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Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast

Get actionable ideas, insight & inspiration to turn your real estate career into a life of freedom. Real Estate Uncensored shows you how to blend the latest high-tech and high-touch prospecting, sales and marketing strategies to grow your real estate business. Featuring interviews with mega agents and influencers like Jeff Cohn, Lars Hedenborg, Greg Harrelson, Jeff Latham, Aaron Wittenstein, James Rembert, Nick Sakkis, Marki Lemons-Ryhal and many more. You’ll learn how to use social media to attract ideal clients, build your personal brand online, use prospecting systems and scripts to sell 500 homes/yr, bring homes to market & actually get them sold, run high-tech open houses & much more. Co-hosted by Greg McDaniel, the "Junior Grandmaster" and a Bay area Realtor, and Matt Johnson, agency owner, podcaster and author of MicroFamous.
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Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast
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Now displaying: Page 2
Aug 18, 2022

In real estate, relationships make or break our businesses, and the more we can systematize the process of building and maintaining them, the better. What are the things that we need to do on a consistent basis to get in front of people and stay top of mind? 

In this special episode, real estate investor, educator, best-selling author and speaker, Tim Kelly shares advice on creating and sustaining connections to help you excel in the real estate industry.

 

Things You’ll Learn in This Episode 

  • Why you should choose people you want to have a relationship with 
  • Why you need to prepare an elevator pitch
  • How to get referrals 
  • How email campaigns and social media can help you gain clients
  • How calling people can help build trust and connection
  • Why you need to demonstrate expertise in the field

 

Guest Bio

Tim is a Real Estate Investor & Educator, a Best-Selling Author, Speaker, and recently separated from the US Navy as a Chief Petty Officer after 15 years of service. As VP of Education & Co-Owner on the incredible platform, Active Duty Passive Income (ADPI), Tim is helping active, veteran, reserve, and other military affiliated personnel realize their financial freedom goals through real estate investing.

Tim has been investing in real estate since 2011 where he purchased his first single family residence with the intention of forcing appreciation and flipping for a profit. That was also his first “house-hack,” where he quickly learned the benefits of long-term buy and hold real estate were much more aligned with his goals. Through analyzing hundreds of multi-family properties, Tim has built an incredible network of real estate professionals, owns, controls, or has directly been involved in over 1,000 income-producing units and looks forward to acquiring 5,000 multifamily units within the next three years. Tim earned a Bachelor’s degree in Organizational Management from Ashford University while on active duty.

Tim is now a Senior Managing Partner of both Kelly Housing Group and ADPI Capital where he and his partners invest in and syndicate multifamily property in the affordable and workforce housing spaces with a focus on apartment communities, mobile home communities, and storage facilities. 

For more information, visit https://www.activedutypassiveincome.com/ and get the book Military House Hacking at https://militaryhousehacking.com/

Aug 10, 2022

The recession is real, and we can’t avoid it. However, we can implement measures that will help us protect our finances and our businesses. What are the things that we need to do during this situation?

In this episode, the roundtable shares tips on recession-proofing your business to help you survive these hard times.

 

Things You’ll Learn in This Episode 

  • Why you need to put the work in during these times
  • Why you should have conversations every day
  • Why it's crucial to set up a unique selling proposition 
  • Why you should accentuate your brand
  • How to maximize various social media platforms
Aug 4, 2022

Are you considering hiring agents? A referral is one way to do it. But how do we go about getting those agents through word of mouth?

In this episode, CEO of Keller Williams Greater Metropolitan in Ohio, Michael Repasky shares his secret on attracting agents through referrals and how it can help your business grow.

 

Things You’ll Learn in This Episode 

  • Why it’s essential to build and nurture relationships
  • How to provide information to help people make better decisions 
  • Why you need to offer something at every step of the pipeline 
  • How to reinforce to new agents that they're in the right place

 

Aug 3, 2022

The market is shifting, and for many agents, it will be a rude awakening. To survive and even thrive, we must prepare ahead of time. What are the things we need to do right now?

In this episode, the roundtable shares advice on surviving the market shift and why you should double down on your marketing. 

 

Things You’ll Learn in This Episode 

  • How to prepare for the market shift
  • Why it’s crucial to build and maintain connections
  • Why you need to double down on your marketing
  • Why you should provide relevant and helpful content 
  • How to get the attention of your audience
  • Why you should find something that you’re good at 
Jul 29, 2022

We can't please everyone, and there will always be negative feedback about us and our business. How can we use that to our advantage?

In this latest episode, the roundtable discusses the effect of press on your brand and how you can make the most of it.

 

Things You’ll Learn in This Episode 

  • Why mostly all press is a good press
  • Why you should be your authentic sell
  • How creativity can help your brand
  • Why you need to make yourself relatable
  • Why you should be entertaining (but not rude) to your audience
Jul 27, 2022

When the consumer gets used to the same marketing materials, it can affect how well they respond to anything different, which can decrease the reach and ROI of our ads.

Can we achieve more by actually blending in? 

In this episode, the roundtable provides pointers on improving your advertising so that people can notice it. 

 

Things You’ll Learn in This Episode 

  • How to make your ad stand out 
  • Why you need to experiment to see what works
  • How to catch the attention of your audience
  • How influencers can help with your ads
  • Why you should consider scaling your budget
  • The avenues that will help you increase your visibility

 

Jul 21, 2022

Prospecting anxiety is a feeling many salespeople are all too familiar with. It’s that sinking feeling in the pit of your stomach when you have to make a call, knock on a door or reach out to someone in your database. 

What causes this hesitation and how do we overcome it? 

In this episode, repeat guest, Integrative Productivity Coach, writer, speaker and host of Productive Flow, Angela Kristen Taylor shares what to do when we run up against prospecting anxiety. 

 

Things You’ll Learn in This Episode 

  • Why many salespeople struggle with typical sales training methods
  • What Fred Flinstone can teach us about mindset
  • How to solve our prospecting anxiety by going inward 
  • Why we have to sell on alignment, not targets 
  • How to create a happier salesperson (in yourself or the people you lead) 

 

Guest Bio

Angela Kristen Taylor is an Integrative Productivity Coach, writer, speaker and host of Productive Flow. She serves as a transformational catalyst to visionary entrepreneurs and sales professionals. Angela’s signature method, Productive Flow, integrates emotion, energy, time and focus to help clients create natural productive flow and achieve higher levels of success in business and more importantly, in life. For more information visit https://angelakristentaylor.com/ and book a call with her http://productiveflow.as.me/hello

 

Jul 20, 2022

For humans, it’s natural to be hesitant to change, especially when it comes to some of the huge tech disruptions that have come up recently. Not all change is bad. Developments can bring us massive opportunities and future-proof our businesses. How can we adapt to change to benefit our real estate businesses?

In this episode, the roundtable gives tips on how to excel in an industry experiencing disruptions and changes. 

 

Things You’ll Learn in This Episode 

  • Why you need to be knowledgeable about disruptive technologies
  • Why you should adapt to the latest developments
  • Why you should focus on creating Instagram Reels
  • Why you need to provide value to your audience
Jul 13, 2022

There are many new developments in the digital world, and they can be overwhelming. However, they provide new opportunities that may be advantageous to our businesses.

How can we adapt to these changes and maximize their potential?

In this episode, the roundtable opens your eyes to the latest technologies you can use to boost your revenue and move your business forward.

 

Things You’ll Learn in This Episode 

  • Web3, and how to use it to your advantage
  • How virtual reality changes the real estate industry
  • Why you should be a part of the metaverse 
  • How the new technologies help provide more value to clients
  • Why you should educate yourself about the changes in the digital world
Jul 6, 2022

With the challenging situation the world is facing today, we have to prepare for when a recession occurs while there’s time. How can you maintain or boost your income during a situation like this?

In this episode, the roundtable provides advice on how to recession-proof your real estate business to secure your financial life.

 

Things You’ll Learn in This Episode 

  • Why you should diversify your income streams
  • Why you need to be an expert in consumer mindset and real estate 
  • Why you should network and maintain relationships with successful people
  • Why you should consider being a part of a team
  • How to make use of real estate avenues
  • Why you need to have a unique selling proposition
Jul 5, 2022

Real estate gets really overwhelming when you need to do many tasks, but there’s a simple way to lighten the load - hiring an assistant. 

How do we go about creating that first piece of leverage in our businesses? 

In this special episode, Coach Hank shares his story of hiring his first assistant and why it’s easier than you think. 

 

Things You’ll Learn in This Episode 

  • How to compensate your assistant
  • Why you should do the work to get the essential skill sets
  • Why you need to be honest and own it
Jun 29, 2022

Nobody likes a salesy agent. To grow a solid client base, we have to do something that will capture interest while showing that we also care, and that we aren’t in it for ourselves. How do we do that?

In this episode, you’ll learn how to make your marketing personal and how building relationships can help your business grow. 

 

Things You’ll Learn in This Episode 

  • Why you need to make your marketing personal 
  • Why you should be an expert in your local territory
  • Why you need to start conversations to build relationships
  • Why tonality, content, and visuals are crucial in delivering your message properly

 

Jun 28, 2022

If you’re just starting out in real estate, you might be unsure of the differences between a listing agent and a buyer agent. However, it’s essential to learn about them so you’ll know what type of agent you want to be.

In this episode, Coach Hank shares his experience as a listing agent and a buyer agent to help you decide on the best path for you.

 

Things You’ll Learn in This Episode 

  • Why being a listing agent is better than being a buyer agent
  • Why you need to think of your long-term goals
  • What is a destructive abundance in Real Estate 
  • Why you should invest in passive income sources
Jun 24, 2022

Prospecting is a crucial part of running a thriving real estate business, but not all agents are good with prospecting or even comfortable with it. But how can we get more clients if we don’t network?

In this episode, you’ll learn how to properly communicate with your prospects to close deals and gain referrals.

 

Things You’ll Learn in This Episode 

  • Why your tone and words are crucial when talking to leads
  • Why you should excite your prospect
  • The 5 elements you should hit in your prospecting 
  • How to apply the Marketing Rule of 3
  • Why it’s essential to network with other people
Jun 22, 2022

Not being in front of the right audience means your content won't achieve its desired effect, but that’s not all that matters. How you create your content and what you include in it are also key factors. How do you get these things right? 

In today's episode, the roundtable provides advice on how content creation and building your brand will help you stand out in the real estate industry.

 

Things You’ll Learn in This Episode 

  • Why you have to be authentic in making content
  • Why you should consider your audience before you produce content 
  • How building your brand authority can help you acquire clients
  • Why you need to remove expectations 
  • Why you should hone your craft
  • Why you need to demonstrate your expertise to get leads
Jun 21, 2022

As agents, we have many connections, relationships and people we’ve transacted with over the years. The challenge is staying relevant and top of mind with these people. How do we reach out and provide value to them?

In this episode, Coach Hank shares how to maintain relationships with your clients to achieve success in your real estate business.

 

Things You’ll Learn in This Episode 

  • How to reach out to your sphere
  • Why traditional skill sets matter in Real Estate
  • Why you should cultivate relationships with influential people
  • Why you should position yourself as a problem-solver
  • Why you need to adapt when things are changing 
Jun 15, 2022

When you are a new agent or an experienced agent in a new location, the idea of getting new clients can be daunting. You might not know anyone in the area, or really know much about this new market. 

How do you grow your business as a total newbie?

In this episode, the roundtable shares how to adapt to your new situation and achieve success.

 

Things You’ll Learn in This Episode 

  • How to find clients that you’d like to work with
  • Why you should be relatable to gain clients
  • Why trust is important to get referrals
  • Why it’s crucial to build and maintain relationships
  • Why it’s essential to serve other people

 

Jun 14, 2022

Whether you’re a brand new agent or a seasoned agent who has pivoted into a new area, starting over can be a huge challenge. In order to succeed, we have to evolve our skill set and equip ourselves for the market. 

How do we set ourselves up for success if we’re starting from scratch? What are the 3 areas we need to dial in? 

In this special episode, Coach Hank shares his experience of starting from scratch and shares how to work your way up to the top. 



Things You’ll Learn in This Episode 

  • Why you need to have sufficient market knowledge
  • Why you should build and cultivate relationships with good agents
  • How to stand out consistently 
  • Why you have to put in work before gaining balance
  • How to create urgency for your clients
Jun 8, 2022

When the market is shifting, the strategies that used to work won’t be as effective as before. We need to work harder to acquire leads and close deals. How do we adapt to this more competitive situation?

In this episode, the roundtable provides tips on what you should do to adjust to the market shift and to thrive in the real estate business.

 

Things You’ll Learn in This Episode 

  • Why you should brush up on your scripts
  • Why you need to share your story 
  • Why you should have a solid Unique Selling Proposition
  • How to demonstrate brand authority
  • Why marketing is centered on relationships
Jun 7, 2022

When you are a new agent, you still have a lot to learn before you become successful in the industry. But the problem is - should you try to learn those skills on your own or is it better to join a team?

In this episode, Coach Hank Avink discusses the effects of joining a team as a new agent and what you should do to succeed in Real Estate.



Things You’ll Learn in This Episode;

  • How joining a team can help you gain experience
  • Why you should prioritize learning skills instead of earning money
  • Why you need to choose a team that provides mentorship
  • Why you shouldn’t be afraid of early friction
  • Why it’s crucial to hustle in order to be successful
Jun 3, 2022

Any real estate agent can generate leads, but it’s not guaranteed that we can convert them to clients or get referrals. Is there a better way to get business? 

Can we create a business that will generate referrals for years and set us free from high pressure sales? 

In today’s episode of Real Estate Uncensored, we’re joined by owner of The Maroon Group Real Estate, CEO of Business By Relationships and host of the podcast Serving Not Selling, Garrett Maroon. You’ll learn why building relationships with your clients is key to a sustainable real estate business.

 

Things You’ll Learn in This Episode 

  • How to stay in touch with your sphere
  • Why you should use the relationships that you currently have
  • Why you should find clients that are a good fit for your business
  • Why you need to share expectations with the client early on 
  • Why you need to show people that you care for them
Jun 1, 2022

Real estate agents are hesitant to invest a lot of money into marketing. Is a small budget enough to get the results we want? 

In today’s episode, the roundtable provides advice on how to save money on marketing and what you should focus on for the best ROI.

 

Things You’ll Learn in This Episode 

  • Why you should avoid the scarcity mentality
  • Why marketing is a continuous process
  • How partnering with another business can help you save money
  • Why you should focus on branding and establishing a solid USP
  • Why brands should have retargeting and remarketing
  • How leveraging can help your real estate business
May 31, 2022

Everyone has their own timing - some agents take years to achieve success while others do extremely well when they’re just starting out, which actually has its disadvantages. What are the benefits and drawbacks of early success? What happens if you can’t handle the pressure of it all?

In this special episode, Coach Hank shares how quick success can affect your life and what you need to adapt to those changes.

 

Things You’ll Learn in This Episode 

  • How being successful early on can change your life
  • Why you shouldn’t compare yourself to other agents
  • Why you should avoid living a fraudulent life
  • Why you need to live your life at your own pace
  • How to accept inevitable problems 
May 25, 2022

Researching, creating, editing, and uploading content can be quite time-consuming. If we were to add all those things to our list of business tasks, nothing would get done. Is there a way to make things easier?

What are the simplest yet most effective ways to make better content? 

In this episode, the roundtable talks about content creation, and the best ways to disseminate information to stand out in the industry.

 

Things You’ll Learn in This Episode 

  • Why social media platforms don’t want repurposed videos
  • Why competitor analysis is crucial before making content
  • How to make use of vertical videos to increase brand awareness
  • How demonstrating a solid USP will help you gain clients
  • Why continuous learning is essential for growth
May 24, 2022
Social media is a great source of business for real estate agents, but with so many people on the hunt for clients, consumers have their guard up. The last thing we want is to be perceived as spammy, so how do we reach out to potential clients? 

In this special episode Coach Hank joins us to share how to acquire clients on social media platforms. 

 

Things You’ll Learn in This Episode 

  • How to adapt to changes in the social media atmosphere 
  • Why you should observe and digest before trying out a platform 
  • How the 50-20-5-1 rule can help you grow your business 
  • Why social proof is enough to gain clients 
  • What platforms you should check out depending on your generation
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