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Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast

Get actionable ideas, insight & inspiration to turn your real estate career into a life of freedom. Real Estate Uncensored shows you how to blend the latest high-tech and high-touch prospecting, sales and marketing strategies to grow your real estate business. Featuring interviews with mega agents and influencers like Jeff Cohn, Lars Hedenborg, Greg Harrelson, Jeff Latham, Aaron Wittenstein, James Rembert, Nick Sakkis, Marki Lemons-Ryhal and many more. You’ll learn how to use social media to attract ideal clients, build your personal brand online, use prospecting systems and scripts to sell 500 homes/yr, bring homes to market & actually get them sold, run high-tech open houses & much more. Co-hosted by Greg McDaniel, the "Junior Grandmaster" and a Bay area Realtor, and Matt Johnson, agency owner, podcaster and author of MicroFamous.
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Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast
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Now displaying: May, 2022
May 31, 2022

Everyone has their own timing - some agents take years to achieve success while others do extremely well when they’re just starting out, which actually has its disadvantages. What are the benefits and drawbacks of early success? What happens if you can’t handle the pressure of it all?

In this special episode, Coach Hank shares how quick success can affect your life and what you need to adapt to those changes.

 

Things You’ll Learn in This Episode 

  • How being successful early on can change your life
  • Why you shouldn’t compare yourself to other agents
  • Why you should avoid living a fraudulent life
  • Why you need to live your life at your own pace
  • How to accept inevitable problems 
May 25, 2022

Researching, creating, editing, and uploading content can be quite time-consuming. If we were to add all those things to our list of business tasks, nothing would get done. Is there a way to make things easier?

What are the simplest yet most effective ways to make better content? 

In this episode, the roundtable talks about content creation, and the best ways to disseminate information to stand out in the industry.

 

Things You’ll Learn in This Episode 

  • Why social media platforms don’t want repurposed videos
  • Why competitor analysis is crucial before making content
  • How to make use of vertical videos to increase brand awareness
  • How demonstrating a solid USP will help you gain clients
  • Why continuous learning is essential for growth
May 24, 2022
Social media is a great source of business for real estate agents, but with so many people on the hunt for clients, consumers have their guard up. The last thing we want is to be perceived as spammy, so how do we reach out to potential clients? 

In this special episode Coach Hank joins us to share how to acquire clients on social media platforms. 

 

Things You’ll Learn in This Episode 

  • How to adapt to changes in the social media atmosphere 
  • Why you should observe and digest before trying out a platform 
  • How the 50-20-5-1 rule can help you grow your business 
  • Why social proof is enough to gain clients 
  • What platforms you should check out depending on your generation
May 20, 2022
The typical real estate agent is focused on getting the next listing and not facilitating the dreams of their clients. As a result they go into the market with an energy that puts people off working with them. 

Then there’s the Ninja Agents - the real estate professionals who lead with being of service and reap the benefits of building solid relationships.

How do we need to move away from the transactional mentality? Why do we need to stop using words like “past client”? 

In this episode, we’re joined by coach and author of Ninja Selling Larry Kendall and associate broker at CIR Realty, Sarah Johnston. We talk about what ninja agents do differently 



Things You’ll Learn in This Episode 

  • The principles of excellence we have to install in our businesses 
  • Why building relationships is crucial
  • Where real estate agents fall short in building relationships 
  • The true role of the real estate agent 
  • Why we need to stop saying “past client” 
  • How one agent created massive growth by implementing Ninja Selling 

 

Guest Bio

Larry Kendall is a coach and the author of “Ninja Selling: Subtle Skills. Big Results.

Ninja Selling is a training system based on a philosophy of building relationships, listening to your customer, and helping them achieve their goals. It is a philosophy that rejects pushy sales tactics. Ninja Selling is an invaluable step-by-step guide that shows people how to be more effective in their sales careers and increase their income-per-hour, so that they can lead full lives. Ninja Selling is both a sales platform and a path to personal mastery and life purpose. Followers of the Ninja Selling system say it not only improved their business and their client relationships; it also improved the quality of their lives. For more information, buy the book on Amazon, visit https://ninjaselling.com/, listen to the Ninja Selling podcast and join the Ninja Selling podcast Facebook Group

 

Sarah Johnston is an experienced Realtor with a demonstrated history of working in the real estate industry in both sales and leadership. She is a past president of the Calgary Real Estate Board and she’s skilled in Marketing, Training, Ninja Selling, Negotiation, Sellers, Luxury Goods, Buyer Representation, and Sales. Follow @allthingstealestate on Instagram.  

May 18, 2022
Once upon a time, brands and users used to flock to Twitter, but the platform's numbers have started to decline as strict regulations were implemented. 

 

Now that Elon Musk has taken matters into his own hands, how will this change affect this social platform? Is this the time to return your brand to Twitter?

In today’s episode, the roundtable discusses the changes that have occurred on Twitter and how we can use it to optimize our brand visibility.

 

Things You’ll Learn in This Episode 

  • How to be a part of conversations
  • Why is consistency crucial for your brand
  • Why you should consider returning to Twitter
  • How to interact with influencers to increase your visibility
  • Why your website should have consumable educational content 

 

May 17, 2022

Even though we’ve had a good run in the real estate market, we’re starting to see signs of a slow-down. The agents who will survive a shift are preparing right now, but what exactly do we need to be doing? How do we brace ourselves for a dip? 

In this episode, Coach Hank Avink is back and we talk about why we need to be doubling down on our efforts for the next 3 to 6 months. 

 

Things You’ll Learn in This Episode:

  • Why seasonality is a factor we should be considering
  • Signs of slow down in the real estate market
  • How to make adjustments when things change
  • How to make use of opportunities when the market shifts
  • Why problem-solving skills are crucial to staying in the business
May 11, 2022

Figuring out how to market your real-estate business can be quite overwhelming. With so many tools, channels and strategies out there, it might feel like we need to spend a ton of money to get new leads. Is there an affordable and efficient way to create a marketing toolkit?

In today’s episode, the roundtable provides various tips on what you need to include in your marketing toolkit to get your business off the ground.

Things You’ll Learn in This Episode 

  • Why you should make use of different vehicles and communicate consistently

  • Why creating a website is essential to establish your brand presence

  • Why you should immerse yourself in various socials

  • How to repurpose your video content for different platforms

  • Why you need to stop sleeping on email marketing

  • How a Unique Selling Proposition will help you gain clients
May 10, 2022

In the real estate business, it often feels like the path many agents follow only leads to wheel spinning, hamster wheel running, low profitability, and frustration.

Is there a better and more sustainable path, and what does it look like?

In today’s special episode of Real Estate Uncensored, we’re kicking off a new series with Coach Hank Avink. We’re going to lay out the roadmap to a much better way to navigate your real estate career.

 

Things You’ll Learn in This Episode 

  • Why having a net life will be more fulfilling for you

  • Why you should find your sweet spot in terms of making deals or money

  • How the 20-80 rule helps build your wealth

  • Why you should analyze if you want to be a part of a team or not

  • How to live off your investments

  • How significant it is to hold your hours accountable
May 5, 2022

The world of real estate provides a great entry into entrepreneurship, and it can lead to life changing opportunities that go beyond earning a commission check. 

One area we’re about to see some epic shifts in is the rental landscape, and today we’re joined by an entrepreneur who has tapped into an incredible opportunity in this space. 

HomeRoom is a platform helping investors earn 50% more from their rental properties, while renters pay 50% less. HomeRoom’s founder and CEO, Johnny Wolff shares his story and why agents should be looking at this opportunity.  

 

Things You’ll Learn in This Episode 

  • The origin story of HomeRoom 
  • Why HomeRoom’s value proposition isn’t going anywhere anytime soon 
  • How to spot life changing opportunities through selling real estate
  • The benefits of the roommate lifestyle 
  • How we can use HomeRoom to provide more value to our investor clients 
  • When to burn the boats in a new business venture 

 

Guest Bio

 

Johnny Wolf is the founder and CEO of HomeRoom, a Y Combinator-backed residential real estate marketplace that simplifies remote investing and streamlines affordable renting. Their marketplace connects rental property investors seeking a turnkey experience, with renters seeking quality and affordable coliving housing.

From humble beginnings with a single house in 2018, a lot of failures and grunt work, to 140 homes across 30 cities with 1,000 tenants - they’re more committed than ever to our mission. Johnny has over a decade of real estate investment and remote property management experience from building and managing his personal real estate portfolios (currently located in Austin, Houston & Kansas City) - and loves using that accumulated experience to find awesome properties for investors and do his part to improve rental investing to improve the quality of living for young people.

For more information on agent opportunities at HomeRoom, go to https://livehomeroom.com/invest or send an email to johnny@livehomeroom.com

May 3, 2022

For most people, TikTok is nothing more than an entertainment platform, but what if it’s exactly what your real estate business needs to grow? So many people are sleeping on TikTok and missing out on deals because it’s “not a business platform” - how do you take action while there’s still a ton of opportunity? 

In today’s episode, the roundtable offers various tips on using Tiktok to grow your real estate business to its maximum potential. 

 

Things You’ll Learn in This Episode 

  • How to leverage TikTok so your business can flourish
  • How to increase brand awareness and influence using the platform
  • How to repurpose content from Tiktok for other platforms
  • Why you should produce relevant content to acquire leads
  • Why authenticity and education are essential to your videos
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