With people moving out of big cities across the country, there’s never been a better time for agents to redefine their strategies. Is there a way to take advantage of the mass urban exodus

Which agents stand to gain the most from the migration, and does anyone stand to lose?

More importantly, how should we be reaching out to our databases to build the necessary connections to turn this period into our most profitable one yet?

In this episode, we’re sharing our marketing tips ahead of the move- plus, a surprise guest appearance by Las Vegas Realtor, Arnee Dodd!

Three Things You’ll Learn in This Episode

• How small-town agents can make bank from the mass departure:
  
  By now, we should all know about the importance of creating ‘best of’ videos in our neighborhoods, but for those of us who haven’t started yet, the time is now! We have to create videos that highlight what makes our markets unique.
  
  
• Why all is not lost for the big city agent:
  
  People may be leaving big cities, but there’s still an opportunity for agents in those markets. Build referral networks across the country, using eye-catching marketing.
  
  
• Why social media marketing is only one piece of the puzzle:
  
  Social media is the newest way to market, but that doesn’t necessarily make it the most effective. No matter where we’re located in the country, it’s important to connect and consolidate relationships with our existing databases through things like direct marketing and email.

With 2021 well underway, most agents are thinking about how to take their business forward, and something that pops up in most conversations is the Clubhouse app. 

For those of us who don’t already know about the app, what is Clubhouse, and what has it done to get the real estate industry so excited?

Is this really a tool that can take us to the next level, or is it a soon-to-fade gimmick? Most importantly: how can we use it in our businesses?

In this episode, we’re discussing the pros and cons of the app that’s taken the industry by storm in the first two months of the year. 

Three Things You’ll Learn in This Episode

• What makes Clubhouse an attractive platform for real estate professionals:
  
  Clubhouse gives its users the opportunity to connect with people they would otherwise never have met. This makes it a great way to network and share ideas with agents in a ton of different markets.
  
  
• Why we need to be mindful of Clubhouse’s limitations:
  
  Clubhouse may connect us with people talking about the industry, but that doesn’t always mean they’re industry experts. We have to vet the people we’re listening to if we want to be sure we’re getting accurate information, and that takes time many of us don’t have.
  
  
• Why idea-sharing platforms aren’t always the best place to invest our time:
  
  Having a ton of ideas isn’t what moves our businesses forward, implementation is. Avoid spending hours looking for new ideas on online platforms, and focus on going deep on what works.

Divorce is an incredibly sensitive experience, but the reality of our society is that it exists, and in most cases a marital home will end up being sold. As real estate professionals, we can be on hand to help, but we have to approach it the right way.

Divorce sales come with a ton of nuances, and as agents we need to be aware of those before diving into the niche. What do we need to know before getting started, and what could stop us from carving out a space for ourselves?

How can we position ourselves as divorce real estate specialists without coming across as insensitive to the people going through it, and where do we even begin to look for leads? 

In this episode, family law real estate expert, Laurel Starks shares how to make divorce sales a part of our business while staying respectful to our clients every step of the way.

Three Things You’ll Learn in This Episode

• The importance of impartiality in divorce sales:
  
  It’s okay to be empathetic towards divorcing clients, but neutrality is the key to a smooth transaction. By having a sense of detachment from the divorce itself, we can build trust with both parties and make the experience easier for everyone involved. 
  
  
• When to approach divorce leads:
  
  Offering divorce real estate services to someone the second they announce their separation is not only distasteful, but it could also not be relevant yet. Focus on being a resource and assist where necessary and don’t jump in too soon. 
  
  
• Why training is vital in the family law arena:
  
  Family law is filled with experts, from attorneys to psychologists, and there’s no reason that shouldn’t extend to real estate professionals. Take the time to get educated on the space, and join training programs like the ones offered by The Ilumni Institute. 

Guest Bio:

Laurel Starks is a recognized court-appointed expert and trained neutral party in family law cases involving real estate matters. Her focus on divorce-related real estate has led to over $200 million in sales volume throughout Southern California and she is often regarded by her peers as the pioneer of the divorce real estate niche. Laurel has advised, consulted, and testified in hundreds of divorce cases, facilitating the sale of real property, as well as providing fair market valuation reports and testimony thereto. She is a national speaker on topics pertaining to real estate in family law. Attorneys, judges, and other legal professionals have come to rely on Laurel’s knowledge, judgment, integrity, as well as her ability to explain complex real estate matters to those affected by them. Laurel is the author of The House Matters in Divorce and Divorcing The House, and she has been recognized by Inman News as both an Inman Innovator and an Inman Influencer. 

To find out more, go to:

https://www.getdivorcecertified.com/ 

https://www.thedivorceniche.com/ 

https://ilumniinstitute.com/ 

https://www.amazon.com/Divorcing-House-Understanding-Could-Should-Keep/dp/1936268973

https://www.amazon.com/House-Matters-Divorce-Untangling-Financial/dp/1936268450 

And for a copy of the free handbook mentioned in this episode, text "Free" to 833-425-7018 

You can also email:

nikki@ilumniinstitute.com 

laurel@starksrealtygroup.com 

Connect with Gene @GeneVolpe on Clubhouse