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Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast

Get actionable ideas, insight & inspiration to turn your real estate career into a life of freedom. Real Estate Uncensored shows you how to blend the latest high-tech and high-touch prospecting, sales and marketing strategies to grow your real estate business. Featuring interviews with mega agents and influencers like Jeff Cohn, Lars Hedenborg, Greg Harrelson, Jeff Latham, Aaron Wittenstein, James Rembert, Nick Sakkis, Marki Lemons-Ryhal and many more. You’ll learn how to use social media to attract ideal clients, build your personal brand online, use prospecting systems and scripts to sell 500 homes/yr, bring homes to market & actually get them sold, run high-tech open houses & much more. Co-hosted by Greg McDaniel, the "Junior Grandmaster" and a Bay area Realtor, and Matt Johnson, agency owner, podcaster and author of MicroFamous.
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Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast
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Now displaying: Page 1
Jan 9, 2020

As real estate professionals, being visible is non-negotiable, so we have to make sure we’re gaining as much meaningful visibility as possible on social media. Which platforms should we be taking advantage of to boost our followings, and should we be striving for a high number of followers in the first place? How can we connect with the kinds of people we want to work with when we don’t have a big following? On this episode, we discuss how to use social media for meaningful engagement and better results. 

 

Takeaways + Tactics 

  • Be mindful of where the audience is. It’s easy to be distracted by new platforms, but we have to keep creating content for the platforms where we already have a following. 
  • Aim for engagement. Having a high number of followers is irrelevant if we have no engagement with those followers, so we should spend more time making a real impact on our current audiences. 
  • When we have little-to-no followers, the best strategy we can take is to reach out to the people we want to work with directly. Most social media platforms allow users to send direct messages- so make the most of those.
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