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Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast

Get actionable ideas, insight & inspiration to turn your real estate career into a life of freedom. Real Estate Uncensored shows you how to blend the latest high-tech and high-touch prospecting, sales and marketing strategies to grow your real estate business. Featuring interviews with mega agents and influencers like Jeff Cohn, Lars Hedenborg, Greg Harrelson, Jeff Latham, Aaron Wittenstein, James Rembert, Nick Sakkis, Marki Lemons-Ryhal and many more. You’ll learn how to use social media to attract ideal clients, build your personal brand online, use prospecting systems and scripts to sell 500 homes/yr, bring homes to market & actually get them sold, run high-tech open houses & much more. Co-hosted by Greg McDaniel, the "Junior Grandmaster" and a Bay area Realtor, and Matt Johnson, agency owner, podcaster and author of MicroFamous.
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Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast
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Now displaying: Page 6
May 12, 2020

Using YouTube to generate leads is a great business strategy, but a lot of agents don’t know where to get started with creating content, let alone take advantage of all the platform has to offer. 

 

If we want our videos to bring us business, we have to ensure they’re being seen, and the best way to do that is by having our videos ranked. 

 

How can we get our Youtube videos ranked? Are there any simple hacks we can use to make a name for ourselves on the platform? YouTube certainly puts a lot of hurdles out for content creators, so we have to ensure we’re using it the right way if we want to optimize our content.

On this episode, CEO of the YouTube Agents, Jackson Wilkey, returns to share the three top Youtube hacks to rank our videos. 

 

Three Things You’ll Learn in This Episode 

 

  • How to find out what people are searching online and using those searches to ensure we create the content people are looking for.
  • Why consistency means everything. If we want guaranteed success, we have to post our content at least once a week, every week, at the same time.
  • How to use tools like TubeBuddy to ensure we have the best title for our videos. 

 

 

Resources + Links

 

Rockstar Agent Marketing Toolkit - Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.

 

Subscribe on YouTube

 

Guest Bio

Jackson Wilkey is the CEO of the YouTube Agents. Jackson eats, sleeps and breathes YouTube, and is passionate about helping others take advantage of the platform for their businesses. He is also a Real Estate Broker at eXp Realty, podcast host and YouTube personality. 

 

To find out more about Jackson, head to:

https://www.youtube.com/watch?v=joR5LfKSJUg

https://www.youtube.com/watch?v=XYun9pxI_Os

https://www.linkedin.com/in/jackson-wilkey-b78465133

https://tunein.com/podcasts/Business--Economics-Podcasts/The-YouTube-Agents-p1286333/?topicId=141139862

 

Links mentioned on this episode:

https://www.tubebuddy.com/

https://keywordseverywhere.com/?gclid=Cj0KCQjwhtT1BRCiARIsAGlY51L_LVQF7LWJV7XBRgmychLl3lU47FGDXjeqorS5WtxcqpdROayqNcMaAsNFEALw_wcB

http://theyoutubeagent.com/

 

For a free once-off call with Greg, text him on 925 915 1978 

And if you’d like to find out how to become Micro Famous, visit Microfamouspodcast.com and join getmicrofamous.com

May 7, 2020

In a world filled with so many notifications from multiple devices, it’s extremely easy to get distracted, but if we double down on our focus, we can maximize our productivity. How can we take control of our days and minimize distractions? Why is it so important to shift our mindset away from negativity and self-limiting beliefs? On this episode, COO and Head Coach at RealEstateCoach.com, Byron Van Arsdale, shares how to overcome distractions and maximize our results. 

 

Takeaways + Tactics 

 

Come at goals from a mindset of control. When we go into tasks believing we have full control of the situation and our focus levels, our chances of success skyrocket.

 

When aiming to take up something new, whether that be exercise or a new skill, start by doing one. By simply committing to one action, we get one step closer to reaching our goals, and it’s easier to take the second or third step. 

 

We all have to eliminate the words ‘can’t’ or ‘won’t’ from our vocabularies and replace them with ‘I’m in the process of...’. Stop being the victim, start being the victor!

 

 

 

Rockstar Agent Marketing Toolkit - Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.

 

Subscribe on YouTube

 

Guest Bio

Byron Van Arsdale is the Chief Operating Owner and Head Coach at RealEstateCoach.com. A former broker-owner, communication specialist and Master Certified Coach, Byron has been coaching real estate and business professionals to success since 1991. Byron is also an internationally recognized speaker, creator of 6 Audio CD training programs and the author of No More Lame Conference Calls. 

 

To find out more about Byron, head to:
Realestatecoach.com

https://www.amazon.com/More-Lame-Conference-Calls-Principles-ebook/dp/B005EGICSW 

You can also email him on byron@realestatecoach.com

And text him on  512 426 7095




If you’d like to contact Greg, text him on 925 915 1978 

And to get in touch with Gene, head to genevolpe.com

May 5, 2020

Staying in front of and in touch with our databases is vital to our survival in this business. We need to make sure our outbound communication is effective. It is important that we create engaging content which drives value to the audience. 

 

How can we ensure our database stays engaged with our content? 

 

Is there a way to keep offering people value even when they aren’t in the market to buy or sell? 

 

On this episode, Founder of Real Estate Growth Hackers and the Local Celebrity Show system, Zach Hammer, returns to share how to communicate more effectively. 

 

Takeaways + Tactics 

 

When we have a ton of value to offer, it’s easy to want to send it all out, but to get a great response rate, we need to dangle the carrot. 

 

When we have a low response rate, some email service providers will proactively hide our emails, even from those who do engage with us. 

 

Offer content relevant to everyone in the database, including those not looking for a transaction now. 

 

Subscribe on YouTube

 

Guest Bio

 

Zach Hammer is the Founder of Real Estate Growth Hackers and the ‘Local Celebrity Show’ system. After years in the industry, Zach noticed that more leads don’t automatically mean more business- and for real estate professionals to convert more leads, they needed to become local celebrities. Today, he is passionate about helping real estate professionals boost their business using expert marketing systems. 

 

To find out more about Zach, head to: http://zachhammer.me/#about

localcelebrityshow.com 

realestategrowthhackers.com 

 

For a free once-off call with Greg, text him on 925 915 1978 

And if you’d like to find out how to become Micro Famous, visit Microfamouspodcast.com and join getmicrofamous.com

Apr 30, 2020

As business owners and real estate professionals, we have the skills to help others during this trying time, but we have to be willing to step up and be leaders. How can we help people during this crisis? What can we do to avoid overextending ourselves? On this episode, CEO and Owner of Latham Realty Unlimited, Jeff Latham, shares how to be leaders in our present reality. 

 

Takeaways + Tactics 

There are still people looking to buy or sell properties now. As real estate professionals, we have to take the lead and help them navigate the transaction process during the chaos. 

 

Now is not the time to overextend ourselves. Clear the calendar of all non-essentials so we can focus on the most important parts of our businesses. 

 

It’s vital we all recognize that our capacities are diminished at the moment. We all have the thought of the current crisis in the back of our minds right now, so instead of trying to continue with business-as-usual, acknowledge that we’re going through a tough time.

 

Subscribe on YouTube

 

Guest Bio

Jeff Latham is the owner and CEO of Latham Realty Unlimited. With over 14 years experience, Jeff offers his clients a one-stop-shop: from extensive marketing campaigns to in-house moving and construction companies. 

 

To find out more about Jeff, head to 

www.lathamrealtyunlimited.com

You can also message him directly on Facebook messenger: https://www.facebook.com/people/Jeff-Latham/1013268421

 

Resources mentioned on this episode:

‘Out of Shadows’ .

 

For a free once-off call with Greg, text him on 925 915 1978 

To connect with Gene, visit GeneVolpe.com

And if you’d like to find out how to become Micro Famous, visit Microfamouspodcast.com and join getmicrofamous.com

Apr 28, 2020

Facebook Live is a great tool for anyone in the real estate space to use, so to maximize our results, we have to make sure we’re using it the right way. What can we do to connect with our audiences better? How can we get more comfortable with Facebook Live when we’re new to the space? On this episode, co-founder of Real Estate Growth Hackers, Zach Hammer, returns to discuss the 3 ways to get better at Facebook Live today. 

 

Takeaways + Tactics 

Create the impression of looking into the audience’s eyes by speaking directly to the camera. This makes us more personable and helps the audience feel more connected to us. 

 

It’s not always easy to smile while talking, so practise smiling with the eyes. This makes us look much more welcoming to the audience. 

 

Practice makes perfect. Those of us new to Facebook Lives can rehearse by practicing with a small group of people we would be happy to get feedback from, or even by recording a live to be shared with ourselves only. 

 

 

Subscribe on YouTube

 

Guest Bio

Zach Hammer is the founder of Real Estate Growth Hackers. He is also the author of Why Your Website Annoys the Hell Out of Your Visitors. Zach is passionate about helping real estate professionals achieve their dreams by using his Local Celebrity Show model. 

 

To find out more about Zach, head to: http://zachhammer.me/#about

localcelebrityshow.com 

realestategrowthhackers.com 

 

For a free once-off call with Greg, text him on 925 915 1978 

And if you’d like to find out how to become Micro Famous, visit Microfamouspodcast.com and join getmicrofamous.com

Apr 23, 2020

With so many people stuck at home at the moment, now is the perfect opportunity to double down on content creation. How do we continue to create content during this time if our strategy was highlighting local businesses? Are there any lessons we can take from this time and implement in the future? On this episode, Robert Ring, Mortgage Advisor at Cross Country Mortgage and co-host of Hops and Houses video series, shares how to keep creating content during COVID-19. 

 

Takeaways + Tactics 

It’s important we don’t bury our heads in the sand during the pandemic - if anything, now is the time to double down on our online presence.

 

Don’t stop reaching out to local businesses like restaurants. Even though people aren’t able to go out, a lot of restaurants are still doing takeout. Do a live video featuring the chef from a local restaurant to help boost the community and bring attention to places that are still open.

 

Learn from this experience. People tend to be more empathetic during times of crisis, but we shouldn’t be limited to that. Use this time to make a shift towards becoming more empathetic and helpful to the community. 

 

Subscribe on YouTube

 

Guest Bio

Robert Ring is a loan officer and mortgage advisor at Cross Country Mortgage. Since entering the business in 2013, Robert has gained a stellar reputation for his hard work and fierce dedication to helping clients achieve their dreams. Robert is also the co-host of the Hops and Houses video series on Facebook.

 

For more on Robert, head to:

Robertringteam.com

https://www.linkedin.com/in/robert-ring-68378256

https://www.facebook.com/hopsnhouses/videos/832759117126208/?__so__=permalink&__rv__=related_videos 

 

For a free once-off call with Greg, text him on 925 915 1978 

To contact Gene Volpe, head to genevolpe.com 

And if you’d like to find out how to become Micro Famous, visit Microfamouspodcast.com and join getmicrofamous.com

Apr 21, 2020

To make more money with fewer deals, agents should be adding more high-end and luxury homes to their portfolios. Is now a good time to include properties at a higher price point in our portfolios and how can we represent them while so many people are unable to leave their homes? Should we be concerned about lowering our batting averages by including properties that are harder to sell? On this episode, Founder and Marketing Strategist at Marketing Luxury Group and host of the Luxury Listing Specialist podcast, Michael LaFido shares how to make more money with fewer deals. 

 

Takeaways + Tactics 

All agents should be diversifying their portfolios. Even now, in spite of uncertainties, it’s a good idea for agents to represent some high-end and luxury properties. 

 

People are spending a lot more time at home now, and the only way they can look at properties is online. Cater to the luxury and high-end market by uploading high-quality photographs and videos that highlight strong points of the properties. 

 

Stop worrying about maintaining a batting average. When dealing with properties at a higher price point, the commissions can help us cover leaner months just as much as selling more properties at a lower price point. 

 

Subscribe on YouTube

 

Guest Bio

Michael LaFido is the Founder and CEO of Luxury Listing Specialist Certification (LUXE), Founder and Marketing Strategist at Marketing Luxury Group, and the host of the Luxury Listing Specialist podcast. He is also the author of Luxury Listing Specialist, Outside The Box, and Marketing Luxury. His expertise in high-caliber marketing has led to him being highlighted  in Forbes and FOX News Chicago Business Hour, as well as being the featured cover story Crain’s Chicago Business. 

 

To find out more about Michael, head to:
https://michaellafido.com/

Luxurylistingpodcast.com

facebook.com/luxurylistingspecialist 

https://www.linkedin.com/in/mikelafido



For a free once-off call with Greg, text him on 925 915 1978 

To connect with Gene Volpe, head to genevolpe.com

And if you’d like to find out how to become Micro Famous, head to Microfamouspodcast.com and microfamousbook.com

Apr 16, 2020

One of the biggest challenges real estate investors face is trying to find motivated sellers. Where should we be looking for them? Are there any specific groups of people we should be targeting? On this episode, real estate investor and coach, Jackie Jackson, shares how to find motivated sellers. 

 

Takeaways + Tactics 

There are tons of real estate investors who have got into the wrong deals and over-obligated themselves. It’s a great idea to look for struggling investors because on top of being able to buy the property, we can be a great source of relief to them.

 

People expecting a baby are also great potential sellers. As families expand, people start looking for bigger homes, but to buy a bigger property, they’ll first need to sell the one they’re in.

 

Don’t forget about homeowners who may need to relocate within a very short space of time. Military professionals, for example, relocate every few years, so they’re motivated by an urgency to sell quickly. 

 

Subscribe on YouTube

 

Guest Bio

Jackie Jackson is a real estate coach and full-time real estate investor. After making a bad investment early in her career, Jackie found herself in $120 000 of debt. Knowing she was determined to become a successful investor, she raised money to hire a mentor by completing 6 months training in the US military. Jackie is passionate about coaching, and believes it’s a non-negotiable step anyone wanting to be successful must take. 

 

To find out more about Jackie, head to

https://thejackiejackson.com/



For a free once-off call with Greg, text him on 925 915 1978 or send him a message on Facebook at https://www.facebook.com/greg.mcdaniel.739

You can follow Gene on Instagram at @thegenevolpe or head to his website genevolpe.com

And if you’d like to find out how to become Micro Famous, visit microfamousbook.com

 

Books mentioned on this episode:

Getting Everything You Can Out of All You’ve Got by Jay Abraham https://www.amazon.com/Getting-Everything-You-Can-Youve/dp/0312284543

Apr 14, 2020

All agents should be using video to connect with potential clients, and creating personalized, informative content for YouTube is the best place to start. How can we provide educational videos that resonate with our audience? What kind of content should we be sharing, and where can we find the right information to share? On this episode, podcast host, YouTube personality and real estate broker at eXp Realty, Jackson Wilkey, shares the three videos every agent should be creating. 

 

Takeaways + Tactics 

Use video to educate people on the cost of living in our city. Make this even more effective by sharing personal stories. For example, agents with kids can talk about the cost of daycare, or if we’re single, speak about the young professional scene.

 

Create a video listing the pros and cons of the cities we live in - and be honest. People want to know what they’re getting into when they move to a new city, so give a rounded view of what they should expect.

 

Use the Internet to find the top 5 neighborhoods in the city, and film a video exploring those spots. Do house tours, visit local businesses and speak about schools in the area. 

 

Subscribe on YouTube

 

Guest Bio

Jackson Wilkey is a real estate broker at eXp Realty and an agent at NextHome Realty Connection. He is also one of the YouTubers behind the Living in Portland Oregon channel, and a co-host of The YouTube Agents Podcast. Jackson is passionate about helping people adjust to life in Portland, as well as helping other agents grow their own YouTube following.

 

To find out more about Jackson, head to:

https://www.youtube.com/channel/UCg4hXpBg94Kyc0hEUDTKIqQ/featured

https://www.linkedin.com/in/jackson-wilkey-b78465133

https://tunein.com/podcasts/Business--Economics-Podcasts/The-YouTube-Agents-p1286333/?topicId=141139862

 

Links mentioned on this episode:

Niche.com

Bestplaces.net

 

For a free once-off call with Greg, text him on 925 915 1978 

And if you’d like to find out how to become Micro Famous, visit Microfamouspodcast.com and join getmicrofamous.com

Apr 9, 2020

In light of current events, the ground has shifted in the markets and no one quite knows what could happen when the dust settles. In the meantime, the best thing we can do is prepare. Can we be optimistic about the future? Should we be playing it safe or planning big moves for the near future? On this episode, CEO and Founder of 1 Life Fully Lived and Co-Founder of Gobundance, Tim Rhode, shares how to surf the big waves of market shifts. 

 

Takeaways + Tactics 

Prepare for the worst case scenario, and aim to make the best of it. Now is the time to know our cash position and have an idea of what all our assets are, in case we need to sell them.

 

Now is not the time to try new things. We have to hone in on the things we’re comfortable with and know we’re great at.

 

Use this time to research and plan for the next steps we’re going to take when the time is right. Remember, these steps should be well thought-out; there is no need to rush them and risk making a mess. 

 

Guest Bio

Tim Rhode is the Founder and CEO of 1 Life Fully Lived, a non-profit organization dedicated to helping the next generation become self-sufficient. He is also the Co-Founder of Gobundance, a tribe for wealthy, generous men who choose to lead epic lives. Tim is passionate about helping others grow and create the lives of their dreams.

 

To find out more about Tim, head to:

https://www.gobundance.com/

https://1lifefullylived.org/

https://www.facebook.com/1lifefullylived/



Books mentioned on this episode:


The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It Updated, Subsequent Edition, Kindle Edition by Michael E. Gerber: https://www.amazon.com/Myth-Revisited-Small-Businesses-About-ebook/dp/B000RO9VJK/ref=sr_1_1?dchild=1&keywords=the+e+myth&qid=1586261164&s=digital-text&sr=1-1

Tribe of Millionaires: What if One Choice Could Change Everything by David Osborne, Pat Hiban Mike McCarthy, and Tim Rhode https://www.amazon.com/Tribe-Millionaires-choice-change-everything-ebook/dp/B07VJLCRCB

1Life Roadmap Journal: The Basic Inner Coding Needed to Dream, Plan and LIVE Your Best Life by Tim Rhode https://www.amazon.com/1Life-Roadmap-Journal-Coding-Needed/dp/1096415348

Man's Search For Meaning: The classic tribute to hope from the Holocaust  by Victor E. Frankl https://www.amazon.com/Mans-Search-Meaning-Viktor-Frankl-ebook/dp/B009U9S6FI/ref=sr_1_1?crid=M92QCQ0PV2PN&dchild=1&keywords=mans+search+for+meaning&qid=1586261267&s=digital-text&sprefix=mans+search+for+me%2Cdigital-text%2C437&sr=1-1

The Richest Man in Babylon by George S. Clason https://www.amazon.com/Richest-Man-Babylon-George-Clason-ebook/dp/B07H7HN6DN/ref=sr_1_1?crid=2OOGCWII6KOR1&dchild=1&keywords=the+richest+man+in+babylon&qid=1586261369&s=digital-text&sprefix=the+richest+man+in+bab%2Cdigital-text%2C436&sr=1-1

 

For a free once-off call with Greg, text him on 925 915 1978 

And if you’d like to find out how to become Micro Famous, visit Microfamouspodcast.com and join getmicrofamous.com

For more on Gene Volpe, visit GeneVolpe.com

Apr 7, 2020

As real estate professionals, talking about the industry on Facebook Live videos is second nature, but it does exclude people who aren’t currently looking to buy or sell a property. How can we create content that keeps people interested, even after a transaction has gone through? Can we offer content that interests buyers, sellers and everyone in between? On this episode, author and founder of Real Estate Growth Hackers, Zach Hammer shares the 3 Topics for Facebook Live Videos that never go out of style. 

 

Takeaways + Tactics 

Create lifestyle videos. Once someone has bought a home, they need to know how to maintain the property and live in it. Create content that fills this need.

 

Speak about the community. Talk about local restaurants and activities. People new to the area (or considering buying there) will appreciate a guide, and locals will know we share common interests.

 

Talk about trends. Whether our audience is looking for a transaction or not, everyone enjoys knowing what’s popular with others.

 

Subscribe on YouTube

 

Guest Bio

Zach Hammer is the author of Why Your Website Annoys the Hell Out of Your Visitors and the founder of Real Estate Growth Hackers. Zach believes that to get the best results, business owners and real estate professionals need to become local celebrities. He is passionate about helping people achieve their dreams through business and marketing systems. 

 

To find out more about Zach, head to: http://zachhammer.me/#about

localcelebrityshow.com 

realestategrowthhackers.com 

 

For a free once-off call with Greg, text him on 925 915 1978 

And if you’d like to find out how to become Micro Famous, visit Microfamouspodcast.com and join getmicrofamous.com

Apr 7, 2020

The social media landscape has undergone a lot of changes in the first part of 2020, and a lot of agents are, understandably, starting to feel overwhelmed. Which social media platforms should we be using, and what type of content should we be sharing? What does the trend towards moving away from social media in favor of in-person interactions mean for us in 2020? On this episode, Senior Marketing Strategist at Ablaze Media, Tim Stafford, shares how to approach social media marketing in 2020. 

 

Takeaways + Tactics 

Don’t try to use all the new social media platforms: find one that works and stick with it. It’s also important to remember that social media giants like Facebook and Twitter aren’t going anywhere, so don’t neglect them in favor of newer platforms. 

 

Client-created content has an 85% - 86% conversion rate, so ask clients to film video testimonials. With these videos, the most important thing is to maintain authenticity.

 

There is a massive trend towards getting off social media and socializing with people in-person, so as well-known members of the community, we should be creating opportunities for people to come together. While that may not be possible at the moment, consider hosting a post-COVID-19 barbecue at a local park. 

 

Resources + Links

 

Rockstar Agent Marketing Toolkit - Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.

 

Subscribe on YouTube

 

Guest Bio

Dr Timothy Stafford is the Senior Marketing Strategist at Ablaze Media, where he is tasked with analysing and assessing online marketing strategy and SEO. Tim is also a Dissertation Chair and Associate Professor at St. Thomas University in Florida, and holds a PhD in in instructional design for online learning. Tim also speaks to small business groups on alternative fundraising and education platforms, social media in education and worldview training.

 

To book a free 20 minute session with Dr Stafford, head to: bookdr.tim.org 



For a free once-off call with Greg, text him on 925 915 1978 

And if you’d like to find out how to become Micro Famous, visit Microfamouspodcast.com and join getmicrofamous.com

For more on Gene Volpe, visit GeneVolpe.com, or follow him by searching #ChallengetoLead on Facebook. 

 

Links mentioned on this episode:

Videochirp.com

Mar 26, 2020

We’re living in strange times, and a lot of agents are beginning to worry about their livelihoods, but this is the moment we should really be doubling down on lead generation. Why do we need to make the most of our time in isolation? Is it possible to generate leads while the world is battling a pandemic? In this episode, Founder and CEO of Club Wealth®️ Coaching and Consulting, Michael Hellickson, shares why we should be doubling down on lead generation and how to do it. 

 

Takeaways + Tactics 

Where there’s chaos, there’s an opportunity. While we’re in isolation, we have a duty to press forward and look for ways to be part of solutions for the future. 

 

While we’ve been discouraged from going to public places, a lot of people are taking walks with their families around their neighborhoods. Take advantage of the foot traffic by putting up sign advertisements.

 

Keep holding listing appointments with clients: just do it virtually. People respond to videos almost as well as they do to face-to-face interactions.

 

Resources + Links

 

Rockstar Agent Marketing Toolkit - Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.

 

Subscribe on YouTube

 

Guest Bio

Michael Hellickson is the Founder and CEO of Club Wealth®️ Coaching and Consulting. After beginning his real estate career in 1991, Michael was a top 1% agent nationally, even before graduating from high school. Michael is considered the #1 short sale expert worldwide, and has been featured on several national television and radio programs including Glenn Beck, CNBC, The Dave Ramsey Show, and The Fox Business Network among many other local and regional programs. 

 

To find out more about Michael, head to

facebook.com/groups/clubwealth

Clubwealth.com

 

Text Club Wealth to 727 287 5993 to get 17 of Michael’s best online lead sources

And for a 30 Free Trial of Listings to Leads, head to clubwealth.com/l2l

 

For a free once-off call with Greg, text him on 925 915 1978 

And if you’d like to find out how to become Micro Famous, visit Microfamouspodcast.com and microfamousbook.com

To get in touch with Gene, visit GeneVolpe.com or follow #ChallengeToLead on Facebook

 

Books Mentioned on this episode:

Be the Solution: How Entrepreneurs and Conscious Capitalists Can Solve All the World's Problems by John Mackey and Michael Strong https://www.amazon.com/Be-Solution-Entrepreneurs-Conscious-Capitalists/dp/0470450037

Mar 19, 2020

To see great results in real estate both now and in the future, team owners need to start embracing digital technologies. Will there ever be an ‘Uber’ of real estate? What does the future of our industry look like and how can we start offering it to our clients today? On this episode, owner of kwELITE, Jeff Cohn, shares what we can expect to see in real estate in the future. 

 

Takeaways + Tactics 

Stop looking to create the Uber of real estate. Buying and selling properties is an involved process, so instead of looking to simplify it, Uber-style, we should be finding ways to offer our clients amazing, innovative experiences. 

 

Offer higher quality images. The client of the future wants to see every part of a property virtually, so postcard-sized images aren’t going to cut it anymore.

 

Create a virtual reality experience. By providing our clients with an opportunity to tour a home no matter where they are, we can offer convenience and value like no other.

Mar 12, 2020

Business reviews have become an important part of branding today. Who should we be asking to review us and what formats should we be using? On this episode, President and CEO of Amplified Marketing Group and podcast host, Nick Sakkis, shares how to use reviews to advertise our businesses more effectively. 

 

Takeaways + Tactics 

People trust the opinions of other people more than they trust advertisements, so reviews are a great way to attract more clients. Have past and present clients leave reviews of their experiences with us for a cheaper alternative to advertising. 

 

Reviews don’t have to come from people we’ve closed deals with. We can get other business owners to review our conduct and offer to do the same for them in return. 

 

Create video reviews. Most people trust videos more than written text, so ask clients to record a short testimonial that can be shared on a range of platforms.

Mar 5, 2020

For many new agents, the thought of having conversations with potential clients is terrifying, but if we learn how to interact with others effectively, we can banish that fear. How can we have more positive conversations? Is it possible to convert leads sooner without coming across as forceful? On this episode, CEO and Founder of Smart Inside Sales, Dale Archdekin, shares how to have more effective conversations. 

 

Takeaways + Tactics 

Have positive conversations. If a client is interested in something we know they can’t have, don’t start by telling them that. Instead, ask questions to get a sense of what they want, and offer alternatives later.

 

When a client isn’t interested in buying or selling immediately, ask the right questions to find out why. Once we’ve heard their explanation, we can start assessing whether we can help them in the near future.

 

Don’t push potential leads - lead them. Guide people and show them the best way forward, but don’t force anything on them.

Mar 3, 2020

When it comes to the experiences we give our clients, we should all be striving to go above and beyond. Why is it so important to exceed our clients expectations? Do our gestures need to be extravagant? How can we let our clients know about all the small additional things we do without bragging? On this episode, we discuss how to create amazing experiences in a simple way. 

 

Takeaways + Tactics 

Most people can’t put a finger on the specific elements that make an experience more memorable, but there is a big difference when every component is well done. People feel perfection, so strive to give clients that. 

 

Little details make all the difference. Stop thinking it’s difficult to offer exceptional service and focus on all the minor components that add up. 

 

Often, agents are overlooked for all the extra services they offer because clients simply don’t know about them. Use videos to show what’s happening behind the scenes.

Feb 27, 2020

To become ‘MicroFamous’, we have to build exceptionally strong rapport with a relatively small group of people. How can we build effective connections, and what value can we offer business owners in our communities? Do we need to create viral content to capture attention? In honor of Matt Johnson’s book launch, Zach Hammer joins us to discuss how to become MicroFamous in the real estate space. 

 

Takeaways + Tactics 

Reach out to local business owners, build relationships with them and find out what value they’re looking for. It’s not a great connection until we know who they are and what they need.

 

Once we know what the people in our network need, we can introduce them to each other behind the scenes. Strategic introductions like these help build rapport in the community.

 

Don’t aim to create viral content. Being MicroFamous is about being exceptionally well known to a relatively small, but strategic audience, so focus on offering them valuable content.

Feb 25, 2020

When we think of Disney, one of the first things that comes to mind is excellent customer service. How can we implement Disney principles to our businesses, and why should we be paying attention to how we make people feel? How can we continue offering a stellar service, even after a transaction is complete? On this episode, Ryan and Monica Shea from the Platinum Group, share how to create fantastic customer service based on Disney’s principles.

 

Takeaways + Tactics 

At any Disney park, the entire family is engaged by cast members. We can replicate that inclusion of the whole family in our deals, by paying attention to our clients’ children. Doing this goes a long way in creating a memorable experience. 

Anyone can complete a transaction with their clients, but if we want to truly stand out, we have to pay attention to the way we make people feel. This has an incredible impact and we’ll be more likely to have repeat clients because of it. 

Consistent engagement is vital for repeat clients. Show genuine concern and reach out to see if they need anything. We have to remind clients that they’re more than a source of income to us.

Feb 20, 2020

Converting leads in 2020 will come with unique challenges and we have to learn to adapt our marketing strategies accordingly. Are we still making cold calls in 2020 and if we are, how should we be approaching them? What are the quick, easy ways to stay top of mind for clients, both past and present? On this episode, owner and founder of Balance Business Consulting, Beverly Ruffner shares how to convert leads in the new decade. 

 

Takeaways + Tactics 

 

Most people don’t like being cold called, so start making ‘warm’ calls. We should aim to create a real connection with the person on the other side of the phone, and show we genuinely care about their best interests.

Stop selling and start telling. People react very differently when they know they’re learning something.

Keep in contact with past leads on Facebook; this is an easy, free way to stay top of mind. We can do this by sending a video to ourselves, and then forwarding it to our Facebook friends

Feb 18, 2020

A lot of team leaders think that a bigger team means better results, but that’s not always the case. Why should team leaders be less concerned with having big teams? Is there any room to give unproductive agents a second chance? Why is it important for business owners and team leaders to show their teams that they care? On this episode, broker at Infinity Real Estate Services Bakersfield and host of the Be Better podcast, Lee Barrison, shares how to build a team that’s better, not bigger. 

 

Takeaways + Tactics 

A bigger team often sounds impressive, but we should be more concerned with having a productive team. 

Unproductive agents should be dismissed, but not without having an opportunity to prove themselves. Put them through a 90 day process to see if they’re able to be more productive. 

Good leadership requires care. Start thinking of the deals and money we make with our teams as a by-product of great personal relationships.

Feb 13, 2020

The online space is saturated with content, so to stand out, we have to ensure that we can easily be found on a range of platforms. How can we create effective content for different platforms? How can we link our audience to our content across these platforms, and which online spaces should we be using as search engines in their own right? On this episode, founder of Nao Media, Chris Craft, shares how to be ‘Googleable’. 

 

Takeaways + Tactics 

Create pieces of core content consistently, then repurpose by slicing and dicing smaller pieces for other platforms.

Don't put links to your core content when you repurpose it for other platforms. Put any links in the comments.

People don't use Facebook and LinkedIn search engines, so don't waste time on things like hashtags for those platforms

Feb 11, 2020

There are so many opportunities for wealth creation in Belize, so agents should be looking to invest as much as possible. What makes Belize such a great place to invest in? Should we be advising our clients to put their money into countries like this? What is holding American and Canadian clients back from new opportunities in Belize, and how can we allay their fears? On this episode, agents at 17 North Ltd, Jeff Coats and Josh Frazier, and owner of Ceiba Realty, Jonathan Lohr, share the benefits of buying in Belize.

 

Takeaways + Tactics 

Buying in Belize is a great investment, because anyone can buy property and own it outright forever. 

Belize is an entrepreneur’s paradise. Take advantage of every opportunity to invest in real estate, local businesses and the farming sector.  

American and Canadian buyers have 3 main fears: who they can trust, whether they can keep their investments, and safety. We have to help set their minds at ease, and then we can go back to real estate and marketing basics.

Feb 6, 2020

There are so many leads available to agents today, but only a small portion of them will actually convert. Therefore, we need to find ways to ensure we target the right people. How can we increase our likelihood of success? Would using a predictor or algorithm change anything about the way we do business today? On this episode, CEO of Likely.AI, Brad McDaniel, shares how we can increase our chances of success. 

 

Takeaways + Tactics 

Be aware that while around 200 million leads are generated every year, the number of actual transactions hasn’t increased by much. That means most of the leads we buy aren’t going to convert. 

We can increase our likelihood of success by using a predictor such as Likely.AI. Using a predictor allows us to cut through the clutter and speak to the right people.

Using a predictor doesn’t mean we have to change anything about the way we do business. We still need to build relationships with our clients; the difference is, by using a predictor we don’t waste time with the wrong leads.

Feb 4, 2020

No matter how technologically advanced our businesses become, real estate will always require human interaction, so we have to focus on building relationships. Is it possible to build trust faster or could speeding things up actually be harming our businesses? How can we boost our professional profiles, and is there a way to offer high-tech services without sacrificing real human interaction? On this episode, CEO of Smart Alto, Hassan Riggs, shares how to build stronger relationships with our clients.  

 

Takeaways + Tactics 

Don’t expect to see immediate results with clients. Trust takes time, so build relationships with clients at a natural pace.

The best way to build a relationship is by teaching people. Offer knowledge and information, and clients will associate us with value.

There’s so much emphasis on becoming high-tech, but to build great relationships we also have to be high-touch. Technology means nothing if we’re not using it to connect with other people.

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