Real estate professionals are famously bad at social media, but if we want big results, we can’t do it without an online presence . Most agents simply don’t have the time to engage on social media, or we’re intimidated by it, so we end up sharing generic material or posting in our spare time.
This leads to inconsistency, and in the social media world, that spells disaster.
Is there a way for agents to connect with the audience more regularly without spending hours in front of our screens? How can we juggle effective engagement with our existing schedules?
In this episode, CEO of Sphere Rocket, Justin Nelson shares how busy agents can boost their social media engagement, and the incredible results he gets from social media.
Don’t hold off on posting content because you don’t have phenomenal content. Consistency is everything, and average is better than nothing. -Justin Nelson
Three Things You’ll Learn in This Episode
The importance of getting personal
Using social media to post about our latest transaction may seem like a good idea, but it’s a huge mistake. The audience wants to see us being human, so stop sharing mountains of boring, real estate-specific content and share a raw glimpse of real life.
How to maximize engagement without spending all day online
Consistency is the key to social media success, but that takes time. Instead of trying to do everything alone, hire a virtual assistant to manage social media platforms, post content, and engage with the audience.
How to stay authentic when a virtual assistant handles our social media
Just because a virtual assistant is posting our content, doesn’t mean we’re not involved in the creative process. Write up a long list of reusable content that can be easily shared by a VA, without losing it’s personal touch.