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Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast

Get actionable ideas, insight & inspiration to turn your real estate career into a life of freedom. Real Estate Uncensored delivers 3 live shows/wk showing you how to blend the latest high-tech and high-touch prospecting, sales and marketing strategies to grow your real estate business. Featuring interviews with mega agents like Joshua Smith, Jeff Cohn, Brett Tanner, Greg Harrelson, Jeff Latham, Aaron Wittenstein, Marti Hampton and many more. You’ll learn how to make 100+ calls/hr, how to use prospecting systems and scripts to sell 500 homes/yr, how to bring homes to market & actually get them sold, how to run high-tech open houses & much more. Co-hosted by Greg McDaniel, the "Junior Grandmaster" / Bay area Realtor, and Matt Johnson, partner in Elite Real Estate Systems / founder of Pursuing Results, a podcast PR + production firm.
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Aug 7, 2016

Watch the On-Demand

In this episode, Greg gave a breakdown of the key things he learned during his attendance at Inman Connect. He and Matt also answer listener/viewer questions about refreshing overpriced listings, finding the right agents to do open houses and the power of being helpful to the people around you

Takeaways + Tactics

When you’re hiring a substitute agent, make sure they are the right fit for you, and the right fit for that specific listing

If a seller isn’t planning on doing anything immediately, baby step the relationship by providing value

If you’re looking for people to make flyers, use graphic designers on Fiverr, it will save you time

Everyone around you has something to offer and everyone around you has a battle they are fighting so if you can help somebody, they might want to get back to you or you might just make a good friend.” Greg McDaniel

The episode kicked off with a question about refreshing a previously overpriced listing. Greg said you can use strategies like pricing it below the market value, and trying to generate a bidding war. You can also try to host events at the home, take new pictures or use Facebook live. Greg said it ultimately comes down to the selling price.

 

Secondly, Greg gave a breakdown of the helpful apps and tech techniques he learned about at Inman Connect.

  • LinkedIn Export: a way to boost your database
  • Google Alert for your listings: in case someone is passing off their listings as their own
  • G board
  • pipl.com: to get more details about a specific email address
  • realtor.com/giveliz
  • NameReck: to remember the names of people you meet.

The second question was about open houses and how to hire substitute realtors you can rely on. Greg put emphasis on making sure they are the right fit for you and the right fit for that listing. The third question was about software realtors can use to create flyers. Matt suggested using Fiverr which gives you access to skilled graphic designers at a fraction of the price.

The next two questions were related to new agents and how they can grow their sphere of influence. Greg mentioned that you can do the 60 day challenge where you meet people and also give out your business card to 15-20 people per day. He also mentioned building relationships in steps, starting with delivering value.

The episode winded down with Greg telling a story about the importance of helping people whenever you meet them because it might lead to unexpected opportunities or you might make a good friend.

Firstly, make sure you’re letting tech work for you and the growth of your business. Secondly, hire people who are reliable and the right fit for your business and the specific products. Also remember to grow your sphere of influence by providing value and building relationships in baby steps and make sure you’re a helpful resource to other people because you never know where that might lead.

Click here to download your free PDF, Greg’s Favorite Scripts, featuring scripts for buyer and seller lead follow up, price reduction and objection handler scripts and much more.

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