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Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast

Get actionable ideas, insight & inspiration to turn your real estate career into a life of freedom. Real Estate Uncensored shows you how to blend the latest high-tech and high-touch prospecting, sales and marketing strategies to grow your real estate business. Featuring interviews with mega agents and influencers like Jeff Cohn, Lars Hedenborg, Greg Harrelson, Jeff Latham, Aaron Wittenstein, James Rembert, Nick Sakkis, Marki Lemons-Ryhal and many more. You’ll learn how to use social media to attract ideal clients, build your personal brand online, use prospecting systems and scripts to sell 500 homes/yr, bring homes to market & actually get them sold, run high-tech open houses & much more. Co-hosted by Greg McDaniel, the "Junior Grandmaster" and a Bay area Realtor, and Matt Johnson, agency owner, podcaster and author of MicroFamous.
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Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast
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Now displaying: November, 2020
Nov 26, 2020

Raising capital is all a game, and it’s one the wealthy have mastered. The trouble is, most people have never been taught the rules of how to play, and that’s where we get left behind.

 

We may be on the same game board as the wealthy, and we might even be using the same pieces, but until we start adapting their strategies we’ll always be at a disadvantage.

 

What are the wealthy doing that the rest of us aren’t? How can we change the way we’re thinking about raising capital and set ourselves up for better results?

 

In this episode, author of Entrepreneurial Money Secrets, Andrew Rey shares how to play the game of wealth and win.

 

If building wealth is a game, we have to ensure we’re using the right pieces on the board. LLCs, corporate entities, land trusts, and living trusts are all instruments we need to learn to use. -Andrew Rey

 

Three Things You’ll Learn in This Episode

  • Why everything we’ve been taught about debt is wrong:

    Most of us have been advised to avoid debt at all costs, but that’s only going to keep us from growing. For entrepreneurs, leveraging credit is the first step to building out our capital. 

  • How to get our money to flow and grow like the wealthy do:

    Everything in the universe is meant to keep moving, and our money is no exception. To get a maximum ROI, we can’t park our money in a bank like we’ve been led to believe- we have to keep circulating it as it grows. 

  • Why the wealthy keep their business and personal credit separate:

    As soon as we start acquiring wealth, we become a target for lawsuits and audits, and if our business and personal credit aren’t separate we run the risk of losing everything. Just like we’d have land trusts or LLCs for each property we’re holding, in business we have to set up corporations as a protective measure.

 

Guest Bio

Andrew Rey is a credit and business funding expert. Currently serving as the CEO of Flow Business Funding, LLC., Andrew has an extensive background in the business. He is also the best selling author of Entrepreneurial Money Secrets: Unlock the Power of Corporate Credit to Leverage Access to Business Capital and Win. Andrew has an incredible background story, having spent time in prison in his 20s. Determined to use his time productively, Andrew surrounded himself with keen business minds, learning secrets of the wealthy he would never otherwise have learned. Today, he is passionate about sharing that knowledge with others as his way of paying it forward.

To find out more, head to:
https://www.entrepreneurialmoneysecrets.com
https://www.flowbusinessfunding.com/
https://www.linkedin.com/in/andrew-rey

Nov 19, 2020

The events of 2020 have separated the real estate industry into two camps. There are agents who are crushing it and taking more market share, while everyone else struggles to get deals and keep their business going. 

 

Even though we’re dealing with the same market conditions and navigating the same challenges, some people are actually thriving. 

 

What most agents could rely on to get business has been removed, leaving the people who have invested in top-of-mind visibility to rise to the top. 

 

We can learn a lot from the agents who are succeeding in today’s market. 

 

They’ve built leverage in their business to maximize what they’re good at, and they’ve maintained a mindset of possibility. 

 

What are top producing agents doing right now and what can we borrow from them to implement into our own businesses? How do we create more freedom by building leverage and delegating what we don’t want to do? 

 

In this episode, BiggerPockets Real Estate Podcast host David Greene returns. We talk about what separates the agents who are thriving in this market from everyone else. 

 

When you understand that real estate isn’t a job, but a business, and that you can choose the role you want to play in that business, you get freedom. -David Greene 

 

Three Things You’ll Learn in This Episode

 

  • The limiting belief that makes it hard for us to scale:

    We often feel a strong sense of guilt that we don’t deserve to just do the parts we love in our businesses. In reality, it’s actually not necessary to bear the pain of doing the things we don’t enjoy. It’s okay to take our own feelings into consideration and focus on the role we want to have. 

  • How to know when it’s time to scale:

    Time isn’t the only factor that determines when we should bring leverage into our businesses. Our energy is also a great indicator of when we need to scale out of certain tasks. When new leads start to feel like a drain, we should take action and hire the help we need. 

  • Why some agents are having the best year of their careers:

    With no open houses or the ability to meet up in person, it’s impossible to capture the low hanging fruit of leads. The agents who are already known in their market and capture attention via social media are taking more market share and getting all the deals.

 

Guest Bio

 

David Greene is a nationally recognized authority in real estate, top-producing real estate agent and team leader, best-selling author, and co-host of The BiggerPockets Real Estate Podcast. He has a passion for teaching and helping others grow wealth through real estate. In 2016, David started the "David Greene Team" and became the CEO of the top-producing Keller Williams East County team. He has won multiple awards for production and teaches agents how to excel in building their business. An active real estate investor, David owns single-family properties across the county, shares in apartment complexes, notes, shares in note funds, and flips houses. He has been featured on CNN, Forbes, and HGTV.

 

To learn more about David’s books visit https://biggerpockets.com/newbooks

Nov 12, 2020

The events of 2020 have caused such a drastic interruption to the norm, and many agents responded with fear and inaction. But on the other side of the fear are agents who are having the best year of their entire career. 

 

Even though the market is different, there’s still a lot of opportunity to gain market share and do more business. This isn’t the time to hide and wait for the storm to blow over, this is the time to be more active and visible. The willingness to take action is what’s separating the agents who are dominating from everyone else. 

 

What should every real estate agent be doing in this market? How do we make sure we stay top of mind? In this episode, host of the Massive Agent Podcast, Dustin Brohm returns. We discuss how to thrive in today’s real estate market and dominate while everyone else is dormant. 



Three Things You’ll Learn in This Episode

 

  • How to get over the fear of change:

    Many people are getting tripped up by the pandemic because they’re grappling with the changes. However, the changes we are seeing aren’t coming out of the blue, Covid just sped up trends that were already happening in the business. The sooner we adapt, the more prepared we’ll be for the direction our industry is going. 

  • Why views are not the only important metric on social media:

    Don’t focus on views and likes so much, focus on creating content that keeps you visible and top of mind. Not getting views doesn’t mean you didn’t get an impression for someone who might hire or refer you.  

  • How to tie your hobby to your profession:
     
    Some of the most successful real estate agents have established niches for themselves based on their hobbies and interests. It starts with finding something we’re interested in, then tying it to our community, and then getting it out there using whatever medium makes sense for us. 

 

Guest Bio

 

Dustin Brohm is the host of the Massive Agent Podcast and Co-Founder of the Industry Syndicate real estate podcast network. Dustin was a finalist for the 2019 Inman Innovator of the Year Award and he has spoken on stage at Gary Vaynerchuk’s Agent2021, Inman Connect, HousingWire, and more. He is a columnist for HousingWire and has been a Realtor in Salt Lake City, Utah since 2011. 

 

To find out more about Dustin, visit https://massiveagentpodcast.com/

Nov 5, 2020

We may not be seeing as many people in person anymore, but there’s never been a better time to connect and build relationships. 

 

Thanks to social media platforms like Facebook, there are more opportunities than ever before to grow our spheres, nurture relationships, and even generate referrals. By employing the right strategies, we can reach out in a way that gets people to know, like, and trust us. 

 

What content should we be sharing to connect with our audiences on a deeper level, and what should we be avoiding altogether? How can we convert our online relationships into real-life transactions and partnerships?

 

In this episode, Founder of Your Referral Generator, Geoff Talbot shares how to get better results from our Facebook marketing.

 

Stay in one place and do something consistently, and you’ll start to build a brand. -Geoff Talbot 

 

Three Things You’ll Learn in This Episode

  • Why we need to zone in on one platform:

    We can’t connect on a deeper level with one platform if we’re also trying to maintain a presence on every social media platform. We have to go deep on one channel and stay on it long enough to get results. When we try too hard to be everywhere, we end up going nowhere. 

  • The price of perfection on social media:

    When we’re too caught up in trying to look perfect, we come across as inauthentic. Our audiences want to see our unguarded, vulnerable moments because they show we’re human. With all the negativity on social media, our moment of realness could be the relief they need from that. 

  • Who we should be connecting with on Facebook:

    It’s pointless having a sphere of people we don’t know or have nothing in common with. Connect with people who share common interests with us and live in our areas.

 

Guest Bio

 

Geoff Talbot is the Founder of Your Referral Partner, an online course geared towards helping agents build their businesses without cold calling, buying expensive ads, or hustling. Geoff is an expert in digital marketing, passionate about getting agents bigger results through social media.

 

To find out more about Your Referral Partner and to connect with Jeff, visit:

https://www.facebook.com/geoff.talbot 

https://www.linkedin.com/in/geofftalbot

https://www.yourreferralgenerator.com/ 

 

To connect with Gene go to 

https://www.facebook.com/genevolpemedia/

 

To connect with Greg, visit

https://www.facebook.com/greg.mcdaniel.739

Or call or text him on 925 915 1978

 

And to get a copy of Matt’s book, go to

Microfamousbook.com 

 

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