In our latest episode of Real Estate Uncensored, we burned through our top ten best ways to invest $500 into lead generation to actually get clients, AND Matt and I both laid out a step-by-plan for how we would invest $500 and exactly how we would get clients if we were starting from scratch today.
Here's what we covered so you can jump to the section that interests you:
[2:50] Announcement letter to sphere of influence, send both hard copy and digital, plus send quarterly to your personal sphere of influence
[6:40] Meeting people face-to-face and handing out business cards
[9:38] Meet-ups with people in your sphere
[12:00] Following up with handwritten thank-you notes
[13:10] The RIGHT way to run a golf foursome to generate leads
[16:10] Contests with your announcement letter (either initial letter or quarterly letter)
[17:44] Tips for using gift cards to follow-up with buyers you meet at Open Houses
[20:00] Make your $500 go further by partnering with area restaurant to create a coupon to give out AND get a standard discount for yourself to bring people to their restaurant for meet ups
[23:15] Circle prospecting with a triple-line dialer, paying extra to map territories and extract phone numbers from a farm or neighborhood around Just Sold properties
[27:30] Facebook ads - Get your ads made on Fiverr.com for $5 and spend $5/day sending people to a home-value landing page with Placester.com (only go after sellers, buyers don't live on Facebook for whatever reason)
[33:03] Generating buyer leads online - Reply.com
[36:28] Getting mortgage lender or home insurance pro to help cover cost of internet lead buyer generation site
[40:02] Writing on Patch.com in conduction with door-knocking
[43:05] Editorial writing in home/lifestyle magazine along with purchased ad, how to use outsourced writers to help you write an editorial article even if you don't have the writing or editing skills yourself
[44:45] Getting short video interviews with people you meet door-knocking and posting to social media and (if possible) your community blog
[46:30] What Greg would do if he were starting over in real estate with only $500 to get clients as quickly as possible
[48:36] What Matt would do in the same situation
I did monetize every new person in my database, if I added 3 new people in a day of door-knocking to my network, that's like giving myself a $2100 raise, every year forever, as long as I managed it.
[2:12] How John uses door-knocking to zero in on markets he wants to be in, limiting drive time and maximizing his average sale price
[6:15] How John went into a new farm in San Diego area and took over the neighborhood within a year
[8:30] Why John does his prospecting, both calls and doors between 8:45 and 10am, and the other great time slot he doesn't worry about because of his family life
[11:20] John's daily goal to add people into his database from door-knocking
[11:50] John's script for getting contact info from people he meets door-knocking, and why he doesn't make eye-contact when asking for email and phone #
[14:30] John's shift from a cold prospector to focusing on building his database, and he's built his database to the point where he now gets 1 piece of business for every 17 people in his database
[15:30] How John determined that every person added to his database is worth $700 a year, every year for as long as he manages it
[16:10] How many doors John hits per hour, contact percentages and solid conversations
[20:20] How John organically generates buyer leads from his reputation as a dominant agent in a farm area
[21:00] How John is taking his farming and follow-up systems into a new farm area right now
[24:00] Why John only has a one follow-up category - his database - and people either go into his database or they don't, and everyone is communicated with in the same way
[27:30] How much John spends on communicating with his database using the KW 33-Touch system over the course of a year, and holds every dollar accountable
Here's what we covered with timestamps so you can jump to the section that most interests you:
(2:20) How to get started on door knocking. Finding your farm.
(10:43) How Greg uses two strategies from different ends of the prospecting spectrum.
(16:15) Marrying technology and door knocking.
(20:00) How to use Homesnap to make door knocking more efficient and effective.
(24:47) How can adding value to your conversations make farming more productive?
(30:26) How to shoot a simple video using a smartphone and small microphone.
(37:57) How to set up a neighborhood video channel on YouTube.
(44:55) How to manage your videos and your YouTube Channel.
(48:42) Is there a way to target specific markets using video technology?
Episode 2 of Real Estate Uncensored features a special guest, Lori Shieler, a coaching client sharing her experience focusing on lead generation activities that suit her strengths.
Here’s what we covered with timestamps so you can jump to the section that most interests you:
(1:20) How Lori found Greg McDaniel as a Coach
(4:00) Areas that Lori chose to improve upon (door knocking)
(7:30) How Lori utilized open houses
(11:30) Valuable systems that Lori has adopted
(12:30) The FORD System
(14:25) How Lori takes accountability
(17:00) Lori’s daily schedule
(21:00) How Lori met her current clients
(24:30) Lori’s next steps (high-tech approach to grow her team)
(27:00) How Lori began gaining clients from open houses
(28:30) Scripts to use at open houses
(32:30) Utilizing your sphere of influence (with scripts and business cards)
(37:00) Office Contest – who can hand out 15 business cards per day to generate referrals
(40:30) Utilizing scripts with your sphere of influence
(45:00) The Serving Script / Door-knocking scripts
(48:30) How Greg’s early door-knocking experiences helped him down the road
(50:00) Utilizing coffee shops to draw in leads to avoid door-knocking
(53:00) New Hangout schedule announced
A big Thank You! to Lori Shieler for joining us on this live hangout and sharing her tips and secrets with us all.
Our latest episode of Real Estate Uncensored we give our best open house tips, and show you some powerful ways to combine high-tech with high-touch to get more buyer clients from your open houses.
[1:30] Question of the Week: How to set expectations up front to get price reductions
[5:09] How to run a neighbors-only hour before the Open House and promote during the week
[7:10] Why you shouldn't skimp on directional signs
[7:57] How to use a 43-second video (shot on an iPhone) to promote your Open House on Facebook
[11:01] Asking neighbors or buyers at Open House to shoot video talking about the neighborhood
[14:22] Idea: Shoot a drive-through video leading up to the location of your Open House
[16:46] How to use your community blog as leverage to get REAL email addresses
[17:33] The key website your Open House MUST be listed in to get Open House traffic (doesn't apply to all areas, but VERY important in the Bay area)
[19:05] How to use a triple-line dialer to cold call neighbors and promote your Open House
[26:12] The one question you should be asking to qualify a buyer at an Open House in 30 seconds
[30:00] How to use Google Hangout or FaceTime to give a live "virtual" Open House, including tips for better audio
[32:36] Idea: Get video footage at peak times to send your sellers (and save it for follow-up)
[37:21] Top agent tips- Calling agents who have sold homes within 5% of list price within 5 miles of your listing, seeing if there were other buyer inquiries/other agents who's buyers made offers
[39:00] Top agent tips on how to structure your new listing and Open House together - when it hits the MLS, promo blitzes, Open House times and setting deadlines for offers, etc.
[43:26] How to get vendors to provide food and drinks 100% free AND join you at the Open House
[48:08] How to use your own FREE contact info form (on your iPad or tablet) to make sure you get accurate contact info from people who come through your Open House
[52:05] Why you MUST send a follow-up email summary to your sellers, and how to use video to give it more impact
[52:46] A powerful way to follow up with buyers through video after an Open House
Join us for our first live broadcast where we were joined by Jane Wenden, who has been coaching with Greg for a few months.
She shares her experience getting into the business and realizing she needed to generate leads and having no idea where to start or how to overcome her fear of the phone or door-knocking.
In a few months she found that door-knocking suited her personality, learned to go after the right type of clients and is now finding it easier to pick up new clients and build her career.
Subscribe on iTunes or visit http://www.mcdanielrealestatesystems.com/ for complete episodes and video replays of the episodes recorded via Google Hangouts.