Whether we’re established agents or the new kids on the block, all of us are aiming to differentiate ourselves from our competitors and stand out in the eyes of the consumer. How do we do it?
What will truly set us apart from every other agent in our markets, even if we’re newbies with little to no experience?
How can we go into every interaction with the next-level confidence required to become the obvious choice?
In this episode, Middleton Group Director of Acquisitions, Ashlee Chapman shares how she’s differentiated herself as an agent and investor.
Three Things You’ll Learn in This Episode
- The power of confidence
When we walk into an appointment knowing what sets us apart from the rest, we can let our prospects know we’ll choose if we want to work with them, just as much as they’ll decide if they want to partner with us. By putting ourselves in the driver’s seat and knowing the value we bring to the table, we’ll stand out immediately.
- How to future-proof our businesses
The future of real estate combines traditional transactions and an investing side of things. Get ahead of the curve now and be proactive instead of pragmatic.
- The differentiating tool most are too scared to use
Our prospects are dealing with a ton of agents, and they’re all singing the same tune. Switch it up by foregoing traditional, super formal scripts, and talking to prospects like they’re normal human beings!
Ashlee Chapman is the Director of Acquisitions at Middleton Group. A real estate agent with a diverse range of skills, Ashlee is a problem solver at heart and a specialist when it comes to distressed properties.
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Or email her at email@example.com
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