches agents how to excel in building their business. An active real estate investor, David owns single-family properties across the county, shares in apartment complexes, notes, shares in note funds, and flips houses. He has been featured on CNN, Forbes, and HGTV.


To learn more about David’s books visit

Nov 12, 2020

The events of 2020 have caused such a drastic interruption to the norm, and many agents responded with fear and inaction. But on the other side of the fear are agents who are having the best year of their entire career. 


Even though the market is different, there’s still a lot of opportunity to gain market share and do more business. This isn’t the time to hide and wait for the storm to blow over, this is the time to be more active and visible. The willingness to take action is what’s separating the agents who are dominating from everyone else. 


What should every real estate agent be doing in this market? How do we make sure we stay top of mind? In this episode, host of the Massive Agent Podcast, Dustin Brohm returns. We discuss how to thrive in today’s real estate market and dominate while everyone else is dormant. 

Three Things You’ll Learn in This Episode


  • How to get over the fear of change:

    Many people are getting tripped up by the pandemic because they’re grappling with the changes. However, the changes we are seeing aren’t coming out of the blue, Covid just sped up trends that were already happening in the business. The sooner we adapt, the more prepared we’ll be for the direction our industry is going. 

  • Why views are not the only important metric on social media:

    Don’t focus on views and likes so much, focus on creating content that keeps you visible and top of mind. Not getting views doesn’t mean you didn’t get an impression for someone who might hire or refer you.  

  • How to tie your hobby to your profession:
    Some of the most successful real estate agents have established niches for themselves based on their hobbies and interests. It starts with finding something we’re interested in, then tying it to our community, and then getting it out there using whatever medium makes sense for us. 


Guest Bio


Dustin Brohm is the host of the Massive Agent Podcast and Co-Founder of the Industry Syndicate real estate podcast network. Dustin was a finalist for the 2019 Inman Innovator of the Year Award and he has spoken on stage at Gary Vaynerchuk’s Agent2021, Inman Connect, HousingWire, and more. He is a columnist for HousingWire and has been a Realtor in Salt Lake City, Utah since 2011. 


To find out more about Dustin, visit

Nov 5, 2020

We may not be seeing as many people in person anymore, but there’s never been a better time to connect and build relationships. 


Thanks to social media platforms like Facebook, there are more opportunities than ever before to grow our spheres, nurture relationships, and even generate referrals. By employing the right strategies, we can reach out in a way that gets people to know, like, and trust us. 


What content should we be sharing to connect with our audiences on a deeper level, and what should we be avoiding altogether? How can we convert our online relationships into real-life transactions and partnerships?


In this episode, Founder of Your Referral Generator, Geoff Talbot shares how to get better results from our Facebook marketing.


Stay in one place and do something consistently, and you’ll start to build a brand. -Geoff Talbot 


Three Things You’ll Learn in This Episode

  • Why we need to zone in on one platform:

    We can’t connect on a deeper level with one platform if we’re also trying to maintain a presence on every social media platform. We have to go deep on one channel and stay on it long enough to get results. When we try too hard to be everywhere, we end up going nowhere. 

  • The price of perfection on social media:

    When we’re too caught up in trying to look perfect, we come across as inauthentic. Our audiences want to see our unguarded, vulnerable moments because they show we’re human. With all the negativity on social media, our moment of realness could be the relief they need from that. 

  • Who we should be connecting with on Facebook:

    It’s pointless having a sphere of people we don’t know or have nothing in common with. Connect with people who share common interests with us and live in our areas.


Guest Bio


Geoff Talbot is the Founder of Your Referral Partner, an online course geared towards helping agents build their businesses without cold calling, buying expensive ads, or hustling. Geoff is an expert in digital marketing, passionate about getting agents bigger results through social media.


To find out more about Your Referral Partner and to connect with Jeff, visit: 


To connect with Gene go to


To connect with Greg, visit

Or call or text him on 925 915 1978


And to get a copy of Matt’s book, go to 


Oct 29, 2020

The real estate climate is changing drastically, and many industry professionals are anxious to know what the future of the business looks like. We’re lucky to be in an industry that offers a ton of flexibility and there are still many ways to make money. 


Buying foreclosable tax liens is a great avenue for maximizing our income in a shifting market. The problem is, not enough people know how to do these deals effectively and we end up missing out on massive opportunities.


What are so many people doing wrong when it comes to buying tax liens, and what should we be doing instead? Where should we be looking for the deals in the first place?


In this episode, Founder of Tax Lien Alliance, Todd Ashton shares the secrets to successfully buying tax liens and how to get started with as little as $5,000. 


Stick to the four key steps of a successful tax lien investment: find, vet, evaluate, and verify. -Todd Ashton


Three Things You’ll Learn in This Episode

  • The mistake we make when looking for foreclosable tax liens:

    Avoid auctions at all costs. They may seem like a great way to find deals, but there’s too much competition to find anything well-priced and worthwhile. 

  • How to get trained eyes on the property:

    Vetting and evaluating a property is non-negotiable to successfully purchase a property. Reach out to local Realtors for their opinions before proceeding with an investment. 

  • How to raise funds to buy tax liens:

    When we’re looking for deals in the right places, we don’t need much capital in the first place. That said, offerings like LendingTree give people the opportunity to raise funds when necessary.


Guest Bio

Todd Ashton is an internationally renowned educator with more than a decade of experience, and the Founder of Tax Lien Alliance. In addition to teaching people how to properly invest in tax liens and deeds, Todd is an active real estate investor himself. In his capacity as a real estate coach and mentor, Todd has an impressive network of successful investors and friends including among others, Robert Kiyosaki, Robert Allen, and Russ Whitney. 


To find out more about Todd, visit: 


You can also email him directly at

Or text him on 801 358 1496 


To find out more about Gene, head to


And to connect with Greg, go to

Or call or text him on 925 915 1978 

Oct 21, 2020

Most of us have wished for a referral-based business at some point in our careers, but what stops us from making that a reality is the fear of asking

The thing is, we don’t need to ask at all. In fact, to get the best results we should avoid doing that altogether. 

How can we get more referrals without asking for them? Why do we need to approach referrals differently than we would marketing or prospecting?

In this episode, podcast host, speaker, and author of Generating Business Referrals Without Asking, Stacey Brown Randall shares the approach we should be taking to referrals. 


Your list of referral sources is the biggest asset your business has. -Stacey Brown Randall


Three Things You’ll Learn in This Episode

  • Why we need to know who our referral sources are:

    Knowing where our past referrals have come from is a game-changer. Once we’ve identified who is sending potential clients our way, we need to do whatever we can to protect our relationship with the source. 

  • What we should be asking our past clients to do:

    Don’t get too caught up in not asking for anything. While we shouldn’t be asking for referrals, requesting testimonials and reviews is a great way to boost our marketing. 

  • How to respond when we do get referrals:

    Thanking a referral source with a handwritten note is non-negotiable, but don’t panic if that step has been missed in the past. Simply reach out to the source and apologize for not thanking them earlier.


Guest Bio

Stacey Brown Randall is the Chief Referral Ninja Master. Since learning how to generate referrals without asking for them in her own business, Stacey is determined to help other business owners do the same. She offers online programs, 1-on-1 VIP coaching and presentations, and is also the author of Generating Business Referrals Without Asking. On top of that, Stacey uses her podcast, Roadmap to Grow Your Business, to help agents build thriving businesses without becoming sales experts or hustlers.


To find out more, visit:


Links mentioned in this episode: 


To contact Greg, head to

Or call him on 925 915 1978


And to get a copy of Matt’s book, visit:

Oct 20, 2020

Paying for online leads has been a norm in our world for a while, so it only makes sense that agents and team leaders start investing in systems that make lead follow up easier as well.

Automated follow up is a great way to connect with leads, without spending hours cold calling. The question is, can we still come across as authentic when we aren’t reaching out ourselves? 

Something else we need to think about is how paying for leads and lead follow up fits in with the bigger trend towards squeezed commissions. Is turning to an automated system a viable option for agents who are already seeing smaller profit margins? 

In this episode, we’re diving into automated follow up and explaining why now is the time for agents to embrace it.


We’re about to step into a time where you can buy leads and something that handles them for you. -Matt Johnson


Three Things You’ll Learn in This Episode

  • How to stay authentic while using automated systems:

    Automated follow up doesn’t need to be generic and impersonal. Using a platform like KleverLeads allows agents to send customized communication so our messages sound exactly like us.

  • Why authenticity is vital regardless of our follow-up methods:

    No matter how we choose to follow up with leads, the most important thing to remember is honesty and transparency. When we’re clear on how we want to run our businesses, the right people will be drawn to us.

  • How to invest in automated follow up when commissions are getting smaller:

    Shrinking profit margins are enough to scare most agents, but we don’t need to respond by expecting lower commissions. Instead, start preparing to do more deals.


Links mentioned in this episode: 


To connect with Greg, head to

Or call him on 9259151978


To find out more about Matt’s book, visit


And to subscribe to your Youtube channel, go to: 

Oct 15, 2020

By now, we’re all aware video is the most popular content on social media. However, what we might not know is that the massive benefits of using video don’t need to be limited to Facebook and Instagram.

People respond to video in a ton of different spaces, and if we can learn how to incorporate it into every aspect of our marketing, we’ll see huge results.

How can we start using video in the ways our competitors aren’t? Aside from the traditional platforms, how should we be sharing video content with current clients, prospective leads, and everyone in between?

In this episode, multiple best selling author and master trainer and coach, Lisa B shares how to take advantage of everything video has to offer. 


If you’re nervous about being on camera, set yourself up so you’re comfortable. The most important thing is to start! -Lisa B


Three Things You’ll Learn in This Episode

How to ensure our videos get as many eyeballs as possible:

Repurposing content is key, so don’t stop at sharing videos to one platform. We should be putting our videos onto our websites, using them in our offices, and giving them to clients, leads, and vendors on memory sticks. 

How to use video to introduce our teams:

Let’s face it, long-winded, typed out staff profiles can be boring. Use video to let agents introduce themselves in their own words, all while keeping the audience more engaged. 

Why we should be using video testimonials:

People are more likely to work with us when they know we’ve helped people with similar needs and wants as them in the past. Ask a wide range of past clients to document their positive experiences with us and share them with leads via email.




Guest Bio

Lisa B is a real estate coach, trainer, and speaker. With over 2 decades in the real estate industry, Lisa is passionate about helping agents overcome objections to Auctions, Open Houses, Vendor Paid Advertising, and virtually anything else thrown their way. Lisa is also the author of 6 books including Secret Agents: How the Top Real Estate Agents List More, Sell More & Dominate the Market!, And Real Estate Agents: What You Need to Know Now! Lisa is also the host of the Let’s Talk Real Estate Podcast and The Lisa B Show Podcast. 


To find out more, go to: 


To get in contact with Greg head to:

Or call or text him on 925 915 1978


And to get a copy of Matt’s book, visit: 


Other links mentioned in this episode:

Oct 13, 2020

As agents serving clearly defined marketplaces, many of us feel glued to our location. However, we don’t need to stay in one place to get big results. In fact, there’s no reason we shouldn’t be able to work from anywhere in the world. 

Shifting our focus to cold calls means we can pass deals onto other agents. By sticking to just one part of the transaction process, we give ourselves the freedom to travel without compromising our clients’ experience. 

Still, many agents might find this difficult to believe. Is it possible to connect effectively when we’re in different time zones? Are we likely to get any objections from leads when they find out we won’t be handling their entire transaction? 

In this episode, lead listing agent at Team Synergi and co-host of the Toe-2-Toe podcast, Jennifer Murtland shares how to cold-call effectively, no matter where we are. 


Everybody should learn how to cold call. That way, you can refer everything out without worrying about dealing with clients or price reductions. -Jennifer Murtland


Three Things You’ll Learn in This Episode


  • How to overcome the fear of cold calling:

    Many agents are afraid to cold call, period. The best way to get past this is by remembering rejection isn’t personal, and most of the people we’re calling don’t know who we are anyway! 

  • How to navigate time zones when cold calling from the other side of the world:

    Discipline is key. We have to stick to the same working hours as we would in our regular marketplace, no matter where we are in the world.

  • How to smoothly transition clients to other agents:

    Set the expectation from the start by simply using “we” and “us” in conversation, rather than “me” and “I”. Doing this lets the client know more than one agent is on our team and available to them. 



Guest Bio

Jennifer Murtland is the lead listing agent at Team Synergi. A seasoned agent with over a decade of experience in the industry, she is also a co-host on the Toe-2-Toe podcast, alongside Monica Weakley. Jennifer is also an author at Inman


To find out more, head to:


To connect with Greg, go to

Or call him on 925 915 1978


And to get a copy of Matt’s book, visit

Other links mentioned in this episode:

Oct 8, 2020

No matter what’s going on in the world, it always seems that the rich get richer. Isn’t it time we follow their lead and do what the wealthy have done for years? 

What are the rich doing with their money that we aren’t? How can we put their tried-and-tested methods to work in our own lives?

The answer is simpler than most of us would think. All it takes is a small tweak, and a willingness to accept that we’ve been lied to all along.


In this episode, America’s #1 Money Mentor and host of the Real Estate Money School podcast, Chris Naugle returns to the show to explain how we should be using our money. 


Three Things You’ll Learn in This Episode


The first step towards making more money:

The path to wealth begins when we stop giving our money to everyone else. We’ve been trained to think we need to give up control of our finances, but it’s time to take our power back. 

Why we need to forget the piggy bank myth:

Money isn’t supposed to lie stagnant, so don’t just park it and leave. To make the most of our money, we have to make it move by investing, loaning it out, buying real estate, or paying off debts. 

How to work like the wealthy:

The rich aren’t using typical bank accounts, they’re using specially designed whole life policies through established, mutually-owned insurance companies. However, not all insurance companies offer these, so be careful to avoid setting something up that won’t bring any results.



Guest Bio

Chris Naugle is widely known as America’s #1 Money Mentor. Over the past 2 decades he has built and owned 16 companies, and his businesses have been featured in Forbes, ABC, and House Hunters. Today, he is the co-founder and CEO of FlipOut Academy™, founder of The Money School™, and Money Mentor for The Money Multiplier. Chris is also the author of Mapping Out the Millionaire Mystery and The Private Money Guide


To find out more, head to:


To get in touch with Gene, head to

To find out more about Matt’s book visit

And to connect with Greg McDaniel,  go to

Follow him on Instagram

Or call or text him on 925 915 1978

Oct 6, 2020

Technology and social norms have given us an opt-out of difficult conversations, and most agents jump at the chance to avoid uncomfortable topics. However, if we want to maximize our results, we have to be willing to dive into unsettling discussions. 

As more people lean into text messages to convey tough realities, communicating in-person has become an art form. We have to master the art of talking about potential challenges with our clients, face to face.

Still, a lot of us simply lack confidence. How can we become more comfortable with having uncomfortable conversations? Does sharing hard truths with our clients make us more likely to fail or succeed?

In this episode, founder and CEO of Club Wealth®️, Michael Hellickson joins us to discuss how to approach tough topics, especially right now. 


Having tough conversations will revolutionize your business. -Michael Hellickson

Three Things You’ll Learn In This Episode 


How to make difficult conversations less awkward for everyone involved:

Simply not making eye contact is a great way to ease the pressure of an uncomfortable situation. Create a matter-of-fact dialogue with minimal eye contact to avoid embarrassment all-round. 


Why we need to stop fearing fallout from hard truths:
Our clients are happiest when they get what they want, so don’t be afraid to tell them about anything standing in their way. It’s easier to engineer a solution when all the cards are on the table.


How honesty helps build trust from our earliest interactions:

Cliche as it may sound, honesty is the best policy. Being upfront with our clients from day one shows them we have their best interests at heart.


Guest Bio

Michael Hellickson is the Founder and CEO of Club Wealth®️, the #1 Coaching Company in the World in the Team space. Having started his career in real estate before even graduating high school, Michael has over two decades of experience. He is also considered by most to be the #1 short sale expert in the world. Throughout his career, Michael has been featured on several national television radio programs, including among others The Dave Ramsey Show and The Fox Business Network. Michael is passionate about sharing top tips with agents, and is also the host of the ClubWealth®️ TV podcast. 


To find out more, head to:

Oct 1, 2020

2020 has brought about a lot of changes, and many of us have been left feeling concerned about what the future holds. With so much uncertainty around us, how can we even begin to plan for the coming years?

While it’s understandable to feel uneasy during this period, it’s important to remember that there is always opportunity in chaos. Where are those opportunities now, and how can we take advantage of them?

As we enter uncharted territory, how much of what we already know will stay relevant? 

In this episode, CEO of EXIT Realty, Tami Bonnell shares what we can expect to see in the industry for the next 5 years. 


If you really want to command respect, you have to be the solution. -Tami Bonnell


Three Things You’ll Learn in This Episode



How to make the most of technology in the years to come:

Leveraging technology will be non-negotiable for the foreseeable future, but we can’t rely on Zoom calls and virtual open houses alone. Use technology in conjunction with traditional elements of the business (like relationship building) to see results. 


Why we need to keep our approach simple:

Most of us overcomplicate real estate, but at its core, this is a relationship-based business. Stop panicking at the thought of completing transactions and focus on having genuine conversations and offering value instead. 


The importance of paying attention to the consumers’ needs:

This isn’t only a scary time for agents, our clients are nervous too! Listen to what they’re saying and find the best way forward for them. Being the solution is the only way we’ll survive. 




Guest Bio

Tami Bonnell is the CEO of EXIT Realty. Having sold her first house at the age of 13, Tami has spent over 3 decades in the industry. In 2019 she was recognized as one of the top 200 most powerful and influential people in residential real estate by Stefan Swanepoel, as well as one of the top 10 women leaders. Tami is also an internationally renowned speaker and an information junkie.


To find out more, head to:


You can also download Tami’s digital business card by texting TAMI to 85377 


To find out more about Gene, head to


Connect with Greg on Facebook at

Or call or text him on 925 915 1978


And to get a copy of Matt’s book, head to

Sep 29, 2020

While the early days of the pandemic were filled with widespread panic, many agents have been pleasantly surprised by the impact COVID-19 has had on our industry. Since being deemed an essential service, some of us have not only stayed afloat-  we’re seeing better results than ever before. 

However, this isn’t our new normal just yet. The state we’re in now is only temporary, so we can’t afford to get complacent. 

Where should we be focusing our energies now, and what should we be avoiding at all costs? How will the steps we take today impact our businesses in the near future? 

In this episode, host of the ClubWealth®️ TV Podcast, Michael Hellickson joins us to talk about what agents should be doing to have stability and keep growing when the market ultimately shifts. 

We’ve gotten back to a pseudo-normal, but don’t be lulled into a false sense of security. -Matt Johnson


Three Things You’ll Learn in This Episode


How financial stability boosts our innovation:

It’s tough to creatively pursue exciting opportunities when we’re living paycheck-to-paycheck. Stockpiling cash gives us the freedom, stability, and mental space to think outside the box and reach new heights. 


Why now is the time to recruit top talent:

With so many talented people losing their jobs, there’s never been a better time to onboard highly skilled people. That said, we do have to ensure we have the cash and resources to take advantage of this opportunity. 


The biggest mistake agents need to avoid in times of crisis:

It’s normal to want to cut costs when cash is tight, but we have to be mindful of where we curb our expenses. Bailing on zip codes and not paying for lead sources may give us temporary relief but will only cause a loss of pipeline, future income, and agents in the long-term.



Guest Bio

Michael Hellickson is the Founder and CEO of Club Wealth®️, the #1 Coaching Company in the World in the Team space. Having started his career in real estate before even graduating high school, Michael has over two decades of experience. He is also considered by most to be the #1 short sale expert in the world. Throughout his career, Michael has been featured on several national television radio programs, including among others The Dave Ramsey Show and The Fox Business Network. Michael is passionate about sharing top tips with agents, and is also the host of the ClubWealth®️ TV podcast. 


To find out more, head to:


To connect with Greg, head over to

And to find out more about Matt go to 

Sep 24, 2020

All successful real estate careers begin with a dream, but once we begin achieving our goals, we tend to fall out of the habit over time. Instead of thinking about what we want, we start sending our energies to what we don’t.

Focusing on what we don’t want isn’t the same as dreaming. In fact, by giving attention to the things we don’t want to happen, we end up attracting them into our lives anyway. When did we lose our ability to dream, and how do we get it back?

For agents who have accomplished their initial goals, this is a tough question. Does getting back into dreaming mean we need to start over completely?

In this episode, author of Resucceed: Create an Extraordinary Future While You Sleep By Using the 5-Minute Epic Evening Ritual, James Colburn shares how to start dreaming again. 


At some point, we dreamed our way to the thing we’re doing now, and we can do that again. -James Colburn


Three Things You’ll Learn in This Episode:


How to re-energize ourselves through our dreams:

When we stop dreaming about the future, it’s easy to get caught in one spot. Avoid falling into complacency by having more than one dream and setting goals for all areas of life, not just work. 


What we should be doing in place of writing to-do lists:

Instead of writing a to-do list for each day, formulate 3 personal questions. As we get into this habit, we’ll get better at asking the questions and ultimately uncover what we want to achieve and why. 


How to expand the mind by letting go of the need for control:

Most of us want to define our dreams quickly and exactly, but forcing ourselves to know what we want will only give us surface-level results. There is power in surrender, and sometimes we need to let our subconscious minds do the work for us.


Guest Bio:

James Colburn is the author of Resucceed: Create an Extraordinary Future While You Sleep By Using the 5-Minute Epic Evening Ritual. As an Executive Coach, James is passionate about helping accomplished individuals ‘ReSuceed’ in all areas of life. James is also the Director of Business Development at John L. Scott Real Estate and a guest lecturer of leadership in a global context at the College of Social and Behavioural Sciences at Northwest University. 


To find out more, go to:


You can also email him at:


Books mentioned on this episode: 

Unscripted: Life, Liberty, and the Pursuit of Entrepreneurship by MJ DeMarco:

Sep 17, 2020

For many of us, the thought of a referral-based business sounds too good to be true, but it doesn’t need to be. We can create a predictable income stream from referrals if we learn the formula to do it.


Recommending our businesses can take more effort than we sometimes realize. If we want to benefit from more regular referrals, we have to understand what motivates people to give them in the first place. 


What makes people more likely to suggest our services to others? Which actions do we need to be more consistent with to increase our chances of referrals? 


In this episode, Monica Weakley, Founder of My Coach, Monica, returns to share her formula for more referrals. 


It takes some effort for somebody to give a referral, so you have to get them to want to be a part of that. -Monica Weakley


Three Things You’ll Learn in This Episode


How to increase our likelihood of referrals:

Be personable and professional. For someone to refer our services, they need to be genuinely invested in our success and absolutely certain that we will deliver. 


How to become likable in the eyes of potential referees:

People are more likely to refer those they have personal relationships with, so show up for them. Simply liking their Facebook posts or reaching out for a personal conversation is a great way to build the right connections. 



What to post on social media to encourage more referral business:

Only posting jokes online won’t let anyone know we’re open for business, while exclusively business-related posts won’t make us likable. Strike a balance and alternate content.



Guest Bio: Monica Weakley is the Founder of My Coach, Monica. After spending 18 years as an agent, Monica has spent the last 3 helping salespeople grow their businesses through relationships. She also helps agents overcome their fears of social media through GhostPostr, a membership program designed to make Facebook posting easier.


To find out more about Monica and GhostPostr, head to: 


To contact Greg, head to:

Or call or text him on 925 915 1978


And to get a copy of Matt’s book, head to:

Sep 10, 2020

Building a social media presence is a vital part of a successful real estate business, but many of us shy away from it. What’s stopping us from posting consistently and making the most of everything online platforms have to offer? 

For many agents, the reluctance comes from simply not knowing what to post. 

How can we create content that resonates with our audiences and ultimately brings us business, and what do those posts look like? Can we bring attention to our craft without coming off as annoying and salesy?

In this episode, Monica Weakley, Founder of My Coach, Monica, shares the 3 posts agents need to master. 


Don't let your fear of social media be the reason you don't succeed. -Monica Weakley


Three Things You’ll Learn in This Episode

  • What makes real estate engagement surveys so effective 
    When it comes to real estate, everyone has an opinion, so take advantage of that. Post questions asking the audience what they think about interior design and different types of homes to get a conversation started. 
  • How to leverage our industry expertise
    As real estate professionals, we often forget that not everyone knows as much about the industry as we do. Use social media to inform the audience. 
  • How to create funny content that brings attention to our services 
    Everyone likes to laugh, so it’s important to share some lighthearted posts alongside industry knowledge. Bad MLS photos and details of failed inspections are a great way to keep the audience amused while reminding them we’re in the real estate space.


Guest Bio

Monica Weakley is the Founder of My Coach, Monica. She is passionate about real estate, and prior to entering the coaching space, she was the owner and lead agent of The Weakly Team. She was also Team Leader at Keller Williams Advisors’ market center for 5 years, where she trained agents to build successful businesses of their own. Today, Monica helps agents overcome their fears of social media through GhostPostr, a platform designed to make Facebook posting easier. 


To find out more about Monica and GhostPostr, head to: 


To contact Greg, head to:

Or call or text him on 925 915 1978


And to get a copy of Matt’s book, head to:

Sep 3, 2020

Housing is extremely important both for the economy and for social impact, but many middle and low-income earners simply don’t have the money to make down payments on their dream homes. This stops them from taking the first step towards home ownership. 


That being said, there is more than enough assistance available for prospective home buyers without the means to make a deposit. We just need to know where to look. 


Where can agents find down payment assistance programs for their clients? What’s holding us back from making our customers’ dreams a reality? 


In this episode, Founder and CEO of Down Payment Resource, Rob Chrane shares how to find help for our clients. 


Empower your customers with the knowledge that down payment assistance exists. -Rob Chrane


Three Things You’ll Learn in This Episode


How knowing what help is available keeps house hunting realistic

Knowing exactly what kind of assistance our buyers qualify for helps eliminate the risk of showing them homes they won’t be able to afford. Stay up-to-date with what’s on the table to manage expectations and avoid disappointment. 


How agents and LOs can work together to help the client

By letting our mortgage partners know which programs our clients qualify for, we can work together to ensure the buyer gets the best help possible. The great thing is once we pass the relevant information along, our LO does most of the heavy lifting.


How to overcome the reluctance of looking into assistance programs

Many agents hold back from exploring down payment programs because it’s a complex process, but it doesn’t need to be. By narrowing down our focus and developing a specialty, we can get the best assistance for our ideal clients.


Guest Bio

Rob Chrane is the Founder and CEO of Down Payment Resource. He has over 3 decades of experience as a top producer in the real estate and mortgage finance industries. Rob is passionate about helping eligible home buyers buy eligible properties using hard-to-find down payment programs, and started Down Payment Resource after being frustrated that there was so much money available to buyers, but so little public information. Rob is a volunteer leader in community housing organizations, and has worked on a number of Habitat for Humanity Homes. 


To find out more about Rob, head to:

You can also call or text him on 404 272 7054

Or email him at



To connect with Gene, head to

To contact Greg call or text him on 925 915 1978

And for more on Matt, go to

Aug 27, 2020

The next 18 months are sure to pose massive challenges to agents, so we need to think wisely about our next moves. Is now the time to look into multifamily, and how do we get started if we’ve only done single-family residential transactions up until now? 


The shift from residential to commercial real estate isn’t an easy one, but it’s certainly doable if we build a decent track record in our areas. How do we establish a stellar reputation when we’re new to the space?


As with all real estate, the multifamily sector depends on strong personal relationships. If we want to make the jump, we have to start by building close connections with the right people.


In this episode, CEO and Founder of Kingly Acquisitions, Ronny Philip shares how he entered multifamily and scaled his business to epic proportions.


Three Things You’ll Learn in This Episode


Which asset classes offer the highest return to new investors

Start by choosing an asset class to work with. Classes B and C tend to offer the best opportunities to investors because they’re older properties used by both blue and white-collar workers. 


How to prepare for the shift from residential real estate

Before investing in a multifamily, join a commercial team and learn more about the business. This will teach us transferable skills that better prepare us for the next step.


How to establish rapport with brokers

Multifamily complexes are always handled by more than one broker, so it’s important to connect with as many as possible. Head to top brokerages and build strong relationships to benefit from more opportunities.


Guest Bio


Ronny Philip is the CEO and Founder of The Kingly Group and Kingly Acquisitions. Ronny started his career in traditional real estate, but after discovering his passion for commercial real estate investing, he hasn’t looked back since. Ronny is the host of The Ronny Philip Show on Youtube. 


To find out more, head to: 

To find out more about Gene, head to:


And to connect with Greg, head to:

Aug 20, 2020

The world as we know it is changing, and Youtube vloggers have become the new rockstars. The great thing is anyone can become a Youtuber, and agents can use the platform to take their businesses to the next level. 


If we want to use Youtube to generate extraordinary results, we can’t settle for sharing generic content that doesn’t come from the heart. To make the most of everything the platform offers, we have to aim to become the newest sensation. 


With so many other Youtubers churning out content regularly, how can we stand out to the audience? Is there a set formula that can turn any average Joe into a vlogging superstar? 


In this episode, host of Coffee with ADIKA Live, Stefan Adika shares how to become the next big thing on Youtube. 


Create the habit of posting everyday, and be consistent using a formula that works for you. -Stefan Adika


Three Things You’ll Learn in This Episode


  • How agents can create high quality content
    Many real estate professionals are fairly technically challenged, but that doesn’t need to stop us from creating the content people want to see. Use an app like iMovie to make professional-looking videos that can be easily shared with the audience. 

  • Why being ourselves is the best way to grow an audience
    A major part of Youtube’s appeal is its ability to let audiences connect to real people with real stories. If we want to make an impact, we have to share our unique personalities with our viewers. 

  • The key to success is believing in ourselves 
    Don’t be deterred by a small audience early on in the process. It’s more important to stay consistent and authentic. Over time, we’ll gain more subscribers who are drawn to our content.



Guest Bio


Stefan Adika is the host of Coffee Talk with ADIKA Live, a Youtube morning show dedicated to making viewers start their day with laughter. He is also a California Realtor, passionate about helping people find their piece of paradise. Prior to becoming a Youtube sensation, Stefan was a touring bassist for over 2 decades. 


To find out more, go to:


Links mentioned in this episode:


To contact Greg, call or text him on 925 915 1978 or find him on Facebook at


To get a free copy of Matt’s book, head to


And to find out more about Gene, go to

Aug 13, 2020

Real estate professionals are famously bad at social media, but if we want big results, we can’t do it without an online presence . Most agents simply don’t have the time to engage on social media, or we’re intimidated by it, so we end up sharing generic material or posting in our spare time. 


This leads to inconsistency, and in the social media world, that spells disaster.


Is there a way for agents to connect with the audience more regularly without spending hours in front of our screens? How can we juggle effective engagement with our existing schedules?


In this episode, CEO of Sphere Rocket, Justin Nelson shares how busy agents can boost their social media engagement, and the incredible results he gets from social media. 


Don’t hold off on posting content because you don’t have phenomenal content. Consistency is everything, and average is better than nothing. -Justin Nelson


Three Things You’ll Learn in This Episode


The importance of getting personal 
Using social media to post about our latest transaction may seem like a good idea, but it’s a huge mistake. The audience wants to see us being human, so stop sharing mountains of boring, real estate-specific content and share a raw glimpse of real life.


How to maximize engagement without spending all day online
Consistency is the key to social media success, but that takes time. Instead of trying to do everything alone, hire a virtual assistant to manage social media platforms, post content, and engage with the audience.


How to stay authentic when a virtual assistant handles our social media
Just because a virtual assistant is posting our content, doesn’t mean we’re not involved in the creative process. Write up a long list of reusable content that can be easily shared by a VA, without losing it’s personal touch.

Aug 6, 2020

Many agents spend a ton of time and money searching for the top CRM, but the truth is there isn’t one ‘best’ offering. Instead of looking for the perfect software, we need to work with what we’ve already got.


Still, many of us would benefit from more user-friendly CRMs. Is there a way to create an easier flow between all our systems so we see better results?


There may not be a superior CRM on the market, but we can amplify what our existing operating systems do by using the right middleware. 


In this episode, Head of Sales and Marketing at Real Synch, Scott Sillari shares how Real Synch’s technology creates integration to save agents time and hassle. 


You will never find all the features you want in one CRM, and that’s why you should look into integrative platforms like Real Synch. -Matt Johnson


Three Things You’ll Learn in This Episode


How to eliminate human error when entering data on multiple systems
When we manually enter information across multiple systems, we risk making some mistakes. Implement an integrative tool like Real Synch to automate tasks and avoid wasting time on double data entry and potentially dealing with mistakes later on.


How integration technology creates convenience 
Save time by installing a Real Synch plugin on Gmail. This lets agents enter information on the CRM, without needing to leave their email. 


Why we need to give up on the idea of an ideal CRM
With new technology being developed so frequently, there will never be a CRM that does everything we need. Before changing operating systems, ask whether we’re facing real challenges with the software. If not, don’t waste resources trying to learn something new.

Jul 30, 2020

It’s normal to have ideas about what we can and can’t do, but often those theories do more harm than good. The stories we tell ourselves about our abilities have the power to hold us back. 


Storytelling is human nature, so not only agents fall into the trap. Luckily for us, stories can always be rewritten.


How can we start telling the types of stories that encourage us to keep pushing for great results? Can we get our clients to rethink the narratives they’ve told themselves about their ideal homes?


In this episode, co-owner of, Byron Van Arsdale shares how to reframe the stories we tell ourselves. 


Once we acknowledge that our self-limiting beliefs are stories we tell ourselves, we give ourselves the opportunity to rewrite them. -Byron Van Arsdale


Three Things You’ll Learn in This Episode


Why we need to stop framing rejection as a closed chapter

Rejection isn’t the end of a discussion, it’s the start of one. When clients seem unimpressed with one or two features of a home, ask how they’d get around the obstacle. Even if their own stories suggest they can’t move past it, asking the right questions can get them to rethink that. 


How to stop worrying about self-imposed limitations

Stop obsessing about what we might not know and start thinking about the client’s needs. Even those new to real estate will see great results by focusing on the transaction itself. 


The importance of listening more and talking less

Instead of going into appointments trying to showcase everything we know about a property and real estate in general, ask questions. Our job is to get clients closer to their dream, but we can only do that when we know what the dream is. 



Guest Bio

Byron Van Arsdale is the co-owner of He is a Master Certified Coach and communication specialist with over two decades of experience as a business and real estate professionals coach. In addition to coaching, Byron is the author of No More Lame Conference Calls, as well as audio training programs including Executive Conference Call Leadership, 16 Secrets to a Great Conference Call, and 19 Best Practices of Teleclass Leadership, among others. Byron is also the CEO of Lead Great Meetings and Managing Director at, LLC. 


To find out more about Byron, head to:


Books mentioned on this episode:

Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller

Psycho-Cybernetics by Maxwell Maltz


To contact Greg, send him a DM on Facebook


And to get a copy of Microfamous, head to


Jul 23, 2020

Given everything that’s happened in 2020 so far, many of have slipped into a low-grade depression. Since the start of quarantine, social media has become a battleground fuelled by negativity. Luckily, as some businesses start to reopen, there are opportunities to start sharing good news on our platforms once again.

That being said, most of us are still holding onto what our lives used to look like, which makes things even harder. 

How can we pull ourselves out of the daze? How can we recreate a sense of normalcy in these abnormal times? In this episode, we share how we can pull ourselves out of the daze and adapt to the new normal. 


Maintain a sense of normalcy by replicating the feeling of a productive space in your home. - Matt Johnson


Three Things You’ll Learn in This Episode


How to stay active
Gyms closing doesn’t mean we have to neglect our fitness. Take regular walks and runs around the neighborhood to boost positivity and expel some energy.


How to create a workspace at home 
Many of us used to enjoy working from offices or coffee shops, but that option may no longer be available to us. We can replicate those productive spaces by researching what they look like and building a similar setup in our own homes. 


The importance of consuming the right content
Listening to educational podcasts can help us get our minds back into business mode. By rethinking the present situation, we can channel our energy into creativity.

Jul 10, 2020

Don’t be fooled by mainstream news reports that claim the markets are doing well, we’re on the cusp of a global recession like we’ve never seen before. That being said, this doesn’t need to be an obstacle: if we learn to think like the wealthy, we can turn this into an opportunity.


Where should we be looking to invest our money right now, and what should we be avoiding? Is now the time to play it safe, or should we use this time to be creative?


There is so much we don’t know about how money works, so it’s up to us to stop relying on traditional sources of information and look for knowledge ourselves.


In this episode, investor and money mentor, Chris Naugle shares his predictions for our money in 2020, and how to take back control of our finances. 


A lot of people are scared to get into real estate, but it’s the best place to put your money right now. -Chris Naugle


Three Things You’ll Learn in This Episode


  • Avoid the markets
    It’s not wise to invest in stocks right now. Instead, look for alternative places to put money. Real estate is always a good option; look into single family units and rentals. 

  • Consider the trends
    Brick and mortar businesses have already become something of the past, so be mindful of this before investing in commercial property. However, there are opportunities for these spaces to be used in new ways, such as converting malls into housing. 

  • Take back control
    Everything we’ve been taught about money revolves around giving up our control. We need to take back control and stop giving other people power over our finances. We can do this by paying ourselves first.


Guest Bio

Chris Naugle is America’s #1 Money Mentor. He is the co-founder and CEO of FlipOut Academy, founder of The Money School and Money Mentor for The Money Multiplier. Chris is an innovator and visionary in wealth-building and real estate, and hosts the Real Estate Money School Podcast. He is also the host of HGTV’s Risky Builders, and author of The Private Money Guide and Mapping Out the Millionaire Mystery


To find out more about Chris, head to: 


Books mentioned on this episode:

Change the Way You See Everything: Through Asset-Based Thinking by Kathryn D. Cramer and Hank Wasiak


Jul 2, 2020

Video has been the most popular content on the internet for years now, so anyone who hasn’t taken advantage of the medium yet needs to get started as soon as possible. While it’s natural to feel nervous sharing content at first, remember that confidence grows with time.


Video puts us in front of our audience better than any other medium, helping us build trust with potential clients over time and build a social media following. However, that following doesn’t have to stay online.


How can we use video and social media to build offline relationships? What are the unintended consequences of sharing our truths online?


In this episode, Florida Realtor and social media powerhouse, Stevie Hahn shares how to build offline friendships using online platforms. 


Three Things You’ll Learn in This Episode


Nurture over time

Social media is a great way to nurture relationships over the long term. When our followers are constantly seeing videos of us, we’re more likely to be top of mind when they need our services. What we do now will impact us in 6 months time. 


Be consistently authentic

Often, what holds people back from sharing video content is the fear of not looking or sounding perfect. However, what draws people to us is our authenticity. As long as we post consistently and stay true to ourselves in our videos, our audience will stay engaged with us. 


Take it offline

Social media is a great way to create connections with people, but those relationships don’t have to stay online. Reach out to the people interacting with the content we share and make plans to see them in person. This shows the audience that we’re real people and offers a great networking opportunity. 


Guest Bio

Stevie Hahn is a Realtor at Exit Real Estate Gallery and a social media powerhouse. She has been featured on HGTV’s Beachfront Bargain Hunt Renovation, and has been voted the #3 Realtor in Jacksonville on social media. Stevie specializes in providing her clients with a responsive, stress-free, VIP-style experience.


To find out more about Stevie, head to:


Resources mentioned on this episode:

How to Win Friends & Influence People by Dale Carnegie

Jun 30, 2020

Social media can be positive and negative all at the same time; it all depends on how we choose to use it.


The interactions we have online often affect our offline lives and sometimes, not for the right reasons. For some, the obvious response to online disagreements would be switching off our devices. That said, many would argue that even switching off doesn’t allow us to fully disengage. 


Is it possible to run a business in the 21st century without having an online presence? Can we stay omnipresent to our audiences without being completely consumed by social media?


Given how relatively new social media is, we don’t know the long-term positive or negative effects it could have on us. 


On this episode, Australia’s #1 real estate coach, Glenn Twiddle returns to share how to use social media without losing our souls.


Three Things You’ll Learn in This Episode

  • Choose to see the positive side of any situation; this is a conscious decision we need to make.
  • Stay in front of the audience. Even if we are concerned about the effects of social media, it’s still one of the best ways to market our businesses.
  • Hire someone to monitor social media engagement, so we’re still present without being overly consumed ourselves. 


Guest Bio

Glenn Twiddle is the #1 real estate coach in Australia. He offers agents a ‘step-by-step, fill in the blanks’ system for becoming the top real estate agent in their area in 3 years or less. Glenn is also the CEO of Total Success Summit- a premiere marketing, sales, motivation and business event in Australia which has featured guests including Arnold Schwarzennegger, Sir Richard Branson, Gary Vaynerchuk, and other high-profile personalities in recent years. 


To find out more about Glenn, heado:

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