Agents in every market are developing IDX websites - and that’s exactly why we should avoid them at all costs.

Why are so many real estate pros falling for the trap of an IDX website, and aside from the fact that the online space is saturated as is, why is investing in one a big mistake? What should we invest in instead?

In this episode, we’re going deep on why IDX websites are a bad idea and listing the places where we should be channeling our energies. 

Three Things You’ll Learn in This Episode 

• The foolproof strategy GUARANTEED to get more people reaching out to us
  
  Can going deep on just one message get us more business than we ever imagined? 

• The #1 place to channel our marketing budgets (that ISN’T an IDX website)
  
  If we’re not spending $500 to $1500 on an IDX website every month, where should we direct those funds? 

• 1 thing to change on our social media pages TODAY
  
  Are we unwittingly turning people ‘off’ of our social media presence before they’ve even seen our content?

Most of us see ourselves as free because we’re not shackled in the physical sense, but the reality is, the vast majority of real estate pros (and even human beings, more generally) are living in a constant state of mental prison.

What does that actually mean, and more importantly, how did we get to this point? What is mental prison stopping us from achieving, and is there any way to break free, for good?

In this episode, author of Exit Plan, Michael Morawski shares how to stop getting caught up in the confines of our own minds. 

Three Things You’ll Learn in This Episode 

• How to make a bigger impact in the world
  
  What does it take to make a real difference in people’s lives? Is there a limit to how much of an impact we can make?

• What mental prison looks like among real estate pros
  
  Are we failing to reach our goals because we’re not good enough, or simply because fear is stopping us from trying in the first place? 

• How to practice gratitude every single day
  
  How can we shift our energy from lack and limitation to the things we’ve already achieved and are most thankful for?

Guest Bio

Michael Morawski is a trainer, entrepreneur, public speaker, personal coach and the author of Exit Plan. A real estate industry veteran, Michael is passionate about helping others overcome their self-imposed limitations so they can reach their full potential and pay it forward by making a positive impact. Michael is the Founder of My Core Intentions and the host of the Insider Secrets podcast. 

To find out more, go to:

https://mycoreintentions.com/

https://mycoreintentions.com/exitplan

Or connect with him on:

https://www.instagram.com/mike.morawski.54/

https://www.linkedin.com/in/michael-morawski 

https://www.facebook.com/mycoreintentions 

You can also email him directly at 

mike@mycoreintentions.com

Content creation is the key to successful real estate marketing, so if we’re hoping to see results, it’s time to hop on the bandwagon. 

The question is, what type of content is most likely to get us engagement? How can we ensure we’re creating the kind of content our audience even wants to see?

In this episode, we’re going deep on content creation and strategizing ways around the things stopping us from getting started. 

Three Things You’ll Learn in This Episode 

• Where to find inspiration for content
  
  Putting out regular content is a non-negotiable for successful marketing, but what should we be sharing in the first place? 

• How to stop obsessing over social media critics
  
  For many of us, the reason we avoid creating video content is because we’re afraid of online critics. How can we move past that, once and for all?

• Why we should all aspire to be ‘grocery store famous’
  
  What does it mean to be ‘grocery store famous’, and more importantly, how do we get to that level?

Agents have used technology to bolster their marketing for years, so it should come as no surprise that tech companies are eager to take back control and get a slice of the pie. The only question is, how can agents compete with them?

Are small teams destined to fail in the face of big business competitors, or do we both stand to win? Just how big of an advantage do iBuyers have, and what do human agents have that tech players don’t? 

In this episode, repeat victim of the show and host of the Agent Investor podcast, Tom Cafarella shares how to continue to thrive when tech companies are determined to take the market. 

Three Things You’ll Learn in This Episode 

• Why iBuyers are outbidding mom and pop investors
  
  What do iBuyers stand to gain by outbidding investors, especially when the bids seem like a poor decision? 

• How to hit iBuyers in their weak spot
  
  iBuyers have a ton of advantages over us, but they do have a weak spot, too. What is it, and how can we take advantage of it?

• The market GUARANTEED to keep seeking out human agents
  
  Which market segment is most likely to work with real agents in the long term?

Guest Bio

Tom Cafarella is an entrepreneur, speaker, podcaster, coach, and seasoned real estate investor. In addition to being the founder of Ocean City Development, Tom is also the founder/broker of Cameron Real Estate Group, where he leads a team of more than 200 agents serving greater Boston and Massachusetts. Tom is the host of the Agent Investor podcast.

To find out more, go to: 

https://m.facebook.com/tommy.cafarella 

https://agentinvestor.podbean.com/ 

http://www.tomcafarella.com/ 

https://www.cameronrealestategroup.com/tom-cafarella/ 

https://www.linkedin.com/in/tom-cafarella-oceancitydevelopment-110835a9/ 

https://m.youtube.com/channel/UCBaMfwcNTLed8O5XtpRVtfQ

And to connect with your hosts, go to:

Getmicrofamous.com for Matt

https://m.facebook.com/genevolpe for Gene

And call 925 915 1978 for Greg

Most agents make one of 2 mistakes: not creating content at all, or failing to get eyeballs on the content they do share. What can we do to make these oversights a thing of the past?

How much time should be dedicated to creating content, and how can we make sure people are seeing it? Is our only option forking out tons of cash on paid advertising?

In this episode, we’re diving deep on the RIGHT way to use social media marketing in our businesses. 

Three Things You’ll Learn in This Episode 

• The BIGGEST mistake agents make on social media
  
  Are we being intentional enough about using social media channels to be social? 

• How to simplify content creation
  
  What are we doing to turn content creation into a chore, and what can we do to change that? 

• The TYPE of content we should share
  
  Is there a right kind of content? Could we be shooting ourselves in the foot by sharing the wrong information, or does anything go?

Connect with your hosts:

Gene: https://www.facebook.com/genevolpe

https://www.facebook.com/genevolpemedia/

https://www.instagram.com/thegenevolpe/?hl=en

Jake: https://www.klevrleads.com/

Nick: https://getamplifiedmarketing.com/

And call or text Greg on 925 915 1978

There’s no doubt about it: working with listers and sellers is an agent’s best bet in this market. The question is, how can we win those listings against other agents?

What can we do to differentiate ourselves in the eyes of the consumer, and is there a way to mitigate competition from the very start? How can we overcome any and every possible objection? 

In this episode, we’re doing a Q&A session on how to win listings in the face of competition and stubborn sellers. 

Three Things You’ll Learn in This Episode 

• How to handle sellers meeting multiple agents
  
  How are most agents dealing with a potential client mentioning that they’re getting several opinions, and what should we be doing instead? 

• How to close quickly, WITHOUT pushing too hard
  
  No one wants to sign a contract under duress, so how can we close sellers without cornering them into the decision? 

• The key to killing it in a listing appointment
  
  Is it possible to pre-sell ourselves before we even arrive at our first meeting with a seller?

Connect with your hosts: 

Find out more about Matt at Getmicrofamous.com 

And connect with Greg on 925 915 1978 or https://www.facebook.com/greg.mcdaniel.739

Very few (if any!) successful agents manage to have a work-life balance without onboarding an ISA, so if we’re hoping to maximize our businesses without spending every minute of every day working, it’s time to make a hire. 

The question is, who should we be hiring? Can we rely on loved ones looking for work, or is that too risky? Is there a ‘right’ time to start looking for recruits? 

In this episode, Founder of Res3t LLC and CEO of Digitally Convert, Jeff Coats shares how to leverage ISAs and take our businesses to the next level. 

Three Things You’ll Learn in This Episode 

• How to hire the right ISA for our businesses
  
  How can we be sure the people we’re hiring are the best fit for the job?

• The key thing to remember when onboarding an ISA
  
  What is the BIGGEST misconception agents have when deciding to make a hire? 

• How to afford an ISA when money is tight
  
  Leveraging other people’s time is the key to building a strong business, but what happens when we don’t have the budget to take someone on?

Guest Bio

Jeff Coats is the CEO of Digitally Convert, a company dedicated to connecting business owners across industries to find the best ISAs for their needs. Jeff is also the Founder, author, coach, speaker and owner of Res3t LLC. He is passionate about helping people overcome limiting mindsets, so they can become the best versions of themselves- no matter what their backstory may be. 

To find out more, go to:

https://digitallyconvert.com/

https://res3t.com/ 

https://www.amazon.com/Res3t-Principles-Guaranteed-Change-Mindset/dp/0692155074 

https://www.audible.com/pd/Res3t-8-Principles-Guaranteed-to-Change-Your-Mindset-In-Order-To-Change-Your-Life-Audiobook/B08XD9QG3P
https://www.linkedin.com/in/jcoatsrealestate

Connect with your hosts:

Call Greg on 925 915 1978

Find out more about Jake at Klevrleads.com

And to connect with Nick, go to getamplifiedmarketing.com or go to https://www.instagram.com/nicksakkis/?hl=en 

https://www.facebook.com/Nick.J.Sakkis 

You can also join his Facebook Group ‘Real Estate Is a Joke’.

Our marketing makes all the difference to our results, but most agents are still going so, so wrong. The question is, how can we get it right?

How can we shake up what we think we know about marketing and paid lead gen so we can start seeing better outcomes and higher incomes? Is there merit in old school strategies, or are they only holding us back?

In this episode, Founder of Credo and online marketing expert, John Doherty shares the approach we should be taking. 

Three Things You’ll Learn in This Episode 

• How much we should be spending on marketing
  
  Are we taking more of a risk by over-investing or under-investing in our marketing? 

• Which marketing platforms to use
  
  Should we have a presence on every platform available to us, or is it smarter to stick with one or two? 

• Why we need to re-think where our marketing teams are based
  
  Is it really necessary to have locally-based marketing teams, or can we cast the net further afield?

Guest Bio

John Doherty is the Founder of Credo, a platform dedicated to connecting companies with the best digital marketing providers for their needs. Having spent a decade in the industry, across agencies and inhouse at Zillow Group, John is a digital marketing expert, passionate about helping others take full advantage of everything the online space has to offer. 

To find out more, go to:

https://www.getcredo.com/ 

 Connect with your hosts:

To find out more about Matt, visit Getmicrofamous.com

And reach out to Greg on 925 915 1978

Social media branding is more important than we think, and simply being consistent isn’t enough to make us stand out. Where are most of us going so wrong?

How can we take our social media strategy from below-average to next-level awesome? Should we rethink the content we’re already sharing?

In this episode, creator of the Instagram Power Method, Michelle Berman returns to share the social media savvy GUARANTEED to set us apart from everyone else. 

Three Things You’ll Learn in This Episode 

• How to create content that builds genuine relationships
  
  Could posting about every transaction be hurting us more than we realize? 

• The key to becoming more consistent on social media
  
  How can we get in the habit of putting out content more regularly? Do introverts even stand a chance? 

• How to keep our followers zoned in on our content
  
  What’s causing our viewers to scroll past our videos before we’ve even shared anything of value?

Guest Bio

Michelle Berman is the CEO of Berman Media PD- hailed by those in the know as the Rolls Royce of Instagram Marketing. The creator behind the Instagram Power Method Course, Michelle is a nationally acclaimed Instagram Coach, passionate about helping real estate and mortgage professionals take their social media to the next level. 

To find out more, visit:
https://michelle-berman.mykajabi.com/

https://www.instagram.com/bermanmediasocial/?hl=en

https://www.facebook.com/michelle.berman.75 

Connect with your hosts:

Find more about Nick’s Blueprint at:

Getamplifiedmarketing.com

Get a copy of Matt’s book at:

Getmicrofamous.com

Get in touch with Gene at:

https://www.facebook.com/genevolpemedia/

https://www.instagram.com/thegenevolpe/?hl=en

And connect with Greg on:

925 915 1978