As real estate agents, guarding and protecting our people is crucial for sustained success and well-being. In these difficult times, everyone needs kindness, and the absence of comradery can make the journey feel lonely and overwhelming.
Why is comradery so important, and what value does it bring to our lives and businesses? How does it create a support system that helps us navigate challenges? Do we need a little more kindness in our lives?
In this episode, real estate pros Ali Garced, Shelby Johnson and Jason Boice join us to talk about how to help others in our space to feel like they belong and why it's important to ask questions.
You’ll also learn;
If there’s power in silence
What a mindset shift looks like for a new agents
How to avoid being distracted by the opinions of others
Why it's important to have options that benefit us
Difficulties breed champions
Guest Bio
Ali Garced is an Active Duty Air Force Major as well as a full-time Realtor, with a goal of helping others achieve financial independence. In the Air Force, she serves as a Special Agent, running felony-level crimes for the Office of Special Investigations.
As a Realtor, she specializes in assisting military homebuyers and sellers during PCS relocations, and she also helps seasoned investors acquire properties for their personal portfolios. In her first 8 months as a Realtor, she achieved a ranking in the Top 24% of Buyer's Agents in Pima County based on the number of transactions. She and her wife own a portfolio of rental properties and have been featured on several podcasts related to real estate investing.
Visit https://linktr.ee/Ali_the_Agent
Find Ali on LinkedIn @Alexandra Garced
Shelby (Osborne) Johnson's remarkable journey in the real estate industry showcases her determination and success. After dedicating 6 years of service in the Army and leaving with the rank of Captain, Shelby delved into the real estate world. In her first year as a solo agent, she achieved an impressive feat by closing 48 deals, earning twice the payout of a Captain's salary. This early triumph earned her the prestigious title of Keller Williams Rookie of the Year 2018 in the Carolinas Region.
In 2019, Shelby established the Five Pillars Team, a model inspired by the MREA system, and later moved her team to eXp. Over the following 2.5 years, her team accomplished an astonishing 570 transactions, resulting in over 1.3 million in GCI. Shelby's dedication and innovation were evident in her decision to shift away from the traditional team model in 2021, steering Five Pillars towards becoming a nationwide community for Agents.
Follow Shelby on Instagram @theshelbyshow__
Find Shelby on LinkedIn @Shelby Johnson
Jason Boice, a seasoned real estate agent in Connecticut, is known for his multiple years of experience in the industry. He specializes in serving the needs of sellers and buyers throughout the state. Having worked in numerous levels of real estate throughout his life, Jason looks forward to bringing his knowledge and experience to homeowners in all neighborhoods of Connecticut.
His expertise in Connecticut's real estate market allows him to offer clients well-informed decisions. Whether the client is a first-time homebuyer or an experienced investor, Jason provides personalized solutions to meet their unique needs.
Jason's negotiation skills are finely tuned to secure the best deals and ensure favorable terms for clients. He offers comprehensive market analysis and insights, providing clients with the information needed to make sound decisions.
Visit https://jasonboice.com/
Find Jason on LinkedIn @Jason Boice Realtor
Follow Jason on Instagram @jasonboice.realtor
Subscribe on YouTube, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!
Many real estate agents today are so focused on the negativity of today’s market, instead of going after the opportunities these conditions create. Some of the wealthiest people in real estate today started the process of investing all the way back in 2008 when things were rough. If we made the same moves and focused less on transactions, we’ll be massively successful in the next 10 years.
How did Ricky Carruth shift to an investing mindset when he was already doing so well as an agent? How do we become students of the marketplace and focus on the opportunity, no matter what’s going on?
In this episode, real estate broker, coach, investor and YouTuber, Ricky Carruth returns to talk about how to set yourself up for massive success when everyone’s running scared. We’re also joined by special guest Joseph Haj later on in the show!
You’ll also learn
The secret to unbiased market forecasting
How to win no matter what’s going to happen in the market
The quantum leap mentality
How to shift to an investor mindset
How to use a quiet market to lay the foundation for massive growth
How to focus 3 years out
The biggest hack to this entire industry
Want to build passive income just by selling homes and building your real estate career? Reach out to Greg to grab a time to chat. Text 925-915-1978 or visit https://calendly.com/mcdaniel-44.
Guest Bio
Ricky Carruth is a real estate broker, coach, investor and YouTuber. He is a top real estate agent in Alabama. In 2017, he started speaking, writing and coaching through his Zero to Diamond free real estate coaching company with a mission to reduce the failure rate in the real estate industry by bringing awareness that it's not about the deal, it's about the relationship. Ricky is the No-Pressure Agent. Born and raised on the Gulf Coast, Ricky has been selling real estate since he was 20 years old. Starting his career in 2002, he has been through this roller coaster of a market and back. After tons of life lessons of ups and downs, Ricky has emerged as the #1 agent on the Gulf Coast since 2014. His dedication to his clients, hard work ethic and market knowledge are his key attributes that have placed him a step ahead of the rest.
For more information, head to https://zerotodiamond.com/ find Ricky on LinkedIn and subscribe to Ricky on YouTube.
For Ricky’s free email templates, head to startmyweeklyemail.com.
Subscribe on YouTube, Apple Podcasts, or Spotify and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!
In a world saturated with information, it's really hard to create content that grabs attention and also builds a strong and resonant brand.
As markets shift and evolve, the struggle to create content that remains relevant and engaging is huge.
How do we navigate the changing tides, ensuring our content not only stays afloat but rises above the noise? How do we identify what sets us apart and figure out our content staple?
In this episode, team leader of Team BC Bryan Casella joins Alisa Glutz (Color My Credit) and I to talk about taking content to the next level of relevance and exposure and why content creation should be an extension of what we’re already doing.
You’ll also learn;
The power of video in content creation
Getting back to basics.
How to deal with negative comments
The value in collaboration videos
Committing to content creation for business
Guest Bio
Bryan Casella is the #1 ranked Real Estate Educator by INMAN Los Angeles and the best-selling author of “Door-to-Door Mastery 101” and “Listing Presentation Mastery”
As founder and CEO of Team BC, the real estate industry’s leading coaching and training company, Bryan’s ever-growing influence impacts professionals in a wide variety of ways – including rigorous accountability coaching.
Bryan has more than 30,000 hours of coaching experience and works daily to help agents and brokers grow a prosperous business while simultaneously balancing — and loving — their personal lives.
He is also a highly sought-after and renowned speaker whose charisma and personality have captivated audiences around the world. Bryan’s love and passion for life is fueled by a commitment to discipline and holding professionals accountable to fulfill their greatness.
Visit https://www.bryancasella.com/
Follow Bryan on Instagram @bryancasella
Find Bryan on LinkedIn @Bryan Casella
Subscribe on YouTube, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!
For many real estate agents, the fear of prospecting comes from not knowing how to approach clients and exactly what to say. Agents find themselves balancing between finding the words and accurately reflecting the market conditions.
The reluctance to embrace scripts is common, but it’s the key to solving both these issues and having more ease in our conversations.
Can using scripts even out the playing field? How do scripts help us to talk to our clients in their language? In this episode, I talk about why scripts are valuable tools designed to guide conversations, and how to implement them effectively.
You’ll also learn;
The importance of tonality
How to take a softer approach
Prospecting products
3 tops scripts for prospecting
Subscribe on YouTube, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!
In a competitive market, it's not just about doing more; it's about doing things strategically to stand out and rise above the rest. The lack of clear strategies may lead to a lack of engagement and hinder our path to maximum success.
Without a clear point of differentiation, we risk blending into the crowded market, making it challenging for clients to choose us over competitors.
How can we be more strategic in our real estate business? Is it crucial to identify and understand Key Performance Indicators (KPIs)? Does understanding our personality type actually help us maximize strategy?
In this episode, co-founder and CEO of brandRUSSO, brand strategist and public speaker Jaci Russo joins us to talk about how to get more strategic in our businesses, and how our core values and identity can serve as a powerful point of differentiation.
You’ll also learn;
Crisis communication
Why we should share and serve before we sell
The impact of being authentic
Understanding the competition in the market
Guest Bio
Jaci Russo, P.C.M. is a Brand Strategist with more than 25 years of experience on a national level in a cross-section of industries. Her experience includes strategic planning, brand management, national product launches, and media management for local, regional, and national clients.
Visit https://www.brandstateu.com/
Visit https://jacirusso.com/
Follow Jaci on Instagram @jacirusso
Find Jaci on LinkedIn @Jaci Russo
Subscribe on YouTube, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!
In a market where homes often seem indistinguishable, standing out can be a significant challenge. What if there was a way to not only enhance the appeal of our properties, but also expedite the selling process?
Enter Accessory Dwelling Units (ADU’s), a potential game-changer in the world of real estate. They offer sellers a unique opportunity to increase the attractiveness of their property and provide buyers with added flexibility.
Can ADUs help make housing more affordable? What else should we be aware of when it comes to ADU’s? What do the newly passed laws regarding ADU’s mean for us?
In this episode, we talk about the potential ADU’s have, the new laws that have passed regarding ADU’s and what it means for us financially.
You’ll also learn;
Tapping into equity
How to increase purchaseability
Maximize the value of the home you’re living in
Adding value to property inexpensively.
Become a dominant player in the real estate space.
Subscribe on YouTube, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!
Rent vs. own remains one of the greatest real estate debates in the country, even more so today. Many say buying will always beat renting, but with high interest rates, affordability issues and other challenges, many people are opting to rent instead.
Most agents will always advise people to buy, but the answer to this question could be a lot more nuanced. While buying certainly offers a ton of advantages, it might not be right for everyone.
How do you know which option fits your priorities? Is buying in a high-interest environment a good idea? In this episode, we talk about the ultimate housing question - how to choose between buying and renting, and the pros and cons of each.
You’ll also learn;
Date the rate, marry the price
The agility renting offers and why many people are opting for it
How to advise your clients deciding between renting and buying
The limitations of renting
The ultimate advantage of buying a home
The biggest mistake buyers make
The tax benefits of home ownership
Want to build passive income just by selling homes and building your real estate career? Reach out to Greg to grab a time to chat. Text 925-915-1978 or visit https://calendly.com/mcdaniel-44.
Subscribe on YouTube, Apple Podcasts, or Spotify and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!
The holiday season is upon us, and every agent is worried about people not buying, building their pipeline and hitting the ground running next year. With everything happening in the market, we have to be creative if we want to get eyeballs and turn them into leads.
In markets like the one we’re in, we need to implement out-of-the-box marketing ideas if we want to stand out. The smartest thing we can do is take advantage of spaces that already have people’s eyeballs, and put our brands there.
From grocery store countertops and dog parks, how can we create market opportunities in everyday spaces? In this episode, we shared creative market ideas you can implement to get more business.
You’ll also learn;
How to buy consistent attention without a huge budget
How to partner with local retailers for the ultimate win-win
Advertising galore: opportunities no one else sees
The world’s smallest billboard
Advertise where the eyeballs are
Want to build passive income just by selling homes and building your real estate career? Reach out to Greg to grab a time to chat. Text 925-915-1978 or visit https://calendly.com/mcdaniel-44.
Subscribe on YouTube, Apple Podcasts, or Spotify and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!