As agents, we have a ton of stories about what really happens in a transaction, and telling them could actually set us apart in the eye of the consumer. The problem is, we’re so determined to show up as consummate professionals that we’re keeping them to ourselves.
Why is it so important to provide our audiences with a full view of the good, the bad and the ugly of real estate deals? How can we push past the idea that we have to present ourselves as ‘perfect’ to get business?
In this episode, we’re getting into the meat and bones of why an authentic story always gets great results.
Three Things You’ll Learn in This Episode