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Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast

Get actionable ideas, insight & inspiration to turn your real estate career into a life of freedom. Real Estate Uncensored shows you how to blend the latest high-tech and high-touch prospecting, sales and marketing strategies to grow your real estate business. Featuring interviews with mega agents and influencers like Jeff Cohn, Lars Hedenborg, Greg Harrelson, Jeff Latham, Aaron Wittenstein, James Rembert, Nick Sakkis, Marki Lemons-Ryhal and many more. You’ll learn how to use social media to attract ideal clients, build your personal brand online, use prospecting systems and scripts to sell 500 homes/yr, bring homes to market & actually get them sold, run high-tech open houses & much more. Co-hosted by Greg McDaniel, the "Junior Grandmaster" and a Bay area Realtor, and Matt Johnson, agency owner, podcaster and author of MicroFamous.
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Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast
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Now displaying: February, 2022
Feb 24, 2022

Success takes hard work, and sometimes, there is merit in the grind. However, if we’re regularly toiling away 16-hour days, we’re probably just keeping ourselves on the hamster wheel. 

 

The thing is, most of us are afraid that without those 16-hour days, we won’t achieve our goals, and that’s because we’re caught up in scarcity mindsets. So, how can we bust through those mindsets, once and for all?

 

In this episode, host of the Underdog podcast, Pamela Bardhi shares how she ditched her self-imposed limitations and built a business based on abundance



Three Things You’ll Learn in This Episode 

 

  • The importance of professional coaching 

Is spending money on coaching an unnecessary expense or a crucial investment we should be making in the early stages of our business? 

 

  • How to get to the root of a scarcity mentality

What’s behind our self-limiting beliefs, and what can we do to kick them to the curb, for good? 

 

  • Why pouring out is the key to bigger successes

Could being of service to others actually increase our chances of better results? 

 

Guest Bio

 

Pamela Bardhi is a serial entrepreneur and founder of the Mosché Group. A daughter to Albanian immigrants, Pamela has been hustling since the age of 10, when she worked in her family’s pizza shop in Boston. By 21, she owned two of her own restaurants, and that was when the real estate bug bit her. Today, Pamela is a legend in the industry, and both Forbes and Time Magazine have highlighted her 9-figure real estate business. 

 

Passionate about paying it forward and inspiring others to make their dreams a reality, Pamela is also the host of the hugely popular Underdog podcast. 

 

To find out more, go to:

https://pamelabardhi.com/about/ 

https://theunderdogshow.com/ 

https://www.linkedin.com/in/pamelabardhi

https://www.instagram.com/pamela_bardhi/?hl=en

https://www.facebook.com/pambardhi/ 

Feb 22, 2022

TikTok is the most viewed platform in the world right now, so if there’s one place we should be running ads, it’s there! So, what’s stopping more agents from getting started, already? 

 

What makes TikTok ads different from those on Facebook, and what can we do to ensure ours stand out in a sea of content?

 

In this episode, we’re diving into everything you need to know about TikTok ads. 

 

Three Things You’ll Learn in This Episode 

 

  • The biggest problem with Facebook advertising 

Are Facebook ads worthwhile investing in, or would our money be better spent elsewhere? 

 

  • How to create ads that hold attention 

People’s attention spans are getting shorter by the day, so how can we create ads that attract and maintain their interest? 

 

  • The kind of content we should be sharing on TikTok

Is it possible to grow a following on TikTok without jumping on the trendy dances the platform is famed for? 

Feb 17, 2022

With the market on fire over the last few years, real estate professionals have been in an extremely lucky position. However, at some point, there will be a correction, and when that day comes, agents will need to rely on the relationships they've built to move forward.

 

The question is, do we have the kind of relationships that could bring us business in any market? If not, how can we get to building them, stat? 

 

In this episode, author, content creator and multifamily investment advisor, Beau Beery shares his tips on how to build (and maintain!) strategic relationships.



If you reconnect with the people most likely to do business with you on a consistent basis, you will be the only agent they think of when they're ready to make a move. -Beau Beery

 

Three Things You’ll Learn in This Episode 

 

  • How to build a reputation that precedes us

    What can we do to cultivate a personal brand so strong that people know who we are and what we do without needing to tell them? 

 

  • The key to building strategic relationships

    How can we prioritize building relationships with those most likely to work with us? 

 

  • 1 effective way to maintain relationships over time

    How can we avoid the all-too-easy trap of forgetting to stay in contact with our strategic partners?

 

Guest Bio

 

Beau Beery is the owner/broker and multifamily investment advisor at Beau Beery Multifamily Advisors. A legend in the industry, Beau has an extensive track record in the multifamily investment space; experience he puts to good work through his passion of sharing knowledge. Beau is the author of Multifamily Investors Who Dominate, as well as the content creator behind the 'Beau Knows Multifamily' YouTube channel. Beau also shares endless pieces of advice and pearls of wisdom through his website, beaubeery.com.

 

To find out more, go to:

https://beaubeery.com/

https://youtube.com/c/BeauKnowsMultifamily 

https://www.amazon.com/Multifamily-Investors-Who-Dominate-Transact/dp/1735833908 

https://www.linkedin.com/in/beauknowsmultifamily

Feb 15, 2022

Putting out an ad or making a phone call is a great way to spread the word about our brands, but if we’re not following up on those efforts, we’re leaving a ton of money on the table. 

 

How can we make follow up an integral part of our marketing processes, so we never run the risk of losing top of mind awareness with our spheres? Are any follow up strategies more effective than others? 

 

In this episode, we’re diving deep on retargeting marketing and how to do it right

 

If you don't have a follow up campaign, all of your individual outreach efforts will be nulled. -Jake Wolfe

 

Three Things You’ll Learn in This Episode 

 

  • How to ensure our retargeting marketing resonates with our spheres

    It’s one thing to retarget our marketing, but how can we make sure we’re doing it in a way that helps us build a better connection and genuine relationships with our ideal clients?

 

  • How much to spend on retargeting

    When it comes to retargeting, should we be working with a particular budget in mind? 

 

  • Where to draw the line between being present and being annoying

    How many emails are too many emails? How can we ensure we stay top of mind without hounding our databases?
Feb 10, 2022

Airbnb has made it easier than ever before for short-term rental property owners to reach a wider audience, and as a result, those who use the platform the right way stand to see a next level ROI. 

 

The question is, what is the ‘right’ way to use Airbnb, and is there a wrong way to go about it? How can we use the platform to guarantee cash flow, and how can we sidestep potential mistakes along the way?

 

In this episode, co-host of Real Estate Divas and President of Capricorn Mortgage Investments, Kristin Gerst shares her top tips for how to use Airbnb as the ultimate cash cow. 

 

If you use real estate as a tool to create cash flow, you don't have to be a Realtor for the rest of your life. -Kristin Gerst

 

Three Things You’ll Learn in This Episode 

 

  • 2 things we need to know before buying an Airbnb rental property

    What can we do to ensure we’re setting ourselves up for a phenomenal ROI when purchasing short-term rental properties?

 

  • How to weigh up the costs of a short-term rental property

    Is there ever a time when paying above a property’s value could be beneficial to us? 

 

  • The unfortunate truth about many Airbnb resources

    How many of the paid resources on running short-term rentals actually contain the right information, and where should we be looking for information, instead?

 

Guest Bio

 

Kristin Gerst is the President of Capricorn Mortgage Investments and Managing Partner of Preston Roman Holdings. A longtime real estate investor, Kristin first joined Airbnb in 2017, and today, she owns 12 flourishing short-term rentals in uptown Texas and has begun managing short-term rentals for other investors. Kristin is the co-host of the Real Estate Divas show, and is passionate about sharing her knowledge with aspiring investors looking to follow in her footsteps.

 

To find out more, go to:

https://www.linkedin.com/in/kristin-gerst-a2a6a66/

https://www.instagram.com/kristingerst/?hl=en

https://www.youtube.com/c/realestatedivas

https://capricornmortgageinvestments.com/ 

 

You can also contact Kristin on:

kristin@capricornmortgageinvestments.com 

info@capricornmortgage.com

 

Resources mentioned in this episode:

https://www.airdna.co/

Feb 8, 2022

We can't expect to boost our credibility if we're not willing to put ourselves out there, and thanks to social media, it's never been easier to do just that.

 

The problem is, many of us are still anxious about getting started with content creation. What's the root of those concerns in the first place, and how can we put them to bed, once and for all? 

 

In this episode, we're diving into content creation 101, because in 2022, that's something we should all be doing.



There’s so much content out there to tweak and make your own, so sit down, pick a topic and fill in the blanks with your expertise. -Jake Wolfe

 

Three Things You’ll Learn in This Episode 

 

  • Why getting over ourselves is the first step to getting started

    Do we really have absolutely nothing to say, or is that just our ego stopping us from taking the plunge? 

 

  • Where to get inspiration for content

    What’s stopping us from putting our own unique spin on something that’s already out there? 

 

  • 1 thing to remember as a new content creator

    How can we stop comparing ourselves to longtime content creators and just focus on getting started, already?
Feb 3, 2022

When it comes to building influence in real estate, or any industry, for that matter, few tools are as effective as podcasting. Where else would we have the opportunity to not only position ourselves as thought leaders, but provide a platform for others in our network? 

 

The problem is, while the benefits of podcasting are undeniable, the vast majority of agents aren’t jumping at the chance to get started. What’s holding them back?

 

In this episode, we’re talking all things podcasting and personal branding with On Air Brands CEO and fellow podcaster, Erik Cabral. 

 

You don't have to have millions of eyeballs on your content to make a massive impact. -Matt Johnson

 

Three Things You’ll Learn in This Episode 

 

  • The benefits of being micro-famous

    What’s more likely to bring us tangible results: appealing to a mass audience, or niching down? 

 

  • How podcasters position themselves as connectors

    Could podcasting set us up as a valuable resource to other real estate professionals? 

 

  • How to stay consistent when putting out content

    Putting out content on a weekly basis is non-negotiable, but it’s also easier said than done. How can we make content creation a part of our routine and stick with it?

 

Guest Bio

 

Erik Cabral is the Founder of Media Agency, On Air Brands. A legend in the podcasting space, Erik first explored the tool when he entered real estate, and today, he’s passionate about educating others in how to leverage podcasts in their own business. A host, co-host and producer for a number of top-rated shows, Erik is also the founder of the innovative networking and podcasting event, PodMAX. 

 

To find out more, go to:

https://www.erikcabral.co/about

https://onairbrands.com/


You can also contact Erik directly at erik@onairbrands.com

Feb 1, 2022

Many real estate agents are always seeking that secret, lightning-in-a-bottle formula that will skyrocket them and grow their businesses in a flash, but it simply doesn’t exist. We don’t need some magical tool to make our dreams come true, if there’s any magic bullet at all, it’s hidden in the actions we take every single day. 

 

What are the simple things that are guaranteed to change the results we’re getting? How do we take ownership of our time and make our success inevitable? 

 

In this episode, the REU Marketing Roundtable talks about the “magic bullet” to grow your business and why it’s closer to us than we think. 



The real magic bullet to anything is consistency and daily habits. If your objective is to grow your business, but your daily habits don’t reflect that, then you need to make a change. -Nick Sakkis

 

Three Things You’ll Learn in This Episode 

 

  • Why consistency matters

    What tiny but mighty activities will propel us to epic success in the shortest amount of time? 

 

  • How to measure and refine everything you do

    How do we deconstruct our results so we can be sure we’re doing the right things every single day?

 

  • The secret to being the best versions of ourselves

    Accountability begins with ourselves. Why do we falter at our goals when we start breaking promises to ourselves?
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