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Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast

Get actionable ideas, insight & inspiration to turn your real estate career into a life of freedom. Real Estate Uncensored delivers 3 live shows/wk showing you how to blend the latest high-tech and high-touch prospecting, sales and marketing strategies to grow your real estate business. Featuring interviews with mega agents like Joshua Smith, Jeff Cohn, Brett Tanner, Greg Harrelson, Jeff Latham, Aaron Wittenstein, Marti Hampton and many more. You’ll learn how to make 100+ calls/hr, how to use prospecting systems and scripts to sell 500 homes/yr, how to bring homes to market & actually get them sold, how to run high-tech open houses & much more. Co-hosted by Greg McDaniel, the "Junior Grandmaster" / Bay area Realtor, and Matt Johnson, partner in Elite Real Estate Systems / founder of Pursuing Results, a podcast PR + production firm.
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Now displaying: Page 1
May 11, 2021

We’re all aware of how important the right data is in creating marketing strategies. However, many of us aren’t sure what the right data is. 

 

What information should we be obtaining for maximum results, and more importantly, where do we find it? 

 

Once we have the right data, how do we use it to build and expand on our relationships? After all, real estate is a people’s business, so we can’t rely on information alone. How do we combine human connection with cold, hard facts? 

 

In this episode, the CEO of Likely.Ai and brother to the Junior Grandmaster, Brad McDaniel shares the difference between clean and dirty data, and how the right information can supersize our businesses. 

 

Three Things You’ll Learn in This Episode 

 

  • Why we need to stop looking for clues in explicit data

    Our leads give us some explicit information about themselves, but that can only take us so far. Implicit data is what helps us figure out a leads’ interest and intent, so we can find tailor-made solutions for their needs and wants and ensure we’re only presenting them with options we know will work. 

 

  • How to get in front of the right people at the right time

    It’s never a bad idea to play the long game, but we also don’t want to annoy our database when they’re not in the market to buy or sell. Tech like Likely.Ai lets us target the people who are likely to need our services soon with our more aggressive campaigns. 

 

  • The cost of bad data

    Using data to bolster our marketing isn’t just an add-on, it’s non-negotiable. Over $600 BILLION is lost every year because businesses are using bad data, so by not getting the real figures, we’re losing money.

 

Guest Bio

 

Brad McDaniel is the CEO and co-founder of Likely.Ai, artificial intelligence geared towards solving the number one problem faced by real estate professionals: bad quality leads. A sought-after Director of Business Strategy, Brad is an entrepreneur at heart, passionate about problem-solving and developing launching successful web and mobile products.

 

To find out more, visit:
https://www.linkedin.com/in/bradjmcdaniel/

https://likely.ai/

 

To take advantage of the offer mentioned in this episode, go to:

https://app.likely.ai/refresh 

And for the discount mentioned, use the coupon code ‘McDaniel’ 

 

Contact your hosts:

 

To find out more about Gene, visit:

Genevolpe.com

 

For more about KlevrLeads, go to:

KlevrLeads.com

 

And text or call Greg on 925 915 1978

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