To make more money with fewer deals, agents should be adding more high-end and luxury homes to their portfolios. Is now a good time to include properties at a higher price point in our portfolios and how can we represent them while so many people are unable to leave their homes? Should we be concerned about lowering our batting averages by including properties that are harder to sell? On this episode, Founder and Marketing Strategist at Marketing Luxury Group and host of the Luxury Listing Specialist podcast, Michael LaFido shares how to make more money with fewer deals.
Takeaways + Tactics
All agents should be diversifying their portfolios. Even now, in spite of uncertainties, it’s a good idea for agents to represent some high-end and luxury properties.
People are spending a lot more time at home now, and the only way they can look at properties is online. Cater to the luxury and high-end market by uploading high-quality photographs and videos that highlight strong points of the properties.
Stop worrying about maintaining a batting average. When dealing with properties at a higher price point, the commissions can help us cover leaner months just as much as selling more properties at a lower price point.
Michael LaFido is the Founder and CEO of Luxury Listing Specialist Certification (LUXE), Founder and Marketing Strategist at Marketing Luxury Group, and the host of the Luxury Listing Specialist podcast. He is also the author of Luxury Listing Specialist, Outside The Box, and Marketing Luxury. His expertise in high-caliber marketing has led to him being highlighted in Forbes and FOX News Chicago Business Hour, as well as being the featured cover story Crain’s Chicago Business.
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