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Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast

Get actionable ideas, insight & inspiration to turn your real estate career into a life of freedom. Real Estate Uncensored delivers 3 live shows/wk showing you how to blend the latest high-tech and high-touch prospecting, sales and marketing strategies to grow your real estate business. Featuring interviews with mega agents like Joshua Smith, Jeff Cohn, Brett Tanner, Greg Harrelson, Jeff Latham, Aaron Wittenstein, Marti Hampton and many more. You’ll learn how to make 100+ calls/hr, how to use prospecting systems and scripts to sell 500 homes/yr, how to bring homes to market & actually get them sold, how to run high-tech open houses & much more. Co-hosted by Greg McDaniel, the "Junior Grandmaster" / Bay area Realtor, and Matt Johnson, partner in Elite Real Estate Systems / founder of Pursuing Results, a podcast PR + production firm.
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Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast
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Feb 18, 2020

A lot of team leaders think that a bigger team means better results, but that’s not always the case. Why should team leaders be less concerned with having big teams? Is there any room to give unproductive agents a second chance? Why is it important for business owners and team leaders to show their teams that they care? On this episode, broker at Infinity Real Estate Services Bakersfield and host of the Be Better podcast, Lee Barrison, shares how to build a team that’s better, not bigger. 

 

Takeaways + Tactics 

A bigger team often sounds impressive, but we should be more concerned with having a productive team. 

Unproductive agents should be dismissed, but not without having an opportunity to prove themselves. Put them through a 90 day process to see if they’re able to be more productive. 

Good leadership requires care. Start thinking of the deals and money we make with our teams as a by-product of great personal relationships.

Feb 13, 2020

The online space is saturated with content, so to stand out, we have to ensure that we can easily be found on a range of platforms. How can we create effective content for different platforms? How can we link our audience to our content across these platforms, and which online spaces should we be using as search engines in their own right? On this episode, founder of Nao Media, Chris Craft, shares how to be ‘Googleable’. 

 

Takeaways + Tactics 

Create pieces of core content consistently, then repurpose by slicing and dicing smaller pieces for other platforms.

Don't put links to your core content when you repurpose it for other platforms. Put any links in the comments.

People don't use Facebook and LinkedIn search engines, so don't waste time on things like hashtags for those platforms

Feb 11, 2020

There are so many opportunities for wealth creation in Belize, so agents should be looking to invest as much as possible. What makes Belize such a great place to invest in? Should we be advising our clients to put their money into countries like this? What is holding American and Canadian clients back from new opportunities in Belize, and how can we allay their fears? On this episode, agents at 17 North Ltd, Jeff Coats and Josh Frazier, and owner of Ceiba Realty, Jonathan Lohr, share the benefits of buying in Belize.

 

Takeaways + Tactics 

Buying in Belize is a great investment, because anyone can buy property and own it outright forever. 

Belize is an entrepreneur’s paradise. Take advantage of every opportunity to invest in real estate, local businesses and the farming sector.  

American and Canadian buyers have 3 main fears: who they can trust, whether they can keep their investments, and safety. We have to help set their minds at ease, and then we can go back to real estate and marketing basics.

Feb 6, 2020

There are so many leads available to agents today, but only a small portion of them will actually convert. Therefore, we need to find ways to ensure we target the right people. How can we increase our likelihood of success? Would using a predictor or algorithm change anything about the way we do business today? On this episode, CEO of Likely.AI, Brad McDaniel, shares how we can increase our chances of success. 

 

Takeaways + Tactics 

Be aware that while around 200 million leads are generated every year, the number of actual transactions hasn’t increased by much. That means most of the leads we buy aren’t going to convert. 

We can increase our likelihood of success by using a predictor such as Likely.AI. Using a predictor allows us to cut through the clutter and speak to the right people.

Using a predictor doesn’t mean we have to change anything about the way we do business. We still need to build relationships with our clients; the difference is, by using a predictor we don’t waste time with the wrong leads.

Feb 4, 2020

No matter how technologically advanced our businesses become, real estate will always require human interaction, so we have to focus on building relationships. Is it possible to build trust faster or could speeding things up actually be harming our businesses? How can we boost our professional profiles, and is there a way to offer high-tech services without sacrificing real human interaction? On this episode, CEO of Smart Alto, Hassan Riggs, shares how to build stronger relationships with our clients.  

 

Takeaways + Tactics 

Don’t expect to see immediate results with clients. Trust takes time, so build relationships with clients at a natural pace.

The best way to build a relationship is by teaching people. Offer knowledge and information, and clients will associate us with value.

There’s so much emphasis on becoming high-tech, but to build great relationships we also have to be high-touch. Technology means nothing if we’re not using it to connect with other people.

Jan 30, 2020

Relationships are central to the real estate industry, so it’s our responsibility as agents to build connections with as many past, present and future clients as possible. How should we react when our past clients choose to work with different agents? What can we do to make sure we stay at the top of their mind between transactions? On this episode, industry veteran and the Grand Master himself, Terry McDaniel, shares how to build a relationship-based business. 

 

Takeaways + Tactics 

Don’t be deterred when clients leave. There are so many reasons they may work with another agent that have nothing to do with us, so we shouldn’t question our abilities.

Instead of asking how we can make our clients lives’ better, we should be asking them to teach us how to do that. This shows our dedication more clearly.

To stay top of mind, have something on hand to give to clients so we have a reason to see them in person. This can be something small, like a handwritten note.

Jan 28, 2020

Having multiple income streams is the best way to create freedom for ourselves. We can create those streams by getting involved in the development process. How can we start building relationships with builders and developers, and what kind of value can we offer them? What should we be avoiding if we want to build successful relationships? On this episode, real estate and home building expert, Matthew Clawson, shares how to forge successful relationships with builders and developers. 

 

Takeaways + Tactics 

Go out and approach builders and developers. Even if there’s nothing we can help them with now, at the very least, we can start building relationships with them. 

Provide value by creating edited videos of developments and sharing them with the developer. Offer to do more videos in the future, once a partnership is established.

Avoid wasting a builder or developer’s time by sharing deals they already know about. Time-wasting is the easiest way to frustrate a builder.

Jan 23, 2020

Starting a podcast is a lot easier than most people think, but when it comes to creating content, we tend to worry about what we should and shouldn’t share with the audience. Can we start podcasting before we’ve reached a certain level of success? How can we gain credibility with our audiences? Should we be sharing our vulnerabilities? On this episode, Will Grimes and Eli Schmidt, team leaders at Genesis Home Team and co-hosts of the Day One Dollar Zero podcast, share how to create podcast content that resonates with our audiences. 

 

Takeaways + Tactics 

Document the present. By showing our audience where we are now, we not only make ourselves more relatable; we also allow them to see us grow over time, and create a stronger bond with them.

To gain credibility, we have to stay in our own lanes. In other words, don’t offer advice or opinions on things we have no experience with. 

Don’t be afraid to be vulnerable. Audiences tend to seek out people they can relate to, so it’s okay for us to share our flaws in our content.

Jan 21, 2020

Agents have abdicated their responsibility to keep in touch with our sphere and past clients, and Zillow has taken over that job and we’re paying for it financially and relationally. What are the problems that come with being overly-reliant on Zillow leads? What are the 3 Cs of successful database management? On this episode real estate superstar, speaker, author, and consultant, Jim Remley shares how we can take control of our sphere and avoid becoming the equivalent of Zillow employees. 

 

Takeaways + Tactics 

We have to religiously nurture our CRM 

In order to switch from a reliance on Zillow leads, it’s important for us to capture client data and cultivate that data over a long period of time by incubating it in a CRM; and then closing them into transactions and referrals.

An anemic database will be low on referrals

Take the total number of your transactions, and the total number of people in your database. 10% of your database should be sending you at least 1 referral a year. If not you have an anemic database, mainly caused by not communicating. 

Leverage the database behind each client

The reality is there’s a time window within which our clients are most likely to refer us, and that is the 31 days after the transaction or leading up to it. During this time, we can offer to throw our clients a “sorry to see you go” or “welcome to the neighbourhood” party and be in attendance to build relationships with the sphere of influence that person has.

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Jan 17, 2020

TikTok is becoming one of the more popular social media platforms, so real estate professionals should be taking advantage of it now. What kind of content can agents and mortgage professionals share on TikTok? How can we create successful videos, and is it possible to use success on the platform to see real-life results? On this episode, licensed mortgage originator, author of Color My Credit and TikTok enthusiast, Alisa Glutz, shares how to build a massive following on the platform. 

 

Takeaways + Tactics 

Take a script we would use on a client and act it out dramatically. Bring the script to life, and take advantage of all the creative tools TikTok offers. 

TikTok videos are short, so be sure to capture the audience’s attention right from the start. Jump out at the camera if need be, but make sure the audience is hooked from the first word. 

Don’t feel limited by TikTok’s short video format; direct the audience to other platforms, like YouTube. Be sure to have more in-depth content on these platforms, and use it as a way to boost credibility.

Jan 14, 2020

So often, people hold back from making an impact on others’ lives because they’re trying to be someone they’re not. How can we become more helpful to others? Why is it so important to let go of our egos and be our authentic selves? On this episode,  developer of the 36 to Life movement, coach Hank Avink, shares insights on the importance of authenticity.

 

Takeaways + Tactics 

Have a mindset of service. We need to stop thinking about selling something, and genuinely want to help others with our knowledge. 

Stay in your lane. Being authentic brings phenomenal results, while being inauthentic tends to have poor results. Just be yourself. 

Drop the ego at the door. People lose the most money when their egos are involved, so present yourself as someone with a genuine desire to help others. 

Jan 9, 2020

As real estate professionals, being visible is non-negotiable, so we have to make sure we’re gaining as much meaningful visibility as possible on social media. Which platforms should we be taking advantage of to boost our followings, and should we be striving for a high number of followers in the first place? How can we connect with the kinds of people we want to work with when we don’t have a big following? On this episode, we discuss how to use social media for meaningful engagement and better results. 

 

Takeaways + Tactics 

  • Be mindful of where the audience is. It’s easy to be distracted by new platforms, but we have to keep creating content for the platforms where we already have a following. 
  • Aim for engagement. Having a high number of followers is irrelevant if we have no engagement with those followers, so we should spend more time making a real impact on our current audiences. 
  • When we have little-to-no followers, the best strategy we can take is to reach out to the people we want to work with directly. Most social media platforms allow users to send direct messages- so make the most of those.
Jan 7, 2020

Dealing with objections in real estate is a frustrating reality for agents, so it’s a good idea to have responses to those objections prepared in advance. How should we react to protestations in the buying process? Is there a way to stop objections from forming in the first place- and how should we approach buyers who stall the process to speak to other decision makers? On this episode, CEO and President at BrokerageUP! Inc and RealEstateCoach.com, Bernice Ross shares how asking the right questions can help us tackle objections. 

 

Takeaways + Tactics 

Asking questions is extremely powerful. Instead of telling a client what to do, formulate questions that will help them rethink their objections. 

To avoid objections being raised at crucial moments, be upfront with buyers at the first meeting. Ask if they would be ready to make an offer immediately when they find the right house. 

It’s extremely frustrating for agents when buyers stall the buying process to consult with their decision makers. To stop this from happening, encourage buyers to bring decision makers along to each listing.

Jan 2, 2020

As we head into a new decade, it’s time to start thinking like the next generation of real estate agents. What is the new generation doing to reach a wider audience? Once we connect with a bigger audience, how can we build stronger relationships with our markets? On this episode, Gene Volpe joins us to discuss the next generation tactics to take our businesses into the future.

 

Takeaways + Tactics 

Use social media to share content everyone enjoys. While cat videos might not tell our audience we’re great agents, they do humanize us and show our personalities.

Once we’ve branded our personalities, we have to remind our audiences of the work we do. This doesn’t need to be a time-consuming task- we just have to be more intentional about our content. 

Build stronger relationships by approaching local businesses and asking to promote their special offers. The businesses will benefit from the awareness, customers will benefit from the specials and we’ll be known for sharing value.

 

For a free once-off call with Greg, text him on 925 915 1978 

For more on Gene, visit Genevolpe.com

And if you’d like to use podcasts to take your business to the next level, head to Howtogetfeatured.com

Dec 31, 2019

The top performers in real estate share common habits, so ambitious agents should be paying attention to what those habits are and implementing them in their own lives. How do successful real estate professionals overcome their fears- and is it possible for new agents to do the same? Can we stop ourselves from reaching a plateau of success- and why is it so important to be more intentional about our futures? On this episode, clinical psychologist and leadership coach Dr Sheri Fluellen shares how to emulate the habits of top producers. 

 

Takeaways + Tactics 

Build the habit of having courage. All of us have fears, but the only way to overcome them is by taking action and doing what scares us and eventually the fear will subside. 

Keep increasing necessity. As we become more successful, we stop feeling a need to achieve. We have to keep pushing our limits and increasing our necessity as we grow. 

Be more intentional. We have to know where we’re going in business and in life, and surround ourselves with people who can help us achieve our goals. 

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Dec 28, 2019

One of the biggest barriers to our success in marketing is that we’re putting out a lot of content, but we’re not saying anything arresting, surprising or compelling. How should we approach marketing so that it doesn’t waste our time, energy and resources? Why is it so critical to think of marketing from the perspective of the audience? On this episode, Gene Volpe joins us to talk about the right way to go about marketing. 

It’s not just about mass broadcasting, it’s about being able to communicate effectively to the people who need to hear your message. -Greg McDaniel 

Takeaways + Tactics 

  • On social media, most of us don’t give anyone a clear and compelling reason to know or remember what we do. We think that because we’re visible we’re going to persuade people. 
  • Our time is much more valuably spent in conversation with the right people.  
  • When you’re not the person you’re marketing to, your view is tainted and unbiased. It’s important to think of your advertising from the perspective of the audience so you know the effect it will have.

Rockstar Agent Marketing Toolkit - Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.

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Additional links to books or other resources mentioned during the show

Dec 27, 2019

A changing real estate market presents opportunities that we can use to be more valuable to clients. What is the opportunity in doing real estate on-terms? How can agents add these to their listing presentation, and bring more value to prospective buyers? Why is it so important to expand our approach to real estate beyond listing homes? In this episode, author, investor and founder of Smart Real Estate Coach, Chris Prefontaine is back to talk about this incredible opportunity in real estate. 

Nationally, more and more real estate is being done on terms because banks are getting harder to work with. -Chris Prefontaine 

Takeaways + Tactics 

 

Selling on terms is a win for everyone in the transaction

The great thing about doing real estate on terms is that a seller doesn’t lose any money, and can get out of the home quickly, a person who wants to get into the home but can’t easily get a bank loan can rent to own, and the investor gets a property that will cash flow.  

 

Build up your credibility 

Not everyone has an established reputation, and that can make it scary to approach sellers. It’s important to have confidence, and to mention any partners you have in the business who have more experience, and it’s also important to join the Better Business Bureau. It’s important to have ties to credibility.  

 

The value of being investor vs. an agent

It’s better to say you’re an investor with an offer to buy a house than it is to say you are a real estate agent saying you want to list their house.

Guest Bio

Chris Prefontaine is the best-selling author of 2017's Real Estate On Your Terms and this year's The New Rules of Real Estate Investing. A real estate investor with over 27 years experience in the field, Chris is the founder of Smart Real Estate Coach and host of the Smart Real Estate Coach Podcast. He lives in Newport, Rhode Island with his wife, Kim, and their family. Chris operates the family business with his son, Nick, his daughter, Kayla, his son-in-law, Zach, and an amazing team. 

Chris is a big advocate of constant education. He and his family mentor, coach, consult, and actually partner with students around the country, teaching them to do exactly what their company does. Between their existing Associates nationwide and their own deals, Chris and his family are still acquiring 5-10 properties every month and control between $20-$30 million dollars worth of real estate deals — all done on TERMS without using their own cash, credit, or signing for loans. 

Chris and his family believe strongly in giving back to the community. They currently support Franciscan Children's Hospital in Brighton, MA, 3 Angels Foundation in Newport, RI, and the Wounded Warrior Project by giving a percentage of all deals to those causes.

To find out more about Chris, head to the following links:

http://prepropertysolutions.com/

https://www.linkedin.com/in/chrisprefontaine/

You can also listen to his podcast on

Smartrealestatepodcast.com 


To get a FREE copy of Chris’s latest book, visit https://freesrecbook.com/

Nov 9, 2019

Social media is vital for success in the real estate industry today, and posting video content in particular is non-negotiable. What kind of content should we be including in our videos- and how can we become more comfortable on camera in the early stages? Should our videos be strictly professional, or is authenticity more important? On this episode, founder of DigitalNatives Inc., James Rembert, and owner and founder of Amplified Marketing Group, Nick Sakkis share their insights on video, social media and the future of the real estate industry. 

Nationally, we can’t compete with online competitors. But on a hyperlocal stage, we can give them hell. -James Rembert

Takeaways + Tactics 

  • To become relevant in our markets, we need to create hyperlocal content. To do this, we can film our experiences in local establishments- like restaurants.
  • In the early stages of being on camera, it’s normal to feel nervous. To combat shyness, we can film ourselves completing everyday tasks. This will help us get used to being on camera.
  • Authenticity is everything, so stop worrying about telling viewers what we think they want to hear. If we’re authentic, we’ll be more likely to attract an audience better suited to us.

To stay ahead of new competitors like Zillow, we have to embrace social media. Start getting comfortable with sharing videos, because they’re non-negotiable for success. We need to speak about hyper-locally relevant topics, and build confidence by being ourselves. The real estate industry is going to feel a lot of changes thanks to the internet, but if we stay up-to-date with social media while staying true to ourselves, we don’t need to agonize over it. 

Guest Bio

Nick Sakkis is the owner and founder of Amplified Marketing Group. He is passionate about marketing and sales, and enjoys any opportunity to teach agents and entrepreneurs how to promote their brands. Nick is a paid advertising specialist with a keen interest in the social media world and digital space.

To find out more about Nick, visit 

Nicksakkis.com

https://www.linkedin.com/in/nick-sakkis-26999816 

You can also find him on social media with the name @NickSakkis

Find him on YouTube at https://www.youtube.com/channel/UCx_sKLMKBCCgAA8RLPoJDsg 

 

James Rembert, also known as ‘Zillow Killer’, is the founder of DigitalNatives Inc. He is a trained marketing strategist and talented designer with a background as a Realtor. James is the creator of the wildly successful online course, HyperLocal Domination, which is aimed at teaching real estate professionals how to build a real estate focused marketing agency from scratch.

To find out more about James, head to:

https://www.jamesrembert.com/bio

https://www.facebook.com/zillowkiller/

Nov 7, 2019

Often, agents lose out on deals when clients think they can buy or sell their properties more easily on their own. How can we make sure our clients know we’re offering a service worthy of their business? What part of our inner game do we need to tweak to start delivering the kind of value that takes us to the top of the game? On this episode, we discuss why offering value is vital for sustained success. 

If you think a buyer is trying to cut you out of a deal, get them on the phone. Don’t tell them things: ask them things. Get them to think about aspects they’ve never considered and they’ll realize why they need a buyer’s agent. -Matt Johnson

Takeaways + Tactics 

  • Educate clients by asking them questions. This gets them to think about buying and selling in a way they never have before, and shows we have the expertise they need.
  • It’s not enough to presume we’re worthy of great commissions- we have to earn our keep. We need to constantly bring value to the table if we want to generate revenue. 
  • We have to stop underestimating our power. Our inner game dictates our success, so if we believe we hold no authority, we’ll only do ourselves a disservice.

There’s an easy way to stop ourselves from being cut out of deals. If we just knuckle down and offer clients amazing value, we’ll become an obvious choice. Get clients to start thinking differently about real estate, and we’ll position ourselves as authority figures in the market. Most importantly, we need to believe we’re capable of it. Our inner game affects every part of our lives- let’s start believing we’re capable of delivering great value.

Rockstar Agent Marketing Toolkit - Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.

Oct 16, 2019

Technology has ushered in many changes to real estate. Some changes are small, and others are set to completely revolutionize everything about our business. How can we play within these changes, or prepare our businesses to avoid getting overrun by disruptors? On this episode, we answer these questions and other viewer questions about remaining relevant in a changing real estate business. 

If we want to survive in this industry, we should make sure we’re “Tom Cruise famous” with at least 50 people. It’s really about relationships and making sure we’re close to our database. -Greg McDaniel 

Takeaways + Tactics 

In lead follow up, texting irks people because they aren’t expecting it. We need to explain the purpose of our texts and make them personal. 

Tech companies are winning the battle for the hearts and minds of consumers, and there’s very little incentive for them to bring agents into their model. 

The more we operate in the space where we’re not selling cookie-cutter homes, the less likely we are to get replaced by tech companies.

 

Most real estate agents are worried about what the influx of tech companies in our industry means for our survival. As much as there’s a lot of change on the horizon, it doesn’t have to be all gloom and doom for us. If we want to sustain the traditional model, we have to get into action right now. We have to build strong relationships with clients who will always want to work with us and move out of the business of cookie cutter homes. If we play in our own league, we won’t get replaced. 

Oct 11, 2019

According to Perry Marshall’s book, The truth about the big outcomes we get in business and in marketing is that they come from about 20% of our actions. The challenge is that most of us are inundated by tasks that don’t really move the needle in our businesses. How can we analyze and evaluate our time so we can use it better? What is the best and highest use of our time? On this episode, we talk about the 80-20 rule and how we can use it to our benefit. 

In sales and marketing, most of our results come from very few things we’re doing. -Matt Johnson 

Takeaways + Tactics 

  • Sales is not a process of convincing people to work with you, it’s a process of disqualifying who you shouldn’t be working with. 
  • If we go back and analyze our time, we’ll realize that there are things we could pay someone else to do for us. We can take that and build a process around it and pay someone else to do it. 
  • In business there’s just no way around having conversations with your ideal client. 
  • As real estate agents, lead generation and conversion are our highest value activities.  

The truth about business at any level is that there are certain activities that may not take up all our time, but unlock the most growth, success and profit. Whatever plateau we find ourselves at, the key to breaking through is freeing up time for those higher value activities, and then passing everything else to somebody else. Each stage of leveling up comes after we hone in on a higher value activity, and that concept rules and changes everything in our lives. 

Rockstar Agent Marketing Toolkit - Featuring our favorite scripts, tutorials and quick start guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.

Oct 9, 2019

In the real estate industry, building relationships is crucial for success. How can we build rapport with our clients? What can we do to assemble a great database of people to bond with in the first place? On this episode, we discuss why relationships are vital in real estate, and how to go about building them. 

You have to be as visible as possible in your community. -Greg McDaniel

Takeaways + Tactics 

  1. Be authentic and transparent about who you are. People do business with agents who are true to themselves. 
  2. Stop trying to sell- focus on building genuine relationships and having real conversations with clients.
  3. To build a bigger database, give your business card to 25 people everyday, for 4 months.

Real estate is a people’s business, so it’s vital we connect with as many people as possible. While it can be anxiety-inducing at first, if we commit to meeting as many people as we can, we stand ourselves in good stead to build great relationships that benefit our businesses. Remember to be authentic in all dealings, and focus on conversation and transparency, rather than sales. By building rapport with clients, we can make sales without a pitch.

Rockstar Agent Marketing Toolkit - Featuring our favorite scripts, tutorials and quick start guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.

Oct 2, 2019

So often, the only thing holding us back from achieving our goals is us. How can we break the cycle of making excuses, and start making good on the promises we make to ourselves? What tactical steps can we take to hold ourselves accountable? On this episode, founder of GVI Media Gene Volpe and REDX Director of Content Development, Justin Zimmerman, explain how we can all stop making excuses. 

Your word is your bond: honor the commitments you make to yourself. -Matt Johnson

Takeaways + Tactics 

  1. We need to honor the commitments we make to ourselves. If we can’t keep promises we make, we can’t expect others to keep their word either.
  2. Train your mind to stay focused on the goal by creating habits.
  3. Say the goal out loud. If those around us know our intentions, they can help keep us accountable.

To achieve our goals, we need to respect and honor the commitments we’ve made. Without making good on our promises, the only people we’re letting down are ourselves. We need to start doing activities habitually and train ourselves until we no longer question them as part of our daily routines. While staying accountable is something we need to do for ourselves, we can also enlist the help of those around us. By simply sharing our goals with others, we add another layer of accountability. 

 

Guest Bio

Gene Volpe is the lead digital architect at and founder of GVI Media. He is also a speaker and national marketing expert, and a social media and video specialist. On top of his marketing expertise, Gene has extensive experience in the real estate and technology industries.

To find out more about Gene, head to www.genevolpe.com 

Justin Zimmerman is the Director of content development at REDX. He is passionate about educating people and enriching the lives of real estate agents. Justin believes that through education, agents can build confidence and create successful businesses. 

To find out more about Justin, find him on Instagram: @justinzim.personal

You can also find out more about him and REDX on https://theredx.com/blog 

If you’d like to be featured on a podcast, visit howtogetfeatured.com or www.facebook.com/pursuingresultsllc/ 

To get in contact with Greg, head to BOOKMcDaniel.com

 

Rockstar Agent Marketing Toolkit - Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.

Sep 24, 2019

Mobile home parks are one of the most untapped investing asset classes that we could be taking advantage of. What benefits does it offer and how do they match up against the more traditional investing markets? How did our guest build a lead generation system from scratch for mobile home investing? On this episode, we’re joined by real estate investor, entrepreneur and podcaster, Kevin Bupp, who shares on creating passive income through mobile home parks, and relationship networking and lead generation. 

Direct-to-owner marketing is all about getting the timing right. -Kevin Bupp

Takeaways + Tactics 

  1. If you can laser target exactly who your client is, it’s sometimes easier to put together a custom list than to sift through a list created by someone else. 
  2. Benefits of mobile home parks. Lower turnover, it’s the only asset class with a diminishing supply so there isn’t a lot of competition. There’s also ease of management, because you’re not in charge of the homes but the land, and common areas.  
  3. Direct-to-owner marketing is all about giving people value to build trust and interest before they need to buy and sell, so that we’re top of mind when that need does arise.

When it comes to real estate investing, we shouldn’t just be focused on the trendy and more well-known methods when there’s an opportunity to dominate in an area with very little competition and massive benefits. Mobile home investing is an example of this. With a massive barrier of entry when it comes to lead generation and unmatched benefits, it is the epitome of blue water fishing, meaning we have a higher chance of becoming kings of the category. 

Guest Bio

Real estate expert, serial entrepreneur, and host of two podcasts, Real Estate Investing for Cash Flow and The Mobile Home Investing Podcast. Go to http://www.kevinbupp.com/ for more information and to check out his podcast. To learn more about the investing side, go to https://sunrisecapitalinvestors.com/



Rockstar Agent Marketing Toolkit - Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.

Sep 10, 2019

We tend to think of our businesses as a way to make money, and something we should keep separate from our personal lives. Is it possible to embrace our personal beliefs and passions, while also benefiting our businesses? How can we use our businesses to increase awareness for the charities we believe in? On this episode, host of the Dreaming of Cooperstown podcast and social entrepreneur Scott Morris shares how we can build social good into our businesses. 

Making a difference in other people’s lives will bring the riches and success you’re chasing. -Greg McDaniel

Takeaways + Tactics 

  1. Our businesses and passions don’t need to be separate. We can merge the two by donating a portion of what we receive from clients to a charity we or the client are passionate about.
  2. Don’t worry about being vulnerable. Sharing our stories with clients only endears us to them.
  3. Create a network of business owners with shared passions and interests. This boosts our profiles while spreading awareness for the causes closest to our hearts.

As business owners, we have the power to bring awareness to the issues we feel strongly about. We no longer need to hide our advocacy or be afraid to share why we support certain causes. Use the positions we occupy for good- there’s no reason why our businesses shouldn’t benefit from our social good. In fact, we can do good while benefiting our businesses.

 

Guest Bio

Scott Morris is the founder of SRM Real Estate Group. As a social entrepreneur, his business model is based on promoting social good and encouraging advocacy for good causes. He is a speaker, advocate for type 1 diabetes, and the host of the Dreaming of Cooperstown podcast.

To find out more about Scott, visit Scottrmorris.com  and Srmrealestategroup.com


Rockstar Agent Marketing Toolkit - Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.

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