Real estate investing can be a tough game, especially on the commercial side of things, but for women investors in the male-dominated space, boosting credibility and building a portfolio can be even more difficult.
What are the additional barriers women face in real estate investing, and what can be done to kick those hurdles to the curb? What can men in the business do to help bring about a much-needed transformation in the space?
In this episode, CEO of TM1 Properties, Amy Tiemann shares how women can get ahead in the traditionally male sector.
Once you stop marketing yourself, it takes a long time for people to remember who you are. -Amy Tiemann
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Guest Bio
Amy Tiemann is the CEO and President of TM1 Properties. With experience in commercial real estate stretching back nearly 2 decades, Amy is passionate about what she does, and is known for turning ‘ugly’ apartments and commercial buildings into better ones. Amy is also passionate about transforming communities, and when she invests in properties, she invests in their surrounding areas, too - particularly with the local schools.
To find out more, go to:
https://tm1properties.com/
Real estate agents constantly find their content drowning in the noise because the majority are sharing the same thing - transactional, procedural content that’s helpful but not necessarily what will pique the interest and attention of the consumer.
If we want our market to stand out - we have to lead with what the consumer wants. If we’re not giving the consumer what they want, we won’t even get a chance to show them what they need, let alone get hired.
How do we actually gain an understanding of what the consumer is looking for? What kind of content falls into the want-to-know category, and how is it different from the need-to-know content so many agents are sharing?
In this episode, the roundtable discusses the kind of content that cuts through a noisy, crowded marketplace.
Your marketing upfront has to be attractive enough for them to even become aware that you exist because there’s thousands of agents in your market saying the exact same thing. -Nick Sakkis
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By now, every agent should have some kind of social media presence, but it’s not enough to simply have a profile. If we want to use social media to boost our business, we have to work the platforms we’re on.
The problem is, when it comes to creating the kind of content that not only draws attention and gains a following, but paves the way for more business, most agents are still stumbling around in the dark.
So, how should we be using social media?
In this episode, New Jersey Realtor, brand strategist and social media guru, Ed Stulak shares his top tips for social media success.
"Don’t overthink your social media, just start doing something!" -Ed Stulak
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Guest Bio
Ed Stulak is a New Jersey licensed Realtor and a social media star in the real estate space. Along with selling real estate, Ed teaches agents in the US and abroad how to build and scale a personal brand, and an online presence that stands out., through his online course, Instagram For Real Estate.
To find out more, go to:
https://edstulak.com/
We saw a lot of interesting changes in real estate last year, and as a result, many agents were forced to adapt to stay in the business. The question is, as we head into a new year, which of those adaptations worked?
Which marketing strategies should we be taking into 2022 with us? Is there anything we should be leaving behind?
What do industry newbies need to know as they begin their journeys in real estate?
In this episode, we’re diving deep on what worked best in 2021, so we can create our game plans for the year ahead.
"Think of yourself as a media company first and foremost: you just happen to sell real estate." -Nick Sakkis
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Real estate agents work too hard to not have something generating income in the background, and this is where investing comes into play.
We’re active participants in the real estate ecosystem, so we’re in the prime position to capture some of the deal flow and relationships in the market and use them to increase our net worth.
If you’re starting from a low net worth, how do you get a property under your belt? How did a struggling salesman visualize his way into a successful investing operation?
In this episode, we’re joined by investor, broker, mentor, and consultant, Nick Cooley. He talks about his journey, from sleeping in his car to building a thriving business.
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Guest Bio
Nick Cooley is an investor, broker, mentor, consultant and the President of Team Cooley Properties in Denver, Colorado. Nick is excited to bring an investor's perspective to the large and important financial decision as to where to live, raise a family, enjoy the occasional dinner party... whatever! Buying or selling a home is important not only for the financial implications, but also in the measure that it is the main place where we spend our lives.
For more information, follow @imnickcooley on Instagram.
In 2021, real estate was a wild and unpredictable ride, but it was also a really good year to capture a lot of opportunity. While we don’t have a crystal ball to know how 2022 will go, we can position ourselves to win under any market conditions.
What are the highest income-producing marketing activities we need to dial in this year? How do we create content that generates referrals?
In today’s episode, we close out 2021 with a look forward into propelling our businesses in the New Year!
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We’ve been trained to fear failure like the plague, but the truth is, we should be seeing it as a force that can propel us forwards.
That being said, changing our perceptions of failure is easier said than done, so how can we flip what we’ve always known on its head? Is there a right or wrong way to fail in our businesses?
In this episode, Managing Broker at Anton Agency, John Dessauer shares how to see failure as a kind of fuel.
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Guest Bio
John Dessauer is the Managing Broker/Owner at Anton Agency and the Chief Creative Officer at RealWise by The Dessauer Group. A seasoned entrepreneur, John is also the CEO of Oppenheimer Realty Capital, and is the author of two books, Real Estate H20 and The Alchemy of Wealth, and the former host of Making Millions in Real Estate on XM Satellite Radio.
To find out more, go to:
The new year is a great time to hit reset and start planning forward, but not before we look at all the positives that came out of this year and actually celebrate what went well for us.
What are some of our biggest wins this year, and what are the key insights we’ve gained from both the good and the bad?
In this episode, the Roundtable talks about 2021, and how we’re using the lessons from this year to leap forward in 2022.
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