Building businesses in a niche audience can seem like a difficult step to take, but doing so will prove to be extremely worthwhile if done properly.
How do we niche down in 2023? What are some of the benefits of doing so? How do we market our businesses to a niche audience?
In this episode, social media expert Coach Kyle Draper joins us to discuss niche businesses and how to stand out in your market.
You’ll also discussed;
Showcasing your humanity; it's not always about business.
Viewercount and social media
How to be more visible to your clientbase
Investing in both long and short form video content
Tips and tools for video content
Guest Bio
Coach Kyle Draper is a social media expert that helps Realtors, Lenders, and Entrepreneurs grow their business organically without spending money buying leads.
Kyle prides himself on keeping it simple and helping even the most “tech-challenged” Realtor experience their lightbulb moment. He is passionate about empowering Realtors to discover and leverage their personal stories and experiences to attract people like them.
Kyle has helped Realtors attract millions of dollars in buyers and sellers without spending a dime and often without even having to mention real estate.
Visit https://www.kyledraper.com/
Find Kyle on Instagram @coachkyledraper
Find Kyle on LinkedIn @Coach Kyle Draper
A database is pointless if we don’t know how to use it properly. Databases contain valuable information that can determine how successful you are depending on how you use it.
How do we get to know the people in our database? Is there a systematic approach for a database that we can use to build and maintain relationships with our clients?
In this episode, experienced real estate associate broker, John Buoninfante joins us to talk about strategies to dominate your database, how to help your clients achieve what they want and how to engage with the people in your database in a meaningful way.
You’ll also learn;
Being consistent and compassionate with following up with your clients
How to be proactive on social media
The importance of building trust with clients
What it takes to get to know who is in your database
Guest Bio
John Buoninfante is an experienced real estate associate broker and has been licensed since 2000. John was the Principle Broker/Owner of Living Stone Realty in 2003. Currently, John is a Real Estate associate broker at Keller Williams NY Realty in White Plains NY. John specializes in listing and selling residential and investment real estate in a broad number of price ranges in many areas of Westchester County, Putnam County, and the Northeast Bronx. He is a graduate of Iona College with a degree in Finance and holds a professional degree as a GIA Diamond Gemologist. John Buoninfante’s educational background, and diamond dealing experience has made him a fierce negotiator in the real estate industry while providing outstanding customer service.
John is dedicated to his career and his clients as a Real Estate Professional with Keller Williams NY Realty. He utilizes world-class strategies that help his clients get the best value, in the clients desired time, with the least amount of hassle . With his background in finance, John is able to provide his clients with accurate market information by analyzing current real estate market trends and systematically market properties to gain maximum exposure for his clients.
Visit https://www.johnnewyorkrealtor.com/
Find John on Instagram @john.buoninfante
Despite going through a pandemic and dealing with new regulations, we have more connection than ever before. Agents are going back to prospecting and are finding more success in cold-calling.
Why are we seeing a higher connection rate in the market from agent to consumer? How is cold-calling becoming easier?
In this episode, we are joined by the CMO of REDX Real Estate, Curtis Fenn, to discuss the future of cold-calling and how REDX is changing the prospecting game.
You’ll also learn;
Where cold calling is headed.
How to facilitate agent conversation.
Marketing your listings with social media
The many innovations of REDX
Guest Bio
Curtis Fenn is the CMO of REDX Real Estate, a software company that provides real estate agents with the highest quality homeowner lead data. An industry veteran of 16 years, Curtis is passionate about helping others make their mark through technology solutions that simplify the business.
Visit https://www.theredx.com/
Find Curtis on LinkedIn @Curtis Fenn
For a lot of people, it can be difficult to find a balance between work and wellness that is beneficial and not detrimental. When we focus on our businesses, it can be very easy to lose sight of our health.
How does health and wellness impact our businesses? Why are relationships important for our wellbeing and how can it also help our businesses?
In this episode, entrepreneur, coach, and Realtor at eXp Gayle Zientek joins us to discuss why it's so important to focus on relationships, health and wellness and how knowing exactly what you want can help you stay consistent in your journey to reaching your goals.
You’ll also learn;
Why consistency is key
The power of future forecasting
Fear and overcoming it one step at a time
Health and wellness in your business
The power of manifestation
Guest Bio
Gayle Zientek is an entrepreneur, coach, and Realtor at eXp. Gayle has been a successful Real Estate agent for 18 years and now lives life on the road in a motorhome nicknamed FLO (Freedom, Love and Opportunity).
Gayle is the manager at Send Out Cards, an online contact management system that reminds you when birthdays and anniversaries are coming.
Find Gayle on Facebook @Gayle Zientek
Find Gayle on Instagram @gaylezsoc
Find Gayle on LinkedIn @Gayle Zientek
With so much going on around us, it can be difficult to find the time and focus to grow and maintain relationships and to have meaningful conversations. Relationships without trust are meaningless and there is a lot of trust involved when it comes to real estate.
How do we dig deeper into interpersonal relationships and the conversations we have with people? Can these conversations help us and our businesses? How can we serve our people by simply speaking to them?
In this episode, we talk about what it takes to build and nurture relationships and why you should ground yourself in your local environment.
You’ll also learn;
The importance of reconnecting with people
How to increase the likelihood of deals
Why it’s important to pay it forward
How to show up and serve your community
Technology and AI is evolving by the second and becoming more popular so it’s important to know where AI is going, how it’s influencing our lives, and how to incorporate it into our real estate businesses.
How can we practically use AI to expand our businesses? How do we choose what’s right for us when it comes to technology and AI?
In this episode, founder of DigitalNatives Inc & The Zillow Killer™ James Rembert returns to discuss everything you need to know about AI, where AI and technology is headed and how to use it to supercharge your business.
You’ll also learn;
The evolution of technology and AI
How technology enhances communications
How a lack of self identity can impact your business
How to narrow your focus when it comes to technology and AI
Guest Bio
James Rembert, founder of DigitalNatives Inc & The Zillow Killer™ brand. is a talented designer and trained marketing strategist who began his journey as a licensed Realtor® in New Jersey.
His natural transition to marketing and advertising was birthed out of the misleading and confusing information offered to the real estate industry. That made it difficult for Realtors to generate quality leads for their real estate business.
While setting out to solve the puzzle of lead generation for his own business, James was able to change the landscape of the real estate marketing industry by not only making lead generation easier to understand but also making it accessible.
Since then, James has built a thriving boutique advertising agency in Philadelphia that exclusively services the real estate industry with accounts nationwide. His marketing team now manages over 200+ real estate teams and brokerage Facebook accounts all across the country.
Aligning with his core belief to help others achieve their goals, he created the wildly successful online coaching course HyperLocal Domination®. There he teaches real estate professionals step by step how to generate their own real estate leads as well as how to start their own real estate focused marketing agency from the ground up. James is truly experiencing a full circle moment and considers it a privilege to openly share with others his personal journey with the hopes it will encourage others to create their own.
Find James on Instagram @zillowkiller
Find James on LinkedIn @James N. Rembert
Visit https://www.jamesrembert.com/
A lot of people are currently seeing a downturn in income in the early stages of 2023. When our income drops, very often our self-esteem follows, and it can impact the plans and goals we have for ourselves and our businesses.
Why does our income affect the way we see ourselves? Why is it so important to detach what we earn from who we are?
In this episode we talk about how net worth can affect how to see the value that we bring to the table and how to push ourselves to the next level.
You’ll also learn;
How to put power back into your life
Focusing on what really matters
How income affects your mentality
How to put intention behind thought
As we ease into 2023, we are beginning to see more agents and LO’s working together to become more resourceful for their clients. They are focusing on what’s possible and the opportunities that are available so that they can serve better.
When it comes to mortgages as a real estate agent, how do we surround ourselves with people that are in tune with us and can help us serve? How do we encourage our clients to not give up? How do we reduce debt ratio and increase credit scores?
In this episode, Author and Founder of Color My Credit Alisa Glutz joins us to discuss credit in 2023, the things that people should put into their businesses and the do’s and don'ts of real estate, mortgage and marketing.
You’ll also learn
Guest Bio
Born and raised in Arizona, Alisa is also a proud graduate of Arizona State University. After a successful beginning to her career working in Hollywood as an Executive for HBO and a Producer on ABC's Politically Incorrect with Bill Maher, Alisa decided to return to her native Arizona where she became committed to helping her community realize the dream of home ownership and understand their true credit potential.
Find Alisa on LinkedIn @Alisa Glutz
Find Alisa on TikTok @colourmycredit
Find Colour My Credit on Instagram @colourmycredit
Visit https://www.glutzgroup.com/
Visit https://colormycredit.com/
The starting point of building a business and being your own boss is a difficult part in the journey to running your own company. Doubt and fear can cloud our minds and stop us from reaching our potential but once the first leap is taken, a big part of the battle is already won.
How do we take the first step from leaving our cubicle and getting into our own free space? How can we stay protected but still be visible in marketing when starting and growing our businesses?
In this episode, Gene Volpe talks about his journey into real estate and marketing, how agents can benefit from tech in 2023 and how his team kills the lead generation game.
Things You’ll Learn in This Episode
As we head on into 2023 and make changes within our businesses, it’s important to think about what we can do to stay ahead of the real estate game and ensure that we don’t run into the same problems as the past year.
What can we do to stand out in 2023? How can we use technology and AI to multiply our time and effort this year? What can we do to show up and serve other people in the industry?
In this episode, the roundtable joins me to talk about things you should be doing in 2023, what’s going to make you stand out as a real estate agent, and how we can use the technology at our fingertips to grow our businesses and relationships.
You’ll also learn;
Subscribe on YouTube, Apple Podcasts, or Spotify and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!
As we step into the new year, many people have resolutions and changes they would like to make for 2023 and the same goes for this podcast! We are going back to our roots, and will be bringing new and different content in new formats to aid the shift in this show.
2023 is going to be packed with new and exciting things, but the show is still committed to bringing you tools to help your business move forward.
In this episode, we talk about our plan for the podcast in 2023, how we plan to bring news related to the industry to you and the real estate professionals that you can learn from.
You’ll also learn;
It is obvious that technology and AI can save us time, effort and money. There are immense opportunities that technology and AI bring, and the ever-changing industry means there are more opportunities than ever to get started.
What exactly can technology and AI do for us? What are some of the pros and cons when it comes to using AI such as ChatGPT? How can we use ChatGPT as a tool for growth and a coach for content creation?
In this episode, we continue our discussion around ChatGPT, how to use it as a base for content creation and we also talk about the endless possibilities of technology and AI.
You’ll also learn;