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Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast

Get actionable ideas, insight & inspiration to turn your real estate career into a life of freedom. Real Estate Uncensored shows you how to blend the latest high-tech and high-touch prospecting, sales and marketing strategies to grow your real estate business. Featuring interviews with mega agents and influencers like Jeff Cohn, Lars Hedenborg, Greg Harrelson, Jeff Latham, Aaron Wittenstein, James Rembert, Nick Sakkis, Marki Lemons-Ryhal and many more. You’ll learn how to use social media to attract ideal clients, build your personal brand online, use prospecting systems and scripts to sell 500 homes/yr, bring homes to market & actually get them sold, run high-tech open houses & much more. Co-hosted by Greg McDaniel, the "Junior Grandmaster" and a Bay area Realtor, and Matt Johnson, agency owner, podcaster and author of MicroFamous.
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Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast
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Now displaying: Category: Real Estate Uncensored
Oct 5, 2022

Looking beyond the Facebook marketing mania, scaling several thousands of dollars per week on Facebook in the special ad category is going to be tough. 

 

Special ad audiences will no longer be available for use on Facebook, and this is a huge concern for many agents and mortgage brokers.

 

What does removing the special ad category mean for the real estate community? Where do we go from here? 

 

In this episode, the roundtable talks about the impact of Facebook marketing in real estate, and how upcoming changes will affect the way we market.

 

Things You’ll Learn in This Episode 

  • The base layer of Facebook that will never go away
  • Why educating your audience is key
  • The alternatives to Facebook marketing
  • Why the long sales cycle is an advantage for agents and mortgage brokers
  • Why short form video ads are the next big thing
Sep 29, 2022

 

Persistence and consistency are important in life, and without those two traits, it will be hard to grow our businesses and navigate the challenges we experience along the way. 

 

What are the things that we need to do in order to achieve success and personal growth?

 

In this special episode, I’m talking about the importance of determination in life and business. 

 

Things You’ll Learn in This Episode 

 

  • How to push yourself out of your comfort zone
  • Why you should connect and build relationships 
  • The importance of leading with value 
Sep 28, 2022

Listing strategies doesn't always need to be expensive. There’s a plethora of ways to gain new clients without breaking the bank. 

 

What are the measures we can take to get more business with minimal budget and pure creativity?

 

In this episode, the roundtable provides various low-cost strategies that will help you get listings in this market.

 

Things You’ll Learn in This Episode 

 

  • Why you should try slide dial on your client list
  • How to use likely.ai to save time prospecting
  • Why you need to target orphan buyers/neighborhood 
  • How to connect with out-of-town and in-town owners
Sep 22, 2022

Cold calling for rent by owners (FRBO) is an uncommon thing to do. Most real estate agents call people who are selling their house or planning to buy one. Are FRBOs the opportunities we should be going after?

 

In this special episode, join us for midday cold-calling fun as we try to get leads from FRBO.



You’ll also learn:

 

  • How to grow your business by expanding your horizons 
  • Why you need to look for a way to turn things around 
  • How to treat everything as an opportunity
  • The power of shifting your mindset 
Sep 21, 2022

As real estate agents, marketing is a non-negotiable part of our businesses. It helps us get leads, boost sales and stay relevant. With all the aspects that go into marketing, how do we implement the strategies and tactics that actually work? 

 

In today’s episode, the roundtable shares how to elevate a mediocre marketing strategy. 

 

You’ll also learn;

  • Why podcasts beat blogs
  • Why paid advertising gets results faster
  • How to incorporate geofencing in your business strategy
  • Why you need to use HARO to increase your visibility
  • How to get people to person reach out to you
Sep 15, 2022

It’s not easy to call people you barely know. Most of the time, it won’t get you anywhere. However, when you do find leads, it can help your business take off.

 

What should we do in order to acquire new clients? In this special episode, we’re back with more midday cold-calling fun to find more leads! 

 

You’ll also learn:

  • Why you need to keep on making calls
  • How to work on your patience 
  • The importance of setting your pricing intentionally 
  • How to deal with overpriced properties 
Sep 13, 2022

With everything that has happened over the last couple of years, we’re starting to see many things normalize, which means there are more business opportunities than before. 

 

What are the things that you can do to get some of that business now?

 

In this episode, the roundtable shares ways to maximize opportunities in order to get business quickly.



Things You’ll Learn in This Episode 

 

  • Why you need to commit to yourself if you want to have a change
  • How to target orphan leads
  • Why you should door knock with someone of value
  • How a Unique Selling Proposition will help your business stand out
  • How to find the 5 key relationships that will give you deals
  • How to apply SMILE in Marketing

 

Sep 8, 2022

For many real estate agents, calling people you barely know is terrifying. What if they hang up, send us to voicemail, or don’t answer at all? Cold calling is a crucial part of real estate, so we can’t avoid it, but we can mitigate the fear and hesitance. 

 

How do we deal with fear so we can cold call more effectively? In this special episode, join us for some midday cold-calling fun to generate some leads! 

 

You’ll also learn; 

  • Why you should try cold calling
  • How to follow up on potential leads 
  • Strategies for eliminating fear 
  • Why you need to be consistent
Sep 7, 2022

After being on a semi-hiatus for a while, open houses are making a comeback. There’s no denying that they are a great way to create relationships and boost our sales, but if our open house skills are a little rusty, the idea of hosting one can be daunting. 

 

How do we prepare for open houses so they can help us generate business? 

 

In this episode, the roundtable discusses open houses and provides strategies on how to deal with them in a smart and time-saving way.

 

You’ll also learn; 

  • Why you should treat your open house like an epic event
  • Why you need to advertise your event in Facebook
  • How to make content about your open house
  • Why you should hire someone to help in your open house
  • Why an open house during weekdays is more effective

 

Aug 31, 2022

Most people are aware of marketing funnels - they know how entrepreneurs and marketers use them to boost conversion and drive sales. Could this awareness mean that our marketing strategies may not be as effective as they were before? 

 

What measures can we use to level up our advertising game and improve sales?

 

In this special episode, the roundtable provides advice on how to amplify your marketing and use automation to help your business grow.



Things You’ll Learn in This Episode 

  • Why you should use an automated system for your business
  • Why you need to include your Unique Selling Proposition (USP) in the funnel
  • How demonstrating specialty will help people reach out to you
  • Why you should make people understand your call to action
  • Why you need to have one singular message in your content
Aug 25, 2022

When you’re just starting out in the real estate industry, it takes time to learn the ropes. You don’t know how to network and get clients, it feels hard to get noticed and hard selling won’t work. 

 

How do you get those initial connections and small wins that will help you excel?

 

In this special episode, entrepreneur, investor, and philanthropist, Brian Offner shares insights on how to build authentic relationships and how you can maximize them to scale your business.



Things You’ll Learn in This Episode 

  • Why you should build authentic relationships and give back to the community
  • Why you need to find a routine that works for you
  • Why you need to evaluate what you're doing
  • How to maximize your personal spheres of influence

Guest Bio

 

Brian Offner is an entrepreneur, an investor, and a philanthropist. He operates multiple business verticals within the real estate space. Brian is passionate about acquiring knowledge and helping other entrepreneurs. 

 

Brian has a new book entitled: “Beyond Existing: Attacking your Potential in Business, Family, and Personal Health.” Check out this motivational guide if you want help with your business and life!

Aug 24, 2022

Andrew Tate has become a trending, worldwide sensation in a very short time, a feat most people can only dream about. Like him or not, you can’t deny the amount of attention and buzz he’s generating right now. 

 

What measures did he take to get that kind of fame, and what can we learn from him?

 

In this episode, the roundtable discusses the techniques that you can use to boost your fame and polarize yourself in the real estate industry.

 

 

Things You’ll Learn in This Episode 

  • How to polarize yourself as a real estate agent 
  • Why you need to make content on a regular basis
  • How to leverage word of mouth
  • Why you should take action on what you learn
  • The importance of eliminating expectations  
Aug 18, 2022

In real estate, relationships make or break our businesses, and the more we can systematize the process of building and maintaining them, the better. What are the things that we need to do on a consistent basis to get in front of people and stay top of mind? 

In this special episode, real estate investor, educator, best-selling author and speaker, Tim Kelly shares advice on creating and sustaining connections to help you excel in the real estate industry.

 

Things You’ll Learn in This Episode 

  • Why you should choose people you want to have a relationship with 
  • Why you need to prepare an elevator pitch
  • How to get referrals 
  • How email campaigns and social media can help you gain clients
  • How calling people can help build trust and connection
  • Why you need to demonstrate expertise in the field

 

Guest Bio

Tim is a Real Estate Investor & Educator, a Best-Selling Author, Speaker, and recently separated from the US Navy as a Chief Petty Officer after 15 years of service. As VP of Education & Co-Owner on the incredible platform, Active Duty Passive Income (ADPI), Tim is helping active, veteran, reserve, and other military affiliated personnel realize their financial freedom goals through real estate investing.

Tim has been investing in real estate since 2011 where he purchased his first single family residence with the intention of forcing appreciation and flipping for a profit. That was also his first “house-hack,” where he quickly learned the benefits of long-term buy and hold real estate were much more aligned with his goals. Through analyzing hundreds of multi-family properties, Tim has built an incredible network of real estate professionals, owns, controls, or has directly been involved in over 1,000 income-producing units and looks forward to acquiring 5,000 multifamily units within the next three years. Tim earned a Bachelor’s degree in Organizational Management from Ashford University while on active duty.

Tim is now a Senior Managing Partner of both Kelly Housing Group and ADPI Capital where he and his partners invest in and syndicate multifamily property in the affordable and workforce housing spaces with a focus on apartment communities, mobile home communities, and storage facilities. 

For more information, visit https://www.activedutypassiveincome.com/ and get the book Military House Hacking at https://militaryhousehacking.com/

Aug 10, 2022

The recession is real, and we can’t avoid it. However, we can implement measures that will help us protect our finances and our businesses. What are the things that we need to do during this situation?

In this episode, the roundtable shares tips on recession-proofing your business to help you survive these hard times.

 

Things You’ll Learn in This Episode 

  • Why you need to put the work in during these times
  • Why you should have conversations every day
  • Why it's crucial to set up a unique selling proposition 
  • Why you should accentuate your brand
  • How to maximize various social media platforms
Aug 4, 2022

Are you considering hiring agents? A referral is one way to do it. But how do we go about getting those agents through word of mouth?

In this episode, CEO of Keller Williams Greater Metropolitan in Ohio, Michael Repasky shares his secret on attracting agents through referrals and how it can help your business grow.

 

Things You’ll Learn in This Episode 

  • Why it’s essential to build and nurture relationships
  • How to provide information to help people make better decisions 
  • Why you need to offer something at every step of the pipeline 
  • How to reinforce to new agents that they're in the right place

 

Aug 3, 2022

The market is shifting, and for many agents, it will be a rude awakening. To survive and even thrive, we must prepare ahead of time. What are the things we need to do right now?

In this episode, the roundtable shares advice on surviving the market shift and why you should double down on your marketing. 

 

Things You’ll Learn in This Episode 

  • How to prepare for the market shift
  • Why it’s crucial to build and maintain connections
  • Why you need to double down on your marketing
  • Why you should provide relevant and helpful content 
  • How to get the attention of your audience
  • Why you should find something that you’re good at 
Jul 29, 2022

We can't please everyone, and there will always be negative feedback about us and our business. How can we use that to our advantage?

In this latest episode, the roundtable discusses the effect of press on your brand and how you can make the most of it.

 

Things You’ll Learn in This Episode 

  • Why mostly all press is a good press
  • Why you should be your authentic sell
  • How creativity can help your brand
  • Why you need to make yourself relatable
  • Why you should be entertaining (but not rude) to your audience
Jul 27, 2022

When the consumer gets used to the same marketing materials, it can affect how well they respond to anything different, which can decrease the reach and ROI of our ads.

Can we achieve more by actually blending in? 

In this episode, the roundtable provides pointers on improving your advertising so that people can notice it. 

 

Things You’ll Learn in This Episode 

  • How to make your ad stand out 
  • Why you need to experiment to see what works
  • How to catch the attention of your audience
  • How influencers can help with your ads
  • Why you should consider scaling your budget
  • The avenues that will help you increase your visibility

 

Jul 21, 2022

Prospecting anxiety is a feeling many salespeople are all too familiar with. It’s that sinking feeling in the pit of your stomach when you have to make a call, knock on a door or reach out to someone in your database. 

What causes this hesitation and how do we overcome it? 

In this episode, repeat guest, Integrative Productivity Coach, writer, speaker and host of Productive Flow, Angela Kristen Taylor shares what to do when we run up against prospecting anxiety. 

 

Things You’ll Learn in This Episode 

  • Why many salespeople struggle with typical sales training methods
  • What Fred Flinstone can teach us about mindset
  • How to solve our prospecting anxiety by going inward 
  • Why we have to sell on alignment, not targets 
  • How to create a happier salesperson (in yourself or the people you lead) 

 

Guest Bio

Angela Kristen Taylor is an Integrative Productivity Coach, writer, speaker and host of Productive Flow. She serves as a transformational catalyst to visionary entrepreneurs and sales professionals. Angela’s signature method, Productive Flow, integrates emotion, energy, time and focus to help clients create natural productive flow and achieve higher levels of success in business and more importantly, in life. For more information visit https://angelakristentaylor.com/ and book a call with her http://productiveflow.as.me/hello

 

Jul 20, 2022

For humans, it’s natural to be hesitant to change, especially when it comes to some of the huge tech disruptions that have come up recently. Not all change is bad. Developments can bring us massive opportunities and future-proof our businesses. How can we adapt to change to benefit our real estate businesses?

In this episode, the roundtable gives tips on how to excel in an industry experiencing disruptions and changes. 

 

Things You’ll Learn in This Episode 

  • Why you need to be knowledgeable about disruptive technologies
  • Why you should adapt to the latest developments
  • Why you should focus on creating Instagram Reels
  • Why you need to provide value to your audience
Jul 13, 2022

There are many new developments in the digital world, and they can be overwhelming. However, they provide new opportunities that may be advantageous to our businesses.

How can we adapt to these changes and maximize their potential?

In this episode, the roundtable opens your eyes to the latest technologies you can use to boost your revenue and move your business forward.

 

Things You’ll Learn in This Episode 

  • Web3, and how to use it to your advantage
  • How virtual reality changes the real estate industry
  • Why you should be a part of the metaverse 
  • How the new technologies help provide more value to clients
  • Why you should educate yourself about the changes in the digital world
Jul 6, 2022

With the challenging situation the world is facing today, we have to prepare for when a recession occurs while there’s time. How can you maintain or boost your income during a situation like this?

In this episode, the roundtable provides advice on how to recession-proof your real estate business to secure your financial life.

 

Things You’ll Learn in This Episode 

  • Why you should diversify your income streams
  • Why you need to be an expert in consumer mindset and real estate 
  • Why you should network and maintain relationships with successful people
  • Why you should consider being a part of a team
  • How to make use of real estate avenues
  • Why you need to have a unique selling proposition
Jul 5, 2022

Real estate gets really overwhelming when you need to do many tasks, but there’s a simple way to lighten the load - hiring an assistant. 

How do we go about creating that first piece of leverage in our businesses? 

In this special episode, Coach Hank shares his story of hiring his first assistant and why it’s easier than you think. 

 

Things You’ll Learn in This Episode 

  • How to compensate your assistant
  • Why you should do the work to get the essential skill sets
  • Why you need to be honest and own it
Jun 29, 2022

Nobody likes a salesy agent. To grow a solid client base, we have to do something that will capture interest while showing that we also care, and that we aren’t in it for ourselves. How do we do that?

In this episode, you’ll learn how to make your marketing personal and how building relationships can help your business grow. 

 

Things You’ll Learn in This Episode 

  • Why you need to make your marketing personal 
  • Why you should be an expert in your local territory
  • Why you need to start conversations to build relationships
  • Why tonality, content, and visuals are crucial in delivering your message properly

 

Jun 28, 2022

If you’re just starting out in real estate, you might be unsure of the differences between a listing agent and a buyer agent. However, it’s essential to learn about them so you’ll know what type of agent you want to be.

In this episode, Coach Hank shares his experience as a listing agent and a buyer agent to help you decide on the best path for you.

 

Things You’ll Learn in This Episode 

  • Why being a listing agent is better than being a buyer agent
  • Why you need to think of your long-term goals
  • What is a destructive abundance in Real Estate 
  • Why you should invest in passive income sources
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