Mobile home parks are one of the most untapped investing asset classes that we could be taking advantage of. What benefits does it offer and how do they match up against the more traditional investing markets? How did our guest build a lead generation system from scratch for mobile home investing? On this episode, we’re joined by real estate investor, entrepreneur and podcaster, Kevin Bupp, who shares on creating passive income through mobile home parks, and relationship networking and lead generation. 

Direct-to-owner marketing is all about getting the timing right. -Kevin Bupp

Takeaways + Tactics 

1. If you can laser target exactly who your client is, it’s sometimes easier to put together a custom list than to sift through a list created by someone else. 
2. Benefits of mobile home parks. Lower turnover, it’s the only asset class with a diminishing supply so there isn’t a lot of competition. There’s also ease of management, because you’re not in charge of the homes but the land, and common areas.  
3. Direct-to-owner marketing is all about giving people value to build trust and interest before they need to buy and sell, so that we’re top of mind when that need does arise.

When it comes to real estate investing, we shouldn’t just be focused on the trendy and more well-known methods when there’s an opportunity to dominate in an area with very little competition and massive benefits. Mobile home investing is an example of this. With a massive barrier of entry when it comes to lead generation and unmatched benefits, it is the epitome of blue water fishing, meaning we have a higher chance of becoming kings of the category. 

Guest Bio

Real estate expert, serial entrepreneur, and host of two podcasts, Real Estate Investing for Cash Flow and The Mobile Home Investing Podcast. Go to http://www.kevinbupp.com/ for more information and to check out his podcast. To learn more about the investing side, go to https://sunrisecapitalinvestors.com/. 

Rockstar Agent Marketing Toolkit - Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.

We tend to think of our businesses as a way to make money, and something we should keep separate from our personal lives. Is it possible to embrace our personal beliefs and passions, while also benefiting our businesses? How can we use our businesses to increase awareness for the charities we believe in? On this episode, host of the Dreaming of Cooperstown podcast and social entrepreneur Scott Morris shares how we can build social good into our businesses. 

Making a difference in other people’s lives will bring the riches and success you’re chasing. -Greg McDaniel

Takeaways + Tactics 

1. Our businesses and passions don’t need to be separate. We can merge the two by donating a portion of what we receive from clients to a charity we or the client are passionate about.
2. Don’t worry about being vulnerable. Sharing our stories with clients only endears us to them.
3. Create a network of business owners with shared passions and interests. This boosts our profiles while spreading awareness for the causes closest to our hearts.

As business owners, we have the power to bring awareness to the issues we feel strongly about. We no longer need to hide our advocacy or be afraid to share why we support certain causes. Use the positions we occupy for good- there’s no reason why our businesses shouldn’t benefit from our social good. In fact, we can do good while benefiting our businesses.

Guest Bio

Scott Morris is the founder of SRM Real Estate Group. As a social entrepreneur, his business model is based on promoting social good and encouraging advocacy for good causes. He is a speaker, advocate for type 1 diabetes, and the host of the Dreaming of Cooperstown podcast.

To find out more about Scott, visit Scottrmorris.com  and Srmrealestategroup.com

Rockstar Agent Marketing Toolkit - Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.

There are some common fears that agents have when they scope out a speciality, and they center around having enough business and feeling like they’re limiting themselves. How can we overcome these fears? What should we be looking at when deciding on niche markets? How can we add value to the clients we serve in the downsizing market? In this episode, Kim Stanley explains what we need to do to specialize in the downsizing market, as well as how her downsizing specialist course can help us build our business.

There are six subsets of downsizers and you should choose the sub-niche that fits best for you and for your market. -Kim Stanley

Takeaways + Tactics

1. The most difficult thing clients face when downsizing is letting go of their belongings. We need to be able to guide and advise them through the process of getting rid of things that aren’t worth anything, and that aren’t of any further use.
   
2. When looking to specialize, we need to research the statistics on a national and local level to make an informed decision. The numbers and money point to the downsizing market, and it’s a market that’s on the increase. 
   
3. There are different subsets and types of people who downsize - seniors, divorcees, empty nesters - and we should be focusing on the subset that is the best fit for us and our market.

Nationally, 10,000 people turn 65 every day and together they’ve got $2,5 trillion to invest in real estate. The people who fall into the downsizing market are the most financed niche in the United States. One of the toughest decisions agents have to make is choosing what to specialize in, and there is a lot of fear around making this choice. By looking at demographic and market statistics in our area we can put those uncertainties to bed and cater to the needs and wants of the sub-niche market that aligns with us and our local market.

Guest Bio

Kim Stanley is the President of and Real Estate Coach for Downsizing My Home LLC in Austin, Texas, and a Broker/Realtor of the National Association of Realtors. Kim has spent over a decade immersed in the Senior/Downsizing industry as both a real estate professional and most recently as a Senior Move Manager. Her personal and professional experiences in overcoming the overwhelm of her clients led her to write a workbook called “Making a Downsize Move - Your Guide to a Rightsized Lifestyle”, which includes a Downsizing Toolkit. Kim has used her workbook to help hundreds of people move forward more quickly, easily and with less stress. She is passionate about equipping real estate professionals who serve downsizing home sellers and buyers with enhanced resources and unique messaging to create a fulfilling, successful career.

https://www.facebook.com/Downsizing-Specialists-in-Real-Estate-1014805062032093/

Rockstar Agent Marketing Toolkit - Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.

For newer agents, the biggest challenge is getting those first leads going in order to get your first deal. How can we create opportunities to get in front of potential clients? How can we do open houses well? How can you build pieces into your business to increase your chances of getting a deal? On this episode, Colemere Realty leader, Bryan Colemere shares on how to work your way towards your first deal. 

Don’t let the fear of not knowing stop you from making the call or holding the open house. -Bryan Colemere 

Takeaways + Tactics 

1. If you’re struggling and need to get the business going, hold an open house. 
2. Other agents are not your competition, they are your salesforce. Look at them as a gateway to more clients. 
3. Don’t think you have to be fastened to your desk to get business. Take part in your hobbies and social events and make sure people know that you’re in real estate.

Even as a new agent, you have access to many people who can help lead you to your very first deal. The first thing you need to do is really zone into your sphere of influence and start letting them know what you do. Don’t be afraid to make calls, hold open houses and making sure your community knows that you’re in real estate. It might seem challenging to get that first result, but if you leverage your time wisely and employ different tools, you can get results. 

Guest Bio

Bryan is a Real Estate agent for Colemere Realty Associates in East Sandy, Utah To get in touch email bryan@colemererealty.com and to get access to training material, go to https://www.facebook.com/utahrealestatetopproducers/. 

Rockstar Agent Marketing Toolkit - Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.