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Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast

Get actionable ideas, insight & inspiration to turn your real estate career into a life of freedom. Real Estate Uncensored delivers 3 live shows/wk showing you how to blend the latest high-tech and high-touch prospecting, sales and marketing strategies to grow your real estate business. Featuring interviews with mega agents like Joshua Smith, Jeff Cohn, Brett Tanner, Greg Harrelson, Jeff Latham, Aaron Wittenstein, Marti Hampton and many more. You’ll learn how to make 100+ calls/hr, how to use prospecting systems and scripts to sell 500 homes/yr, how to bring homes to market & actually get them sold, how to run high-tech open houses & much more. Co-hosted by Greg McDaniel, the "Junior Grandmaster" / Bay area Realtor, and Matt Johnson, partner in Elite Real Estate Systems / founder of Pursuing Results, a podcast PR + production firm.
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Now displaying: July, 2019
Jul 26, 2019

Most real estate agents come across deals they could invest in and miss out on the opportunity to create wealth. How are the investment opportunities different for single family and multi-family properties? How can you identify a good deal? How can you start building the property to get into multi-property investments? On this episode, we’re joined by multi-family property investor JC Castillo, who shares how agents can get started. 

Takeaways + Tactics

The three things you should look at for multi-family investments is location, financials, and value creation potential. 

Multi-family units are priced differently to single family homes which use comps. Multi-family units are priced based on profits and performance. 

Value plays are the X-factor in successful multi-family investment. These are improvements and changes you can make to the units to add value to them.  

 

Through multi-family property investments real estate agents can build wealth and set themselves up for a better future. If you can find a property in a good location, with good financials and the opportunity to add value to the units, you can do very well. What’s key is getting the education to help you get started, and if possible to partner with other people to make the whole process less overwhelming. 

 

Guest Bio 

JC Castillo is a real estate investor and Managing Principal at Multifamily Property Group. In 2006 he founded Multifamily Property Group (MPG), a private equity firm focused on acquiring, renovating and operating large scale value-add apartment properties. Based in the Silicon Valley, JC connects California capital with out-of-state investment opportunities that have made his clients millions in cash flow and many millions more in appreciation. His personal investment philosophy is simple - go long, not short with tax advantaged, cash flowing real estate in quality locations. For more information and for a free 15 minute call with JC, go to https://www.multifamgroup.com/ and use their contact page to get in touch. You can also check out the Apartment Investor Network on Facebook https://www.facebook.com/apartmentinvestornetwork/ 



Rockstar Agent Marketing Toolkit - Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.

Jul 23, 2019

Video content is probably the biggest component of being able to grow your influence and database online. How can you leverage video content? What kind of content can you create if you want to engage with people? How can we evoke emotion using video? On this episode, we’re joined Genesis Home Team leaders Eli Schmidt and Will Grimes share their winning video content strategy. 

The more positive emotions you can invoke for someone, the more they will like you and want to know more about what you do. -Gene Volpe 

Takeaways + Tactics

 

You don’t have to be an expert to create content. By documenting the things that work for you, you’ll also alleviate arguments and negativity from social media because you are just sharing your own experience. 

 

Don’t beat people down with selling what you do, just show up consistently and when the need arises, people will want to work with you. 

 

Don’t look for immediate ROI/cause and effect in your video content. You have to be consistent and persistent to get results. 

 

When it comes to real estate, people are already sold on the what, they want to buy or sell a house. What they need to be sold on is the person they need to work with. This is where video content comes into play. It allows you to show off your personality and value which makes people want to work with you. If you set yourself apart and always show up authentically, you will attract your database. 

 

Guest Bio 

Eli and Will are the team leaders of Genesis Home Team, based in Denver, Colorado. For more information, go to https://www.genesishometeam.com/. Find Will on Facebook and Instagram https://www.facebook.com/will.grimes.12 https://www.instagram.com/will_grimes/

Follow Eli on Instagram https://www.instagram.com/realestateandweights/.

 

Rockstar Agent Marketing Toolkit - Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.

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Jul 19, 2019

When it comes to becoming successful in real estate, our daily schedules and how committed we are to them are key. How do you structure your time to prospect, generate leads and still have a life? How do you follow through and hold yourself accountable to the not-so-fun but necessary parts of the job? On this episode, we’re joined by Gene Volpe to discuss how to set a schedule that helps you achieve your goals. 

You’ll learn about;

  • How to set work themes for different days of the week 
  • How self-identity plays into our ability to follow through on our schedules

Rockstar Agent Marketing Toolkit - Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.

Subscribe on YouTube

Rockstar Agent Marketing Toolkit - Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.

Jul 16, 2019

As real estate business owners, a huge part of our businesses can be leveraged and assigned to other people. We can prepare ourselves for this by looking at what you’re currently doing, and if it’s the most important work that moves the needle. The next stage is documenting everything. This is key because it helps us lay out what we need to do next and which positions to hire for next. 

You’ll learn about; 

  • The “I Do It” phase and why learning is the most important thing in it.
  • The “We Do It” phase, and why the most important thing is adding leverage. 
  • The right way to onboard any team member.

Guest Bio

David Ramsey is the CEO of MyOutDesk. Founded in 2008, their mission is to provide Realtors with indispensable leverage through Virtual Professionals to help them regain their time freedom and have the ability to grow their business, all while reducing costs. Go to https://www.myoutdesk.com/ for more information. 


Rockstar Agent Marketing Toolkit - Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.

Jul 10, 2019

For many real estate team leaders, the job and the money they make comes with a high level of stress which destroys their quality of life. What are some of the biggest mistake agents make when it comes to the business models they built? Why is it so dangerous to be heavily invested in buying online leads? Why is the service we provide so critical to our success? On this episode, Real Estate B School founder and Business Freedom Podcast host, Lars Hedenborg joins us to talk about how he helps real estate teams run on the right models. 

A lot of teams aren’t set up on the right economic model or the right service model and most team leaders have to be in production because of those two things. -Lars Hedenborg  

Three Things We Learned

The problem with real estate teams 

Most real estate teams are held back by how they are built. They hire a collection of agents with no shared core values, they spend way too much money on marketing and they don’t focus on providing a good service. 

A strong business isn’t just about leads, it’s also about service

It’s not just about putting down money for leads, it’s also about the service you provide on the back end. Most teams could probably break even on online leads for a while, if they were also pairing that up with a strong commitment to repeat and referral business. 

Why it’s not wise to invest in mass advertising 

Real estate agents got drunk on the leads they were getting from Zillow, but just like all mass advertising nowadays, you’re paying a premium to reach unqualified, undifferentiated people. 

 

What business means to most real estate business owners is putting in a lot of hours, bringing tons of stress home to their families, and failing to increase their net worth. Unfortunately, running a business this way is unsustainable, especially if you’re heavily invested in online leads. To make a change, it might be necessary to reduce your transactions, start focusing on giving a high level of service, get marketing spend under 10% and work with agents who are willing to get a value-based commission. 

 

Guest Bio

Lars Hedenborg is the CEO of High Performance Real Estate Advisors and the Founder of Real Estate B-School. After leaving a corporate career behind him, Lars decided to join the real estate industry on the eve of the financial crisis. Despite starting his journey during such a volatile time, however, Lars became incredibly successful. His triumph led to his decision to help others in the industry, and today he is passionate about coaching agents and entrepreneurs.

 

To find out more about Lars and his coaching, head to: https://www.realestatebschool.com/.  

Check out his podcast, The Business Freedom Podcast https://blog.realestatebschool.com/podcast


Rockstar Agent Marketing Toolkit - Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.

Jul 2, 2019

A lot of Realtors don’t really understand where their business is coming from or who their main audience is, and many who are active on social media are not generating sales from it. What does it take to connect with people and build real relationships online? How can we get clients on social media without paying? How do we translate engagement and attention on social media into sales? In this episode, David Greenspan explains how we should be approaching social media to build our brand and give ourselves more opportunity.

If you’re on social media every day building a little bit of mindshare, the reality is the brand is building and you’re giving yourself more opportunity. -David Greenspan

Takeaways + Tactics

We have two main audiences: people we know and people we don’t know; and by continuing to build the relationships we have with people we can positively transform our business.

 

We need to be doing five things to build a good social media presence: make posts, like and react to other people’s posts, comment on other people’s posts, share other people’s posts, and send out friend requests or follow people.

 

We can best build relationships online by evoking emotion. It is the fun, silly, relatable content that generates responses, and we need to be having conversations in order to build relationships.

 

The types of education that are currently out there for Realtors teach a lot about the legalities and what to do when we sit down with a client, but they completely bypass how to get a client there in the first place. By consistently delivering the right message to the right audience via the right channel, we can have real conversations with people, take those conversations offline, and give ourselves more opportunity to make a sale.

 

Guest Bio

David Greenspan is the Vice President of KiTS (Keep-in-Touch Systems) and has been working with sales people and teams across Canada for nearly a decade, helping them build and grow MindShare. We see over 3,500 advertising messages a day, we notice six, and we retain two. As marketers, we create the noise, and then we spend every minute of our days trying to break through it. David, an expert in ‘WOW’ factor Keep-in-Touch marketing, shows audiences in a fun, energetic and down-to-earth way how to use the science behind marketing to make business come to you. His specialties are cross-channel marketing, concept, execution and variable data.

https://mindshare101.com/

https://www.facebook.com/mindshare101/

https://www.instagram.com/davidgreenspan101/

https://www.linkedin.com/in/david-greenspan-1b085713/

 

Rockstar Agent Marketing Toolkit - Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.

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