The Holidays are upon us, and with that comes the opportunity to share our brand messaging in a way that not only gives great value, but spreads cheer in the process. 

That being said, Christmas marketing can easily go into sleazy territory if we’re not careful. How can we send our well-wishes without coming across that way? Is it possible to differentiate ourselves from all the other agents putting out their own Christmas marketing?

In this episode, we’re diving deep on how to put out more impactful marketing this Holiday season. 

Three Things You’ll Learn in This Episode 

• How to adapt our marketing to a very 2021 Christmas
  
  This year’s housing market is unique, so how can we put out festive marketing that acknowledges that? 

• The key to Christmas gifting that stands out
  
  Any agent can send a run-of-the-mill, boring-as-heck soap on a rope or standard Christmas card. What can we do to set ourselves apart? 

• How to show our sphere we care on any budget
  
  Is there a way to do something memorable for our spheres without breaking the bank?

Many of us talk about wanting to be wealthy, but very few of us are, and most of the time, that comes down to our mindset. 

Just how much of what we say to ourselves helps make our goals a reality, and how much of it is only hurting us? Could our belief systems be sabotaging our chances of success? 

In this episode, owner, coach, and speaker at Next Level Success Coaching, Brian Bogaert joins us to discuss how to stop getting in our way and cultivate a money mindset. 

Three Things You’ll Learn in This Episode 

• How to start believing abundance is within reach
  
  Why are we so resistant to the idea that every single one of us can grow and achieve beyond our wildest dreams? 

• Why we have to stop thinking in terms of need
  
  So many of our goals are tied up in what we ‘need’. What if we started thinking in terms of what we want? 

• Why traditional understandings of wealth just aren’t sufficient
  
  What would our lives look like if we defined wealth according to what it means to us, as individuals?

Guest Bio

Brian Bogaert is the owner, coach and speaker at Next Level Success Coaching. A former ‘corporate guy’, Brian enjoys using the analogy of The Matrix to explain how he got out of the rat race at the age of 37 and went on to not only create financial freedom for himself, but teach others how to do it, too. With his own ‘red pill’ being real estate investing, Brian went from living a good life, making 6-figures, but always feeling somewhat trapped, to creating the life of his dreams, and today, he’s passionate about helping others do the same, no matter what their personal ideas of freedom may be. 

To find out more, go to:
https://nlscoaching.com/

https://nlscoaching.com/bio/

https://www.facebook.com/brian.bogaert 

https://www.linkedin.com/in/brianbogaert/

The market has faced an unprecedented over-demand this year, and as agents, we need to think about how we’ll take advantage of that, going forward. 

How can we position ourselves as the #1 agent in our markets, so when consumers even think about a transaction, we’re the first real estate pros to spring to mind? Is there a way to do that without forking out a ton of cash?

In this episode, CEO of RealEstateCoach.com and industry legend, Bernice Ross returns to share the 7 things we can do to market our listings at a low cost (or no cost!) in 2022. 

Three Things You’ll Learn in This Episode 

• How to use Facebook to create a living business card for your listings
  
  Single property websites have been around for years, so what’s stopping us from creating Facebook business pages for each of our listings?

• 1 clever, contemporary way to get leads
  
  Thanks to nearly everything going touchless because of Covid, everyone knows how to use a QR code. How can we leverage that as part of our marketing? 

• How to build a bigger following and position ourselves as local experts
  
  How can we take video testimonials about our local markets to a whole new level?

Guest Bio

Bernice Ross is the CEO of RealEstateCoach.com. An industry legend with over 30 years of experience, Bernice is a Master Certified Coach, passionate about helping agents realize their full potential. She is also an author of more than 1300 published articles on Inman News, as well as 7 books- most recently, Lead Great Virtual Meetings: The Steps You Need to Succeed. Bernice holds an MA in English from UCLA and a PhD in Educational Psychology from USC. 

To find out more, go to:

https://www.linkedin.com/in/berniceross 

https://realestatecoach.com/ 

https://realestatecoach.com/newsletter/ 

https://realestatecoach.com/products/newagent/

https://realestatecoach.com/?s=list+and+sell+like+crazy

Everyone talks about wanting to be successful in real estate, but when it comes down to it, most agents aren’t willing to put in the work required to make it happen. 

What would it take for us to turn our ideas into action, so success stops being a pipe dream and becomes our waking reality? How can we stop being our own bottlenecks in our businesses? 

In this episode, Founder of Real Estate B-School and host of the Real Estate Team Builders podcast, Lars Hedenborg joins us to discuss how to stop dreaming and start doing. 

Three Things You’ll Learn in This Episode 

• The difference between top producers and everyone else
  
  Why is it that we all have the same 24 hours, yet some people manage to reach unbelievable levels of success and others struggle to merely get by? 

• How to assess whether we’re really working towards our goals
  
  We all say we want to be successful, but how much of what we do on a daily basis is really contributing towards making it happen? 

• Why outsourcing is more crucial than we realize
  
  How can we expect to make our biggest dreams a reality when we’re spending so much of our time doing low dollar-producing activities? 

Guest Bio

Lars Hedenborg is the Founder of Real Estate B-School and host of the Real Estate Team Builders podcast. A staunch believer in the idea that the traditional real estate team model is broken, Lars is passionate about coaching agents to find a better work-life balance without sacrificing success. 

To find out more, go to:

https://www.realestatebschool.com/ 

https://www.linkedin.com/in/real-estate-coach/

To listen to the Real Estate Team Builders podcast, go to: 

https://open.spotify.com/show/6b48Y4mkLEDbvXvMnrhrc4 

https://podcasts.apple.com/us/podcast/real-estate-team-builders/id1378347101

We’ve become so accustomed to the caricature of a sleazy salesperson that sometimes it feels like it’s just not possible to be a good agent and a good person. However, that doesn’t have to be the case. 

How can we bring our personal values into our businesses, so we’re not just selling homes, but doing so in an ethical way? Is it possible to be wildly successful while staying true to our beliefs 100% of the time?

In this episode, ethical business coach and ex-monk, Martin Stellar shares how to sell homes without compromising our integrity. 

Three Things You’ll Learn in This Episode 

• How to change the way we think about salespeople
  
  Just how much has the idea of a sleazy salesperson impacted our approach to sales, and where does it stem from in the first place? 

• How to come across more respectful in sales conversations
  
  Could replacing just one word in our vocabulary show our clients we’re coming from a good place? 

• Why being a good person always pays back in dividends
  
  How can we put all our faith in the idea that doing the right thing is good for business, too?

Guest Bio

Martin Stellar is a coach and consultant for ethical sales and business growth. An ex-monk and former copywriter, Martin is passionate about helping purpose-driven business owners earn more money, without compromising their values. With his go-to tagline being ‘I help nice people make money,’ Martin’s goal is to get more coaches, consultants and entrepreneurs turn their business dreams into a reality, while still being able to sleep at night. 

To find out more, go to:
https://martinstellar.com/ 

The National Association of Realtors just announced the measures they’re taking to standardize the MLS across the board, but what does that actually mean for agents?

How will the standardization affect us, if at all - and is there anything we can do about it? How will we need to adapt our existing strategies in the wake of the changes? 

In this episode, we’re weighing in on having to disclose our fees publicly to the consumer when previously, we didn’t even disclose them to other agents. 

Three Things You’ll Learn in This Episode 

• Who the disclosure of fees stands to benefit
  
  How much does the consumer really stand to gain from the disclosure of fees?

• How to make a marketing lemonade out of the changes
  
  So, our fees need to become public knowledge. Is there a way to turn that into a social media marketing opportunity? 

• How to create the kind of content consumers want
  
  It’s one thing to turn the news of the NAR’s new rules into content. How do we turn it into the kind of content people will actually engage with? 

When you’re a new agent learning the ropes, scripts are necessary for building your confidence and communicating effectively, but there’s a huge caveat. If we rely on them too heavily, scripts can actually put prospects off, and get in the way of a genuine, engaging conversation. 

What makes your communication sound painfully scripted? How do you make your conversation feel more natural and authentic? 

In this episode, we talk about mistakes that make you sound too scripted and what to do instead. 

Three Things You’ll Learn in This Episode 

• Why heavy scripts make us seem less authentic
  
  How do we make our conversations with prospects more human, authentic and engaging? 

• Why your scripts fall flat with prospects
  
  When it comes to scripts, what’s more important - perfection or conversation? 

• How to confidently navigate subjects you don’t know
  
  We don’t have to have an answer for everything to communicate effectively. How do we respond when prospects ask us about an area that isn’t our forte?

All signs point to a virtual future, and the only way real estate pros will survive is by adapting to the new reality. 

That being said, we’re still dealing with human beings at the end of the day, so how do we strike the balance between building real connections and growing with the changes? How can we best equip ourselves for a cyber reality and stand out amongst a crowd of i-buyers? 

In this episode, host of Coffee Talk With Adika Live, Stefan Adika returns to talk differentiation in the digital era. 

Three Things You’ll Learn in This Episode 

• What the developments at Zillow mean for agents
  
  hat the heck is going on at Zillow, and is it wise to take their latest developments as purely ‘coincidental’?

• How to maintain great, human relationships with past clients
  Do we really think contacting clients we haven't spoken to in a year, out of the blue, is a good idea? 

How to levera

All signs point to a virtual future, and the only way real estate pros will survive is by adapting to the new reality. 

That being said, we’re still dealing with human beings at the end of the day, so how do we strike the balance between building real connections and growing with the changes? How can we best equip ourselves for a cyber reality and stand out amongst a crowd of i-buyers? 

In this episode, host of Coffee Talk With Adika Live, Stefan Adika returns to talk differentiation in the digital era. 

Three Things You’ll Learn in This Episode 

What the developments at Zillow mean for agents

What the heck is going on at Zillow, and is it wise to take their latest developments as purely ‘coincidental’?

How to maintain great, human relationships with past clients

Do we really think contacting clients we haven't spoken to in a year, out of the blue, is a good idea? 

How to leverage iBuyers 

What’s stopping us from using our industry knowledge to educate the consumer on iBuyers (and grow our own digital footprints in the process!)? 

[COMPLETE SHOW VIDEO EMBED]

Resources + Links

Rockstar Agent Marketing Toolkit - Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.

Subscribe on YouTube

Guest Bio

Stefan Adika is a California Realtor and YouTuber. A former touring bassist with more than 20 years of experience, Stefan is passionate about helping his clients find their own piece of paradise, with tons of laughs along the way. Stefan also uses his YouTube shows, Coffee Talk with ADIKA LIVE! and Talking Wax with ADIKA LIVE! to put a smile on his viewers’ faces - but he’s also happy to be used as a source of annoyance if necessary, so be sure to share his content with your best friends and worst enemies alike. 

To find out more, go to:

https://www.youtube.com/channel/UC67DCNf4oLIuJZmVq8aykdQ

https://www.youtube.com/channel/UCpDurwXKpDiXuGBdsklxigg

ge iBuyers 

What’s stopping us from using our industry knowledge to educate the consumer on iBuyers (and grow our own digital footprints in the process!)? 

[COMPLETE SHOW VIDEO EMBED]

Resources + Links

Rockstar Agent Marketing Toolkit - Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.

Subscribe on YouTube

Guest Bio

Stefan Adika is a California Realtor and YouTuber. A former touring bassist with more than 20 years of experience, Stefan is passionate about helping his clients find their own piece of paradise, with tons of laughs along the way. Stefan also uses his YouTube shows, Coffee Talk with ADIKA LIVE! and Talking Wax with ADIKA LIVE! to put a smile on his viewers’ faces - but he’s also happy to be used as a source of annoyance if necessary, so be sure to share his content with your best friends and worst enemies alike. 

To find out more, go to:

https://www.youtube.com/channel/UC67DCNf4oLIuJZmVq8aykdQ

https://www.youtube.com/channel/UCpDurwXKpDiXuGBdsklxigg

Real estate investing has the power to completely change our lives and turn our wildest dreams into reality. The only question is, is there a ‘right’ way to do it?

What are the things we need to know before we go down the path of real estate investing? Is it possible to make big moves without taking big risks? 

In this episode, owner of The DeRosa Group and author of Raising Private Capital, Matt Faircloth shares how he approaches real estate investing. 

Three Things You’ll Learn in This Episode 

• The best markets to invest in
  
  “Sexy” markets tend to be over-saturated, and declining markets are risky, so where should we be investing, instead? 

• 1 thing to look at before purchasing an investment property
  
  What key piece of information should we be looking into before putting any money down? 

• What investors need to know about loans
  
  Rates have been at an historic low for some time now, but is that likely to change in the near future?

Guest Bio

Matt Faircloth is the Founder and CEO of The DeRosa Group and the author of the acclaimed Amazon Bestseller, Raising Private Capital. A seasoned investor of over 15 years, Matt has completed over $40 000 000 in real estate transactions and controls over 800 units in multifamily. Passionate about helping others transform their lives through real estate investing, Matt is a regular contributor and guest on BiggerPockets.com and also has his own YouTube channel, dedicated to educating investors. Matt is the co-host of The Healthy Wealthy Wiseguys Show podcast. 

To find out more, go to:

https://derosagroup.com/

https://store.biggerpockets.com/products/raising-private-capital?variant=32588975571040

https://www.amazon.com/Raising-Private-Capital-Building-Peoples/dp/1947200984

https://www.youtube.com/c/DerosaGroupTrenton 

https://mattandiggy.com/ 

We’ve all heard the saying, “spend money to make money,” but what happens if we don’t have any? The harsh reality is, some agents just don’t. 

So, what’s an agent in a tight position to do? Are there ways to market ourselves without spending a dime? What should be our first splurge when we do have the means to invest in our businesses?

In this episode, we’re weighing in on marketing budgets, and what to do when we don’t have one. 

Three Things You’ll Learn in This Episode 

• How to compete with big tech
  
  Even a top producer is unlikely to have a marketing budget anywhere near that of a big tech company like Zillow. What can the average agent do to stay in the ring? 

• How to run ads on a shoestring
  
  Is it smarter to hold off on ads until we can afford to target everyone, or what should we be doing instead? 

• The best social media platforms for agents with no budget
  
  Social media is free, but with so many options available to us, knowing which platform to zone in on is tricky. Which networks are likely to get us the best results?

From social media marketing to offerings like Zillow, technology is changing real estate as we once knew it, and agents who fail to get on board risk going out of business. 

The problem is, the vast majority of agents are taking too long to embrace the changes as they come. How can we quit complaining about new developments and start welcoming them? Is there any hope for the technophobes among us? 

In this episode, The ZillowKiller, James Rembert returns to discuss why we need to stop making excuses and get started, already! 

Things You’ll Learn in This Episode 

• 1 thing to change about the way we see digital marketing
  
  Are we still seeing social media advertising as an ‘add-on’ or as anything less than vital? 

• The future of NFTs in real estate
  
  What on earth is an NFT and how can real estate pros even begin to understand them, let alone use them? 

• How to stop getting overwhelmed by a changing industry
  
  Tech is set to change the world as we know it, and that can be a little daunting. How can we learn to adapt to new developments, rather than fear them? 

• What we need to know about Meta
  
  How much of an impact will the rebrand from Facebook to Meta really have on its users? 

Guest Bio

James Rembert, also known as The ZillowKiller, is the Founder of DigitalNatives Inc and The ZillowKiller brand. A passionate marketer, James is a speaker and coach who has played a role in completely changing the landscape of real estate by making lead generation easier for agents. Today, James owns a boutique advertising agency that deals exclusively with real estate agents. 

To find out more, go to: 

https://www.jamesrembert.com/

And for more on his Circle of Excellence, go to:

https://app.coe99.com/

Just when Realtors were getting used to Zillow buying homes directly from the consumer, the platform has pulled the plug on their much touted offer program. What does it mean? 

This turn of events can actually work to the benefit of real estate agents if we play our cards right. This is the time for us to up our visibility, give sellers more certainty and take back market share.

What are some of the ways we can make sure our sellers never need to call any iBuyer before us? How do we give the consumer the convenience that made them opt for iBuyers in the first place?

In today’s Roundtable, we discuss the recent shift in Zillow’s strategy and what we can do to take advantage of it. 

Three Things You’ll Learn in This Episode 

• How to remind the consumer of the value we bring
  
  Consumers need to know that we never stopped looking out for them even when Zillow was buying homes. How do we put a massive megaphone on this message?  

• The real reason people were interested in instant offer platforms
  
  What drove the rise of Zillow offers and other iBuyers, and how can we build the same level of convenience in our customer experience? 

• Why we have to get comfortable with spending money on marketing
  
  Can agents crush it in the digital marketing game with sweat equity and organic tactics alone? 

• How to stand out in the listing presentation
  
  How can we win by attacking points of friction and stress in the real estate transaction?

Whether we’re seasoned agents or total newbies to the business, we’re all capable of building the kinds of teams that bring in results for years to come. We just have to re-think the steps it takes to get there. 

So, what are those steps? How do traditional team models hold us back from building something that benefits not only us, but our agents, too? Can we recalibrate our existing strategies and shift into something that really works? 

In this episode, US Growth Operations Manager at eXp, Randy Wouters explains how to build teams that bring in results in the long term and benefit everyone involved in them. 

Three Things You’ll Learn in This Episode 

• The importance of humility
  
  Everyone wants to be successful. The real question is, are we willing to get over ourselves and take advice from those in the know? 

• How to retain top agents long-term
  
  The traditional teams model dictates that leaders pour into their agents for several years, only to have those same agents fly the nest at their peak. Is there a way to retain our agents without clipping their wings? 

• How to stop taking rejection so personally
  
  How can we get better at handling rejection from agents who aren’t looking to join our teams?

Guest Bio

Randy Wouters is the US Growth Operations Manager at eXp. A former schoolteacher, Randy is passionate about motivating those who come into his world and strongly believes that with the right help, anyone can make their dreams come true. 

To find out more, go to:

https://randyexplains.com/ 

https://randyexplains.com/

Most agents know what it’ll take to move the needle forward in their businesses, but the harsh reality is, most won’t follow through because they’re afraid of implementation.

How can we stop letting fear hold us back from making our dreams a reality, and is doing so even possible? Where do those fears stem from in the first place? 

In this episode, real estate operations and exit strategy coach, Renee Williams joins us to discuss how to push past our fears and just get started, already!

Three Things You’ll Learn in This Episode 

• How to stop letting others’ opinions affect us
  
  Staying immune to haters and trolls is a necessity, but how do we actually do it? 

• Why we need to stop seeing video content as optional
  
  How can we shift the way we see educational, consumable content, so we stop seeing it as an add-on and start seeing it as a non-negotiable? 

• What to include in our social media marketing
  
  What do our audiences actually want to see and how can we get better at giving it to them?

Guest Bio

Renee Williams is a real estate operations and exit strategy coach, Founder of the Renee Williams Group, and host of the Agent Exit Podcast. A former loan officer and corporate strategy administrator turned investor, Realtor and business coach, Renee’s passion lies in helping women find their purpose and turn their dreams into reality at any age. 

To find out more, go to:

https://www.reneewilliamsgroup.com/

And for a free strategy session, head to https://www.reneewilliamsgroup.com/reu

We all go through ups and downs in life, and when the downs come along, it can be devastating. However, they’ll only prevent us from moving forward if we let them. 

How can we stop letting our fears define us, so no matter what challenges arise, we can keep pushing towards our goals? Is there an easy fix to get rid of the voice in our head telling us we can’t?

In this episode, Global Real Estate Agent and Team Leader, Cari Heibel-Briner shares how to take control of our mindsets, so we can control our results. 

Three Things You’ll Learn in This Episode 

• How to stop letting our previous mistakes hold us back
  
  How can we leave our past in the past so we can genuinely move on to the next stage of our lives? 

• How to take control of our lives when overwhelm hits
  
  What’s the first step to regaining control when we feel powerless in the face of challenges? 

• The #1 reason we don’t take action
  
  If the fear of failure itself isn’t what’s stopping us from doing what we need to do, what is?

Guest Bio

Cari Heibel-Briner is a Global Real Estate Agent and Team Leader at eXp, passionate about helping agents make their wildest dreams come true. The former President of Coaching at Achieve Freedom Coaching, Cari has long been interested in helping others achieve success in all areas of life, so they feel fulfilled at home, in the office and everywhere in-between. 

To find out more, go to:

https://www.linkedin.com/in/cariheibel/ 

https://www.instagram.com/cariheibelbriner/ 

Facebook: https://www.facebook.com/cari.briner

Having a great database is essential to success in real estate, but putting one together takes time. For the seasoned pros who have spent years building rapport in their markets, this isn’t too much of a problem, but what about newbie agents? 

How can new agents build a database from scratch? Who should they be reaching out to, and how should they go about those conversations?

In this episode, Founder of Likely.Ai, Brad McDaniel returns to discuss how newbies can build databases that supersize their careers. 

Three Things You’ll Learn in This Episode 

• The key to staying in touch with our spheres no matter what
  
  How can we stay in contact with our databases in the event of another Facebook outage or similar event? Is it even possible to have total control over our communications platforms? 

• How to build connections with anyone (and EVERYONE!)
  
  From the dog park to the grocery store, we’re interacting with a ton of people on a daily basis. What’s stopping us from getting them into our databases? 

• Where to start when we’re just getting started
  
  Who should be the very first people we include in our databases?

Guest Bio

Brad McDaniel is the co-founder and CEO of Likely.Ai, artificial intelligence geared towards helping real estate professionals sift through bad data to make low-quality leads a thing of the past. A highly sought-after Director of Business Strategy, Brad is passionate about problem-solving and developing successful web and mobile products.

To find out more, visit:
https://www.linkedin.com/in/bradjmcdaniel/

https://likely.ai/

likely.ai/freshstart

app.likely.ai

The best way to differentiate ourselves in our marketing is by creating hyperlocal content. That being said, as most agents would agree, that can be easier said than done.

How can we create the kind of social media content that positions us as the local experts in our markets? Does a quick fix in this area even exist?

In this episode, creator of the Instagram Power Method course, Michelle Berman returns to share how to create and maintain a hyperlocal presence on social media. 

Three Things You’ll Learn in This Episode 

• How to use hashtags (and actually see results!)
  
  Let's face it: hashtags can be a little intimidating. How should we be using them to build a bigger audience amongst the people in our local markets? 

• How to engage with our local communities online
  
  How can we ensure we're really connecting with our market on a deeper level? 

• When to follow back (and when it's a better idea NOT to)
  
  Who should we be following on Instagram? Does engagement require us to follow back, or is that a bad idea?

Guest Bio

Michelle Berman is the CEO of Berman Media PD, AKA the Rolls Royce of Instagram Marketing. The creator behind the Instagram Power Method Course, Michelle is a nationally acclaimed Instagram Coach, passionate about taking out the guesswork of successful Instagram strategies for real estate and mortgage pros, so they can take their social media game to a whole new level.

To find out more, visit:

https://michelle-berman.mykajabi.com/ 

https://www.instagram.com/bermanmediasocial/?hl=en 

https://www.facebook.com/michelle.berman.75 

Everyone loves relatable memes: that’s why they get such great engagement! The question is, can they be used as part of our marketing strategy?

How can real estate professionals start using memes as a way to boost their public profiles and stand out to their spheres? Do social media users really want to see real estate memes, or should we be doing something else entirely?

In this episode, we’re doing a deep dive into how to create the content no one can get enough of!

Three Things You’ll Learn in This Episode 

• How to create a meme
  
  How can we go about creating memes that genuinely resonate with our audience? 

• How to gauge what’s off-limits in a meme
  
  Memes are intended to spark conversations and poke fun at something, but can we ever go too far when we’re using the content to market our businesses? 

• What to include in our memes
  
  Where can we find inspiration for our memes? Are there set categories for the type of content people want to see?

Building a real estate team that doesn’t require our constant attention is something most leaders aspire to, but no one said it was easy.

What are the biggest challenges standing in the way of aspirational team leaders looking to scale (and maybe even sell) their teams? More importantly, how can we get around those barriers?

In this episode, Executive VP of First Team Real Estate and Founder of Homearly Real Estate Group, Jay Bourgana details how he managed to build and scale not just one, but TWO teams. 

Three Things You’ll Learn in This Episode 

• How to overcome the dark days of building and scaling a team in any market
  
  Real estate comes with the unique challenge of not only market cycles, but also seasonal cycles. How can we navigate and overcome the difficult periods as they come? 

• How to set our teams up for success from day 1
  
  Building a successful team takes time, especially if we’re hoping to nurture future leaders for our organizations. How can we build a system where we encourage our teams to hit the ground running, right from the start? 

• The key to building a sellable team
  
  Selling a real estate team is notoriously difficult. How can we do it, anyway?

Guest Bio

Jay Bourgana is the Executive VP of First Team Real Estate and Founder of Homearly Real Estate Group. Having started his career in banking, Jay first entered real estate in 2013, and since then he’s scaled not only one, but two teams. A ‘recovering’ business consultant-turned-business owner, Jay is passionate about healing ill businesses. 

To find out more, go to:

https://www.linkedin.com/in/jay-bourgana-519a7865/

https://www.facebook.com/jayhomearly/ 

https://www.homearly.com/nice-guy/

https://www.firstteam.com/agent/64850-jay-bourgana/

The real estate industry is under attack, with national companies and big tech surrounding traditional agents from all sides. However, we still have a shot at standing out to consumers if we make the right moves.

How can we stay ahead of the curve, so we’re always on hand to offer consumers more value than our competitors? Is there a way for the underdog to not only survive in the wake of the onslaught, but emerge victorious? 

In this episode, Jake Wolfe details how KlevrLeads is getting traditional agents on the same playing field as the industry’s biggest players. 

Three Things You’ll Learn in This Episode 

• The beauty of offering incentives
  
  How can we offer our prospective clients so much value that it works in their favor to work with us? 

• Why we need to focus on solving real problems
  
  What challenges are consumers facing today, and how can we step in to help them overcome the hurdle? 

• How to tailor our marketing strategies for the best results
  
  We know we have a ton of value to offer. The question is, how do we ensure enough people know about what makes us unique?

It doesn’t matter how many people we call in a day: if we’re not saying the right thing, in the right way, we’re not going to get the results we want.

The question is, what should we be saying, and what should we be training our agents to say? Is it really possible to overcome any objection with the right script?

In this episode, Founder of Smart Inside Sales, Dale Archdekin returns to explain how we should be approaching our calls. 

Three Things You’ll Learn in This Episode 

• The importance of curiosity
  
  Can asking good questions and being genuinely interested really change the outcome of our conversations? 

• How to go beyond traditional training for our agents
  
  Teaching our agents a script is one thing. How can we ensure they’re delivering it correctly, each and every time? 

• Why we need to change our perspective on the word ‘no’
  
  How can we stop getting down on ourselves the minute we’re faced with an objection?

Guest Bio

Dale Archdekin is the Founder of Smart Inside Sales. He is also the former Director of Lead Generation for a top-5 Keller Williams Realty Mega Team and a residential real estate salesperson with a decade-long track record. Dale is passionate about helping agents reach their full potential without feeling the need to rely on manipulative tactics. 

To find out more, go to:

https://www.smartinsidesales.com/ 

https://www.linkedin.com/in/dalearchdekin/ 

And for the PDF mentioned in this episode, go to:
https://www.smartinsidesales.com/agentscript/ 

As agents, we have a ton of stories about what really happens in a transaction, and telling them could actually set us apart in the eye of the consumer. The problem is, we’re so determined to show up as consummate professionals that we’re keeping them to ourselves. 

Why is it so important to provide our audiences with a full view of the good, the bad and the ugly of real estate deals? How can we push past the idea that we have to present ourselves as ‘perfect’ to get business?

In this episode, we’re getting into the meat and bones of why an authentic story always gets great results. 

Three Things You’ll Learn in This Episode 

• How to combat the fear of over-sharing
  
  How much personal information and talk of past bad experiences is too much? 

• Why we need to let our audiences dictate what we share
  
  Why are we so wrapped up in thinking about what our audiences don’t want to see? 

• How to get into video if we’re late to the party
  
  If we haven’t taken the first steps towards getting comfortable on video, have we missed the boat? Is it too late to get started?

The vast majority of agents are going into calls with the best of intentions, but they're still not getting the results they want because they're approaching their conversations all wrong.

Where are so many of us making a mistake with our scripts, and what should we be doing instead? How should we structure a script when we're dealing with friends or family? 

In this episode, we're talking about how to talk to people and achieve the outcomes we want! 

Three Things You’ll Learn in This Episode 

• How to approach business conversations with friends and family
  
  What's stopping our nearest and dearest from wanting to work with us, and how can we convince them that we're the best fit for the job? 

• The #1 thing to remember when someone is already in talks with another agent|
  
  How can we get the consumer to see that we're their best bet without saying anything negative about the competition? 

• How to connect with consumers outside of scripted phone calls
  
  Phone calls are a great way to build connections, but they're just the first step. What else should we be doing?

The key to running a successful business that not only pays the bills but truly fulfils us lies in our mindset.

The question is, how can we tweak the way we think so we’re brought closer to our goals? What does the ‘right’ mindset look like, anyway?

In this episode, Dallas/Fort Worth Realtor, Tim Parnell joins us to discuss how to turn our mindsets into something sexy and rock ‘n roll. 

Three Things You’ll Learn in This Episode 

• Why mindset matters more than we tend to realize
  
  What separates the mindset of a millionaire apart from that of everyone else? 

• How to think like a RESPONSIBLE business owner
  
  When we’re working for someone else, slacking off is met with a swift response. What happens when we’re the ones at the helm? 

• The importance of prioritizing our happiness as entrepreneurs
  
  Why does loving what we do make all the difference when we’re trying to run successful companies?

Guest Bio

Tim Parnell is a licensed Realtor in the Dallas/Fort Worth Area. While he’s only practised as an agent for the last 4 years, he has an extensive background in real estate, having first shown interest after seeing infomercials on TV growing up. His background in the industry includes home remodeling, home owning, real estate investing and home inspections. Tim has also been the host of a real estate podcast.

To find out more, go to:
https://www.linkedin.com/in/timothy-parnell-39a83391/

https://www.timparnelldfw.com/ 

Or call him directly on 214 734 5131

Most of us got into this business to create freedom for ourselves. The problem is, once we make that a reality, we tend to lose our vision for the future, and as a result, we lose our motivation.

What can we do to regain the excitement we had when we first decided to go down the entrepreneurial path? How can we create an environment that encourages us to think outside the box so we continue to grow for years to come?

In this episode, CEO of Carrot, Trevor Mauch shares how to revive our energy, so we can stay passionate about our businesses. 

Three Things You’ll Learn in This Episode 

• How to reframe what we think we should be doing
  
  Is it a wise decision to do more of what works, or should we be shifting gears in another direction? 

• The key to assessing what’s draining our energy reserves
  
  How can we pinpoint the things that are adding to our plates without feeding our souls? 

• Why evergreen content is vital
  
  What is it that makes evergreen so important, and how can we start creating it?

Guest Bio

Trevor Mauch is the CEO of online lead generation hub, Carrot. An established entrepreneur with an extensive track record of building successful businesses, Trevor's true passion lies in building meaningful relationships and finding the true value of things. Trevor is the host of the CarrotCast podcast.

To find out more, go to:

https://carrot.com/

https://carrot.com/guides/energy/  

https://go.carrot.com/evergreen-2/  

https://carrot.com/blog/category/carrotcast/ 

https://instagram.com/trevor.mauch?utm_medium=copy_link