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Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast

Get actionable ideas, insight & inspiration to turn your real estate career into a life of freedom. Real Estate Uncensored delivers 3 live shows/wk showing you how to blend the latest high-tech and high-touch prospecting, sales and marketing strategies to grow your real estate business. Featuring interviews with mega agents like Joshua Smith, Jeff Cohn, Brett Tanner, Greg Harrelson, Jeff Latham, Aaron Wittenstein, Marti Hampton and many more. You’ll learn how to make 100+ calls/hr, how to use prospecting systems and scripts to sell 500 homes/yr, how to bring homes to market & actually get them sold, how to run high-tech open houses & much more. Co-hosted by Greg McDaniel, the "Junior Grandmaster" / Bay area Realtor, and Matt Johnson, partner in Elite Real Estate Systems / founder of Pursuing Results, a podcast PR + production firm.
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Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast
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Now displaying: September, 2020
Sep 29, 2020

While the early days of the pandemic were filled with widespread panic, many agents have been pleasantly surprised by the impact COVID-19 has had on our industry. Since being deemed an essential service, some of us have not only stayed afloat-  we’re seeing better results than ever before. 

However, this isn’t our new normal just yet. The state we’re in now is only temporary, so we can’t afford to get complacent. 

Where should we be focusing our energies now, and what should we be avoiding at all costs? How will the steps we take today impact our businesses in the near future? 

In this episode, host of the ClubWealth®️ TV Podcast, Michael Hellickson joins us to talk about what agents should be doing to have stability and keep growing when the market ultimately shifts. 



We’ve gotten back to a pseudo-normal, but don’t be lulled into a false sense of security. -Matt Johnson

 

Three Things You’ll Learn in This Episode

 

How financial stability boosts our innovation:

It’s tough to creatively pursue exciting opportunities when we’re living paycheck-to-paycheck. Stockpiling cash gives us the freedom, stability, and mental space to think outside the box and reach new heights. 

 

Why now is the time to recruit top talent:

With so many talented people losing their jobs, there’s never been a better time to onboard highly skilled people. That said, we do have to ensure we have the cash and resources to take advantage of this opportunity. 

 

The biggest mistake agents need to avoid in times of crisis:

It’s normal to want to cut costs when cash is tight, but we have to be mindful of where we curb our expenses. Bailing on zip codes and not paying for lead sources may give us temporary relief but will only cause a loss of pipeline, future income, and agents in the long-term.

 

 

Guest Bio

Michael Hellickson is the Founder and CEO of Club Wealth®️, the #1 Coaching Company in the World in the Team space. Having started his career in real estate before even graduating high school, Michael has over two decades of experience. He is also considered by most to be the #1 short sale expert in the world. Throughout his career, Michael has been featured on several national television radio programs, including among others The Dave Ramsey Show and The Fox Business Network. Michael is passionate about sharing top tips with agents, and is also the host of the ClubWealth®️ TV podcast. 

 

To find out more, head to:
https://www.facebook.com/groups/clubwealth

https://clubwealth.com/

https://clubwealth.com/tv/

 

To connect with Greg, head over to https://www.facebook.com/greg.mcdaniel.739

And to find out more about Matt go to http://getmicrofamous.com/ 

Sep 24, 2020

All successful real estate careers begin with a dream, but once we begin achieving our goals, we tend to fall out of the habit over time. Instead of thinking about what we want, we start sending our energies to what we don’t.

Focusing on what we don’t want isn’t the same as dreaming. In fact, by giving attention to the things we don’t want to happen, we end up attracting them into our lives anyway. When did we lose our ability to dream, and how do we get it back?

For agents who have accomplished their initial goals, this is a tough question. Does getting back into dreaming mean we need to start over completely?

In this episode, author of Resucceed: Create an Extraordinary Future While You Sleep By Using the 5-Minute Epic Evening Ritual, James Colburn shares how to start dreaming again. 

 

At some point, we dreamed our way to the thing we’re doing now, and we can do that again. -James Colburn

 

Three Things You’ll Learn in This Episode:

 

How to re-energize ourselves through our dreams:


When we stop dreaming about the future, it’s easy to get caught in one spot. Avoid falling into complacency by having more than one dream and setting goals for all areas of life, not just work. 

 

What we should be doing in place of writing to-do lists:


Instead of writing a to-do list for each day, formulate 3 personal questions. As we get into this habit, we’ll get better at asking the questions and ultimately uncover what we want to achieve and why. 

 

How to expand the mind by letting go of the need for control:


Most of us want to define our dreams quickly and exactly, but forcing ourselves to know what we want will only give us surface-level results. There is power in surrender, and sometimes we need to let our subconscious minds do the work for us.

 

Guest Bio:

James Colburn is the author of Resucceed: Create an Extraordinary Future While You Sleep By Using the 5-Minute Epic Evening Ritual. As an Executive Coach, James is passionate about helping accomplished individuals ‘ReSuceed’ in all areas of life. James is also the Director of Business Development at John L. Scott Real Estate and a guest lecturer of leadership in a global context at the College of Social and Behavioural Sciences at Northwest University. 

 

To find out more, go to:

http://www.jamescolburn.net/

 

You can also email him at:

james@jamaescolburn.net

 

Books mentioned on this episode: 

Unscripted: Life, Liberty, and the Pursuit of Entrepreneurship by MJ DeMarco:

https://www.audible.com/pd/Unscripted-Audiobook/B072LQK1CY

Sep 17, 2020

For many of us, the thought of a referral-based business sounds too good to be true, but it doesn’t need to be. We can create a predictable income stream from referrals if we learn the formula to do it.

 

Recommending our businesses can take more effort than we sometimes realize. If we want to benefit from more regular referrals, we have to understand what motivates people to give them in the first place. 

 

What makes people more likely to suggest our services to others? Which actions do we need to be more consistent with to increase our chances of referrals? 

 

In this episode, Monica Weakley, Founder of My Coach, Monica, returns to share her formula for more referrals. 

 

It takes some effort for somebody to give a referral, so you have to get them to want to be a part of that. -Monica Weakley

 

Three Things You’ll Learn in This Episode

 

How to increase our likelihood of referrals:

Be personable and professional. For someone to refer our services, they need to be genuinely invested in our success and absolutely certain that we will deliver. 

 

How to become likable in the eyes of potential referees:

People are more likely to refer those they have personal relationships with, so show up for them. Simply liking their Facebook posts or reaching out for a personal conversation is a great way to build the right connections. 

 

 

What to post on social media to encourage more referral business:

Only posting jokes online won’t let anyone know we’re open for business, while exclusively business-related posts won’t make us likable. Strike a balance and alternate content.

 

 

Guest Bio: Monica Weakley is the Founder of My Coach, Monica. After spending 18 years as an agent, Monica has spent the last 3 helping salespeople grow their businesses through relationships. She also helps agents overcome their fears of social media through GhostPostr, a membership program designed to make Facebook posting easier.

 

To find out more about Monica and GhostPostr, head to:
https://www.mycoachmonica.com/

Ghostpostr.com 

 

To contact Greg, head to:

https://www.facebook.com/greg.mcdaniel.739

https://www.instagram.com/gregmcdanielreu/?hl=en

Or call or text him on 925 915 1978

 

And to get a copy of Matt’s book, head to:

Microfamousbook.com

Sep 10, 2020

Building a social media presence is a vital part of a successful real estate business, but many of us shy away from it. What’s stopping us from posting consistently and making the most of everything online platforms have to offer? 

For many agents, the reluctance comes from simply not knowing what to post. 

How can we create content that resonates with our audiences and ultimately brings us business, and what do those posts look like? Can we bring attention to our craft without coming off as annoying and salesy?

In this episode, Monica Weakley, Founder of My Coach, Monica, shares the 3 posts agents need to master. 

 

Don't let your fear of social media be the reason you don't succeed. -Monica Weakley

 

Three Things You’ll Learn in This Episode

  • What makes real estate engagement surveys so effective 
    When it comes to real estate, everyone has an opinion, so take advantage of that. Post questions asking the audience what they think about interior design and different types of homes to get a conversation started. 
  • How to leverage our industry expertise
    As real estate professionals, we often forget that not everyone knows as much about the industry as we do. Use social media to inform the audience. 
  • How to create funny content that brings attention to our services 
    Everyone likes to laugh, so it’s important to share some lighthearted posts alongside industry knowledge. Bad MLS photos and details of failed inspections are a great way to keep the audience amused while reminding them we’re in the real estate space.

 

Guest Bio

Monica Weakley is the Founder of My Coach, Monica. She is passionate about real estate, and prior to entering the coaching space, she was the owner and lead agent of The Weakly Team. She was also Team Leader at Keller Williams Advisors’ market center for 5 years, where she trained agents to build successful businesses of their own. Today, Monica helps agents overcome their fears of social media through GhostPostr, a platform designed to make Facebook posting easier. 

 

To find out more about Monica and GhostPostr, head to:
https://www.mycoachmonica.com/

Ghostpostr.com 

 

To contact Greg, head to:

https://www.facebook.com/greg.mcdaniel.739

https://www.instagram.com/gregmcdanielreu/?hl=en

Or call or text him on 925 915 1978

 

And to get a copy of Matt’s book, head to:

Microfamousbook.com

Sep 3, 2020

Housing is extremely important both for the economy and for social impact, but many middle and low-income earners simply don’t have the money to make down payments on their dream homes. This stops them from taking the first step towards home ownership. 

 

That being said, there is more than enough assistance available for prospective home buyers without the means to make a deposit. We just need to know where to look. 

 

Where can agents find down payment assistance programs for their clients? What’s holding us back from making our customers’ dreams a reality? 

 

In this episode, Founder and CEO of Down Payment Resource, Rob Chrane shares how to find help for our clients. 

 

Empower your customers with the knowledge that down payment assistance exists. -Rob Chrane

 

Three Things You’ll Learn in This Episode

 

How knowing what help is available keeps house hunting realistic

Knowing exactly what kind of assistance our buyers qualify for helps eliminate the risk of showing them homes they won’t be able to afford. Stay up-to-date with what’s on the table to manage expectations and avoid disappointment. 

 

How agents and LOs can work together to help the client

By letting our mortgage partners know which programs our clients qualify for, we can work together to ensure the buyer gets the best help possible. The great thing is once we pass the relevant information along, our LO does most of the heavy lifting.

 

How to overcome the reluctance of looking into assistance programs

Many agents hold back from exploring down payment programs because it’s a complex process, but it doesn’t need to be. By narrowing down our focus and developing a specialty, we can get the best assistance for our ideal clients.

 

Guest Bio

Rob Chrane is the Founder and CEO of Down Payment Resource. He has over 3 decades of experience as a top producer in the real estate and mortgage finance industries. Rob is passionate about helping eligible home buyers buy eligible properties using hard-to-find down payment programs, and started Down Payment Resource after being frustrated that there was so much money available to buyers, but so little public information. Rob is a volunteer leader in community housing organizations, and has worked on a number of Habitat for Humanity Homes. 

 

To find out more about Rob, head to:

https://downpaymentresource.com/about/leadership/

You can also call or text him on 404 272 7054

Or email him at rchrane@downpaymentresource.com

And info@downpaymentresource.com

 

To connect with Gene, head to http://www.genevolpe.com/

To contact Greg call or text him on 925 915 1978

And for more on Matt, go to https://getmicrofamous.com/

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