Info

Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast

Get actionable ideas, insight & inspiration to turn your real estate career into a life of freedom. Real Estate Uncensored delivers 3 live shows/wk showing you how to blend the latest high-tech and high-touch prospecting, sales and marketing strategies to grow your real estate business. Featuring interviews with mega agents like Joshua Smith, Jeff Cohn, Brett Tanner, Greg Harrelson, Jeff Latham, Aaron Wittenstein, Marti Hampton and many more. You’ll learn how to make 100+ calls/hr, how to use prospecting systems and scripts to sell 500 homes/yr, how to bring homes to market & actually get them sold, how to run high-tech open houses & much more. Co-hosted by Greg McDaniel, the "Junior Grandmaster" / Bay area Realtor, and Matt Johnson, partner in Elite Real Estate Systems / founder of Pursuing Results, a podcast PR + production firm.
RSS Feed Subscribe in Apple Podcasts
Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast
2019
August
July
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
June
May
April
March
February
January


2015
December
November
October
September
August
July
June


Categories

All Episodes
Archives
Categories
Now displaying: May, 2019
May 22, 2019

Generating leads is often a tedious and difficult task for real estate agents, and the ways in which we go about doing so have been the same for a long time. What are some unique lead generation techniques we can use? What makes Facebook ads work as a tool to get leads? How is a Facebook ad different to a PPC ad? In this episode, Zachary Nussbaum and Shayne Hiller discuss using Facebook as a lead generation tool for agents.

The front-end offer of a Facebook ad is one of the most vital things to get more low-cost as well as better quality leads. -Zachary Nussbaum

Three Takeaways

The Importance of The offer in a Facebook ad

What you’re offering is the most important part of your Facebook ad. It allows you to get high quality leads at less of a cost. You need to have an appealing deal that your potential lead will find value in.

 

It’s not about the property, it’s about the deal

It’s important to remember that the leads you generate are a result of them already being in the market, not because of the specific house you’re advertising. This gives you the opportunity to capture leads with a good offer, and it’ll then make it easier to connect with them and eventually convert them.

 

The difference between Facebook ads and PPC ads

We often think that higher intent leads are more competitive. With Facebook, even though the leads are higher in the funnel, they are not nearly as competitive because you can get in front of a lead before anyone else does. PPC ads will also cost you five times and more than a Facebook ad, and you’ll get less conversions from them.

  

When it comes to lead generation and conversion, the overarching goal is to provide some kind of value. Facebook ads are an effective way to generate quality, low-cost leads while at the same time providing value through offers. Potential leads have a lot of options, so it is vital to build authentic connections and rapport with them so that you can set yourself apart. Having a script to follow is an essential part of initial relationship building, and once you’re in front of your lead if you continue to develop the relationship and add value, you set yourself up to convert.

 

Guest Bio 

Zachary Nussbaum is a Digital Marketing Specialist at Braintrust Interactive who works to consistently connect real estate professionals with potential clients. Zachary aims to cut out the need for agents to talk to hundreds of unqualified leads, and has for the past five years helped agents generate, nurture and convert leads. He and his business partner Shayne Hiller spend $100,000 a month on Facebook ads to generate and convert leads for real estate agents. They are experts in lead generation, lead conversion, ISA team building and Facebook ads.

https://www.facebook.com/groups/REMCM/

www.braintrustinteractive.com

zach@braintrustinteractive.com


Rockstar Agent Marketing Toolkit - Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.

May 16, 2019

Social media plays a huge role in how businesses are run today. What are the nuances we should be looking at to make sure we’re approaching it the ‘right’ way? How is the future of real estate being shaped by social media and new communication technologies? On this episode, we discuss social media with returning guest and digital media expert, Gene Volpe.

The cost of reaching people online should always be compared to the cost of reaching people in the real world. -Matt Johnson

Three Takeaways

We’re moving towards one-to-one communication

Social media networks are beginning to move away from one-to-many communication. To do this, it seems likely that free tools like Facebook Live will become a paid service. As a result, your organic reach will, in all probability, drop. However, this shouldn’t necessarily be thought of as a bad thing, as online tools will still be more affordable than offline options.

Group messages are the future

A great way for businesses to build relationships with clients in the future will be group messages and chats. The participants in these groups will have freely opted into receiving your content, meaning they’ll be more receptive. While your reach may not be as wide, you’ll be making direct contact with the right audience.

Cold calls are in decline

While most people own smartphones, the reality is most don’t enjoy actual phone calls. This is a big reason why software exists to alert the recipient that they’re receiving a robo-call. Cold calling is no longer yielding the same results it once did, so it’s important that agents re-think their marketing approaches.

 

Social media and communication technology have made a huge impact on businesses in every industry. While it’s impossible to say for sure what the changes will be going forward, it’s a good idea to pay attention to the current trends and how they’ll affect your company. While social media may be changing as a tool, one thing is for sure: it’s here to stay and will have an effect on how you do business.

 

Guest Bio

Gene Volpe is the Lead Digital Architect at GVI Media. With more than 10 years’ experience in marketing, he is the go-to expert on digital media, nationwide. Gene is also incredibly well-versed in real estate, having been involved in over 200 transactions. Gene is passionate about establishing brands and believes the best way to reach wider audiences is through digital marketing and video content.

To find out more about Gene, head to: www.genevolpe.com

Rockstar Agent Marketing Toolkit - Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.

May 14, 2019

Inside sales bring a lot of value to a company, but a lot of businesses fail to create an inside sales team because they don’t know what they don’t know. What are the benefits of having inside sales? Does an inside team mean you have to do away with an outside team? On this episode, Kathleen Black and Shannon Smith of Kathleen Speaks share why inside sales are so important.

It’s not about the team leader getting rich, it’s about every team member having a better lifestyle. -Kathleen Black

Three Takeaways

 

Inside sales add value

Having an inside sales team boosts your business’s value. This is in terms of your recruitment process, as well as your ability to sell the company later on. Having a set system in place to manage the inside team is crucial for this to be effective.

 

Inside and outside sales teams can coexist

Having an inside sales team is great for nurturing relationships with clients who aren’t ready to enter into a transaction. However, it’s still important to have an outside team to deal with clients who are ready. The teams will compliment each other in this way.

 

Where entrepreneurs go wrong

While it’s important to have an ISA team, make sure you’re creating that team at the right time. Ideally, this should be when you have 3 to 4 strong selling outside agents. You also need to ensure you’re hiring the right person for the job- personality type is a big factor here.

 

The thought of creating an inside sales team is daunting, especially if you don’t know how it would fit into your company. However, once you do understand what it entails- and once you have a team that can accommodate it- inside sales can do a lot to improve everyone’s quality of life.

 

Guest Bio

Kathleen Black is the CEO of Kathleen Black Coaching and Consulting, Inc. Kathleen is one of the top Real Estate Coaches in Canada, as well as a professional speaker and educator. She’s also the driving force of the Ultimate Team Summit- the biggest summit of its kind in North America.

Shannon Smith is the Elite Coach at Kathleen Black Coaching and Consulting, Inc. With a background in inside sales, Shannon is passionate about teaching entrepreneurs how implementing inside systems can benefit them. Shannon is an avid public speaker, and puts her skills to good use as an elite coach.

To contact Kathleen and Shannon, email them on shannon@kathleenspeaks.com or admin@kathleenspeaks.com

To find out more, visit the website at: www.kathleenspeaks.com

 

Rockstar Agent Marketing Toolkit - Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.

May 1, 2019

Marketing is a vital part of real estate, and more agents ought to invest in it. How can you start creating a huge database of contacts? Do you need to follow traditional marketing strategies- or is there another way? On this episode, we speak to proud guerrilla marketer and serial entrepreneur, Greg Dickerson shares why he sees himself as a ‘transaction engineer’ how you can become one, too.

There is a secret to real estate: there’s nothing new. It’s all been done- all you need to do is find the best person and do what they’re doing. -Greg Dickerson

Three Takeaways

Two ways to build relationships and build our database

Being on the board of an organization is a great way to build a database of contacts and demonstrate your leadership ability. To get onto one of these boards, you have two options: buy it or build it. In other words, invest in an organization or establish one of your own. You’re expanding your network, and the community will benefit.

How to appeal to luxury home sellers and investors to fasttrack your way to $1 million in commission

Essentially, luxury real estate is no different from any other real estate sector- you’re still buying or selling a property. The difference lies in the details. To break ground in the luxury sector, you have to be knowledgeable about the market. You also need to provide excellent service, invest in a credibility package, and make reference to your firm.

If you're brand new, find the best in the business and go to work for them

When you’re starting in the industry, you want to make sure you’re learning from someone. Why learn from anyone other than the best? Seek out the top producer in your market and ask to shadow them. Make it clear that you’re happy to work for free, and pay attention to all the advice you receive.

 

Marketing is important, but it helps if you find innovative ways to brand yourself. Take every opportunity you get to meet new people, and ensure you’re connecting with them on a personal level. Position yourself as a pillar of your community, and be genuine about it. Plan to network with the top producers in your industry and not only connect with them, but learn their approaches. At the end of the day, your network is your net worth.

 

Guest Bio

Greg is a serial entrepreneur, real estate investor and developer. He served in the United States Navy right out of high school prior to his entrepreneurial journey. During his career he has bought, developed and sold over $200 million in real estate, built hundreds of custom homes and commercial buildings, developed multiple residential and mixed use subdivisions and started 12 different companies from the ground up.

Mr Dickerson is an expert on the topics of real estate development and entrepreneurship. He has spoken at real estate investing conferences and events around the country, he's been a guest commentator on Fox Business with Neil Cavuto and The Dave Ramsey Show and is a regularly interviewed on some of the top real estate investing and business podcasts today

To find out more about Gene, head to: www.genevolpe.com

 

Rockstar Agent Marketing Toolkit - Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.

1