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Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast

Get actionable ideas, insight & inspiration to turn your real estate career into a life of freedom. Real Estate Uncensored shows you how to blend the latest high-tech and high-touch prospecting, sales and marketing strategies to grow your real estate business. Featuring interviews with mega agents and influencers like Jeff Cohn, Lars Hedenborg, Greg Harrelson, Jeff Latham, Aaron Wittenstein, James Rembert, Nick Sakkis, Marki Lemons-Ryhal and many more. You’ll learn how to use social media to attract ideal clients, build your personal brand online, use prospecting systems and scripts to sell 500 homes/yr, bring homes to market & actually get them sold, run high-tech open houses & much more. Co-hosted by Greg McDaniel, the "Junior Grandmaster" and a Bay area Realtor, and Matt Johnson, agency owner, podcaster and author of MicroFamous.
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Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast
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Now displaying: March, 2022
Mar 31, 2022

Everyone talks about wanting to be successful, but we tend not to think about what that actually means

So, what does it mean? Is there a single definition for success, or do we need to start thinking about it in bigger terms? 

In this episode, Managing Partner at Quattro Capital, Maurice Philogene shares how thinking in terms of his purpose completely transformed the way he viewed success. 

 

Three Things You’ll Learn in This Episode 

  • How to push for results without burning out

How can we find the strength within ourselves to really ‘have it all’?

 

  • How to identify what freedom means to us

Is there a surefire way to know when we’ve accomplished the things that will truly bring us joy?  

 

  • The importance of going after what we want 

We have to get more intentional about turning our dreams into reality, but how

 

Guest Bio

 

Maurice Philogen is the Managing Partner of Quattro Capital. A longtime real estate investor, for many years, Maurice balanced investing, consulting and police work at one time - and prior to policing, he served as a Special Agent in the Air Force. Maurice is passionate about creating freedom for himself and generational family, and on top of creating an unbelievable life for his loved ones, he is also a Lifestyle Design and Financial Freedom coach for those looking to do the same. 

 

To find out more, go to:

https://www.linkedin.com/in/mauricephilogene/ 

https://www.thequattroway.com/ 

 

Mar 29, 2022

Between inflation, rising gas prices and a higher-than-usual cost of living, it’s safe to say that today’s consumer is facing economic pressures from multiple angles. With so much going on, many people are concerned about their ability to pay their mortgage and stay in their homes. 

Any real estate professional worth their salt is built for a time like this. It’s the perfect moment for us to use our skills and knowledge to help them navigate their challenge, and potentially find a way out. 

How do we provide value to consumers who are nervous about what’s coming? Will the coming storm have the same hallmarks as 2008? 

In today’s episode, the Roundtable discusses the looming foreclosure crisis, and what agents need to be doing right now to guide their clients through it. 



Three Things You’ll Learn in This Episode 

  • The difference between 2008 and today

There’s definitely a financial storm coming, but will it have the exact same factors as 2008? 

  • Why we have to lead our marketing with symptoms, not solutions

How can we help consumers identify symptoms of a financial storm so they can get ahead of it? 

 

  • The marketing content we need to be putting out right now

Many consumers have a lot of equity in their homes, are there ways they can leverage it to keep a roof over their heads? 

Mar 24, 2022

We all want to lead extraordinary lives, but the reality is, most real estate professionals never get beyond the point of simply getting by, and the majority of the time, that comes down to mindset. 

How can we identify the baggage that’s stopping us from reaching our full potential and get rid of it for good? Is it even possible to remove those self-imposed bottlenecks altogether?

In this episode, author and world-renowned real estate investment authority, Ken Van Liew shares his secrets to building a life beyond our wildest dreams. 

 

Three Things You’ll Learn in This Episode 

  • How to get better at really listening

How can we expect to receive knowledge when we’re hearing everything through a self-imposed filter

 

  • The key to pushing past low self-confidence

How can we stop letting our fears of the unknown hold us back and start embracing them, instead? 

 

  • How to recover from any setback

Is there a way to use our missteps to our advantage, so instead of seeing them as ‘failures’ we view them as lessons

 

Guest Bio

Ken Van Liew is an author, educator and world-renowned authority on real estate investing. A professional engineer as well as an investor, Ken has completed over $1.35 Billion in development in New York City, and is a skyscraper expert in the city. He is also passionate about sharing his knowledge with others looking to follow in his footsteps, through his book, his programs and speaking engagements. Ken has been featured in several media outlets, including NBC, ABC, Fox News and CBS News. 

 

To find out more, go to:

https://kenvanliew.com/

https://programs.kenvanliew.com/11-millionaire-secrets-optin

Mar 22, 2022

Great marketing is the key to success in real estate, but what might work for a long-term nurture won’t always guarantee short-term wins and vice versa, so we really need to get clear on how we’ll approach both, individually. 

So, what can we do today to get more business in the immediate future, and what approach should we be using to stay top of mind for years to come? 

In this episode, we’re sharing our top tips to stand out to consumers, 3 days from now, 3 years from now, and beyond. 

 

Three Things You’ll Learn in This Episode 

  • 1 powerful (and free!) short-term marketing strategy

How can we position ourselves as experts without spending a ton of money on marketing in the process?

 

  • The importance of making long-term friends 

What can we do to build genuine relationships with people, so that when they need an agent, we’re the first person who comes to mind?  

 

  • How to stop letting the fear of rejection halt our marketing

Rejection sucks, but it is inevitable, so how can we stop letting it get to us and keep doing what we need to do? 

 

Mar 17, 2022
Our industry, like most others, is in a constant state of flux, and with ever-shifting goal posts, it can be tough to maintain great results. 

 

Still, some real estate professionals are managing to do big things, so what are they doing differently from everyone else? More importantly, how can we follow in their footsteps?

 

In this episode, Founder and CEO of Adam Hergenrother Companies, Adam Hergenrother shares how to adapt like the most successful players in the business. 

 

Three Things You’ll Learn in This Episode 

 

  • How to set ourselves up for success, no matter what life throws our way

Is it possible to be consistently successful when one of the only things guaranteed in life is inconsistency itself? 

 

  • How to adapt to the consumer’s needs

The consumer’s wants and needs are constantly shifting, so how can we ensure we’re always able to give them what they’re looking for? 

 

  • How to embrace discomfort

No one likes change, but it is inevitable, so how can we lean into it instead of trying to avoid it? 

 

Guest Bio

 

Adam Hergenrother is the Founder and CEO of the $1 billion organization, Adam Hergenrother Companies, which include a number of real estate, construction management, development and leadership training companies, including among others Livian, several KW market centers and the Hergenrother Foundation. Also the host of the Business Meets Spirituality podcast, Adam is passionate about using business to transform lives, and is a strong believer that when you focus on growing and leading yourself first, phenomenal business results will always follow, naturally  



To find out more, go to:

https://livian.com/ 

https://adamhergenrother.com 

https://www.linkedin.com/in/adamhergenrother 

https://adamhergenrother.com/podcast

Mar 15, 2022

It seems like new developments are springing up every day, and who better to capitalize on that than real estate professionals? 

 

The only question is, how? How can we use our industry expertise and new construction projects to our advantage? 

 

In this episode, Vice President of Operations at Leading Apex Media and Captain Lead Juice himself, Brian Offner returns to share how to tap into the new construction space. 

 

Three Things You’ll Learn in This Episode 

 

  • Where to look for new development projects

How can we identify the markets most likely to get us a bigger return? 

 

  • How to get started in new construction 

What are the steps we need to take to get our feet wet in the new development space? 

 

  • The right way to approach conversations with builders 

How can we position ourselves in a way that lets us stand out to new developers? 

 

Guest Bio

 

Brian Offner is the Vice President of Operations at Leading Apex Media. With almost 2 decades of experience in finance, business development and credit expertise, Brian has long used the power of video and social media to supersize his business, and now, he’s passionate about helping Realtors and Loan Officers do the same. Brian is also a business development manager with AnnieMac Home Mortgage. 

 

To find out more and to connect with Brian, go to:

https://www.facebook.com/brian.offner.9

https://www.linkedin.com/in/brian-offner-51857564/ 

Mar 10, 2022
When you’re an introvert in real estate, it can feel like there’s a lot stacked against you. For starters, the way most people do lead gen is insanely uncomfortable, networking events are incredibly draining, and managing your energy can be a huge challenge in a space dominated by extroverts. 

 

Does this mean that you can’t succeed at a high level in real estate? Can an introvert grow their business and market themselves without changing themselves? 

 

Introversion has absolutely nothing to do with the level of success we can have, it’s simply about our energy and how we manage it. What can extroverts do to interact with introverts more effectively?

 

In this episode, we’re joined by CEO and founder of Move Over Extroverts, Ashley Harwood. We talk all about introverts and how they can set themselves up for success.. 



Three Things You’ll Learn in This Episode 

 

  • The power of strategic socializing 

Do introverts need to white-knuckle through networking events or can you find ways to build relationships without draining yourself? 

 

  • How extroverts can navigate interacting with an introvert

Can extroverts and introverts work well together? 

 

  • Why self-awareness is key to success as an introvert

How can introverts distinguish between an adrenaline rush and a rise in energy levels, and avoid an energetic crash in social environments? 

 

  • How to leverage social media to manage your energy

What is the best form of marketing and lead generation for an introvert who hates cold prospecting? 

 

Guest Bio

Ashley is the CEO and founder of Move Over Extroverts, a coaching and training company for introverted real estate agents. Ashley founded Move Over Extroverts in 2018 with the goal of helping introverted real estate agents avoid burnout, enjoy their lives, and build authentic businesses. Ashley offers 1:1 coaching, teaches workshops, and speaks on the topic of introversion in real estate. 


For more information, visit https://www.moveoverextroverts.com/ and join her Facebook group Introverts in Real Estate.

Mar 8, 2022

The real estate business is filled to the brim with money making opportunities, but for some reason, when it comes to investing, the majority of agents run for the hills, because they just don't know what they don't know.

 

So, what should we know? How can we get started in real estate investing and take advantage of everything the space has to offer? 

 

In this episode, owner of the Middleton Group, Luke 'Money' Middleton shares his beginners guide to investing, so we can stop thinking about it and just do it, already! 

 

Three Things You’ll Learn in This Episode 

 

  • How to invest without using a dime of our own money

Yeah, investing sounds cool…but how in the heck are we supposed to pay for properties? 

 

  • 1 way to weigh up the income opportunity of investment properties 

How can we work out if an investing opportunity is worth it? 

 

  • Why we need to get better at seeking out knowledge

Wouldn't it be easier to dive into investing if we had someone walking us through the process? 

Guest Bio

 

Luke Middleton is the owner of Middleton Group. A seasoned real estate agent and investor, Luke has been in the business for nearly two decades, so it's no surprise that he's considered an expert in the space. Luke is revered in the industry as a brilliant marketer, negotiator, and even a non-licensed, non-certified therapist, who loves any opportunity to do what he loves.

 

`To find out more, go to:

https://middletongroupsd.com/team/luke-middleton/

https://www.linkedin.com/in/luke-middleton-4235057 

Or email him directly on luke@middletongroupsd.com 

Ashlee Chapman is the Director of Acquisitions at Middleton Group. A real estate agent with a diverse range of skills, Ashlee is a problem solver at heart and a specialist when it comes to distressed properties. 


To find out more, go to:
https://middletongroupsd.com/team/ashlee-chapman/

Mar 3, 2022
We all deal with some kind of adversity in life, but only we have the power to decide if we’ll let those challenges define us. 

 

How can we stop getting caught up on the challenges we face and mistakes we make, so we can get started on how to move past them? Is it ever worthwhile trying to avoid failures altogether, or are they merely an inevitable part of life?

 

In this episode, Southern California Area Director at Sharp Retention and author of The Power Of Change, Eric Gilbert shares how to fail forward and stay motivated, no matter what life throws our way. 

 

Three Things You’ll Learn in This Episode 

 

  • 1 way to ease overwhelm when going through a tough time

How can we possibly expect to move beyond a challenge when doing so feels like such a mammoth task? 

 

  • The importance of setting achievable goals

Where do we draw the line between lofty ambitions that keep us motivated, and unattainable goals that simply set us up for failure? 

 

  • How to stay consistent, no matter what

How can we stop putting our dreams on hold and just get started

 

Guest Bio

 

Eric Gillman is the Southern California Area Director for Sharp Retention and author of The Power to Change: Creating The Life You Want Through Healthy Choices. A former obese, troubled teenager, Eric is passionate about helping others turn their lives around using the simple techniques he’s used in his own journey. Eric also loves giving back, and in March 2022, he plans to ride his bike from Miami to San Diego to raise funds for the Angel Wings Medical Clinic in Haiti. 



To find out more, go to:

http://www.ericgillman.com/ 

https://www.sharpretention.com/ 

https://www.amazon.com/Power-Change-Creating-Through-Healthy/dp/1523476206https://www.linkedin.com/in/eric-gillman-1a10b730/ 

https://www.instagram.com/ericridesforhope/ 



You can also email him at eric@sharpretention.com

Or call him directly on 858-255-1142 

Mar 1, 2022

About 10% of the real estate across the USA is owned by international buyers, but most agents still aren’t aiming their marketing at a global audience, and as a result, they’re leaving a TON of money on the table. 

 

How can real estate pros start thinking beyond their immediate markets and stand out to buyers all over the world? What would it take to be considered a world class agent in the truest sense of the word?

 

In this episode, Founder and CEO of Immobel Group, Janet Choynowski shares how to gain recognition across the globe. 

 

Three Things You’ll Learn in This Episode 

 

  • 1 thing that attracts international buyers to the US

What is it that makes property ownership in the USA so appealing to an international market? 

 

  • How to show up in international searches for Stateside agents

What can we do to ensure we appear in the first page of results when international buyers search for an agent in our markets? 

 

  • The importance of showing openness to international buyers

How can we show international clients that we’re not only available to do business with them, but are willing to assist them in any way they need?

 

Guest Bio

 

Janet Choynowski is the Founder and CEO of Immobel Group, a platform aimed at making real estate global. Janet has a rich background in international real estate transactions, having founded the first real estate brokerage in Poland after the fall of communism. Janet has also previously negotiated for Embassy land in Warsaw on behalf of both the Japanese and The Netherlands governments. 

 

To find out more, go to:

https://www.linkedin.com/in/immobel/

https://immobel.com/en/index

https://xomio.com/

 

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