TikTok is becoming one of the more popular social media platforms, so real estate professionals should be taking advantage of it now. What kind of content can agents and mortgage professionals share on TikTok? How can we create successful videos, and is it possible to use success on the platform to see real-life results? On this episode, licensed mortgage originator, author of Color My Credit and TikTok enthusiast, Alisa Glutz, shares how to build a massive following on the platform.
Takeaways + Tactics
Take a script we would use on a client and act it out dramatically. Bring the script to life, and take advantage of all the creative tools TikTok offers.
TikTok videos are short, so be sure to capture the audience’s attention right from the start. Jump out at the camera if need be, but make sure the audience is hooked from the first word.
Don’t feel limited by TikTok’s short video format; direct the audience to other platforms, like YouTube. Be sure to have more in-depth content on these platforms, and use it as a way to boost credibility.