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How do you decide where to invest your lead gen budget? Denver team owner and Firepoint founder Chris Tamm shares the key metrics he tracks and elements you can improve to get you the maximum ROI.
Takeaways + Tactics
Video-based follow up email sequences have much higher click-through rates and engagement than delivering that information by text
Set up saved searches that don’t shut off automatically so you continue to touch past clients and sphere
If you prospect by calling or texting cell phones using an automated system, you’re opening yourself up to $16k fine per call/text
A lead is a conversation. Improving the quality of the conversation with saved searches, video email sequences and scheduled follow up will close the loopholes where you’re losing leads and losing money.
Chris Tamm is a team owner and founder of Firepoint, based in Denver, CO. Firepoint is an all-in-one solution used by some of the top agents in the country, such as Gabe Cordova. Learn more at firepoint.net.
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