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Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast

Get actionable ideas, insight & inspiration to turn your real estate career into a life of freedom. Real Estate Uncensored delivers 3 live shows/wk showing you how to blend the latest high-tech and high-touch prospecting, sales and marketing strategies to grow your real estate business. Featuring interviews with mega agents like Joshua Smith, Jeff Cohn, Brett Tanner, Greg Harrelson, Jeff Latham, Aaron Wittenstein, Marti Hampton and many more. You’ll learn how to make 100+ calls/hr, how to use prospecting systems and scripts to sell 500 homes/yr, how to bring homes to market & actually get them sold, how to run high-tech open houses & much more. Co-hosted by Greg McDaniel, the "Junior Grandmaster" / Bay area Realtor, and Matt Johnson, partner in Elite Real Estate Systems / founder of Pursuing Results, a podcast PR + production firm.
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Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast
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Now displaying: May, 2020
May 28, 2020

We are living in strange times, and a lot of agents are concerned about what the future of the real estate industry will look like. While no one knows for sure what the future holds, one thing is certain: there are still massive opportunities available to us in real estate. How can we keep doing business amidst the craziness and what should we be preparing for once COVID-19 comes to an end? To stay successful in real estate, we have to be willing to move with the times and adapt where necessary. On this episode, author and coach Jason Morris shares how to stay ahead of the curve in real estate. Three Things You’ll Learn in This Episode - There’s never been a better time to make calls. Most of our competition isn’t picking up the phone, despite more people having time to take calls; take advantage of this period. - To stay successful, it’s vital we move with the times.The real estate industry isn’t coming to a close, it’s adapting, so we have to adapt with it. - Start finding effective ways to show houses in the future. Even after COVID-19 has passed, people will be hesitant to attend open houses; start working on a virtual solution now. Guest Bio Jason Morris is a Myrtle Beach real estate agent with eXp Realty. He is also a coach and the Founder of Jason Morris Group. Jason is the author of How to Be a FSBO Master. He is passionate about helping agents build businesses that work for them, so they can take back control of their lives and incomes. To find out more about Jason, head to: Jasonmorrisgroup.com https://www.facebook.com/realestateagentsthatreallywork/ https://www.amazon.com/How-FSBO-Master-Estate-agents-ebook/dp/B071HKPSB4 Subscribe on iTunes: https://goo.gl/P4twTZ Subscribe on Stitcher: http://goo.gl/lVjrOX Back episodes and other content: http://www.mcdanielrealestatesystems.com/

May 26, 2020

The best way to build a brand that fits seamlessly into our lives is by creating something that works for our lifestyle choices. To do that, we have to lean into the activities we enjoy and look for clients we genuinely like working with.

 

How can we build a brand that works with our personal identities? 

 

A lifestyle business is centered on making our lives easier, so what are the practical elements we have to incorporate into our businesses to make sure everything runs smoothly?

 

On this episode, brand strategist and Realtor, Reshia Lea Guarnotta shares the three steps to starting a lifestyle real estate business. 

 

Three Things You’ll Learn in This Episode 

  • One of the best ways to build a brand for ourselves is by finding our happiness and capitalizing on it. Find the parts of the business we really enjoy and lean into those activities.
  • Human error is inevitable, we all mess up from time to time. The best way to handle this is by having templates and checklists in place; by setting up effective systems we can minimize the impact of mistakes.
  • Maintain relationships with past clients through social media. Sending a text or posting something on an online platform is a great way to stay in touch with our spheres without being too formal.

 

Guest Bio

Reshia Lea Guarnotta is a Realtor, brand strategist and marketing and sales strategy expert. She is also a public speaker and the host of the Boss Life Uncorked Podcast. Reshia got her real estate license in 2004, when she was just 19, and hasn’t looked back since. Reshia is passionate about helping women in the real estate industry through one-on-one coaching and classes that help build them confidence, learn better marketing hacks, negotiate with power and attract higher quality clients. 

 

To find out more about Reshia, head to:

https://www.reshialea.com/
https://www.youtube.com/channel/UCKlusJsDMoOYX8BJJ5B_5tg/featured

www.uncorkedwithreshia.com 

And follow her at @reshialea on Instagram

May 21, 2020

To build influence within our local communities, we have to stop trying to be everything to everyone and start niching down. The key to being hyper relevant lies in being hyper local.

 

How can we carve out niches for ourselves, and how do we stay top of mind for the people in our communities? 

 

It’s time to start narrowing down our focus and providing value to the people in our marketplaces.

 

On this episode, Realtor at Windermere Professional Partners, Paige Schulte shares how to go hyper-local and find a niche. 

 

Three Things You’ll Learn in This Episode 

  • To create a niche, we can’t worry about helping everyone with everything. We have to be intentional and decide what we want to be known for. 
  • Showing up to every community event isn’t always possible, but showing up on social media is. Show up consistently on platforms like Instagram Stories.
  • Know who you’re talking to: Simply having a particular person in mind as our target audience can help with creating great, relevant content.

 

Resources + Links

 

Rockstar Agent Marketing Toolkit - Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.

 

Subscribe on YouTube

 

Guest Bio

Paige Schulte is a Realtor at Windermere Professional Partners. After relocating to Gig Harbor, Washington four years ago, Paige decided to enter the real estate space with the intention of becoming the top agent in her marketplace- and succeeded. Paige uses social media and her blog to build strong relationships with her clients that stand the test of time. 

 

To find out more about Paige, head to:

https://www.linkedin.com/in/paige-schulte

www.askpaigeschulte.com

You can also follow her at @PaigesGig on Instagram

May 19, 2020

The luxury market is largely insulated from economic shifts, so there has never been a better time to break into the space. But many agents often feel like the luxury market is high stakes, especially when they are faced with objections. 

 

The only way to handle objections effectively is to prepare for them in advance. If we can go into appointments with sellers knowing how to respond, we can position ourselves as the obvious choice for the listing.

 

What are some of the common objections raised by sellers, and how can we respond to them?

 

On this episode, Founder and CEO of the Luxury Listing Specialist Designation (LUXE) and host of the Luxury Listing Specialist Podcast, Michael LaFido, returns to the show to discuss 3 common objections and how to handle them. 

 

Three Things You’ll Learn in This Episode 

 

How to handle the experience objection

Agents new to the luxury market are often worried about being asked if they’ve sold a high-end property before. If not, the best response is to leverage agents in our networks who have sold luxury homes.

 

How to handle an objection about local knowledge

Often, sellers will ask agents if they’ve sold properties in their area before. If we aren’t local, it’s a good idea to have testimonials and past videos on hand to show the value we bring.

 

What we can do about price objections

When a seller has been given an unrealistic selling price by another agent, they’re likely to object to a lower suggestion from us. Combat this by asking the seller to have their home appraised. 

 

 

Resources + Links

 

Rockstar Agent Marketing Toolkit - Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.

 

Subscribe on YouTube

 

Guest Bio

Michael LaFido is a top-producing luxury Realtor, national trainer, and a leading authority in the luxury real estate space. He is the  Founder and CEO of the Luxury Listing Specialist Designation (LUXE), host of the Luxury Listing Specialist Podcast, as well as the Founder and Marketing Strategist of Marketing Luxury Group. Michael is the author of Luxury Listing Specialist: Dominate Luxury Listings in Your Market. 

 

To find out more about Michael, head to:

facebook.com/luxurylistngspecialist

Luxurylistingspecialist.com

Luxuryspecialistgear.com

May 14, 2020

With so many people using social media at the moment, there has never been a better time to put ourselves out there and make a name for ourselves. Use this time to get in front of as many people as possible.

 

How can we get started with documenting our lives and do people even want to see what we’re doing throughout the day? Is there a ‘right’ approach to social media if we want to see results?

 

The reality is, people are looking for an escape now and by merely sharing even our imperfect moments, we can connect with people in our markets and build lasting relationships.

 

On this episode, Founder and CEO of MindShare101 Inc., David Greenspan shares how to become top of mind with the people in our markets using social media. 



Three Things You’ll Learn in This Episode 

  • Use Stories to get in front of people. A lot of us are nervous about posting videos of ourselves, so using a platform where we can share unpolished, authentic moments is a great way to get started.
  • Stop worrying about the ‘right’ time to post - just start posting. Once we’ve established a routine and a following, our audiences will tell us when they want us to share content. 
  • Tag people in content. The quickest way to start engagement and build a following is by tagging other people - they’ll see our posts and will reciprocate. 

 

 

Resources + Links

 

Rockstar Agent Marketing Toolkit - Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.

 

Subscribe on YouTube

 

Guest Bio

David Greenspan is the Co-Founder and VP of KiTS Keep-in-Touch Systems and the Founder and CEO of MindShare101. With over 15 years of experience in the real estate space, David has extensive experience helping Realtors with their marketing needs. David is passionate about helping Realtors build MindShare to create a top of mind intuitive instinctive reaction. 

 

To find out more about David, head to:

Mindshare101.com

You can also find him on Facebook: MindShare101

And follow him on Instagram: @DavidGreenspan101 

May 12, 2020

Using YouTube to generate leads is a great business strategy, but a lot of agents don’t know where to get started with creating content, let alone take advantage of all the platform has to offer. 

 

If we want our videos to bring us business, we have to ensure they’re being seen, and the best way to do that is by having our videos ranked. 

 

How can we get our Youtube videos ranked? Are there any simple hacks we can use to make a name for ourselves on the platform? YouTube certainly puts a lot of hurdles out for content creators, so we have to ensure we’re using it the right way if we want to optimize our content.

On this episode, CEO of the YouTube Agents, Jackson Wilkey, returns to share the three top Youtube hacks to rank our videos. 

 

Three Things You’ll Learn in This Episode 

 

  • How to find out what people are searching online and using those searches to ensure we create the content people are looking for.
  • Why consistency means everything. If we want guaranteed success, we have to post our content at least once a week, every week, at the same time.
  • How to use tools like TubeBuddy to ensure we have the best title for our videos. 

 

 

Resources + Links

 

Rockstar Agent Marketing Toolkit - Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.

 

Subscribe on YouTube

 

Guest Bio

Jackson Wilkey is the CEO of the YouTube Agents. Jackson eats, sleeps and breathes YouTube, and is passionate about helping others take advantage of the platform for their businesses. He is also a Real Estate Broker at eXp Realty, podcast host and YouTube personality. 

 

To find out more about Jackson, head to:

https://www.youtube.com/watch?v=joR5LfKSJUg

https://www.youtube.com/watch?v=XYun9pxI_Os

https://www.linkedin.com/in/jackson-wilkey-b78465133

https://tunein.com/podcasts/Business--Economics-Podcasts/The-YouTube-Agents-p1286333/?topicId=141139862

 

Links mentioned on this episode:

https://www.tubebuddy.com/

https://keywordseverywhere.com/?gclid=Cj0KCQjwhtT1BRCiARIsAGlY51L_LVQF7LWJV7XBRgmychLl3lU47FGDXjeqorS5WtxcqpdROayqNcMaAsNFEALw_wcB

http://theyoutubeagent.com/

 

For a free once-off call with Greg, text him on 925 915 1978 

And if you’d like to find out how to become Micro Famous, visit Microfamouspodcast.com and join getmicrofamous.com

May 7, 2020

In a world filled with so many notifications from multiple devices, it’s extremely easy to get distracted, but if we double down on our focus, we can maximize our productivity. How can we take control of our days and minimize distractions? Why is it so important to shift our mindset away from negativity and self-limiting beliefs? On this episode, COO and Head Coach at RealEstateCoach.com, Byron Van Arsdale, shares how to overcome distractions and maximize our results. 

 

Takeaways + Tactics 

 

Come at goals from a mindset of control. When we go into tasks believing we have full control of the situation and our focus levels, our chances of success skyrocket.

 

When aiming to take up something new, whether that be exercise or a new skill, start by doing one. By simply committing to one action, we get one step closer to reaching our goals, and it’s easier to take the second or third step. 

 

We all have to eliminate the words ‘can’t’ or ‘won’t’ from our vocabularies and replace them with ‘I’m in the process of...’. Stop being the victim, start being the victor!

 

 

 

Rockstar Agent Marketing Toolkit - Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.

 

Subscribe on YouTube

 

Guest Bio

Byron Van Arsdale is the Chief Operating Owner and Head Coach at RealEstateCoach.com. A former broker-owner, communication specialist and Master Certified Coach, Byron has been coaching real estate and business professionals to success since 1991. Byron is also an internationally recognized speaker, creator of 6 Audio CD training programs and the author of No More Lame Conference Calls. 

 

To find out more about Byron, head to:
Realestatecoach.com

https://www.amazon.com/More-Lame-Conference-Calls-Principles-ebook/dp/B005EGICSW 

You can also email him on byron@realestatecoach.com

And text him on  512 426 7095




If you’d like to contact Greg, text him on 925 915 1978 

And to get in touch with Gene, head to genevolpe.com

May 5, 2020

Staying in front of and in touch with our databases is vital to our survival in this business. We need to make sure our outbound communication is effective. It is important that we create engaging content which drives value to the audience. 

 

How can we ensure our database stays engaged with our content? 

 

Is there a way to keep offering people value even when they aren’t in the market to buy or sell? 

 

On this episode, Founder of Real Estate Growth Hackers and the Local Celebrity Show system, Zach Hammer, returns to share how to communicate more effectively. 

 

Takeaways + Tactics 

 

When we have a ton of value to offer, it’s easy to want to send it all out, but to get a great response rate, we need to dangle the carrot. 

 

When we have a low response rate, some email service providers will proactively hide our emails, even from those who do engage with us. 

 

Offer content relevant to everyone in the database, including those not looking for a transaction now. 

 

Subscribe on YouTube

 

Guest Bio

 

Zach Hammer is the Founder of Real Estate Growth Hackers and the ‘Local Celebrity Show’ system. After years in the industry, Zach noticed that more leads don’t automatically mean more business- and for real estate professionals to convert more leads, they needed to become local celebrities. Today, he is passionate about helping real estate professionals boost their business using expert marketing systems. 

 

To find out more about Zach, head to: http://zachhammer.me/#about

localcelebrityshow.com 

realestategrowthhackers.com 

 

For a free once-off call with Greg, text him on 925 915 1978 

And if you’d like to find out how to become Micro Famous, visit Microfamouspodcast.com and join getmicrofamous.com

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