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Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast

Get actionable ideas, insight & inspiration to turn your real estate career into a life of freedom. Real Estate Uncensored delivers 3 live shows/wk showing you how to blend the latest high-tech and high-touch prospecting, sales and marketing strategies to grow your real estate business. Featuring interviews with mega agents like Joshua Smith, Jeff Cohn, Brett Tanner, Greg Harrelson, Jeff Latham, Aaron Wittenstein, Marti Hampton and many more. You’ll learn how to make 100+ calls/hr, how to use prospecting systems and scripts to sell 500 homes/yr, how to bring homes to market & actually get them sold, how to run high-tech open houses & much more. Co-hosted by Greg McDaniel, the "Junior Grandmaster" / Bay area Realtor, and Matt Johnson, partner in Elite Real Estate Systems / founder of Pursuing Results, a podcast PR + production firm.
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Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast
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Now displaying: March, 2020
Mar 26, 2020

We’re living in strange times, and a lot of agents are beginning to worry about their livelihoods, but this is the moment we should really be doubling down on lead generation. Why do we need to make the most of our time in isolation? Is it possible to generate leads while the world is battling a pandemic? In this episode, Founder and CEO of Club Wealth®️ Coaching and Consulting, Michael Hellickson, shares why we should be doubling down on lead generation and how to do it. 

 

Takeaways + Tactics 

Where there’s chaos, there’s an opportunity. While we’re in isolation, we have a duty to press forward and look for ways to be part of solutions for the future. 

 

While we’ve been discouraged from going to public places, a lot of people are taking walks with their families around their neighborhoods. Take advantage of the foot traffic by putting up sign advertisements.

 

Keep holding listing appointments with clients: just do it virtually. People respond to videos almost as well as they do to face-to-face interactions.

 

Resources + Links

 

Rockstar Agent Marketing Toolkit - Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.

 

Subscribe on YouTube

 

Guest Bio

Michael Hellickson is the Founder and CEO of Club Wealth®️ Coaching and Consulting. After beginning his real estate career in 1991, Michael was a top 1% agent nationally, even before graduating from high school. Michael is considered the #1 short sale expert worldwide, and has been featured on several national television and radio programs including Glenn Beck, CNBC, The Dave Ramsey Show, and The Fox Business Network among many other local and regional programs. 

 

To find out more about Michael, head to

facebook.com/groups/clubwealth

Clubwealth.com

 

Text Club Wealth to 727 287 5993 to get 17 of Michael’s best online lead sources

And for a 30 Free Trial of Listings to Leads, head to clubwealth.com/l2l

 

For a free once-off call with Greg, text him on 925 915 1978 

And if you’d like to find out how to become Micro Famous, visit Microfamouspodcast.com and microfamousbook.com

To get in touch with Gene, visit GeneVolpe.com or follow #ChallengeToLead on Facebook

 

Books Mentioned on this episode:

Be the Solution: How Entrepreneurs and Conscious Capitalists Can Solve All the World's Problems by John Mackey and Michael Strong https://www.amazon.com/Be-Solution-Entrepreneurs-Conscious-Capitalists/dp/0470450037

Mar 19, 2020

To see great results in real estate both now and in the future, team owners need to start embracing digital technologies. Will there ever be an ‘Uber’ of real estate? What does the future of our industry look like and how can we start offering it to our clients today? On this episode, owner of kwELITE, Jeff Cohn, shares what we can expect to see in real estate in the future. 

 

Takeaways + Tactics 

Stop looking to create the Uber of real estate. Buying and selling properties is an involved process, so instead of looking to simplify it, Uber-style, we should be finding ways to offer our clients amazing, innovative experiences. 

 

Offer higher quality images. The client of the future wants to see every part of a property virtually, so postcard-sized images aren’t going to cut it anymore.

 

Create a virtual reality experience. By providing our clients with an opportunity to tour a home no matter where they are, we can offer convenience and value like no other.

Mar 12, 2020

Business reviews have become an important part of branding today. Who should we be asking to review us and what formats should we be using? On this episode, President and CEO of Amplified Marketing Group and podcast host, Nick Sakkis, shares how to use reviews to advertise our businesses more effectively. 

 

Takeaways + Tactics 

People trust the opinions of other people more than they trust advertisements, so reviews are a great way to attract more clients. Have past and present clients leave reviews of their experiences with us for a cheaper alternative to advertising. 

 

Reviews don’t have to come from people we’ve closed deals with. We can get other business owners to review our conduct and offer to do the same for them in return. 

 

Create video reviews. Most people trust videos more than written text, so ask clients to record a short testimonial that can be shared on a range of platforms.

Mar 5, 2020

For many new agents, the thought of having conversations with potential clients is terrifying, but if we learn how to interact with others effectively, we can banish that fear. How can we have more positive conversations? Is it possible to convert leads sooner without coming across as forceful? On this episode, CEO and Founder of Smart Inside Sales, Dale Archdekin, shares how to have more effective conversations. 

 

Takeaways + Tactics 

Have positive conversations. If a client is interested in something we know they can’t have, don’t start by telling them that. Instead, ask questions to get a sense of what they want, and offer alternatives later.

 

When a client isn’t interested in buying or selling immediately, ask the right questions to find out why. Once we’ve heard their explanation, we can start assessing whether we can help them in the near future.

 

Don’t push potential leads - lead them. Guide people and show them the best way forward, but don’t force anything on them.

Mar 3, 2020

When it comes to the experiences we give our clients, we should all be striving to go above and beyond. Why is it so important to exceed our clients expectations? Do our gestures need to be extravagant? How can we let our clients know about all the small additional things we do without bragging? On this episode, we discuss how to create amazing experiences in a simple way. 

 

Takeaways + Tactics 

Most people can’t put a finger on the specific elements that make an experience more memorable, but there is a big difference when every component is well done. People feel perfection, so strive to give clients that. 

 

Little details make all the difference. Stop thinking it’s difficult to offer exceptional service and focus on all the minor components that add up. 

 

Often, agents are overlooked for all the extra services they offer because clients simply don’t know about them. Use videos to show what’s happening behind the scenes.

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