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Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast

Get actionable ideas, insight & inspiration to turn your real estate career into a life of freedom. Real Estate Uncensored shows you how to blend the latest high-tech and high-touch prospecting, sales and marketing strategies to grow your real estate business. Featuring interviews with mega agents and influencers like Jeff Cohn, Lars Hedenborg, Greg Harrelson, Jeff Latham, Aaron Wittenstein, James Rembert, Nick Sakkis, Marki Lemons-Ryhal and many more. You’ll learn how to use social media to attract ideal clients, build your personal brand online, use prospecting systems and scripts to sell 500 homes/yr, bring homes to market & actually get them sold, run high-tech open houses & much more. Co-hosted by Greg McDaniel, the "Junior Grandmaster" and a Bay area Realtor, and Matt Johnson, agency owner, podcaster and author of MicroFamous.
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Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast
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Dec 2, 2021

We’ve become so accustomed to the caricature of a sleazy salesperson that sometimes it feels like it’s just not possible to be a good agent and a good person. However, that doesn’t have to be the case. 

 

How can we bring our personal values into our businesses, so we’re not just selling homes, but doing so in an ethical way? Is it possible to be wildly successful while staying true to our beliefs 100% of the time?

 

In this episode, ethical business coach and ex-monk, Martin Stellar shares how to sell homes without compromising our integrity. 

 

Three Things You’ll Learn in This Episode 

 

  • How to change the way we think about salespeople

    Just how much has the idea of a sleazy salesperson impacted our approach to sales, and where does it stem from in the first place? 

 

  • How to come across more respectful in sales conversations

    Could replacing just one word in our vocabulary show our clients we’re coming from a good place? 

 

  • Why being a good person always pays back in dividends

    How can we put all our faith in the idea that doing the right thing is good for business, too?

 

Guest Bio

 

Martin Stellar is a coach and consultant for ethical sales and business growth. An ex-monk and former copywriter, Martin is passionate about helping purpose-driven business owners earn more money, without compromising their values. With his go-to tagline being ‘I help nice people make money,’ Martin’s goal is to get more coaches, consultants and entrepreneurs turn their business dreams into a reality, while still being able to sleep at night. 

 

To find out more, go to:
https://martinstellar.com/ 

Nov 30, 2021

The National Association of Realtors just announced the measures they’re taking to standardize the MLS across the board, but what does that actually mean for agents?

 

How will the standardization affect us, if at all - and is there anything we can do about it? How will we need to adapt our existing strategies in the wake of the changes? 

 

In this episode, we’re weighing in on having to disclose our fees publicly to the consumer when previously, we didn’t even disclose them to other agents

 

Three Things You’ll Learn in This Episode 

 

  • Who the disclosure of fees stands to benefit

    How much does the consumer really stand to gain from the disclosure of fees?

 

  • How to make a marketing lemonade out of the changes

    So, our fees need to become public knowledge. Is there a way to turn that into a social media marketing opportunity? 

 

  • How to create the kind of content consumers want

    It’s one thing to turn the news of the NAR’s new rules into content. How do we turn it into the kind of content people will actually engage with? 
Nov 26, 2021

When you’re a new agent learning the ropes, scripts are necessary for building your confidence and communicating effectively, but there’s a huge caveat. If we rely on them too heavily, scripts can actually put prospects off, and get in the way of a genuine, engaging conversation. 

 

What makes your communication sound painfully scripted? How do you make your conversation feel more natural and authentic? 

 

In this episode, we talk about mistakes that make you sound too scripted and what to do instead. 



Three Things You’ll Learn in This Episode 

 

  • Why heavy scripts make us seem less authentic

    How do we make our conversations with prospects more human, authentic and engaging? 

 

  • Why your scripts fall flat with prospects

    When it comes to scripts, what’s more important - perfection or conversation? 

 

  • How to confidently navigate subjects you don’t know

    We don’t have to have an answer for everything to communicate effectively. How do we respond when prospects ask us about an area that isn’t our forte?
Nov 23, 2021

All signs point to a virtual future, and the only way real estate pros will survive is by adapting to the new reality. 

 

That being said, we’re still dealing with human beings at the end of the day, so how do we strike the balance between building real connections and growing with the changes? How can we best equip ourselves for a cyber reality and stand out amongst a crowd of i-buyers? 

 

In this episode, host of Coffee Talk With Adika Live, Stefan Adika returns to talk differentiation in the digital era. 

 

Three Things You’ll Learn in This Episode 

 

  • What the developments at Zillow mean for agents

    hat the heck is going on at Zillow, and is it wise to take their latest developments as purely ‘coincidental’?

 

  • How to maintain great, human relationships with past clients
    Do we really think contacting clients we haven't spoken to in a year, out of the blue, is a good idea? 

 

How to levera

All signs point to a virtual future, and the only way real estate pros will survive is by adapting to the new reality. 

 

That being said, we’re still dealing with human beings at the end of the day, so how do we strike the balance between building real connections and growing with the changes? How can we best equip ourselves for a cyber reality and stand out amongst a crowd of i-buyers? 

 

In this episode, host of Coffee Talk With Adika Live, Stefan Adika returns to talk differentiation in the digital era. 

 

Three Things You’ll Learn in This Episode 

 

What the developments at Zillow mean for agents

What the heck is going on at Zillow, and is it wise to take their latest developments as purely ‘coincidental’?

 

How to maintain great, human relationships with past clients

Do we really think contacting clients we haven't spoken to in a year, out of the blue, is a good idea? 

 

How to leverage iBuyers 

What’s stopping us from using our industry knowledge to educate the consumer on iBuyers (and grow our own digital footprints in the process!)? 

 

[COMPLETE SHOW VIDEO EMBED]

 

Resources + Links

 

Rockstar Agent Marketing Toolkit - Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.

 

Subscribe on YouTube

 

Guest Bio

 

Stefan Adika is a California Realtor and YouTuber. A former touring bassist with more than 20 years of experience, Stefan is passionate about helping his clients find their own piece of paradise, with tons of laughs along the way. Stefan also uses his YouTube shows, Coffee Talk with ADIKA LIVE! and Talking Wax with ADIKA LIVE! to put a smile on his viewers’ faces - but he’s also happy to be used as a source of annoyance if necessary, so be sure to share his content with your best friends and worst enemies alike. 

 

To find out more, go to:

https://www.youtube.com/channel/UC67DCNf4oLIuJZmVq8aykdQ

https://www.youtube.com/channel/UCpDurwXKpDiXuGBdsklxigg

ge iBuyers 

What’s stopping us from using our industry knowledge to educate the consumer on iBuyers (and grow our own digital footprints in the process!)? 

 

[COMPLETE SHOW VIDEO EMBED]

 

Resources + Links

 

Rockstar Agent Marketing Toolkit - Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.

 

Subscribe on YouTube

 

Guest Bio

 

Stefan Adika is a California Realtor and YouTuber. A former touring bassist with more than 20 years of experience, Stefan is passionate about helping his clients find their own piece of paradise, with tons of laughs along the way. Stefan also uses his YouTube shows, Coffee Talk with ADIKA LIVE! and Talking Wax with ADIKA LIVE! to put a smile on his viewers’ faces - but he’s also happy to be used as a source of annoyance if necessary, so be sure to share his content with your best friends and worst enemies alike. 

 

To find out more, go to:

https://www.youtube.com/channel/UC67DCNf4oLIuJZmVq8aykdQ

https://www.youtube.com/channel/UCpDurwXKpDiXuGBdsklxigg

Nov 18, 2021

Real estate investing has the power to completely change our lives and turn our wildest dreams into reality. The only question is, is there a ‘right’ way to do it?

 

What are the things we need to know before we go down the path of real estate investing? Is it possible to make big moves without taking big risks? 

 

In this episode, owner of The DeRosa Group and author of Raising Private Capital, Matt Faircloth shares how he approaches real estate investing. 

 

Three Things You’ll Learn in This Episode 

  • The best markets to invest in

    “Sexy” markets tend to be over-saturated, and declining markets are risky, so where should we be investing, instead? 

 

  • 1 thing to look at before purchasing an investment property

    What key piece of information should we be looking into before putting any money down? 

 

  • What investors need to know about loans

    Rates have been at an historic low for some time now, but is that likely to change in the near future?

 

Guest Bio

Matt Faircloth is the Founder and CEO of The DeRosa Group and the author of the acclaimed Amazon Bestseller, Raising Private Capital. A seasoned investor of over 15 years, Matt has completed over $40 000 000 in real estate transactions and controls over 800 units in multifamily. Passionate about helping others transform their lives through real estate investing, Matt is a regular contributor and guest on BiggerPockets.com and also has his own YouTube channel, dedicated to educating investors. Matt is the co-host of The Healthy Wealthy Wiseguys Show podcast. 

 

To find out more, go to:

https://derosagroup.com/

https://store.biggerpockets.com/products/raising-private-capital?variant=32588975571040

https://www.amazon.com/Raising-Private-Capital-Building-Peoples/dp/1947200984

https://www.youtube.com/c/DerosaGroupTrenton 

https://mattandiggy.com/ 

Nov 16, 2021

We’ve all heard the saying, “spend money to make money,” but what happens if we don’t have any? The harsh reality is, some agents just don’t. 

 

So, what’s an agent in a tight position to do? Are there ways to market ourselves without spending a dime? What should be our first splurge when we do have the means to invest in our businesses?

 

In this episode, we’re weighing in on marketing budgets, and what to do when we don’t have one. 

 

Three Things You’ll Learn in This Episode 

 

  • How to compete with big tech

    Even a top producer is unlikely to have a marketing budget anywhere near that of a big tech company like Zillow. What can the average agent do to stay in the ring? 

 

  • How to run ads on a shoestring

    Is it smarter to hold off on ads until we can afford to target everyone, or what should we be doing instead? 

 

  • The best social media platforms for agents with no budget

    Social media is free, but with so many options available to us, knowing which platform to zone in on is tricky. Which networks are likely to get us the best results?
Nov 11, 2021

From social media marketing to offerings like Zillow, technology is changing real estate as we once knew it, and agents who fail to get on board risk going out of business. 

 

The problem is, the vast majority of agents are taking too long to embrace the changes as they come. How can we quit complaining about new developments and start welcoming them? Is there any hope for the technophobes among us? 

 

In this episode, The ZillowKiller, James Rembert returns to discuss why we need to stop making excuses and get started, already! 

 

Things You’ll Learn in This Episode 

 

  • 1 thing to change about the way we see digital marketing

    Are we still seeing social media advertising as an ‘add-on’ or as anything less than vital? 

 

  • The future of NFTs in real estate

    What on earth is an NFT and how can real estate pros even begin to understand them, let alone use them? 

 

  • How to stop getting overwhelmed by a changing industry

    Tech is set to change the world as we know it, and that can be a little daunting. How can we learn to adapt to new developments, rather than fear them? 

 

  • What we need to know about Meta

    How much of an impact will the rebrand from Facebook to Meta really have on its users? 

 

Guest Bio

James Rembert, also known as The ZillowKiller, is the Founder of DigitalNatives Inc and The ZillowKiller brand. A passionate marketer, James is a speaker and coach who has played a role in completely changing the landscape of real estate by making lead generation easier for agents. Today, James owns a boutique advertising agency that deals exclusively with real estate agents. 

 

To find out more, go to: 

https://www.jamesrembert.com/

 

And for more on his Circle of Excellence, go to:

https://app.coe99.com/

Nov 9, 2021

Just when Realtors were getting used to Zillow buying homes directly from the consumer, the platform has pulled the plug on their much touted offer program. What does it mean? 

 

This turn of events can actually work to the benefit of real estate agents if we play our cards right. This is the time for us to up our visibility, give sellers more certainty and take back market share.

 

What are some of the ways we can make sure our sellers never need to call any iBuyer before us? How do we give the consumer the convenience that made them opt for iBuyers in the first place?

 

In today’s Roundtable, we discuss the recent shift in Zillow’s strategy and what we can do to take advantage of it. 



Three Things You’ll Learn in This Episode 

 

  • How to remind the consumer of the value we bring

    Consumers need to know that we never stopped looking out for them even when Zillow was buying homes. How do we put a massive megaphone on this message?  

 

  • The real reason people were interested in instant offer platforms

    What drove the rise of Zillow offers and other iBuyers, and how can we build the same level of convenience in our customer experience? 

 

  • Why we have to get comfortable with spending money on marketing

    Can agents crush it in the digital marketing game with sweat equity and organic tactics alone? 

 

  • How to stand out in the listing presentation

    How can we win by attacking points of friction and stress in the real estate transaction?
Nov 4, 2021

Whether we’re seasoned agents or total newbies to the business, we’re all capable of building the kinds of teams that bring in results for years to come. We just have to re-think the steps it takes to get there. 

 

So, what are those steps? How do traditional team models hold us back from building something that benefits not only us, but our agents, too? Can we recalibrate our existing strategies and shift into something that really works? 

 

In this episode, US Growth Operations Manager at eXp, Randy Wouters explains how to build teams that bring in results in the long term and benefit everyone involved in them. 

 

Three Things You’ll Learn in This Episode 

 

  • The importance of humility

    Everyone wants to be successful. The real question is, are we willing to get over ourselves and take advice from those in the know? 

 

  • How to retain top agents long-term

    The traditional teams model dictates that leaders pour into their agents for several years, only to have those same agents fly the nest at their peak. Is there a way to retain our agents without clipping their wings? 

 

  • How to stop taking rejection so personally

    How can we get better at handling rejection from agents who aren’t looking to join our teams?

 

Guest Bio

 

Randy Wouters is the US Growth Operations Manager at eXp. A former schoolteacher, Randy is passionate about motivating those who come into his world and strongly believes that with the right help, anyone can make their dreams come true. 

 

To find out more, go to:

https://randyexplains.com/ 

https://randyexplains.com/

Nov 2, 2021

Most agents know what it’ll take to move the needle forward in their businesses, but the harsh reality is, most won’t follow through because they’re afraid of implementation.

 

How can we stop letting fear hold us back from making our dreams a reality, and is doing so even possible? Where do those fears stem from in the first place? 

 

In this episode, real estate operations and exit strategy coach, Renee Williams joins us to discuss how to push past our fears and just get started, already!

 

Three Things You’ll Learn in This Episode 

 

  • How to stop letting others’ opinions affect us

    Staying immune to haters and trolls is a necessity, but how do we actually do it? 

 

  • Why we need to stop seeing video content as optional

    How can we shift the way we see educational, consumable content, so we stop seeing it as an add-on and start seeing it as a non-negotiable

 

  • What to include in our social media marketing

    What do our audiences actually want to see and how can we get better at giving it to them?

 

Guest Bio

Renee Williams is a real estate operations and exit strategy coach, Founder of the Renee Williams Group, and host of the Agent Exit Podcast. A former loan officer and corporate strategy administrator turned investor, Realtor and business coach, Renee’s passion lies in helping women find their purpose and turn their dreams into reality at any age. 

 

To find out more, go to:

https://www.reneewilliamsgroup.com/


And for a free strategy session, head to https://www.reneewilliamsgroup.com/reu

Oct 28, 2021

We all go through ups and downs in life, and when the downs come along, it can be devastating. However, they’ll only prevent us from moving forward if we let them. 

 

How can we stop letting our fears define us, so no matter what challenges arise, we can keep pushing towards our goals? Is there an easy fix to get rid of the voice in our head telling us we can’t?

 

In this episode, Global Real Estate Agent and Team Leader, Cari Heibel-Briner shares how to take control of our mindsets, so we can control our results. 

 

Three Things You’ll Learn in This Episode 

 

  • How to stop letting our previous mistakes hold us back

    How can we leave our past in the past so we can genuinely move on to the next stage of our lives? 

 

  • How to take control of our lives when overwhelm hits

    What’s the first step to regaining control when we feel powerless in the face of challenges? 

 

  • The #1 reason we don’t take action

    If the fear of failure itself isn’t what’s stopping us from doing what we need to do, what is?

 

Guest Bio

 

Cari Heibel-Briner is a Global Real Estate Agent and Team Leader at eXp, passionate about helping agents make their wildest dreams come true. The former President of Coaching at Achieve Freedom Coaching, Cari has long been interested in helping others achieve success in all areas of life, so they feel fulfilled at home, in the office and everywhere in-between. 

 

To find out more, go to:

https://www.linkedin.com/in/cariheibel/ 

https://www.instagram.com/cariheibelbriner/ 

Facebook: https://www.facebook.com/cari.briner

Oct 26, 2021

Having a great database is essential to success in real estate, but putting one together takes time. For the seasoned pros who have spent years building rapport in their markets, this isn’t too much of a problem, but what about newbie agents? 

 

How can new agents build a database from scratch? Who should they be reaching out to, and how should they go about those conversations?

 

In this episode, Founder of Likely.Ai, Brad McDaniel returns to discuss how newbies can build databases that supersize their careers. 

 

Three Things You’ll Learn in This Episode 

 

  • The key to staying in touch with our spheres no matter what

    How can we stay in contact with our databases in the event of another Facebook outage or similar event? Is it even possible to have total control over our communications platforms? 

 

  • How to build connections with anyone (and EVERYONE!)

    From the dog park to the grocery store, we’re interacting with a ton of people on a daily basis. What’s stopping us from getting them into our databases? 

 

  • Where to start when we’re just getting started

    Who should be the very first people we include in our databases?

 

Guest Bio

 

Brad McDaniel is the co-founder and CEO of Likely.Ai, artificial intelligence geared towards helping real estate professionals sift through bad data to make low-quality leads a thing of the past. A highly sought-after Director of Business Strategy, Brad is passionate about problem-solving and developing successful web and mobile products.

 

To find out more, visit:
https://www.linkedin.com/in/bradjmcdaniel/

https://likely.ai/

likely.ai/freshstart

app.likely.ai

Oct 21, 2021

The best way to differentiate ourselves in our marketing is by creating hyperlocal content. That being said, as most agents would agree, that can be easier said than done.

 

How can we create the kind of social media content that positions us as the local experts in our markets? Does a quick fix in this area even exist?

 

In this episode, creator of the Instagram Power Method course, Michelle Berman returns to share how to create and maintain a hyperlocal presence on social media. 

 

Three Things You’ll Learn in This Episode 

 

  • How to use hashtags (and actually see results!)

    Let's face it: hashtags can be a little intimidating. How should we be using them to build a bigger audience amongst the people in our local markets? 

 

  • How to engage with our local communities online

    How can we ensure we're really connecting with our market on a deeper level? 

 

  • When to follow back (and when it's a better idea NOT to)

    Who should we be following on Instagram? Does engagement require us to follow back, or is that a bad idea?

 

Guest Bio

 

Michelle Berman is the CEO of Berman Media PD, AKA the Rolls Royce of Instagram Marketing. The creator behind the Instagram Power Method Course, Michelle is a nationally acclaimed Instagram Coach, passionate about taking out the guesswork of successful Instagram strategies for real estate and mortgage pros, so they can take their social media game to a whole new level.

 

To find out more, visit:

https://michelle-berman.mykajabi.com/ 

https://www.instagram.com/bermanmediasocial/?hl=en 

https://www.facebook.com/michelle.berman.75 

Oct 19, 2021

Everyone loves relatable memes: that’s why they get such great engagement! The question is, can they be used as part of our marketing strategy?

 

How can real estate professionals start using memes as a way to boost their public profiles and stand out to their spheres? Do social media users really want to see real estate memes, or should we be doing something else entirely?

 

In this episode, we’re doing a deep dive into how to create the content no one can get enough of!



Three Things You’ll Learn in This Episode 

 

  • How to create a meme

    How can we go about creating memes that genuinely resonate with our audience? 

 

  • How to gauge what’s off-limits in a meme

    Memes are intended to spark conversations and poke fun at something, but can we ever go too far when we’re using the content to market our businesses? 

 

  • What to include in our memes

    Where can we find inspiration for our memes? Are there set categories for the type of content people want to see?
Oct 14, 2021

Building a real estate team that doesn’t require our constant attention is something most leaders aspire to, but no one said it was easy.

 

What are the biggest challenges standing in the way of aspirational team leaders looking to scale (and maybe even sell) their teams? More importantly, how can we get around those barriers?

 

In this episode, Executive VP of First Team Real Estate and Founder of Homearly Real Estate Group, Jay Bourgana details how he managed to build and scale not just one, but TWO teams. 

 

Three Things You’ll Learn in This Episode 

 

  • How to overcome the dark days of building and scaling a team in any market

    Real estate comes with the unique challenge of not only market cycles, but also seasonal cycles. How can we navigate and overcome the difficult periods as they come? 

 

  • How to set our teams up for success from day 1

    Building a successful team takes time, especially if we’re hoping to nurture future leaders for our organizations. How can we build a system where we encourage our teams to hit the ground running, right from the start? 

 

  • The key to building a sellable team

    Selling a real estate team is notoriously difficult. How can we do it, anyway?

 

Guest Bio

 

Jay Bourgana is the Executive VP of First Team Real Estate and Founder of Homearly Real Estate Group. Having started his career in banking, Jay first entered real estate in 2013, and since then he’s scaled not only one, but two teams. A ‘recovering’ business consultant-turned-business owner, Jay is passionate about healing ill businesses. 

 

To find out more, go to:

https://www.linkedin.com/in/jay-bourgana-519a7865/

https://www.facebook.com/jayhomearly/ 

https://www.homearly.com/nice-guy/

https://www.firstteam.com/agent/64850-jay-bourgana/

Oct 12, 2021

The real estate industry is under attack, with national companies and big tech surrounding traditional agents from all sides. However, we still have a shot at standing out to consumers if we make the right moves.

 

How can we stay ahead of the curve, so we’re always on hand to offer consumers more value than our competitors? Is there a way for the underdog to not only survive in the wake of the onslaught, but emerge victorious? 

 

In this episode, Jake Wolfe details how KlevrLeads is getting traditional agents on the same playing field as the industry’s biggest players. 

 

Three Things You’ll Learn in This Episode 

 

  • The beauty of offering incentives

    How can we offer our prospective clients so much value that it works in their favor to work with us? 

 

  • Why we need to focus on solving real problems

    What challenges are consumers facing today, and how can we step in to help them overcome the hurdle? 

 

  • How to tailor our marketing strategies for the best results

    We know we have a ton of value to offer. The question is, how do we ensure enough people know about what makes us unique?
Oct 7, 2021

It doesn’t matter how many people we call in a day: if we’re not saying the right thing, in the right way, we’re not going to get the results we want.

 

The question is, what should we be saying, and what should we be training our agents to say? Is it really possible to overcome any objection with the right script?

 

In this episode, Founder of Smart Inside Sales, Dale Archdekin returns to explain how we should be approaching our calls. 

 

Three Things You’ll Learn in This Episode 

 

  • The importance of curiosity

    Can asking good questions and being genuinely interested really change the outcome of our conversations? 

 

  • How to go beyond traditional training for our agents

    Teaching our agents a script is one thing. How can we ensure they’re delivering it correctly, each and every time? 

 

  • Why we need to change our perspective on the word ‘no’

    How can we stop getting down on ourselves the minute we’re faced with an objection?

 

Guest Bio

 

Dale Archdekin is the Founder of Smart Inside Sales. He is also the former Director of Lead Generation for a top-5 Keller Williams Realty Mega Team and a residential real estate salesperson with a decade-long track record. Dale is passionate about helping agents reach their full potential without feeling the need to rely on manipulative tactics. 

 

To find out more, go to:

https://www.smartinsidesales.com/ 

https://www.linkedin.com/in/dalearchdekin/ 

 

And for the PDF mentioned in this episode, go to:
https://www.smartinsidesales.com/agentscript/ 

Oct 5, 2021

As agents, we have a ton of stories about what really happens in a transaction, and telling them could actually set us apart in the eye of the consumer. The problem is, we’re so determined to show up as consummate professionals that we’re keeping them to ourselves. 

 

Why is it so important to provide our audiences with a full view of the good, the bad and the ugly of real estate deals? How can we push past the idea that we have to present ourselves as ‘perfect’ to get business?

 

In this episode, we’re getting into the meat and bones of why an authentic story always gets great results. 

 

Three Things You’ll Learn in This Episode 

 

  • How to combat the fear of over-sharing

    How much personal information and talk of past bad experiences is too much? 

 

  • Why we need to let our audiences dictate what we share

    Why are we so wrapped up in thinking about what our audiences don’t want to see? 

 

  • How to get into video if we’re late to the party

    If we haven’t taken the first steps towards getting comfortable on video, have we missed the boat? Is it too late to get started?
Sep 30, 2021

The vast majority of agents are going into calls with the best of intentions, but they're still not getting the results they want because they're approaching their conversations all wrong.

 

Where are so many of us making a mistake with our scripts, and what should we be doing instead? How should we structure a script when we're dealing with friends or family? 

 

In this episode, we're talking about how to talk to people and achieve the outcomes we want! 



Three Things You’ll Learn in This Episode 

 

  • How to approach business conversations with friends and family

    What's stopping our nearest and dearest from wanting to work with us, and how can we convince them that we're the best fit for the job? 

 

  • The #1 thing to remember when someone is already in talks with another agent|

    How can we get the consumer to see that we're their best bet without saying anything negative about the competition? 

 

  • How to connect with consumers outside of scripted phone calls

    Phone calls are a great way to build connections, but they're just the first step. What else should we be doing?
Sep 28, 2021

The key to running a successful business that not only pays the bills but truly fulfils us lies in our mindset.

 

The question is, how can we tweak the way we think so we’re brought closer to our goals? What does the ‘right’ mindset look like, anyway?

 

In this episode, Dallas/Fort Worth Realtor, Tim Parnell joins us to discuss how to turn our mindsets into something sexy and rock ‘n roll. 

 

Three Things You’ll Learn in This Episode 

 

  • Why mindset matters more than we tend to realize

    What separates the mindset of a millionaire apart from that of everyone else? 

 

  • How to think like a RESPONSIBLE business owner

    When we’re working for someone else, slacking off is met with a swift response. What happens when we’re the ones at the helm? 

 

  • The importance of prioritizing our happiness as entrepreneurs

    Why does loving what we do make all the difference when we’re trying to run successful companies?

 

Guest Bio

 

Tim Parnell is a licensed Realtor in the Dallas/Fort Worth Area. While he’s only practised as an agent for the last 4 years, he has an extensive background in real estate, having first shown interest after seeing infomercials on TV growing up. His background in the industry includes home remodeling, home owning, real estate investing and home inspections. Tim has also been the host of a real estate podcast.

 

To find out more, go to:
https://www.linkedin.com/in/timothy-parnell-39a83391/

https://www.timparnelldfw.com/ 

 

Or call him directly on 214 734 5131

Sep 23, 2021

Most of us got into this business to create freedom for ourselves. The problem is, once we make that a reality, we tend to lose our vision for the future, and as a result, we lose our motivation.

 

What can we do to regain the excitement we had when we first decided to go down the entrepreneurial path? How can we create an environment that encourages us to think outside the box so we continue to grow for years to come?

 

In this episode, CEO of Carrot, Trevor Mauch shares how to revive our energy, so we can stay passionate about our businesses. 

 

Three Things You’ll Learn in This Episode 

 

  • How to reframe what we think we should be doing

    Is it a wise decision to do more of what works, or should we be shifting gears in another direction? 

 

  • The key to assessing what’s draining our energy reserves

    How can we pinpoint the things that are adding to our plates without feeding our souls? 

 

  • Why evergreen content is vital

    What is it that makes evergreen so important, and how can we start creating it?

 

Guest Bio

 

Trevor Mauch is the CEO of online lead generation hub, Carrot. An established entrepreneur with an extensive track record of building successful businesses, Trevor's true passion lies in building meaningful relationships and finding the true value of things. Trevor is the host of the CarrotCast podcast.

 

To find out more, go to:

https://carrot.com/

https://carrot.com/guides/energy/  

https://go.carrot.com/evergreen-2/  

https://carrot.com/blog/category/carrotcast/ 

https://instagram.com/trevor.mauch?utm_medium=copy_link 

Sep 21, 2021

For those of us who have spent years curating our databases, we’re sitting on absolute GOLDMINES. The question is, why are so few of us tapping into them?

 

Why is it that so many agents are more comfortable making cold calls to absolute strangers than to the people who already know, like and trust us?

 

In this episode, we’re diving deep into mining our databases and capitalizing off of the connections we’ve already made. 

 

Three Things You’ll Learn in This Episode 

 

  • How to strike up a conversation with old contacts

    Is it possible (and advisable!) to reconnect with the people in our spheres if we haven’t touched base with them for years? 

 

  • What NOT to do when reaching out to our spheres

    Is there anything we want to avoid entirely when it comes to communicating with our databases?

 

  • The FORD framework for effective reconnections

    How can we guarantee a successful conversation with the people in our databases?
Sep 16, 2021

If the 2020 run on toilet paper wasn’t evidence enough, the vast majority of people are the furthest thing from prepared for a crisis. How can we change that?

 

It’ll be a long time before life returns to ‘normal’, so in the meantime, what can we do to equip ourselves both mentally and physically for anything life throws our way? More importantly, how can we stay optimistic while doing it?

 

In this episode, 5-time bestselling author, Coni Meyers shares how to prepare for the worst, while seeing every single moment as a gift. 

 

Three Things You’ll Learn in This Episode 

 

  • The routine guaranteed to help us stay positive through anything

    How can we strengthen our inner game, so no matter what happens, we’re in the right headspace to tackle our obstacles as they come? 

 

  • How to pinpoint our ‘Crystalline Moments’

    Sometimes, even the hardest experience is a gift from the universe. How can we get into the habit of looking for the good in every crisis? 

 

  • How to prepare for disasters in advance

    What should we be doing to ensure we have all our essentials in place, should the need to evacuate arise?

 

Guest Bio

 

Coni Meyers is a crisis management specialist. A 5x bestselling author, her most recent book, When the Unthinkable Happens…Be Prepared, Be Ready! Aims to equip readers with the necessary skills to handle anything life throws their way. Coni is also a leadership clarity strategist, and has over 4 decades of experience in supporting both individuals and businesses.

 

To find out more, go to:
https://ckmsolutionsgroup.com/

https://www.facebook.com/groups/2774511749269117  

https://www.amazon.com/Coni-K-Meyers/e/B00S1U28G0?ref=sr_ntt_srch_lnk_1&qid=1630678076&sr=1-1

Sep 14, 2021

The only thing that hurts more than seeing someone in our database choose to work with another agent is seeing them opt to pay a 9% convenience fee to iBuyers when we’re debating dropping our commissions just to stay afloat. 

 

The reality is, tech companies are coming for our business, and getting results while doing it. What can traditional agents do to combat their attempts? Is there a way to beat them at their own game?

 

In this episode, we’re weighing in on how to not only survive, but thrive in a time when our biggest competitors are big tech companies. 

 

Three Things You’ll Learn in This Episode 

 

  • The approach we SHOULD be taking as traditional agents

    Is complaining about iBuyers really going to change the situation, or could we be doing something more productive, instead? 

 

  • How to become an educator to our markets

    Traditional agents might not be iBuyers, but we certainly understand their business models. What’s stopping us from using our knowledge to help the consumer navigate the space? 

 

  • The key to staying top of mind

    Big tech companies have massive marketing budgets. How can we compete with them and stay top of mind for our spheres?
Sep 9, 2021

Real estate agents are competing for consumer eyeballs with other Realtors, Zillow and venture-backed platforms. If they have to do a Google search to find you, you’ve already lost. 

 

How do you become the first real estate agent they think of before they even do a Google search? By leveraging your position in the community, and becoming the digital mayor of your market. 

 

One agent increased his market share by 30% and grew his sales by 68% by capturing what makes his local area so special. How can you implement this strategy in your own business and neighborhood? 

 

In this episode, we’re joined by entrepreneur, marketer, Vice President of Sales at Veugeler Design Group and partner at The Faces Of, Brain Weiss. He reveals how to gain visibility and authority in your market, and how that can give you an amazing, sustainable business. 



Three Things You’ll Learn in This Episode 

 

  • How to put your community in the center of your content

    As a real estate agent, people tell you why they want to live in your market and what makes it so special. Why not create content with that?

 

  • Why Brian Weiss focuses on intentionally simple content

    Can we create effective community-driven content without video?

 

  • The strategy that took one agent from 500 to 8000 website visitors

    How can you create authority, relevance, connectedness and visibility in your market by positioning yourself like the human interest of a small town newspaper?

 

Guest Bio

 

Brian is an entrepreneur, marketer, Vice President of Sales at Veugeler Design Group and partner at The Faces Of. The Faces Of is a system for expanding one’s leadership, influence, visibility, relevance, and community reach. The Faces Of has helped agents grow their sales by up 68% over one year and a sales volume by over 61%.


For more information, visit https://thefacesof.com/ and to reach Brian directly send an email to brianw@vdgatl.com.

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