Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast

Get actionable ideas, insight & inspiration to turn your real estate career into a life of freedom. Real Estate Uncensored delivers 3 live shows/wk showing you how to blend the latest high-tech and high-touch prospecting, sales and marketing strategies to grow your real estate business. Featuring interviews with mega agents like Joshua Smith, Jeff Cohn, Brett Tanner, Greg Harrelson, Jeff Latham, Aaron Wittenstein, Marti Hampton and many more. You’ll learn how to make 100+ calls/hr, how to use prospecting systems and scripts to sell 500 homes/yr, how to bring homes to market & actually get them sold, how to run high-tech open houses & much more. Co-hosted by Greg McDaniel, the "Junior Grandmaster" / Bay area Realtor, and Matt Johnson, partner in Elite Real Estate Systems / founder of Pursuing Results, a podcast PR + production firm.
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Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast





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Now displaying: October, 2015
Oct 26, 2015

In our latest MiniHangout episode, we shared how to make outbound calls in an authentic way and even insert deliberate pauses and missteps to make the calls sound genuine.

People often sound too scripted, slick or monotone, but it's much better (for you and the prospect) to sound genuine and authentic to build trust and interest in what you have to say.

We even did some live role-playing through an example, so be sure to watch the video and take notes on little phrases you can incorporate into your outbound calls today!

Oct 23, 2015

In our latest episode we shared our takes on Daily Success Habits and recommended our favorite books for general success and self-development. We covered everything from morning rituals like meditation, exercise, goal-setting and review to bigger success concepts like eating your frog, timeblocking, habit-stacking and knowing your ONE thing.

Key Takeaways:

  • Develop a morning ritual and execute it the same way every morning to clear your mind and set you up for a successful day
  • The quality of your mental life is much more important than being busy for 10, 12, 14 hours straight. Busy is a waste of time.
  • Success is something you attract by the person you become


We started this interview by sharing our favorite books on success and other sources of self-development material such as Success Magazine and Tai Lopez’s 67-day program. Then we talked about what it means to be mediocre and how to break out of behaviors that lead to mediocrity.

Then we each shared our morning rituals, common points include meditation and breathing exercises, journaling, reviewing goals and gratitude lists. We went deep into timeblocking and how to stick with your scheduled timeblocks, the role of Big Hairy Audacious Goals and why Greg wrote BHAG his on his shower wall in lipstick.

We finished up by sharing keys to keeping yourself motivated and on track, such as Matt’s Motivation Portfolio, key questions, knowing your ONE Thing, using daily rituals as triggers and how to give yourself small rewards.

We both have a passion for self-development which feeds our passion for helping agents develop themselves, and this episode was a great forum for the best self-development principles we’ve learned. We hope you enjoyed this special episode and put some of these principles into practice!

Recommended Books:

  • Unbeatable Mind- Mark Divine
  • Follow Your Passion, Find Your Power- Bob Dole
  • The Score Takes Care of Itself- Bill Walsh
  • The ONE Thing- Gary Keller
  • Power of Full Engagement- Jim Loehr & Tony Schwartz
  • The 80/20 Principle- Richard Koch
  • The Compound Effect- Darren Hardy

Show Highlights

[4:30] Greg and Matt’s book recommendations
[7:45] What is mediocrity?
[9:20] Greg’s morning mindset and ritual
[10:45] Matt’s morning ritual
[13:45] How to look for ways to build happiness into your day especially when doing unpleasant tasks
[16:30] How to reward yourself to stay motivated and focused on business building activities
[20:15] The real challenge with timeblocking - Honoring the timeblock especially when it comes to prospecting and business building activities
[24:50] Why you must know your Big Hairy Audacious Goal, Greg’s BHAG and why he reviews it daily
[29:00] Matt’s Motivation Portfolio with key maxims and questions - Daily success rituals and the Power of Full Engagement - Using consistency to turn rituals into triggers that put you into productive states
[32:00] The power of daily gratitude and rest and their affect on your decision-making and creativity
[38:00] Greg’s vision board and motivational items behind his desk - Greg’s ONE Thing
[41:35] How Greg “eats his frog” - Simple meditation and breathing exercises and how they contribute to a calmer, more productive mindset and daily rhythm
[48:15] Greg’s experiments with meridian tapping and energy clearing exercises
[51:00] Where meditation and breathing exercises fits into Biblical theology - Success is something you attract by the person you become
[55:14] Why you must find your own BHAG that motivates you to get out of bed and attack the day

Oct 21, 2015

In our latest minihangout episode we talked about how to use live streaming video to connect with potential clients online.

We covered how to use Periscope to broadcast short videos about your daily life and real estate topics; how the Cameo feature in Meerkat lets others take over your video stream (and vice versa) and how Blab gives you the ability to host live video conversations with up to 4 people.

Oct 20, 2015

Our latest MiniHangout episode focuses on working events in your target neighborhoods, ideas for small monthly events you run yourself and easy ways to brand yourself so that people can start conversations with you.

Oct 14, 2015
In our latest mini-hangout episode we talk about mindset and your big WHY, which is critical to overcoming the apathy that most agents have coming into the holiday season.
We also talk about how to keep yourself motivated to prospect and keep your pipeline full so that you hit the ground running after the New Year, and why you should immediately get a subscription to Audible (if you don't already have one).
What do you find yourself struggling with during the holiday season? Comment on the Real Estate Uncensored Facebook page or DM us on Twitter @McDaniel Systems. 
Oct 9, 2015

In our latest episode we share high-tech and high-touch ways to generate business, including circle prospecting with a buyer need, follow up with old leads, and using custom cover photos and native video to attract attention on Facebook. We also share the early results from the intensive 30-day prospecting experiment we're running this month.

Your three key takeaways:

  1. Follow up is the key to prospecting
  2. Make your Circle prospecting more effective for giving "inside information" like a real buyer or investor need
  3. Use Canva and native video on Facebook to promote upcoming listings, buyer needs, market reports and events

Here are the show notes with timestamps so you can jump to the sections that interest you.

[2:00] QUESTION: How to deal with the home value question you encounter when door knocking a luxury Expired listing
[8:55] Unique places to find pieces of valuable content you can bring on your follow up calls
[11:00] Whats working right now: Circle prospecting with 'inside information' and buyer/investor need
[14:45] Follow up with 5 people/wk of any kind - How Greg is generating NOW business w/follow up
[17:00] What's working for top agents: Working 6-month old leads, internet buyer leads and old Expired's, how to find old Expired's through services like The Red X
[18:30] How to approach a top agent in your office to work their leads for business in exchange for a referral fee
[23:00] Tech Tip: How to use your Facebook cover photo and Canva to promote Open Houses, new listings, market reports, buyer needs and events right on your Facebook page
[27:15] How to use short native-upload videos to keep in touch with people through social media
[33:30] How to use Facebook native video to promote upcoming listings - HINT: the trick is to get in-depth on what's exciting about the listing and tag everyone that might apply- the clients, your broker, other agents on your team, friends in the business who work with buyers in that area, lenders, etc.
[37:00] How to ask neighbors to shoot a quick video with you sharing what they love about the neighborhood. This type of video is amazing to show potential buyers as they walk through your Open House
[41:00] Idea- Shoot your video using Periscope or Meerkat first, save it to your phone, then upload it to Facebook and YouTube (separately) to take advantage of all phases of video - Live, native Facebook and long-term YouTube content where people can find you months or years from now - How to optimize your YouTube videos so they are easy to find.
[43:30] Time frame to close on internet buyer leads- Be prepared for 4-6 month turnaround from initial lead to closed deal
[46:15] High-touch ways to generate medium and long-term business - work with developers and builders, develop relationships with professionals in other industries who work with homeowners prior to them needing a Realtor
[49:00] Top agent idea- How Sasha Farmer develops relationships with local companies by offering concierge and city tour services for executives flying in for job interviews.
[52:30] How to turn hobbies into sources of long-term business

Oct 7, 2015

In this 15-min Google Hangout we'll take aim at the habits that are killing your career and how to build new habits that will propel you to success.

Oct 5, 2015

In this short 15-min Google Hangout we'll talk with developer, builder and agent Matt Clawson about his experience bridging the worlds of development and sales.

You'll learn:

What developers + builders expect from an agent
What kind of research you need to do
How to present deals