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Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast

Get actionable ideas, insight & inspiration to turn your real estate career into a life of freedom. Real Estate Uncensored delivers 3 live shows/wk showing you how to blend the latest high-tech and high-touch prospecting, sales and marketing strategies to grow your real estate business. Featuring interviews with mega agents like Joshua Smith, Jeff Cohn, Brett Tanner, Greg Harrelson, Jeff Latham, Aaron Wittenstein, Marti Hampton and many more. You’ll learn how to make 100+ calls/hr, how to use prospecting systems and scripts to sell 500 homes/yr, how to bring homes to market & actually get them sold, how to run high-tech open houses & much more. Co-hosted by Greg McDaniel, the "Junior Grandmaster" / Bay area Realtor, and Matt Johnson, partner in Elite Real Estate Systems / founder of Pursuing Results, a podcast PR + production firm.
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Now displaying: October, 2021
Oct 28, 2021

We all go through ups and downs in life, and when the downs come along, it can be devastating. However, they’ll only prevent us from moving forward if we let them. 

 

How can we stop letting our fears define us, so no matter what challenges arise, we can keep pushing towards our goals? Is there an easy fix to get rid of the voice in our head telling us we can’t?

 

In this episode, Global Real Estate Agent and Team Leader, Cari Heibel-Briner shares how to take control of our mindsets, so we can control our results. 

 

Three Things You’ll Learn in This Episode 

 

  • How to stop letting our previous mistakes hold us back

    How can we leave our past in the past so we can genuinely move on to the next stage of our lives? 

 

  • How to take control of our lives when overwhelm hits

    What’s the first step to regaining control when we feel powerless in the face of challenges? 

 

  • The #1 reason we don’t take action

    If the fear of failure itself isn’t what’s stopping us from doing what we need to do, what is?

 

Guest Bio

 

Cari Heibel-Briner is a Global Real Estate Agent and Team Leader at eXp, passionate about helping agents make their wildest dreams come true. The former President of Coaching at Achieve Freedom Coaching, Cari has long been interested in helping others achieve success in all areas of life, so they feel fulfilled at home, in the office and everywhere in-between. 

 

To find out more, go to:

https://www.linkedin.com/in/cariheibel/ 

https://www.instagram.com/cariheibelbriner/ 

Facebook: https://www.facebook.com/cari.briner

Oct 26, 2021

Having a great database is essential to success in real estate, but putting one together takes time. For the seasoned pros who have spent years building rapport in their markets, this isn’t too much of a problem, but what about newbie agents? 

 

How can new agents build a database from scratch? Who should they be reaching out to, and how should they go about those conversations?

 

In this episode, Founder of Likely.Ai, Brad McDaniel returns to discuss how newbies can build databases that supersize their careers. 

 

Three Things You’ll Learn in This Episode 

 

  • The key to staying in touch with our spheres no matter what

    How can we stay in contact with our databases in the event of another Facebook outage or similar event? Is it even possible to have total control over our communications platforms? 

 

  • How to build connections with anyone (and EVERYONE!)

    From the dog park to the grocery store, we’re interacting with a ton of people on a daily basis. What’s stopping us from getting them into our databases? 

 

  • Where to start when we’re just getting started

    Who should be the very first people we include in our databases?

 

Guest Bio

 

Brad McDaniel is the co-founder and CEO of Likely.Ai, artificial intelligence geared towards helping real estate professionals sift through bad data to make low-quality leads a thing of the past. A highly sought-after Director of Business Strategy, Brad is passionate about problem-solving and developing successful web and mobile products.

 

To find out more, visit:
https://www.linkedin.com/in/bradjmcdaniel/

https://likely.ai/

likely.ai/freshstart

app.likely.ai

Oct 21, 2021

The best way to differentiate ourselves in our marketing is by creating hyperlocal content. That being said, as most agents would agree, that can be easier said than done.

 

How can we create the kind of social media content that positions us as the local experts in our markets? Does a quick fix in this area even exist?

 

In this episode, creator of the Instagram Power Method course, Michelle Berman returns to share how to create and maintain a hyperlocal presence on social media. 

 

Three Things You’ll Learn in This Episode 

 

  • How to use hashtags (and actually see results!)

    Let's face it: hashtags can be a little intimidating. How should we be using them to build a bigger audience amongst the people in our local markets? 

 

  • How to engage with our local communities online

    How can we ensure we're really connecting with our market on a deeper level? 

 

  • When to follow back (and when it's a better idea NOT to)

    Who should we be following on Instagram? Does engagement require us to follow back, or is that a bad idea?

 

Guest Bio

 

Michelle Berman is the CEO of Berman Media PD, AKA the Rolls Royce of Instagram Marketing. The creator behind the Instagram Power Method Course, Michelle is a nationally acclaimed Instagram Coach, passionate about taking out the guesswork of successful Instagram strategies for real estate and mortgage pros, so they can take their social media game to a whole new level.

 

To find out more, visit:

https://michelle-berman.mykajabi.com/ 

https://www.instagram.com/bermanmediasocial/?hl=en 

https://www.facebook.com/michelle.berman.75 

Oct 19, 2021

Everyone loves relatable memes: that’s why they get such great engagement! The question is, can they be used as part of our marketing strategy?

 

How can real estate professionals start using memes as a way to boost their public profiles and stand out to their spheres? Do social media users really want to see real estate memes, or should we be doing something else entirely?

 

In this episode, we’re doing a deep dive into how to create the content no one can get enough of!



Three Things You’ll Learn in This Episode 

 

  • How to create a meme

    How can we go about creating memes that genuinely resonate with our audience? 

 

  • How to gauge what’s off-limits in a meme

    Memes are intended to spark conversations and poke fun at something, but can we ever go too far when we’re using the content to market our businesses? 

 

  • What to include in our memes

    Where can we find inspiration for our memes? Are there set categories for the type of content people want to see?
Oct 14, 2021

Building a real estate team that doesn’t require our constant attention is something most leaders aspire to, but no one said it was easy.

 

What are the biggest challenges standing in the way of aspirational team leaders looking to scale (and maybe even sell) their teams? More importantly, how can we get around those barriers?

 

In this episode, Executive VP of First Team Real Estate and Founder of Homearly Real Estate Group, Jay Bourgana details how he managed to build and scale not just one, but TWO teams. 

 

Three Things You’ll Learn in This Episode 

 

  • How to overcome the dark days of building and scaling a team in any market

    Real estate comes with the unique challenge of not only market cycles, but also seasonal cycles. How can we navigate and overcome the difficult periods as they come? 

 

  • How to set our teams up for success from day 1

    Building a successful team takes time, especially if we’re hoping to nurture future leaders for our organizations. How can we build a system where we encourage our teams to hit the ground running, right from the start? 

 

  • The key to building a sellable team

    Selling a real estate team is notoriously difficult. How can we do it, anyway?

 

Guest Bio

 

Jay Bourgana is the Executive VP of First Team Real Estate and Founder of Homearly Real Estate Group. Having started his career in banking, Jay first entered real estate in 2013, and since then he’s scaled not only one, but two teams. A ‘recovering’ business consultant-turned-business owner, Jay is passionate about healing ill businesses. 

 

To find out more, go to:

https://www.linkedin.com/in/jay-bourgana-519a7865/

https://www.facebook.com/jayhomearly/ 

https://www.homearly.com/nice-guy/

https://www.firstteam.com/agent/64850-jay-bourgana/

Oct 12, 2021

The real estate industry is under attack, with national companies and big tech surrounding traditional agents from all sides. However, we still have a shot at standing out to consumers if we make the right moves.

 

How can we stay ahead of the curve, so we’re always on hand to offer consumers more value than our competitors? Is there a way for the underdog to not only survive in the wake of the onslaught, but emerge victorious? 

 

In this episode, Jake Wolfe details how KlevrLeads is getting traditional agents on the same playing field as the industry’s biggest players. 

 

Three Things You’ll Learn in This Episode 

 

  • The beauty of offering incentives

    How can we offer our prospective clients so much value that it works in their favor to work with us? 

 

  • Why we need to focus on solving real problems

    What challenges are consumers facing today, and how can we step in to help them overcome the hurdle? 

 

  • How to tailor our marketing strategies for the best results

    We know we have a ton of value to offer. The question is, how do we ensure enough people know about what makes us unique?
Oct 7, 2021

It doesn’t matter how many people we call in a day: if we’re not saying the right thing, in the right way, we’re not going to get the results we want.

 

The question is, what should we be saying, and what should we be training our agents to say? Is it really possible to overcome any objection with the right script?

 

In this episode, Founder of Smart Inside Sales, Dale Archdekin returns to explain how we should be approaching our calls. 

 

Three Things You’ll Learn in This Episode 

 

  • The importance of curiosity

    Can asking good questions and being genuinely interested really change the outcome of our conversations? 

 

  • How to go beyond traditional training for our agents

    Teaching our agents a script is one thing. How can we ensure they’re delivering it correctly, each and every time? 

 

  • Why we need to change our perspective on the word ‘no’

    How can we stop getting down on ourselves the minute we’re faced with an objection?

 

Guest Bio

 

Dale Archdekin is the Founder of Smart Inside Sales. He is also the former Director of Lead Generation for a top-5 Keller Williams Realty Mega Team and a residential real estate salesperson with a decade-long track record. Dale is passionate about helping agents reach their full potential without feeling the need to rely on manipulative tactics. 

 

To find out more, go to:

https://www.smartinsidesales.com/ 

https://www.linkedin.com/in/dalearchdekin/ 

 

And for the PDF mentioned in this episode, go to:
https://www.smartinsidesales.com/agentscript/ 

Oct 5, 2021

As agents, we have a ton of stories about what really happens in a transaction, and telling them could actually set us apart in the eye of the consumer. The problem is, we’re so determined to show up as consummate professionals that we’re keeping them to ourselves. 

 

Why is it so important to provide our audiences with a full view of the good, the bad and the ugly of real estate deals? How can we push past the idea that we have to present ourselves as ‘perfect’ to get business?

 

In this episode, we’re getting into the meat and bones of why an authentic story always gets great results. 

 

Three Things You’ll Learn in This Episode 

 

  • How to combat the fear of over-sharing

    How much personal information and talk of past bad experiences is too much? 

 

  • Why we need to let our audiences dictate what we share

    Why are we so wrapped up in thinking about what our audiences don’t want to see? 

 

  • How to get into video if we’re late to the party

    If we haven’t taken the first steps towards getting comfortable on video, have we missed the boat? Is it too late to get started?
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