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Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast

Get actionable ideas, insight & inspiration to turn your real estate career into a life of freedom. Real Estate Uncensored delivers 3 live shows/wk showing you how to blend the latest high-tech and high-touch prospecting, sales and marketing strategies to grow your real estate business. Featuring interviews with mega agents like Joshua Smith, Jeff Cohn, Brett Tanner, Greg Harrelson, Jeff Latham, Aaron Wittenstein, Marti Hampton and many more. You’ll learn how to make 100+ calls/hr, how to use prospecting systems and scripts to sell 500 homes/yr, how to bring homes to market & actually get them sold, how to run high-tech open houses & much more. Co-hosted by Greg McDaniel, the "Junior Grandmaster" / Bay area Realtor, and Matt Johnson, partner in Elite Real Estate Systems / founder of Pursuing Results, a podcast PR + production firm.
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Now displaying: August, 2018
Aug 31, 2018

Finding the right candidate is hard, especially when you don’t know what you’re looking for. Should your first hire take care of all of the things you hate doing? Is it possible to find a jack-of-all-trades, and what’s the alternative to that? How do you build a team that doesn't fall apart if one of the key workers leaves? In this episode, Jay Niblick talks about how to make your first hire, what traits work best for different roles, and how to protect yourself in case something goes wrong.

There is someone out there who loves to do what you loath to do. -Jay Niblick

Three Things We Learned

Your first hire should take care of the tasks you don’t want to do

You need to think about what tasks you shouldn’t be doing and how much more money you can make if you delegate the mundane tasks to someone else? That said, you also have to keep in mind that you will likely need more than one hire to take care of things you don’t want to do. There are few people out there who can do a little bit of everything and maintain the same quality of work.

Don’t wait for a rockstar to join your team

Many agents make the mistake of expecting a rockstar who can adapt and handle whatever is thrown at them without having to be managed or trained. Not only are these hires very hard to find, but once you find someone like that, it doesn’t take more than 6 months to 1 year for them to figure out that they can earn more somewhere else.

Build a system that makes top performers want to stick around

The key to building a successful team is to leave room for growth so they don’t have to leave if they want to climb the ladder and earn more. You should have a system in place that retains the top performers but doesn’t rely on them completely, so the whole business doesn’t fall apart if they leave. Invest time in building a replicable system that can be used even if one of your top performers decides to go somewhere else.

You can spot traits such accountability and entitlement during an interview just by letting the candidate tell their story. Their perspective usually is telling of how they see themselves and the world around them. For example, someone who is highly accountable will always blame themselves for past mistakes instead of blaming others. But you also have to keep in mind that certain traits aren’t universally desirable or undesirable. It depends on what role you’re filling. For example, you may want a bit of entitlement, as long as it’s performance related, in a sales person.

Guest Bio

Jay Niblick is the founder of Wize Hire, a real estate recruiting software with a data-driven approach to the hiring process. You can take the personality test mentioned on this episode at https://wizehire.com/#disc-ebook-signup

Aug 29, 2018

You’ve probably read a dozen stories about overnight success stories. While the success might have occurred overnight, in most cases, the process of actually making it happen probably took years of work. What are the things that you can do behind the scenes to reach your goals? Why are humans so resistant to change? And most importantly, why is turning your life around 180 degrees not sustainable? In this episode, Karen Briscoe and Gene Volpe talk about success and what you can today to create a better tomorrow.

When you are operating at your highest and best self, that’s achieving success for you because each person has unique attributes. -Karen Briscoe

 

Three Things We Learned

You can’t decide your future, but you can decide your habits

Your everyday habits determine if you’re going to be more knowledgeable, a harder worker or just stagnate to who you are today. If you tell yourself you can’t do it, you’ll convince yourself not to try. But if you start making small changes to your everyday habits, you will get closer to who you want to be.

Small changes are longer lasting and easier to make

You may want to change everything about yourself and take a big leap, but in reality, we work by using old systems that can’t be entirely revamped overnight. Our beliefs, habits, and thinking patterns took years to develop, if you’re making big changes, the systems you built will resist. But if you make smaller changes, it’s easier for you to step out of your comfort zone and stick to your new habits.

Track your working hours

Technology makes it more difficult for us to stay focused. Now it’s harder than ever to work without checking your email or social media accounts. As a result, you may have a distorted view of how much you actually work. But this can be easily fixed if you use an app to track everything.

 

Success is what makes you reach your full potential. And because we’re all different, success doesn’t have a universal definition. For some of us, it means getting our kids through college. For others, it’s becoming a local rockstar in our industry. But no matter what your idea of success is, you have make sure you aren’t torturing yourself in the process. Find the aspects of your business that you’re good at and focus on those. Give yourself enough rewards to keep yourself motivated. Be gentle to yourself. Punishments and the grind only tire you mentally, and while you may eventually end up where you want to be, the process of getting there won’t be a pleasant one.

Guest Bio

Karen Briscoe is real estate coach, the principal owner of Huckaby Briscoe Conroy Group (HBC) with Keller Williams, and the author of "Real Estate Success in 5 Minutes a Day: Secrets of a Top Agent Revealed".

Her team was ranked in the top 100 teams with Keller Williams and one of the top 250 teams in United States by the Wall Street Journal.

Karen shares her tips and tricks on her show. She became a top realtor on her podcast, and blog.

If you want to ask Karen questions about her coaching program, or simply connect with her, you can find her on Facebook.

 

Gene Volpe is the founder of GVI Media and has over 10 years of experience in real estate marketing. With over 200 transactions under his belt, Gene is known as an authority in his field and is often invited to speak at events. You can find more about Gene at http://www.genevolpe.com/about-gene/#.

Aug 28, 2018

Building an online following is becoming harder because every day more content is being published and more businesses are discovering the power of content marketing. Is there a way to increase your chances of grabbing the attention of your prospects? What type of content will your audience find useful? Are there any guidelines you should follow to make sure your content not only gets read but portrays you in a positive light? In this episode, Tim Stafford talks about the power of marketing through education.

Speak from an intelligent place, but not an intelligently arrogant place. That’s the key. -Tim Stafford

Three Things We Learned

Share information your audience doesn’t already know

Make sure the information you share on social media isn’t something most people know about real estate. Put yourself in the shoes of your audience and ask yourself what the regular Joe doesn’t know about the process of buying or selling a house. And then make an outline of what your audience might be interested in.

Write for short attention spans

Our attention spans are shorter than ever. On top of this, we’re constantly bombarded with information. As a result, you have to be as succinct as possible. Also, you need to make sure you don’t use too many adjectives or adverbs, as they’re shown to lower your credibility.

Don’t talk down to your audience

Speak from an intelligent place but treat your readers as if they aren’t ignorant. The difference between educating with integrity and educating with arrogance is wanting to help as opposed to having a desire to show off.

Educating prospects is more than just sharing information on your website or social media. It’s about how you share it and what it says about you as a person. It’s important to be helpful, and not arrogant. Make sure your content is scannable and easy to digest, and don’t use industry jargon. Most importantly, you have to come across as transparent. One of the most common mistakes business owners make is sharing only their success stories and avoiding vulnerability when failures are by far easier to relate with.

Guest Bio

Tim Stafford is a Doctoral Dissertation Chair and Program Director. He has over 30 years of experience in education and educational technology. In the present, he helps businesses grow their following and educate their audience using content marketing. If you want to find out more about his approach, book a free consultation with him at https://tmphd.youcanbook.me/

Aug 23, 2018

AI makes it easier for agents to reduce the time spent on follow-up and leads. But will AI ever replace human interaction? How can chatbots make follow-up and the selection process easier even when dealing with huge amounts of leads? And most importantly, how can A.I weed out the good from the bad and send agents only leads who are warm and highly likely to convert? In this episode, Zach Nussbaum shares how AI can help agents stop wasting time on low-quality leads and interact only with those who are most likely to convert.

Nothing beats a human response. The bots are only going to take you so far. -Zach Nussbaum

Three Things We Learned

Chatbots are powerful but they can’t replace human interaction

With chatbots, you can filter out a large number of leads without moving a finger. But the rest of the follow-up is up to you. AI will rank for you the leads from coldest to warmest, but you will still have to set an appointment and continue the conversation face-to-face.

Place landing pages and quizzes in the chat box

Most people don’t mind answering questions, especially when they know it works as a shortcut to finding what suits their needs. Quizzes and landing pages are a great way to find out more about leads and how likely they are to make a move right away.

Verify all of the information you receive

Phone verification is usually a must to weed out leads who just want to find out more without leaving their contact information. This also creates the opportunity for you to impress them. For example, you can send a seller a screenshot of their home from Google maps to verify that it’s the home they want to sell. Since agents don’t usually have the technology to do this automatically, the seller will probably remember you as a result

AI will never replace human interaction in real estate, but it can greatly reduce one of the most time-consuming and nerve-wrecking task: lead follow-up. With chatbots, you no longer have to waste time with leads who won’t convert anyway because AI can help you filter out the good from the bad by using questionnaires and ranking leads based on their interactions with the bots. This way, teams can manage a large amount of leads without having to do follow-up. Instead, they receive a report and pick only the leads with the highest odds of converting.

Guest Bio

Zach Nussbaum is a chatbox and Facebook ads creator at Braintrust. He helps agents both attract and manage large amounts of leads without having to do follow-up manually. Zach created a completely automated follow-up system for agents that ranks leads from coldest to the warmest. If you want to find out more about how you can save time and money by using AI, advertising, and email follow-up, schedule a free call or send Zach an email to find out if your can benefit from these services.

Aug 22, 2018

Many agents see the potential in online lead generation, but when they start out, their biggest challenge is creating content that cuts through the noise. What do people want to see in your videos? How can you use controversy and humor to your advantage? Should you be transparent both with your wins and failures or only focus on the positive side? In this episode, Eric Simon talks about how he leveraged the comedic aspects of everyday real estate fails to build his business.

Authenticity and humor can be great content. -Eric Simon

Three Things We Learned

Video is king

Investing your time into making videos is one of the best ways to engage with your audience because it targets all of the senses. Don’t make the mistake of trying to look perfect on camera. Being transparent and even vulnerable is more relatable than doing things right all the time.

Focus on a niche, don’t spread yourself too thin

Focus on finding your niche. You don’t have to talk about everything. Find a category and dominate it. Make yourself the face of that category instead of trying to create content for every platform and for all tastes.

Video is great for multiplying your relationship building efforts

Because video targets all of the senses and there’s a face attached to the voice and message, it makes it easier for your audience to get attached to you. With video you can build trust and relationships without even knowing that it’s taking place. You no longer have to speak with someone in person for them to get to know you, as many people will feel like they already know you just by watching your videos.

The best type of content is the one that suits your personality and is readable. Most of the content out there in real estate is about agents who got successful overnight, but few dare to share their hard times and be transparent about the good and bad aspects of the industry.

This approach will only hurt you in the long term because honesty and transparency is more relatable than “feel good” stories.

Guest Bio

Eric Simon is the creator of the Broke Agent, a media brand meant to entertain agents by using comedic aspects of the industry. His mission is to stop agents from feeling alone in their struggles and find humor in otherwise hard-to-digest situations. He is currently active in the Los Angeles area, and if you want to work with him you can find him here.

Aug 20, 2018

Our thinking controls our destiny. What happens when our believes don’t benefit us? How do we uncover the flaws in our thinking that prevent us from being the best versions of ourselves? Why does lack of transparency lead to a stressful life? In this episode, Kim Ades speaks about uncovering your beliefs and why we shouldn’t be afraid to reveal our true selves.

A lot of people aren’t transparent because they are trying to manage other people’s impression of them. -Kim Ades

Three Things We Learned

Build a team that doesn’t need micromanaging

Accountability is a hot topic, especially for team leaders. But keeping people accountable implies they can’t keep themselves accountable. Instead of investing time and money constantly keeping an eye on your team, why not go to the root of the problem and find out what prevents them from taking action? What are the beliefs that stay in the way of being productive?

Affirmations can actually backfire if we don't address the little voice in our head that doesn't believe them

Positive affirmations hold no power if in the back of your mind you don’t actually believe the things you tell yourself. You have to be able to let go of your inner critic and truly believe you can succeed.

Use journaling to get to the source of the beliefs that hold you back

Journaling can help you find out what people or events made you feel the way you feel about yourself and the world around you. Toxic people or traumatic events can distort your perception of who you are and what you are capable of, and getting to the bottom of the beliefs that rule your thinking can help you reach your true potential.

Lack of transparency never works to your advantage. It will attract the people you don’t want to work with and there will always be pressure to keep up with the persona you build for yourself. You have to accept that some people will dislike you and the fact that you can’t manage the impressions of everyone else, nor can you rely on external validation to keep yourself happy and confident.

Guest Bio

Kim Ades is the founder of Frame of Mind Coaching and Journal Engine software as well as a speaker, author, and mother of five. Kim coaches teams and individuals to unveil their thought patterns and hidden beliefs, and unleash their true potential by gaining a better understanding of who they are and where their talents lay.


If you want to find out what beliefs are holding you back from succeeding, you can take her free test here.

Aug 18, 2018

You can’t stand out by doing what everyone else does. What’s the best way to get started in your journey of becoming a local rockstar? What are the small changes you can make to convince your clients appreciate you more? How can you stay in touch with potential clients or people in your database without being intrusive? In this episode, we talk about serving people better, becoming less intrusive, and how to slowly become the face of real estate in your community.

Make yourself stand out so when they think of real estate, they think of you.- Greg McDaniel

Don’t advise your clients based on your wants and needs

If you want people to remember you in a good light, build a positive reputation, and stay in touch with your past clients, you have think of them first. You have to be honest. When you get asked questions about where the market is going or if they should wait to sell or buy, you have avoid giving advice that doesn’t work in their interest.

Don’t be intrusive

If a seller postpones a sale, your best bet is finding a less intrusive way to remind him or her about your existence. For example, you can stay in touch with a potential client by mailing a send out card with a small gift. Few people go that far to stand out, especially when there might be no return on their investment. As a result, you will get remembered by your potential clients because no other agents are willing to walk the extra mile.

Brainstorm new ways to market yourself

Because some marketing tactics work, we all tend to do the same thing. The end result? The marketing message gets diluted and you don’t stand out in your market. You’re just doing what everyone else is doing. Explore ways to promote yourself that are creative and unexplored by other agents. One example would be Youtube ads.

No matter how creative you are at promoting yourself and getting in front of people, if you don’t do your job right, you will only attract people that will end up ruining your reputation. The first step is to get creative about marketing yourself. But what makes the difference is how you advise your clients and whether you make them feel great after a purchase, after they sold their home, or if they feel like they get ripped off by an agent who chased a commission. Great promotion tactics and great service have to go hand-in-hand for you to become a mini real estate celebrity in your area.

Aug 15, 2018

Getting a real estate license doesn’t actually teach new agents to take the leap into real estate. As a consequence, many new agents are surprised by how real estate actually works. How do you know what strategy will work for you? How do you build a system around your natural talents? Should you partner up with senior agents in the beginning? In this episode, Christina Macro talks about how much easier it is for agents to reach their goals once they find something that suits their personality and skill set.

Meet people where they’re at and build something not simplistic but doable, in the sense of building them a system of thing they will actually do. -Matt Johnson

Three Things We Learned

Find a prospecting method that suits your personality

There are only so many ways you can prospect, but enjoying it and being comfortable with it has a great impact on your performance. You can’t do something you aren’t naturally built for. Find what you might be good at and give it a try for 3 weeks, and if it doesn’t work, move to the next prospecting method.

Focus on a system that works instead of the ideal

When you’re just starting out, you shouldn’t focus on the ideal system right out of the gate. Start with something that works and keeps you above the water, and refine the system over time. You can’t make something work perfectly the first time, nor should you aim to do so because it only leads to disappointment.

Partner up with the top agents in your office

As a beginner, the best place to start is to partner up with the top agents in your office after you’ve discovered what prospecting method suits you. If you perform well, the next time you won’t have to ask around for people who need help. You’ll get call backs just based on the results you had the first time.

If each one of us would be inspired to do what we love, we would all perform at a high level. The secret to success in real estate is to find out more about who you are as a person and what aspects of real estate suit your personality. The next step is to use that knowledge and build a system that taps into your strong points without having to rely on the areas where you aren’t an expert.

Guest Bio

Christina Macro is a real estate broker, co-author of a best selling book on Amazon, public speaker, trainer, and mentor. She quickly climbed her way to the top in real estate by becoming a top performing agent on her team. She realized she enjoys helping and leading people more than anything else, and this is how The Brainy Broker was born.

Christina helps new agents identify what their strong points are and build a prospecting system that suits their personality.

You can find Christina at https://www.facebook.com/christinamacro

Aug 14, 2018

Your entire business is built on what you believe you can do, the effort you put into it, and the people you surround yourself with. What happens when you get discouraged and it starts affecting both your focus and productivity? What self-care routine should everyone practice to get stronger mentally and physically? How can you stay away from toxic thoughts? In this episode, Kathleen Black speaks about the experience she had at a Tony Robbins event and how she helps her clients thrive by taking a holistic approach to their personal life and business.

Worrying is a prayer for what you don't want. -Greg McDaniel

Three Things We Learned

 

Prime your mind and body every morning

 

Make sure you start off the day with the right mindset. It will affect your decisions, your performance, and the way you interact with others. You have to let negative thoughts go, visualize your goals, and work on your health and well-being.

The best way to fight negativity is to take action

You can’t fight the way you feel sometimes, but you can look around and determine what changes would make you feel better. What can you do to improve your current situation instead of letting the thoughts of an unfinished job eat away at you?

Practice acceptance of the things you cannot control

There will be days when you’re forced to deal with bad clients, and there will always be reasons to feel anxious or angry about something. What makes a big difference is mood control, being emotionally resilient, and not letting emotions control you for the whole day.

 

Worrying not only robs you of energy and enthusiasm but it also makes you focus your energy on things that aren’t under your control. If you’re constantly stressed out due to your fears and worries, you’re actually making them more likely to come true, as worrying affects your energy levels and productivity, which leads to a vicious cycle. There will always be crisis in your life, but the best you can do is focus only on the things you can control.

Guest Bio

Kathleen Black is a CEO and a leader of a team that has 80% of it’s agents in the top 1% nationally. She is a real estate coach at Kathleen Black Coaching & Consulting as well as a certified NLP practitioner coach.

Aug 9, 2018

The rejections that come with prospecting and low conversion rates can wear down any agent. But is there an alternative to finding clients? How can content establish you as an expert? How can you start creating content when you have no experience? In this episode, Justin Zimmerman talks about how real estate agents can use content to build and nurture a strong database that will bring business for years to come.

Content is that vehicle that delivers that ability to build trust over time. -Justin Zimmerman

Three Things We Learned

Ask for a big yes first

When prospecting, ask for a big yes first, and then ask for a yes to something smaller later. This increases your chances of being told yes to the second yes, and this should be the “yes” you were looking for in the first place.

How to create content without any experience

You don’t have to be a writer to create content. In the beginning, you can take topics everyone else is talking about and put your own spin on it. Also, make sure you give your database “micro doses” of content. Overwhelming your readers or viewers with statistics might make them click away.

Content can help you go from prospector to marketer

Content will increase your visibility and help you establish yourself as an expert in your field.

Once you have a list of people who you send content to on a regular basis, you won’t have to put that much time (if any) into cold calling.

Prospecting is one of the easiest and cheapest ways to get new clients when you’re starting out, but it can also be tiring and time-consuming. Most won’t be interested in buying or selling a house right now, but they might be in the future. Instead of just ignoring the prospects who aren’t a potential transaction right now, send them a secondary call to action. Use content to engage with them in the long-term, potentially years. This way, you build a database filled with people who have known you for a long time and consider you their go-to resource for real estate. When they are ready to buy or sell, chances are, they will contact you.

Guest Bio

Justin Zimmerman is the director of content development at REDX and a content strategist with a background in real estate.

He started off in real estate at 24 and built a software that took local MLS housing data and transformed it into a format easy to understand both by buyers and sellers. This helped him gain a competitive advantage in an profession where the average age was 47.

His software was so successful that he started training other agents to become Certified Market Advisors" and went from being a simple agent to managing 51 people.

Today, he uses his real estate and marketing knowledge to help agents create content that eliminates the need for prospecting and builds a strong database.

Aug 8, 2018

The road to success can sometimes be shortened if you put aside your ego and allow yourself to learn from others who have already made it big. What is the biggest misconceptions new agents have when they enter the real estate world? Should you just take any listing in the beginning? Why do negotiation sounds so scary for most people, and how can you get better at them? In this episode, Candy Miles-Crocker talks about the biggest mistakes new agents make and what shortcuts she wishes she knew about when she started out.

You don’t want to take any listing. Not all listings are good listings, and not all money is good money. -Candy Miles-Crocker

Three Things We Learned

Treat real estate like job

Many people get into the real estate business looking for freedom. They want to enjoy a more flexible schedule. But they end up not taking real estate seriously. They don’t put in the hours, nor do they make enough calls. New agents need to learn to treat real estate like a job. You  can’t afford to slack in real estate. You either work and take the commission or you fail altogether. In this industry, the sky's the limit. But to reach it, you have to put in the work.

Don’t take any listing that comes your way

Many new agents are desperate enough to take any listing, even when they know that the property is overpriced and the seller unreasonable. You don’t want to take a listing that has very small chance of selling. This wastes your time when you could be working on something else.

Negotiating is part of everyday life

You probably negotiate every day without even putting too much thought into it. Many beginners make the mistake of assuming that people aren’t willing to negotiate. Rejection is part of the everyday life of an agent, but if you don’t ask, the answer will always be no.

Many beginners, out of fear that they won’t get another listing, take whatever comes their way even if the chances of the property to sell are very slim. No matter how much you try to promote a house, when the price is too high, it won’t sell. Buyers today are too savvy to be tricked into buying an overpriced home. They can search online to find out what other homes of the same size and in the same area cost. You have to be honest with the sellers from the beginning when it comes to the real value of their home, and if they don’t change their minds, there is no need for you to waste your time with overpriced properties.

Guest Bio

Candy Miles-Crocker has over 17 years of experience in real estate. She’s a real estate agent who closed 14 sales in her first year, only to see the numbers climb higher and higher over in the following years. In the present, Candy helps new real estate agents get the training she would have liked to have when she started out. If you want to take a sneak peak at what she teaches agents, sign up for her free email course.

Aug 7, 2018

Every broker or team leader dreams of expanding their team nationally one day. But what’s the difference between a small team and a business that operates all over the country? What kind of lead generation tactics do they use? What kind of people does it take to play in another league? In this episode, Kevin L Kauffman talks about how to make the right hires, why you shouldn’t go crazy with buying leads, and how you can generate leads for free.

Get in business with the right people first and the rest will take care of itself. -Kevin L Kauffman

Three Things We Learned

Get in business with the right people

The real estate industry is constantly changing. Being in business with the right people is one of the things that will help you withstand any market shift. What matters is finding motivated people of character; everything else can be taught if motivation and character are already there.

Don’t purchase leads you can’t follow up with

The highest conversion rates will always come from sources such as a referrals or past clients. The more time you spend on a lead, the more likely you are to convert. Purchasing leads online is a waste of time if you don’t have the tools and resources for a quick follow-up.

How to generate leads for free

One of the best ways to generate leads without paying for them is to interact daily with 5 people in your database and 5 people you would like to include in your database. You shouldn't ask about selling or buying real estate. Just become part of their sphere, and when they are in need of help, they’ll contact you, not an agent who they barely know.

Leveraging relationships both with agents and people in your database is the one of the safest paths to success. The highest conversion rates come from the people you know personally and you interact regularly with, as you don’t have to work to gain their trust. If you contact 5 people from your database and 5 people outside it, and have a few meaningful conversations with each of them, you won’t have to worry getting enough referrals or warm leads in the future.

Guest Bio

Kevin Kauffman is the CEO of Group 46:10 Network, a real estate company active in 4 states in North America. In his 10 years of experience in real estate, he learned the ins and outs of the industry and shared his strategies and knowledge via speaking events and coaching. Kevin is now offering coaching for team leaders and brokers who want to take their business to next level just like he did years ago.

Aug 2, 2018

Starting a real estate business by yourself sounds scary, especially if you’re part of the team. But what happens when a team setting stalls your progress? What can you do when you start from scratch with no experience as a business owner? What should your expectations be and what means should you use to generate leads on your own? In this clip, Beth Seegert talks about how she hit the restart button on her real estate career by leaving her team and starting her own business.

Making calls is not the only way. You just need to find what you are comfortable with and works for you. -Beth Seegert

Three Things We Learned

Success doesn’t happen overnight

We see all these successful people going from zero to 100 when in fact they only get attention when they make it big, not while they’re on the journey of getting there. Few people are honest about their journey and how much work it actually took them to make it big.

No system is perfect in the beginning, and you shouldn’t expect it to be

In the beginning, all that your system needs to be is adequate, just enough for it to generate leads and get you the clients your business needs to survive. The next step is to make your system good, and the final step, which comes with experience, is to make your system great.

Ask the right questions

At an open house, neighbors usually come to look at the home as well. Usually, they aren’t looking to buy but instead just to look around. This is the perfect occasion to try to get another listing by asking a simple question: “Have you secretly thought about selling your home?”

Making calls is not the only way to get more clients. In the real estate industry, there are many ways you can keep nurturing you database, with social media being one of them. But if you really want to get more clients on social media platforms, you need to be more intentional about it. Make a list of your prospects and constantly keep an eye on them. Also, what determines your success on social media is the number of conversations you actually have with the people you’re targeting.

Guest Bio

Beth is an agent based in Detroit, Michigan. Find her on LinkedIn https://www.linkedin.com/in/beth-seegert-5948a132/.

Aug 1, 2018

Technology reshaped many industries in the last few decades, but how will the real estate industry look after the next big technological shift? Who’s at risk of losing their jobs? Will real estate remain a people-based business? How can we use the new tools to our advantage? In this episode, Gene Volpe talks about augmented reality, artificial intelligence, and how real estate agents can use them to grow their business instead of fearing them.

There is always going to be the need for that hand-to-hand combat and human connection. - Gene Volpe

Three Things We Learned

How augmented reality will change the real estate industry

Putting furniture in a home using your smartphone to see what it looks like and flyers that come with QR codes are just a couple of the perks of augmented reality. This technology will make it easier for agents to help their buyers figure out if the home they’re seeing is a good fit for them.

Technology won’t remove the need for face-to-face interactions

Home buyers won’t put their biggest purchase in the hands of an agent they’ve never seen. They might come to you because of technology, but you will still have to meet with them in person for them to see if you’re trustworthy and a good fit.

How to use beacons in real estate

Beacons are small devices that use bluetooth technology. You can use them to trigger an outcome, such as an automated message via bluetooth to someone who passes by a home that is on the market for sale, letting them know they can click to see the virtual tour.

Technology is just a tool that can make our lives easier and cut out some of the mundane tasks that take hours from our days, but it will never replace the human connection needed for both selling and buying a home. Real estate is a people business, and no buyer would put their trust in a bot to help them make the biggest purchase of their lifetime. They still want to meet with an agent and find out for themselves if the agent is trustworthy and capable of helping them out.

Guest Bio

Gene Volpe is the founder of GVI Media and has over 10 years of experience in real estate marketing. With over 200 transactions under his belt, Gene is known as an authority in his field and is often invited to speak at events. You can find more about Gene at http://www.genevolpe.com/about-gene/#.

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