As real estate professionals, talking about the industry on Facebook Live videos is second nature, but it does exclude people who aren’t currently looking to buy or sell a property. How can we create content that keeps people interested, even after a transaction has gone through? Can we offer content that interests buyers, sellers and everyone in between? On this episode, author and founder of Real Estate Growth Hackers, Zach Hammer shares the 3 Topics for Facebook Live Videos that never go out of style.
Takeaways + Tactics
Create lifestyle videos. Once someone has bought a home, they need to know how to maintain the property and live in it. Create content that fills this need.
Speak about the community. Talk about local restaurants and activities. People new to the area (or considering buying there) will appreciate a guide, and locals will know we share common interests.
Talk about trends. Whether our audience is looking for a transaction or not, everyone enjoys knowing what’s popular with others.
Zach Hammer is the author of Why Your Website Annoys the Hell Out of Your Visitors and the founder of Real Estate Growth Hackers. Zach believes that to get the best results, business owners and real estate professionals need to become local celebrities. He is passionate about helping people achieve their dreams through business and marketing systems.
To find out more about Zach, head to: http://zachhammer.me/#about
For a free once-off call with Greg, text him on 925 915 1978
And if you’d like to find out how to become Micro Famous, visit Microfamouspodcast.com and join getmicrofamous.com