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Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast

Get actionable ideas, insight & inspiration to turn your real estate career into a life of freedom. Real Estate Uncensored delivers 3 live shows/wk showing you how to blend the latest high-tech and high-touch prospecting, sales and marketing strategies to grow your real estate business. Featuring interviews with mega agents like Joshua Smith, Jeff Cohn, Brett Tanner, Greg Harrelson, Jeff Latham, Aaron Wittenstein, Marti Hampton and many more. You’ll learn how to make 100+ calls/hr, how to use prospecting systems and scripts to sell 500 homes/yr, how to bring homes to market & actually get them sold, how to run high-tech open houses & much more. Co-hosted by Greg McDaniel, the "Junior Grandmaster" / Bay area Realtor, and Matt Johnson, partner in Elite Real Estate Systems / founder of Pursuing Results, a podcast PR + production firm.
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Now displaying: September, 2017
Sep 28, 2017

Starting a company is easy, but running it successfully, growing it and keeping people happy isn’t. How do you run a team where people are happy and highly valuable? What’s the right way to approach coaching without burning people out? What are the biggest mistakes agents make in running their businesses? On this episode, we are joined by Firepoint Solutions CEO, Chris Tamm who goes deep on these and many other insights.

Resources + Links

Rockstar Agent Marketing Toolkit - Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.

Three Things We Learned

People take coaching and sales management too far to the point that they burn out on it

The most effective and successful coaching emphasizes incremental growth every single day, not big leaps that are easy to fall behind on. Short daily catch ups and check ins are less overwhelming but at the same time more likely to create behavioral change and allow for accountability.

Entrepreneurs think beyond return on investment, they think of return on time

People who don’t have an entrepreneurial mind often think of how much money something is going to cost, without thinking of the return they will get in time ultimately. Spending time coaching your staff to be better will give you an unlimited return on time because of what it brings back to your business.

Getting 80% sure and executing is way better than getting 90 or 100% sure

Most people get stuck in inaction by waiting to be 100% sure on something before they launch and implement, but the truth is you might find yourself waiting forever. It’s better to get even 80% sure, launch and then learn as you go along. Sometimes the remaining 20% is just opinion.

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Whenever you set up a new system, remember that the people working it aren’t robots. Coaching and care is needed. 10-15 minutes with each agent every week gives you a look into how well they are working the system. Most agents make the mistake of coming up with temporary fixes for their business problems so they can just get clients. What’s crucial is setting up a system that provides a steady stream of your ideal clients, that you can just run and maintain so those problems are permanently solved. Remember, you don’t have to get things 100% right every time. It’s better to improve as you go along than to be inactive waiting for everything to be right.

Sep 27, 2017

When most people think about goals, they focus only on business goals and forget all the other pillars of their lives. Why is it important to consider other goals? What gets in the way of people taking action on the goals that will make an impact? Why is journaling important? On this episode, we are joined by Andy Scherer and Gene Volpe and we go deep answering these questions.

3 Things We Learned

When most people think goals they gravitate towards business goals

When it comes to goal setting, it’s important to think beyond your business and your work. A fulfilling life is made up of so many more aspects like health, family, relationships and spirituality. Factor those things into your goal setting.

The uncomfortable feeling of the actions you need to take stops us from executing on our goals

We all have actions we have to take to grow our business, be healthier and happier, like making calls or going to the gym. These actions are uncomfortable, and the discomfort blocks us from getting into action. To overcome this our desire for growth and success have to be greater than not wanting to feel uncomfortable.

We don’t go for what we want because we don’t know what we want

Clarity is freedom, energy and the basis of the fuel we need to get to our intended destination. Without clarity, we’re basically swimming in muddy water, and it delays our success. Once we know exactly what we want, energy can be applied to it and the Universe will get out of your way so these intentions become reality.

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Most people are held back because the pain of not following through on their intentions isn’t big enough, or their WHY isn’t great enough. When you can have clarity on what fuels your actions, you will be committed and consistent at taking action. It’s important to understand the strategic plan for where you want to go and how to get there. The true magic happens when you’ve provided that fuel for your goals, and have a strategy broken down into milestones, and weekly and daily intentions. Learn to be a student of yourself so you can constantly improve and evolve.

Sep 26, 2017

Real estate services for the military is a worthy niche for agents to consider. How does it differ from civilian real estate? What is the loan process and why is it so important to be informative, available and helpful? How do agents market themselves on base? On this episode, we are joined by Larry Luna and Bree Meloan, who are experts when it comes to military real estate.

Three Things We Learned

The military is a tight unit and if one person knows that you’re in real estate they will refer their circle

In the military, the rules about marketing yourself as an agent are a lot stricter. The inventory of an agent is considered to be in competition with the base’s real estate. Most business comes by way of referral after you’ve worked well with one person. The community is super tight knit so this is what will bring the business.

Being accessible to clients who are deployed makes a big impact

In all real estate, it’s important to be available to your clients in their times of need. In military real estate, your clients won’t always be in the same time zone as you are. When you make yourself available to them, it really makes them feel valued and cared for.

The VA limits specific expenses and costs that can be charged to the veteran

The main goal of the VA’s rules for real estate is protecting the veteran. Appraisals are a lot more strict to make sure the house doesn’t have issues, and there’s no requirement for down payments to keep expenses down for the veteran.

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If you’re looking for niche or category that you can potentially dominate, consider working with military buyers and sellers. They are people who deserve excellent service from someone who is experienced and dedicated. The home buying process can be difficult and daunting, and if you can be valuable you will gain referrals and make a difference.

Sep 25, 2017

In this information age, we get so overloaded on consuming content that we can end up not implementing anything. How do you make sure you’re putting your lessons into action? Why is not being able to close a symptom of a problem? On this episode, we answer these questions and discuss time blocking, and how what you focus on expands.

Three Things We Learned

Talking about something is awesome as long as it leads to action

It’s easy to consume so much data and so much information, but if it just sits in your mind without being put into action, it’s a huge waste. The key to success isn’t accumulating all the knowledge in the world, it’s all about making sure it create behavior change.

People want a solution to be complicated

Most solutions to leading a better life are very simple, but the problem is people expect them to be complicated. People expect complications because it is the only way to explain why they haven’t been able to make it happen in the first place.

Find Your Biggest Limiting Factor

We all have one thing that stands between us and success and most of it has to do with mindset, and limiting beliefs. If you can identify these beliefs and overcome them - that brings you closer to the life you want.

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Most people’s limiting factors have nothing to do with lead generation and a lot more to do with themselves. When you find that limiting factor you’ll be able to rise above it and make you and your business better. We’re in an age where we consume a lot of content, but we need to be careful not to miss out on the importance of implementation. Put your focus into the things you want to happen, not the things you don’t want.

Sep 24, 2017

A lot of people think success follows hard, horrible work but this is the wrong way of looking at it. How do you align with your own definition of success? Why does comparison make us miserable? How can you achieve success without running yourself into the ground? On this episode, we are joined by success coach, Roberta Ross - who shares on achieving true fulfillment and happiness.

Three Things We Learned

We are conditioned to take motivated action not inspired action

Motivated action comes from an external push, or a need to accomplish something that corresponds with an external force or circumstance. Inspired action comes from within, and it’s how we are able to make things happen for ourselves easily. We should always aim to work from a place of inspiration.

Fear has many derivatives - panic, anxiety, sadness, doubt, depression etc

What might look like anger, anxiety and doubt on the outside are all just signs of fear and taking action from a place of fear. Even though fear can be an effective push to action, it very often leads us to things that aren’t aligned with our true selves.

Happiness and success have to be unconditional

We’ve been conditioned to think happiness only happens when we’ve achieved certain things, but true happiness is unconditional. True joy has more to do with how we feel inside and how we view the things that happen to us. If you’re able to just be happy as you are right now, that creates a lasting joy that can’t be challenged or touched.

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We’ve been taught that our greatest joys and accomplishments come from struggling and suffering towards a goal. As a result, we miss out on a success that can happen with greater ease and give us so much more joy. We waste time by comparing ourselves to others, trying to fit into someone else’s idea of success or not taking the time to be content with where we are. True success is a matter of aligning your business with the strategies that are aligned to and play into who you are. The rest can be delegated or let go of completely. Align your business with who you are and what your real talents and passions are and you’ll see how easy success can actually be.

Sep 23, 2017

For a lot of agents starting out in the business, being young can be a disadvantage. How do you stop your age from being a barrier to your success? Why do you need a mentor and how will you know what to look for in one? In this clip, we talk to one of Realtor Magazine’s 30 Under 30 agents Jessica Randolph.

Resources + Links

Rockstar Agent Marketing Toolkit - Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.

Three Things We Learned

Reach out to people as if they already like you

A lot of what drives reluctance in agents is the fear of reaching out to people who probably don’t like you. To overcome this, mindset is the most important thing. Work with the assumption that people already like you, so reaching out doesn’t feel so difficult.

A personal life says a lot about who you are and it says a lot about your priorities.

When you’re choosing your mentor, it’s easy to focus on the professional attributes they bring to the table and ignore details like their personal life. It’s important to look at someone’s home life because that’s where you really get to see what their why is.

As a young agent, focus on what you can offer, not what you can’t.

Just because you don’t bring age and experience to the table, that doesn’t mean you don’t have value to give. When you’re marketing yourself to people, make sure you focus on what you do well, whether it’s knowledge of technology or having more time to focus on them.

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Marketing in real estate is all about relationships and being able to build them even when you think you’re too young or too inexperienced. If you can’t offer age and experience, lead with what you do have working in your favor. Remember it all has to do with being clear on your value and fighting for it. At the end of the day success comes down to your attitude and mindset. It’s also important to find a mentor you really admire.

Sep 22, 2017

When it comes to achieving goals, a lot of people want as close to instant as they can get. How does this get in the way of real progress and growth? How should you go about steering the path to success? What’s a big mistake coaches make? On this episode, we talk about goal setting, rituals, coaching and accountability.

Resources + Links

Rockstar Agent Marketing Toolkit - Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.

Three Things We Learned

Most coaches make the mistake of dictating from the top down, what they think their clients should do.

A lot of coaches have to grapple with clients who never follow through on plans made, but a lot of the times it’s due to the coach’s approach. When a coach tries to dictate what a client should do, it won’t work. What works is the client coming up with goals and the coach holding them accountable to what they’ve already decided.

A lot of us make goals based on what sounds good to other people.

When we make goals, it’s important to be clear that they are ours and not put on us by other people’s expectations. We will always steer ourselves towards the subconscious ideas we have of success, so it’s important to work harder on setting goals from within not from what you think you should do.

It’s important to have different people in your life that speak into different areas of your life

One mistake we make is we try to get all kinds of advice from the same people, but we actually need is to lean on different people for the different kinds of wisdom they have. Build a mastermind group of people in your life who are experts on things like business, spirituality, mindset and personal relationships.

Replay CTA

A lot of what holds agents back from success has nothing to do with the actual business, and more to do with their mindset, beliefs and daily habits. It’s important to cut through this with personal development, learning and setting the right goals to move forward. When it comes to making a path towards success - we have to define it for ourselves and then take the daily actions to get us there.

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